November 20, 2024 • 43 mins
Unlock the secrets to transforming your wellness expertise into a powerful podcast presence as we uncover the hidden potential in this vibrant medium. Sit down with us and Chloe Williamson, a guru in podcast marketing, as we unearth strategies to rise above the noise and establish your authentic voice in the wellness landscape. Chloe is a Client Account Manager at Interview Valet, specializing in podcast marketing for health and wellness brands. She blends market research with creative storytelling to create impactful campaigns that resonate with target audiences and generate lasting promotional content. Chloe’s experience spans diverse clients, from osteopathic centers to skincare companies, where she helps them stand out as industry thought leaders. Her deep understanding of health and wellness enables her to craft tailored strategies that build trust and foster long-term audience relationships.
Passionate about wellness and selfcare, Chloe’s personal interests enrich her professional insights, making her a highly effective advocate for her clients. Her insights shine a light on the importance of understanding your audience and boldly stepping beyond conventional boundaries to connect with unexpected listeners. By channeling personal experiences and unique skills, discover how to position yourself as a thought leader in the industry.
Check out Heallist.com for digital tools created just for holistic healers.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Yuli (00:04):
Welcome to the Healist Podcast, where we inspire and
guide healers through businessexpansion.
We give voice to incrediblyabundant healers to share their
stories.
We dive into the quantum fieldto unlock the energies of
conscious creation.
We also develop digital toolsto help you grow, which you can
(00:26):
find on healistcom.
I'm your host, Yuli, and I'mgrateful you chose to join this
space.
Now let's go deep.
Hello, dear friends, Anothervery insightful episode of the
Healist podcast.
Because today we're talkingabout the podcast, I'm
personally excited to learn fromour guest today and I hope you
(00:50):
as well.
And joining us today is Chloe,a podcast marketing expert who
specializes in health andwellness.
With her understanding of theindustry and her passion for
wellness, Chloe helps holistichealers and leaders and brands
cut through the noise and standout as thought leaders.
We're excited to dive into herinsights on leveraging podcasts
(01:13):
to grow your brand.
Welcome, Chloe.
Chloe (01:16):
Hi Yuli, Thank you so much for having me.
I'm so excited for this.
Yuli (01:20):
So this is I love those episodes, you know as much as I
love talking to healers and Ican talk my entire life to our
community and everyone hasamazing stories to share but I'm
also extremely excited to bringexperts like yourself who are
helping the healing communitythrive, and I think it's just
such an important skill to have,especially in this time.
(01:42):
So we need more of those voicesin the holistic community ready
to step up, overcome whateverblocks you're working with right
, and we're going to talk alittle bit about those but
really step it up.
We need your voices out,because I'll tell you what
happens when we don't have thosevoices out and when you are too
shy, too self-conscious thisout and when you are too shy,
(02:09):
too self-conscious, toointimidated to put it out there,
there's so much other noisethat gets that space and gets
the attention.
So really, I think the goal I'dlike to set intention for each
episode and for this one, Ireally would love to set
intention to inspire ouraudience to really open up,
share their visions, share theirvoices and start speaking out.
(02:30):
And we're going to tell you howto do it and we're going to
walk through some of thoseblocks and give you the tools
and tips how to make it easier.
I've gone through that processmyself starting this podcast.
It wasn't easy, but Chloereally works with some
incredible people and I can'twait to dive into your advice.
Chloe (02:49):
Well, first off, I can tell you this was meant to be,
because I know you set anintention for your episodes, so
I wanted to set my own and Ialso chose inspire as my word
there.
So we're already killing ithere.
I would like to inspire healthand wellness experts to elevate
their brand, expand their orbitand create change possibly
(03:10):
change anyone's life throughpodcast interview marketing.
And, just like you said, itisn't easy per se.
It can be, but it can be reallyscary.
The world of podcasts still is abit of the wild west.
It seems like there's a newpodcast every single day and
everybody thinks they shouldhave one, and it can be really
intimidating if you don't knowwhere to start.
(03:30):
But with the right knowledge,the right research, the right
audience and a little bit ofstrategy, podcast interview
marketing can be incrediblyeffective for your brand and
through cutting not through onlythe noise of the other voices
out there, but even the noisewithin your own community and
how you can establish yourselfas that expert and that thought
(03:51):
leader, and podcasts reallyprovide a great, great
opportunity to do that.
Yuli (03:56):
Absolutely.
I couldn't agree more.
It's really amazing how manypeople it reaches and in the
entire world, and the feedbackwe get.
So but since you mentioned thenoisy space, right, so what can
we tell to people that aresitting at home right now and
thinking, okay, there's alreadya million podcasts out there,
especially in the wellness space.
(04:17):
So many amazing interviewers,amazing speakers already doing
it.
What do I have to add to thespace?
Am I just going to be creatingmore noise?
How can I find my niche?
Do I just get out there andtalk?
Do I bring guests?
Where do I even start?
So what do you advise peopleknowing this landscape so well?
(04:38):
Are there any opportunities orare any frameworks for them to
do that research?
What could be their niche?
Chloe (04:46):
I would definitely look into as much audience research
as you can.
Exact figures and demographicsaren't precisely available to
just anybody.
You're going to have to do alot of digging for that.
Sometimes you will have to evenask a host if you're
particularly interested.
But taking a look at thingslike their social media if they
have newsletters, sub stacks,anything like that that can get
(05:06):
you a pretty good insight on thekind of content they're
producing and you can kind ofsnuff out for yourself if the
people consuming that would alsobe beneficial for you to have.
I would also really kind ofit's hard to do because you tend
to feel confident that you knowexactly who your audience is
(05:27):
and it could be kind of scary togo into the more like fringe or
niche areas of those.
But I really do push anyone totry and expand what they think
they could do and what theythink they could explain to
people, because just becausethis audience is listening to
this podcast, they might Someonein that audience might know
someone who doesn't listen to it, but they heard you on there
(05:48):
and now they're going to getinterested in it too.
Your knowledge and yourexpertise will definitely set
you apart, but, even moreimportantly than that, solely
your experience.
And your experience issomething that only you are
going to have.
Other people aren't going tohave that you know two Reiki
instructors you're are going tohave.
Other people aren't going tohave that.
You know two Reiki instructors.
You're not going to get thesame results out of both of them
just because of they'redifferent people, they're doing
(06:09):
different things.
So you kind of have to trythings out.
You have to maybe consider evenappealing to audiences who you
would think are the absoluteopposite of what you would speak
to initially, because you couldturn people.
A lot of people like to kind ofjust listen to stuff they don't
agree with, just to kind of fueltheir own conviction and what
they feel.
I can say that I listen tothings that make me mad
(06:30):
sometimes just because I got tokind of get those gears turning.
So there's a lot of benefit intrying new things, and I think
if you are concerned with theconfidence that it takes to do
podcasts and to kind of advocatefor yourself in that way, I
would say just try it out.
I know that's not exactlyactionable advice to just do it,
(06:53):
but I really think there's alot to be said about just doing
it because you're going to getbetter as time goes on.
The more you do, the moreyou're going to find out what
works for you and what doesn't,and you really got to put
yourself out there Again.
I know that's never the adviceanyone wants because it seems
too easy, but sometimes thingsare easy because they're easy
and putting yourself out thereis kind of the answer.
Yuli (07:13):
No, absolutely, and I can relate to that as well and I
just remember the few firstepisodes that I recorded.
I was probably cringing and Iprobably don't want to listen to
them now, but this is how wegrow and this is how we evolve
and it's a skill.
But you also work with greatpeople to help them with
(07:35):
interview placements, so maybeyou feel like that's a great
easier.
Maybe entry point intopodcasting.
Try to get on some of thepodcasts, even the smaller ones,
as a guest and practice throughthat.
Chloe (07:49):
I also think managing your expectations with what a
good audience is is reallyimportant.
Of course, everyone wants to beon Joe Rogan because a million
people listen to it, but youreally have to kind of consider
your intention here, because Imean, if 40,000 people are in
the room that you're speaking in, but 38,000 of them don't care
about what you're talking about,you're not really saying
(08:10):
anything that matters, whereasif you were to go on a show with
only 2,000 listeners who areall in on what you have to say,
then you're providing that value.
And if you're a healer, ifyou're a health and wellness
expert, I would hope that valueis precisely what you're trying
to provide, because you'retrying to help people improve
their lives, enrich their lives,and if you want to provide that
, you're going to have to findthe people who actually want to
(08:31):
listen to it, and sometimes thatmeans smaller audience.
Here we say bigger is notbetter, better is better.
So it's really about thequality of what you're doing and
the people you're reaching.
That is going to make thedifference for you.
Yuli (08:44):
Absolutely.
And any particular niches thatyou see through working in the
space, so much that you're like,okay, this is completely
untapped.
I wish someone created apodcast for that, not to put you
on the spot, but no, you'regood.
Chloe (08:58):
I have been particularly interested in beauty industry
experts.
I do find when what you'retrying to sell is a direct
product, it can be a little bitharder with podcast interview
marketing just because it tendsto sound like an ad and we hate
ads.
People will literally pay moneyto not have to listen to ads.
So if you can include thatexperience, like I said earlier,
(09:20):
and include things likecreative storytelling or just
providing more value than justplease buy this, we want you to
buy this, that's really gonnamake a difference.
So beauty industry, even traveland leisure it's not massive in
the podcast world, but I thinkthere are a lot of conversations
that we could have there and Iam interested to see how that
kind of spans out more.
(09:40):
So anything in like the culturekind of section I got my eye on
.
So if you're listening andyou're interested and you're in
that sector, please let me know.
I would love to help you.
Yuli (09:49):
Amazing.
I think the intersection withwellness kind of goes with all
of those subjects and I thinkwhat I find interesting and
people kind of create acrossover right when they do
let's think about a travel showthat talks about best wellness
spots in the world, exactlythings like that.
(10:10):
I think that would be reallyinteresting and like that's what
I think forms a really greatniche audience right when you
bring sometimes a couple ofdifferent subjects and I'm just
throwing it out there.
I don't know a reiki for nomads, digital nomads, right.
If you're a practitioner whowants to travel the world, how
do you practice Reiki and justhave somebody?
(10:32):
So a lot of just like thinkingabout different subjects and how
you can kind of bridge themtogether and create your own
niche, because obviously, justtalking about you know, wellness
in general and health.
There's just so much in thattopic already, so it has to be
more specific, correct?
Chloe (10:48):
Yeah, I would say so, I would.
There's nothing wrong withgoing into it like more broadly
because, again, a big audienceisn't a bad thing.
Obviously, better is better.
But I'm not sitting here sayinga big audience is terrible.
We all know that's not true.
You do kind of have to embracethe niches and the broad at the
same time and it's just you kindof have to have some creativity
(11:09):
about it, because the listenersare out there and if you were a
Reiki instructor looking to beon podcasts about wellness spots
it's not like there's a podcastout there called Wellness Spots
for Reiki Instructors you kindof have to get a little bit more
creative to that to see whereyour content and where the value
that you're trying to providecould be provided.
Yuli (11:31):
Got it and for people who would like to become guests on
some of those podcasts.
Let's say, someone has like afavorite podcast.
They really love the host andthey really want to try to get
on it and maybe it's their dreamand maybe it's something
attainable.
Maybe it's not a huge podcast,maybe it's something completely
attainable.
(11:52):
And I feel like with podcastssometimes it's the hardest
medium to kind of reach peoplebecause everything is it's
distributed on other platforms.
Sometimes big podcasts willhave their own website or page
where you can find kind of info.
How does somebody go aboutgetting booked as a guest for
(12:13):
some of those podcasts?
Chloe (12:15):
Outreach is your best bet and if that is not something
that's daunting, if that's notsomething you feel that you can
do on your own, I would reallyrecommend looking into an agency
like Interview Valetshamelessly saying it there
because we would do all of thatlegwork for you and we have
trusted expertise and marketresearch that could really help
you through that.
But I mean honestly, if that'snot even interesting to you I'm
(12:37):
just going back to what I saidearlier putting yourself out
there find a way to get in touchwith that host.
If that doesn't work, what elseis that host doing?
Who else is that host talkingto you?
Could you get in touch withthem?
Could their audience providesomething to you?
I would also look intocommunities.
I don't have to tell health andwellness practitioners about
the benefit of communitybuilding.
That's kind of the hallmark ofthis whole industry.
(12:59):
So there's a lot of power inthat.
You might know someone whoknows something, who subscribes
to the sub stack and has theinformation to get with this
host, and you can get in there.
Ultimately, I would really lookat how you're representing
yourself.
If social media is notsomething you use, check your
website.
Would you be proud for thathost to see this.
If they were to stumble on iton themselves, would you be
(13:21):
proud for them to see this?
Do you think you representyourself well and also consider
what you would say, because oneif you're even interested in
your reaching out, I imagine youhave the confidence to say what
you need to say.
But that also tends to be a bitof a roadblock for most people.
They don't feel like they couldlong form talk about what
they're trying to talk about inan interview.
(13:41):
It could seem reallyintimidating.
But you're an expert for areason.
People pay you for what you dobecause you know what you're
talking about, and that's kindof where imposter syndrome can
come in a bit.
So I really do think confidenceis key there and just absolute
assurity in what you're doingand how you can help people.
Yuli (14:00):
Amazing.
And since you mentionedpresenting yourself to potential
podcast hosts, this is where Ifind agencies like yours do
really well.
Being on the other side of thegame.
Being a host, I get a lot ofpitches for different guests and
it's really helpful when I getall the information.
(14:20):
And that usually includespeople who necessarily don't
want to work with an agent ornot there yet right, they just
want to do their own outreach.
I think there's reallysomething great you can learn
from the way agencies pitch andyou can kind of try to do it on
your own, and I love just havingthose kind of informational
(14:41):
packets on each potential guest.
Just helps me take a quicksnapshot and understand is this
right for our audience or not?
Chloe (14:51):
Especially if you're a host.
If you're listening and you'rea host, our agency is also
beneficial for you.
Other agencies would bebeneficial to you.
Of course.
There's room for everybodybecause the guest experts that
we use here they'reprofessionally vetted.
We know that they're going toreach and match the goals that
the host has, and if their goalsand their views are aligned,
(15:12):
then we know that that's goingto be a really good meeting
there.
And that's another reason whypodcast interview marketing is a
really good tool, because itcan be a great social networking
tool, especially for anyonewho's not interested in social
media or they're not interestedin traditional content.
Social media marketing Becausethe second you book something
with a host that's already a newcontact right there.
(15:32):
Their entire audience is goingto hear what you have to say, so
you're opening up to that.
If they have any colleagues orold friends or anyone that your
information is relevant to,you've already got an in there
too, so it's a really good wayto do that.
Again, I know social media.
Just from experience with myclients.
I know that that can be a bitof a contentious subject.
A lot of people don't likesocial media and I know that in
(15:55):
health and wellness, it can seemobsolete.
I really I do urge everyone tomaybe try it out.
I do think there's a little bitof unavoidability when it comes
to our current world and socialmedia.
I think you kind of have toassimilate a bit.
I'm not saying you have to gofull force and become an
influencer.
You can even do something likea blog or a newsletter.
(16:16):
I love long form content.
I'm a very big advocate forthat.
So I know that blogs are notexactly at the forefront of our
online media these days, butthere's still a lot of benefit
to them, and you could evenleverage your podcast interviews
to beat those up too, becauseit's just more content for you
to use.
Yuli (16:35):
Right, and I think something that a lot of people
might not realize is, when youdo this long form content, that
you can then utilize it in ashorter format.
First of all, there's amazingsoftware these days that does it
for you Exactly.
You can use it yourself, youcan use an editor, but you can
just use a software that cuts itinto smaller chunks, smaller
(16:57):
clips, and you can utilize thatcontent Like one long form
episode can give you multiplesocial media posts that people
might be able to digest evenbetter sometimes, because people
love like they would listen tolike a 10 to 30 second you know
important point versus theymight not have time to listen to
(17:17):
an entire episode.
Chloe (17:20):
Precisely, and that's why , again, I really love long-form
content and podcast interviewmarketing would count as that,
because right now in ourcultural entertainment zeitgeist
, short-form content is kind ofeverything you know between,
like TikTok and reels and shortswhat have you?
Span has gone down quite a bitin the wake of all of that, and
(17:49):
it can be tricky because, withshort-form content being the
go-to form of online content,now it's become accessible,
really accessible, for a lot ofdifferent people, which isn't
inherently a bad thing, but itcould be, because what happens
is that everyone starts makingcontent about things, whether
they know about it or not.
I don't have to tell anyoneabout misinformation on TikTok.
We all know about it and thisis also not revelatory.
(18:11):
But the average consumer stillto this day kind of just wants
to be told what to do,especially if we're talking
about things like healthcare,where there can be so much
information out there, and whenit's mostly short form content
that they're looking at, they'regetting a million different
answers and they don't knowwhich way is up.
And if there is a longer form,like a podcast, that is
(18:32):
something that where they canget actual meaningful
information, valuableinformation, because part of
healthcare too, you know, ifwe're talking about healthcare,
we're talking about health andwellness.
We're oftentimes also talkingabout things like science or
spirituality or culture orsociology.
It's these very big, broad,expansive subjects that, like,
really can't just be tapped intoa 90 second.
(18:54):
Tiktok comes to healthpractitioners because ultimately
, you would want to educate thepeople that you're hoping to
serve, so that they know thatthey're making the right choice
and that they're getting thatvalue that you're claiming to
provide.
And I think you, just again,you can't really educate when
it's 90 seconds.
(19:15):
It's a lot better if it's a 45minute and then from that 45
minute interview, just like yousaid, you can make so much
content out of it that canbecome a blog post, that can
become a TikTok, that can becomea TikTok, that can become even
just an audiogram or like alittle reel, and then that can
get listeners interested to hearwhat you actually have to say.
In the long form it's kind oflike the difference between
(19:35):
starting the conversation andleading the conversation, and
you can start the conversationwith a short form content, but
if you really want to lead itand you really want to like
establish yourself as thatexpert, I think the long form is
what's really going to help youthere Because, like, why not
lead the conversation if they'relistening anyway?
Yuli (19:51):
That's such a great point and I love that.
You said that a lot of thesubjects that we talk about you
just can't fit into that secondwheel.
It's absolutely true and I haveto say also you know someone
who's gone through this processit's just so much more, it's so
much easier to know that youhave.
You know that 40, 30, 40minutes to get your point across
(20:13):
.
It removes a lot of pressureand of course, you know you want
to be engaging and you want tohave a good pace in the
conversation.
But just knowing that you don'thave to like manipulate
someone's attention for thatshort amount of time, like
people give you the space.
I think when someone startslistening to podcasts they
automatically get into thatspace of okay, I'm ready to
(20:35):
receive now for the next.
You know they give it space andtime, which is so refreshing
these days.
Chloe (20:41):
I also love it too because I mean, think about how
many times you've watched acelebrity interview, even if it
was just like a 20 minuteinterview, and you felt like you
knew them afterwards.
And it's because it's aconversation with two people
that as the viewer or thelistener, psychologically you
feel like you're getting in on,like you have like this special
spot, and it's that intimacythat really kind of sets apart
(21:05):
interview marketing from othertraditional forms of marketing.
It's that intimacy, thatvulnerability even, that really,
like again, allows you thespace to talk about what you
have to talk about, to educatethe listener and to not feel
like you got to just like hityour little prompt points, like
if you were in a traditionaladvertisement or something.
(21:26):
And again, I keep bringing upexperience, but you can bring
that to a long-form content, along-form interview that you
wouldn't be able to, a shortform, and I think that is what
really would set you apart fromyour peers I like to say peers,
I don't love to say competitors.
I think there's room foreverybody and I think everyone's
audience is out there.
Just because, again, justbecause you and this person do
(21:48):
the same thing does not meanthat your audience is going to
be the same.
It does not mean you have thesame content or value or
expertise to offer, and the morepeople hear from you, the more
they're going to know thatyou're the right person they
want to be listening to.
So the more interviews you'redoing, you're just getting more
information out there and justestablishing yourself better as
the expert that you're trying to.
Yuli (22:09):
Absolutely, and I feel like people also just resonate
with different personalities,different voice even.
Oh yeah, there's some podcaststhat I love their content, but
it's something about thepronunciation or the accent of
the host.
Sometimes it doesn't resonatewith you.
So you want kind of the sameinformation, but from a
different person.
There's just so much room foreveryone and we're all unique
(22:33):
and we all have, like you said,our own experiences.
So I love that message.
So let's assume that weconvinced our audience to give
it a shot that it is.
They're willing to, to try,they're wearing, they're willing
to open up and then find theirvoice.
I think the next block thatcomes up usually is the
(22:55):
intimidation by the technology,the marketing of it, the process
itself, and it just seems socomplicated and so time
consuming and and I think a lotof practitioners they're
probably going to say well, Ispend most of my day treating
clients, I just don't have timeand capacity for this.
What do we say to those people?
Chloe (23:14):
If you're interested in starting a podcast, I would
first, most importantly, let'stalk about equipment.
I would say get a good webcam,get a professional microphone.
That one I especially cannotstress enough.
If you're not going to beposting video, the webcam is not
as important.
I still think you should haveit just to clearly see the
guests that you're going to bespeaking to.
It's nicer.
But the microphone, personallyI think, is non-negotiable.
(23:36):
I think you have to have aprofessional microphone, because
I mean a podcast with bad audioquality.
It's hard to listen to People.
Like you were saying earlier.
Sometimes the simplepronunciation or the sound of
someone's voice could makesomeone not listen.
So if it's bad audio quality,they're probably not going to.
And then find out whatpodcasting platform you're going
to use.
If you're looking at Apple,mostly Spotify, mostly they're
(24:00):
going to post anywhere.
If you're trying to do aSpotify exclusive, that's a
whole other take.
I don't even honestly know howto help you with that.
I would look into that.
And then, if you want to findpeople for your show, again I
would look into agencies.
A lot of agencies can help youdo that.
And I would just do similarlyas guests.
I would do a lot of research,see who's out there.
I would also recommend kind ofif guesting.
(24:22):
If you do want to have guests onyour show, if this is not going
to be a podcast where you'rejust going to be talking to
yourself line up a good numberof guests before you start
recording, because anytimeyou're dealing with clients or
guests, I don't have to tell youpeople cancel at the last
minute.
All the time People can bereally finicky.
People could show up and youdon't like that content and
maybe you don't even want topost that interview.
So I wouldn't announce reallyanything until you maybe have a
(24:46):
few episodes recorded and youhave something lined up for more
guests to keep coming, becauseit's going to take you time to
kind of discover your flow anddetermine how you want these
people to go, and a lot ofpeople are interviewed
differently than other people.
One guest could be perfect foryou and another guest could be a
nightmare and you don't wantthem back on and it's going to
(25:08):
be that kind of experiencethat's going to teach you as you
go along what you're lookingfor in the first place?
Yuli (25:12):
Absolutely no, I couldn't agree more.
And I think also another adviceis maybe starting with your own
community, absolutely.
Or you kind of go and reach outto agencies which will have
more of, like, professionalspeakers, people that are doing
like the podcast circuits, butmaybe it will be less
intimidating just starting witha friend or someone, a peer,
that you worked with, and youcan have a conversation where
(25:35):
you don't have to kind of worryabout getting to know them For
sure.
It might remove some of thepressure and, like I know, for
me, a few of my very firstepisodes were just with my
teachers and people that Iadmired in the community, which
made it easier also to find themand to schedule them, and I
knew the content is going to besomething our listeners will
like.
(25:56):
But the format took, took sometime to fine-tune.
I agree, like even I know it'sinterviews, but I think there's
so many different styles ofinterviewing, oh yeah, right
until Right, until you find yourgroove and you know, do you
want to have a set of questionsprior to?
Do you want to have a certaintopic?
Do you want to have afree-flowing conversation.
I mean, there's so many thingsto kind of like test and try,
(26:19):
and I feel like until youactually do that, you don't know
what feels right, because it'soften like you feel it in your
body, you feel it in your voice,exactly.
Chloe (26:27):
I would also say I didn't even think about this till
right now.
A really good way to start apodcast is to listen to podcasts
too, and if you're looking forguests, I mean, at the end of
every podcast interview that hasa guest on, they tell you where
to find them, so you alreadyhave that information.
So if you hear this person onthis podcast, there's really
nothing stopping you fromemailing them and asking if they
would like to come on yourpodcast too.
(26:47):
Again, it's more socialnetworking in a way that doesn't
have to utilize social media ifyou don't want it to be.
Whether you're guesting orhosting, there's a lot of
community out there that you canreally break into using this.
Yuli (26:59):
Absolutely, and, I have to say, also somebody who is
concerned about the time that ittakes to produce those episodes
right.
I think for me, just removingthe pressure of the video from
it was something that allowed meto do it more efficiently,
because, you know, this is notmy full time job.
I wish I could be a podcaster,right right, I'm a company to
(27:21):
run, so really think about whatcan you fit in your like limited
schedule and also what's thepace right?
So for me, every two weeks anepisode, it feels right.
It feels something I can fitinto my schedule without feeling
overwhelmed, because last thingwe wanted to be is feel like
like this daunting yeah, likeit's a hassle, it shouldn't be.
Chloe (27:43):
Yeah, it should be an outlet.
Yuli (27:45):
Exactly, it should be fun.
Anyway, I look at it as mycreative outlet to share some
thoughts that I don't have achance to share on social media,
to talk, to connect with greatpeople.
It's been, by the way, onething we didn't mention.
Maybe it's a great networkingtool.
Yeah, it's an amazing way tomeet people through podcasts
because instead of you know,just approaching somebody, let's
(28:05):
say you admire, and saying, oh,I would love to have a
conversation, can we get like onZoom or for a coffee?
They might be like too busy forthat, but if you're saying I
have a podcast, you actually geta lot more chances to connect
with that person and then youspend all hour and it's the same
conversation you would have hadotherwise, exactly, and that's
another thing too.
Chloe (28:23):
Again, if you're intimidated by the idea of
podcast guesting, you have toremember at the end of the day
it is just a conversationbetween two people.
You're probably still going tobe sweating when you're doing it
and making your notes, andthere's a lot to be said about
that, but ultimately it is aconversation between two people,
so it should be natural.
And again, if you know thatyou're providing the value, the
(28:46):
rest will kind of happen as ithappens.
I mean, don't get me wrongyou'll still have editing
mistakes.
Obviously, I had to repeat aquestion here.
You might talk too fast, itmight take you a while to find
your groove, but the informationis in your brain.
It's getting it out there.
That can be challenging, but ifit's just one person you're
talking to, that makes it a loteasier, because it's one person
you're talking to, but you knowthousands of people are going to
(29:07):
hear it, but that way you don'thave to stand in front of a
room full of a thousand people,if public speaking is not your
jam, of course, and I thinkanother point that maybe we can
touch on that this content, asyou mentioned, there'll be a
thousand people potentiallylistening to it.
Yuli (29:23):
It's amazing how much people listen to like older
episodes over time.
Chloe (29:28):
Oh yeah, evergreen content.
That is something we stress alot too.
That's another really hugebenefit of podcast interview
marketing is that information.
For the most part, it's prettymuch going to be the information
the whole time, in lieu of like, maybe just some new
information coming out so youcan reuse it as many times as
you want.
You can bring it back up.
I don't care if it's been ayear.
(29:49):
If what you had to say wasrelevant, people are going to
want to listen to it again, asopposed to like a 90-second
TikTok where, once it's been twoweeks past, no one's even
thinking about that anymorebecause it was just like a blip
in your mind, whereas thisvaluable conversation can be
brought up so many times.
And I will say honestly, evenif we find out, like public
(30:09):
information, that changes whatyou said the first time, you can
still bring that back upbecause now you can maybe have a
redo where you talk aboutsomething different, you expand
on it.
You can have a second interviewwith a lot of people.
Conversations never have to endif we don't want them to, and
if you have a great interview,there's no reason you can't keep
it going with that person, oreven with more people.
It's just if you love talking,I don't know why you wouldn't
(30:31):
want to do podcasting.
You just get to talk about whatyou love.
What more could you want withthat right?
Yuli (30:37):
Amazing.
So let's talk about themarketing piece for a little bit
, because that I feel likeanother area that people get
intimidated.
Okay, but now I have to, youknow, have this episode and
either if they are producingtheir own podcast, they are
concerned how do I market this,how do I get audience?
Or if they are a guest on apodcast, they you know we want
to make sure that they reallyutilize that episode to like
(31:01):
their best advantage and thenuse that in their marketing and
getting those new audiences.
Chloe (31:08):
I would.
I mean simple as that use it asmuch as possible, whether you
are.
If you're on social media,absolutely use it.
Make posts, make audiograms,make images, produce clips.
Find you know the most punchystatement that you said during
it and make that a tagline forsomething.
You can turn one simplesentence into a whole campaign,
(31:29):
even if you were reallydetermined enough to do it, and
then it's cross-promotion too.
The host is also going to bepromoting this stuff too, so
their audience is going to seeit, your audience is going to
see it, and then, like you said,it's evergreen content.
Just keep doing it.
And then, no matter what socialmedia platform you choose to use
, or if you're not a socialmedia, if you're more of a
(31:51):
newsletter kind of a person, youcan still use that content in
there, because you can make areel out of it.
You can include it.
Every pitch that you do fromnow on for yourself can include
check me out, having thisconversation with this person.
That's the other thing too.
If you do more interviews,you're just opening more doors
to do more interviews, becauseif a host sees that you've done
(32:12):
it and they have an example ofwhat you've done, maybe they'll
want to keep using you Similarlyfor hosts.
If you're hosting a podcast,just you know, I have this guest
on.
Next week I'm going to havethis guest on where we're
talking about this.
If there is relevant contentout there that other people are
talking about, tie it back intoyou talking about it.
You can, absolutely you canpillage someone else's content
(32:33):
to promote yourself.
There's no rule that says youcan't do that, and I think you
should absolutely.
Yuli (32:37):
Yes, absolutely, and I think the gross promotion is
especially.
I think that's one of theadvantages of doing interview
style podcasts that you reallyjust like multiply your audience
automatically, tenfold, beingon people's podcasts and you
know many times, like now onInstagram, you have this amazing
feature of collaboration rightso you can collaborate, so
(32:59):
suddenly your content is postedon to their entire audience and
vice versa.
Chloe (33:06):
And that's why I'm saying if social media is not
interesting to you, I would urgeyou to at least look into a
LinkedIn.
I do think there's a lot ofbenefits there.
But if you're into moretraditional forms, this is still
really beneficial to you.
You can still use it, you canstill market it.
It's still content.
It's not technical contentmarketing, because it's not on
social media, but it's contentthat you can use over and over
(33:26):
again.
Yuli (33:27):
And I absolutely agree.
It's also such a doorway toother opportunities because
whether you are thinking, let'ssay, to host events or workshops
, or work with, let's say,companies right to bring
wellness to their employees,let's say, or you want to
(33:48):
develop your own retreatoffering, you want to be on a TV
show, you want to write a book,like all those things.
Like people, when theyconsidering you for those
opportunities, they want to knowwho you are, and it's really
hard to know, even if you havethe most amazing website out
there that tells your story.
It's a beautiful imagery.
(34:09):
There's nothing like you know.
Listening to you, andespecially if they can listen
and see you, they get a reallyquick sense of who you are.
Chloe (34:18):
Yeah, absolutely you can really build trust that way.
It's that intimacy again, and Imean, like you said, hearing
what you have to say is onething, but if they can actually
like hear your voice, thatpsychologically that makes a
huge difference too, like yousaid, like it really feels like
that's how you know thempersonally and, again, if you
(34:38):
have something to say, I thinkyou should say a lot about it,
and I think a conversation is areally good way to do that.
Yuli (34:44):
Absolutely, and I think since we talked, we covered a
lot of the process and thedifferent considerations.
I also want to say somethingabout saying no to podcasts that
you just feel you know, or evenif they have a big audience,
let's say, but it's just youdon't feel like it's the right
audience for you, or the subjectjust doesn't resonate with you,
(35:07):
and or if you are a podcasthost and someone comes and they
really want to be on a podcast,like you have the right to say
no.
You don't have to, especially inthe beginning.
I feel like I remember startingto get first emails of people
actually want to be on mypodcast.
It was like so surprising, likeoh my God, of course, like I
need to be saying yes toeveryone, but just kind of like
(35:28):
staying true to your voice andyour message and your audience
and knowing like yes, thisperson is great, but they might
not be best fit for what I'mdelivering and this conversation
might end up being like not themost authentic or beneficial to
my audience.
I think it's also important tokind of like set the boundaries,
(35:50):
like what are my values?
Like what am I trying toproject out there, and kind of
sticking to that.
Chloe (35:58):
Precisely.
That's a really good point, andI think you said a magic word
there with authenticity.
I think, especially if we'retalking about online content,
god, it's really hard to findauthenticity, isn't it?
Everything is very manufacturedand that's honestly.
Another benefit of podcast isthat you got this whole
conversation amongst two peopleand it be authentic.
(36:20):
Sometimes you can tell if it'snot, if it's like overly
rehearsed or if it's filled withlike too much sales pitchy kind
of language.
You can kind of snuff that out,and to keep that authenticity
at the top of what you're tryingto do is really important,
because that is going to helpyou with that discernment with
what's going to work for you andwhat's not.
I do think you should say yes toa lot of opportunities, but I
(36:42):
also think you're grownups.
You know when something is notgoing to be good for you and you
should say no.
That doesn't mean that therestill isn't benefit in that
audience.
Those people could still learna lot from you.
You may just have to appeal tothem a different way.
Maybe look into other podcaststhose people are listening to
and see if that works out foryou.
I would also recommend, if youare a podcast host and you are
(37:05):
not 100% positive if a guest isgoing to be a good fit for you,
but it's not a no off the bat.
Look into pre-calls.
I think pre-calls can be areally good tool for hosts and
guests to get a feel for how theconversation is going to go, if
it's even going to work out,because I'll tell you
(37:41):
no-transcript wastes of timebecause you're still learning
more about the process.
You're learning more about yourcontent.
The host is learning more.
If you are the host, you'relearning more about what you
want.
It's all a learning process andI think none of it is pointless
.
Yuli (37:58):
Amazing.
Since you mentioned InterviewValet, can you talk a little bit
more about your amazingservices and how do you work
with your clients?
Chloe (38:06):
I would love to Okay.
So at Interview Valet we offerfree services to podcast hosts.
So anyone, if you're listeningand you would like
professionally vetted guests,guest suggestions for your show,
please reach out to us atinterviewvaletcom.
There is a form there for hosts.
If you want to work with us andif you are a guest, what will
(38:30):
happen is you will go through aseries of calls with our sales
department where they will naildown your targets, your goals
and kind of the early stages ofthe strategy that we're going to
look at for your campaign.
Then you will go throughonboarding where we'll do a
whole bunch of stuff.
It's boring, I'll let you knowwhen you sign up.
It's a whole bunch of stuff.
It's boring, I'm not even I'lllet you know when you sign up.
It's a whole bunch of stuffwhere we're really trying to get
to know you and do as muchresearch as possible so that
we're hitting the right targetsand looking at the right areas
(38:52):
of podcasts for you.
And then we do all the work.
Pretty much you kind of just sitback and you wait for the
invitations to come in.
We will help you schedule it.
We help facilitate absolutelyeverything.
You show up for the interviewand let us know how you feel
about that, and we offerconstant coaching.
So we have regular calls withour clients to see what they're
doing, how they're feeling.
If we need to pivot somethingbecause it's marketing that has
(39:15):
to happen a lot too.
If there's any topics we needto change, how we can shake it
up if we need to, it'sultimately, we're a great tool,
we're a great guide and a righthand man, for whether you're a
host or a guest, we're there tohelp do a lot of the hard work
for you.
Yuli (39:32):
I love it.
That sounds like an incredibleservice, thank you so much.
And you guys have been alsobeing able to offer some really
great guests for this podcast,so I'm kind of a client, I guess
.
Chloe (39:44):
Absolutely.
And you know, just to let youknow, we get great feedback from
our clients that have been onyour show, so they feel they
think very highly of you too.
Oh, thank you no.
Yuli (39:53):
I just love that there's services like that and we don't
have to do all the work.
And it's pretty amazing and,like I mentioned before, just
from my perspective, justgetting that one sheet on each
guest that has all of their bio,their headshot, their topics
that they can talk about.
I think that's the biggest point, because sometimes you see a
profile of a person and you'relike, okay, they sound great,
(40:14):
but how does it fit to mypodcast?
And I think it's so easy tokind of scan through the topics
that you guys put in that onesheet and realize, okay, we can
talk about this, this, and thatit immediately gives me an idea
for an episode.
And that's just been a greattool and even if you try to do
it for yourself, something tokeep in mind as well if you want
(40:36):
to be a guest on a podcast,just suggesting some topics that
align especially with alliance,with my podcast.
But sometimes it can be theopposite.
I have guests that have likenothing to do with the subject
and they send me all thesetopics that like absolutely not
relevant.
So it creates more aggravationand waste time.
But if it's at least some ofthose topics like hit the point,
(40:59):
it's just super helpful.
Chloe (41:01):
And it can be helpful if you're using an agency like that
too, because I mean, even wecould send you a guest and
you're looking at it and you'relike, what are they thinking?
But because we have that kindof expert behind us, if you say,
what are you thinking, we couldtell you where we see it,
because maybe we see somethingyou don't.
Maybe even after hearing that,you say, no, this isn't a good
fit fit, but that's at leastlike we're starting the
conversation there and we'retrying to open up the doors for
(41:24):
everyone involved.
Yuli (41:25):
Amazing.
I love it.
Well, hopefully we gave peoplesome ideas on whether they
decide to just push themselvesto approach more interviews and
guests on podcasts and becomeand make it part of their
marketing and self-promotionroutine.
I know a lot of people cringeright now when I say
(41:47):
self-promotion, but I know we'reovercoming those blocks
together.
We have to do it, like we saidit early in this episode when we
set the tone that we need toget who voices out there.
So hopefully now you have alittle better idea of what those
avenues are and how to approachthose people and that there's
(42:09):
agencies as well that can helpyou in that process.
And then ideally also weinspired some people to maybe
think about starting their ownpodcast, because I feel like
there's still there's so much ontop opportunity, especially in
the holistic healing space.
Chloe (42:29):
Absolutely, I hope.
Like I said, my intention todaywas to inspire, and if I
inspire you to start a podcast,that's great.
I know a lot of people thinkthey need one Not everyone does
but if you have the right valueand the right intention and the
right microphone, then I thinkyou absolutely should have a
podcast, because you're onlygoing to broaden the information
for more and more people tohear it.
You're going to network foryourself and if you're curious
about podcast guesting, I reallythink you need to just try it.
(42:50):
Like I said, it's ultimatelyjust talking a lot about what
you're passionate about and ifyou're going to be doing that
anyway, you might as well bedoing it as a marketing tactic
and as a way to network withother people.
Yuli (43:01):
Amazing.
Chloe.
Thank you so much for all ofyour great advice, great tips
and the inspiration.
It's really a pleasure to havesomeone like yourself who is
such a great expert in marketingand promotion and podcasting,
and also work with thiscommunity and the wellness and
holistic community.
(43:22):
We need people like you All themore experts.
Chloe (43:26):
And we need people like you.
Dear listeners, if you want toget out there, please look into
us.
You can find any informationabout Interview Valet and me at
interviewvaletcom slash Chloe.
That's where you can have allthose quick links.
If you're interested instarting with us as a host or a
guest, please, I urge you, lookinto us.
We have great, great things foryou Amazing, and thank you so
(43:48):
much, yuli.
Welcome to the Healist Podcast, where we inspire and
guide healers through businessexpansion.
We give voice to incrediblyabundant healers to share their
stories.
We dive into the quantum fieldto unlock the energies of
conscious creation.
We also develop digital toolsto help you grow, which you can
(00:26):
find on healistcom.
I'm your host, Yuli, and I'mgrateful you chose to join this
space.
Now let's go deep.
Hello, dear friends, Anothervery insightful episode of the
Healist podcast.
Because today we're talkingabout the podcast, I'm
personally excited to learn fromour guest today and I hope you
(00:50):
as well.
And joining us today is Chloe,a podcast marketing expert who
specializes in health andwellness.
With her understanding of theindustry and her passion for
wellness, Chloe helps holistichealers and leaders and brands
cut through the noise and standout as thought leaders.
We're excited to dive into herinsights on leveraging podcasts
(01:13):
to grow your brand.
Welcome, Chloe.
Chloe (01:16):
Hi Yuli, Thank you so much for having me.
I'm so excited for this.
Yuli (01:20):
So this is I love those episodes, you know as much as I
love talking to healers and Ican talk my entire life to our
community and everyone hasamazing stories to share but I'm
also extremely excited to bringexperts like yourself who are
helping the healing communitythrive, and I think it's just
such an important skill to have,especially in this time.
(01:42):
So we need more of those voicesin the holistic community ready
to step up, overcome whateverblocks you're working with right
, and we're going to talk alittle bit about those but
really step it up.
We need your voices out,because I'll tell you what
happens when we don't have thosevoices out and when you are too
shy, too self-conscious thisout and when you are too shy,
(02:09):
too self-conscious, toointimidated to put it out there,
there's so much other noisethat gets that space and gets
the attention.
So really, I think the goal I'dlike to set intention for each
episode and for this one, Ireally would love to set
intention to inspire ouraudience to really open up,
share their visions, share theirvoices and start speaking out.
(02:30):
And we're going to tell you howto do it and we're going to
walk through some of thoseblocks and give you the tools
and tips how to make it easier.
I've gone through that processmyself starting this podcast.
It wasn't easy, but Chloereally works with some
incredible people and I can'twait to dive into your advice.
Chloe (02:49):
Well, first off, I can tell you this was meant to be,
because I know you set anintention for your episodes, so
I wanted to set my own and Ialso chose inspire as my word
there.
So we're already killing ithere.
I would like to inspire healthand wellness experts to elevate
their brand, expand their orbitand create change possibly
(03:10):
change anyone's life throughpodcast interview marketing.
And, just like you said, itisn't easy per se.
It can be, but it can be reallyscary.
The world of podcasts still is abit of the wild west.
It seems like there's a newpodcast every single day and
everybody thinks they shouldhave one, and it can be really
intimidating if you don't knowwhere to start.
(03:30):
But with the right knowledge,the right research, the right
audience and a little bit ofstrategy, podcast interview
marketing can be incrediblyeffective for your brand and
through cutting not through onlythe noise of the other voices
out there, but even the noisewithin your own community and
how you can establish yourselfas that expert and that thought
(03:51):
leader, and podcasts reallyprovide a great, great
opportunity to do that.
Yuli (03:56):
Absolutely.
I couldn't agree more.
It's really amazing how manypeople it reaches and in the
entire world, and the feedbackwe get.
So but since you mentioned thenoisy space, right, so what can
we tell to people that aresitting at home right now and
thinking, okay, there's alreadya million podcasts out there,
especially in the wellness space.
(04:17):
So many amazing interviewers,amazing speakers already doing
it.
What do I have to add to thespace?
Am I just going to be creatingmore noise?
How can I find my niche?
Do I just get out there andtalk?
Do I bring guests?
Where do I even start?
So what do you advise peopleknowing this landscape so well?
(04:38):
Are there any opportunities orare any frameworks for them to
do that research?
What could be their niche?
Chloe (04:46):
I would definitely look into as much audience research
as you can.
Exact figures and demographicsaren't precisely available to
just anybody.
You're going to have to do alot of digging for that.
Sometimes you will have to evenask a host if you're
particularly interested.
But taking a look at thingslike their social media if they
have newsletters, sub stacks,anything like that that can get
(05:06):
you a pretty good insight on thekind of content they're
producing and you can kind ofsnuff out for yourself if the
people consuming that would alsobe beneficial for you to have.
I would also really kind ofit's hard to do because you tend
to feel confident that you knowexactly who your audience is
(05:27):
and it could be kind of scary togo into the more like fringe or
niche areas of those.
But I really do push anyone totry and expand what they think
they could do and what theythink they could explain to
people, because just becausethis audience is listening to
this podcast, they might Someonein that audience might know
someone who doesn't listen to it, but they heard you on there
(05:48):
and now they're going to getinterested in it too.
Your knowledge and yourexpertise will definitely set
you apart, but, even moreimportantly than that, solely
your experience.
And your experience issomething that only you are
going to have.
Other people aren't going tohave that you know two Reiki
instructors you're are going tohave.
Other people aren't going tohave that.
You know two Reiki instructors.
You're not going to get thesame results out of both of them
just because of they'redifferent people, they're doing
(06:09):
different things.
So you kind of have to trythings out.
You have to maybe consider evenappealing to audiences who you
would think are the absoluteopposite of what you would speak
to initially, because you couldturn people.
A lot of people like to kind ofjust listen to stuff they don't
agree with, just to kind of fueltheir own conviction and what
they feel.
I can say that I listen tothings that make me mad
(06:30):
sometimes just because I got tokind of get those gears turning.
So there's a lot of benefit intrying new things, and I think
if you are concerned with theconfidence that it takes to do
podcasts and to kind of advocatefor yourself in that way, I
would say just try it out.
I know that's not exactlyactionable advice to just do it,
(06:53):
but I really think there's alot to be said about just doing
it because you're going to getbetter as time goes on.
The more you do, the moreyou're going to find out what
works for you and what doesn't,and you really got to put
yourself out there Again.
I know that's never the adviceanyone wants because it seems
too easy, but sometimes thingsare easy because they're easy
and putting yourself out thereis kind of the answer.
Yuli (07:13):
No, absolutely, and I can relate to that as well and I
just remember the few firstepisodes that I recorded.
I was probably cringing and Iprobably don't want to listen to
them now, but this is how wegrow and this is how we evolve
and it's a skill.
But you also work with greatpeople to help them with
(07:35):
interview placements, so maybeyou feel like that's a great
easier.
Maybe entry point intopodcasting.
Try to get on some of thepodcasts, even the smaller ones,
as a guest and practice throughthat.
Chloe (07:49):
I also think managing your expectations with what a
good audience is is reallyimportant.
Of course, everyone wants to beon Joe Rogan because a million
people listen to it, but youreally have to kind of consider
your intention here, because Imean, if 40,000 people are in
the room that you're speaking in, but 38,000 of them don't care
about what you're talking about,you're not really saying
(08:10):
anything that matters, whereasif you were to go on a show with
only 2,000 listeners who areall in on what you have to say,
then you're providing that value.
And if you're a healer, ifyou're a health and wellness
expert, I would hope that valueis precisely what you're trying
to provide, because you'retrying to help people improve
their lives, enrich their lives,and if you want to provide that
, you're going to have to findthe people who actually want to
(08:31):
listen to it, and sometimes thatmeans smaller audience.
Here we say bigger is notbetter, better is better.
So it's really about thequality of what you're doing and
the people you're reaching.
That is going to make thedifference for you.
Yuli (08:44):
Absolutely.
And any particular niches thatyou see through working in the
space, so much that you're like,okay, this is completely
untapped.
I wish someone created apodcast for that, not to put you
on the spot, but no, you'regood.
Chloe (08:58):
I have been particularly interested in beauty industry
experts.
I do find when what you'retrying to sell is a direct
product, it can be a little bitharder with podcast interview
marketing just because it tendsto sound like an ad and we hate
ads.
People will literally pay moneyto not have to listen to ads.
So if you can include thatexperience, like I said earlier,
(09:20):
and include things likecreative storytelling or just
providing more value than justplease buy this, we want you to
buy this, that's really gonnamake a difference.
So beauty industry, even traveland leisure it's not massive in
the podcast world, but I thinkthere are a lot of conversations
that we could have there and Iam interested to see how that
kind of spans out more.
(09:40):
So anything in like the culturekind of section I got my eye on
.
So if you're listening andyou're interested and you're in
that sector, please let me know.
I would love to help you.
Yuli (09:49):
Amazing.
I think the intersection withwellness kind of goes with all
of those subjects and I thinkwhat I find interesting and
people kind of create acrossover right when they do
let's think about a travel showthat talks about best wellness
spots in the world, exactlythings like that.
(10:10):
I think that would be reallyinteresting and like that's what
I think forms a really greatniche audience right when you
bring sometimes a couple ofdifferent subjects and I'm just
throwing it out there.
I don't know a reiki for nomads, digital nomads, right.
If you're a practitioner whowants to travel the world, how
do you practice Reiki and justhave somebody?
(10:32):
So a lot of just like thinkingabout different subjects and how
you can kind of bridge themtogether and create your own
niche, because obviously, justtalking about you know, wellness
in general and health.
There's just so much in thattopic already, so it has to be
more specific, correct?
Chloe (10:48):
Yeah, I would say so, I would.
There's nothing wrong withgoing into it like more broadly
because, again, a big audienceisn't a bad thing.
Obviously, better is better.
But I'm not sitting here sayinga big audience is terrible.
We all know that's not true.
You do kind of have to embracethe niches and the broad at the
same time and it's just you kindof have to have some creativity
(11:09):
about it, because the listenersare out there and if you were a
Reiki instructor looking to beon podcasts about wellness spots
it's not like there's a podcastout there called Wellness Spots
for Reiki Instructors you kindof have to get a little bit more
creative to that to see whereyour content and where the value
that you're trying to providecould be provided.
Yuli (11:31):
Got it and for people who would like to become guests on
some of those podcasts.
Let's say, someone has like afavorite podcast.
They really love the host andthey really want to try to get
on it and maybe it's their dreamand maybe it's something
attainable.
Maybe it's not a huge podcast,maybe it's something completely
attainable.
(11:52):
And I feel like with podcastssometimes it's the hardest
medium to kind of reach peoplebecause everything is it's
distributed on other platforms.
Sometimes big podcasts willhave their own website or page
where you can find kind of info.
How does somebody go aboutgetting booked as a guest for
(12:13):
some of those podcasts?
Chloe (12:15):
Outreach is your best bet and if that is not something
that's daunting, if that's notsomething you feel that you can
do on your own, I would reallyrecommend looking into an agency
like Interview Valetshamelessly saying it there
because we would do all of thatlegwork for you and we have
trusted expertise and marketresearch that could really help
you through that.
But I mean honestly, if that'snot even interesting to you I'm
(12:37):
just going back to what I saidearlier putting yourself out
there find a way to get in touchwith that host.
If that doesn't work, what elseis that host doing?
Who else is that host talkingto you?
Could you get in touch withthem?
Could their audience providesomething to you?
I would also look intocommunities.
I don't have to tell health andwellness practitioners about
the benefit of communitybuilding.
That's kind of the hallmark ofthis whole industry.
(12:59):
So there's a lot of power inthat.
You might know someone whoknows something, who subscribes
to the sub stack and has theinformation to get with this
host, and you can get in there.
Ultimately, I would really lookat how you're representing
yourself.
If social media is notsomething you use, check your
website.
Would you be proud for thathost to see this.
If they were to stumble on iton themselves, would you be
(13:21):
proud for them to see this?
Do you think you representyourself well and also consider
what you would say, because oneif you're even interested in
your reaching out, I imagine youhave the confidence to say what
you need to say.
But that also tends to be a bitof a roadblock for most people.
They don't feel like they couldlong form talk about what
they're trying to talk about inan interview.
(13:41):
It could seem reallyintimidating.
But you're an expert for areason.
People pay you for what you dobecause you know what you're
talking about, and that's kindof where imposter syndrome can
come in a bit.
So I really do think confidenceis key there and just absolute
assurity in what you're doingand how you can help people.
Yuli (14:00):
Amazing.
And since you mentionedpresenting yourself to potential
podcast hosts, this is where Ifind agencies like yours do
really well.
Being on the other side of thegame.
Being a host, I get a lot ofpitches for different guests and
it's really helpful when I getall the information.
(14:20):
And that usually includespeople who necessarily don't
want to work with an agent ornot there yet right, they just
want to do their own outreach.
I think there's reallysomething great you can learn
from the way agencies pitch andyou can kind of try to do it on
your own, and I love just havingthose kind of informational
(14:41):
packets on each potential guest.
Just helps me take a quicksnapshot and understand is this
right for our audience or not?
Chloe (14:51):
Especially if you're a host.
If you're listening and you'rea host, our agency is also
beneficial for you.
Other agencies would bebeneficial to you.
Of course.
There's room for everybodybecause the guest experts that
we use here they'reprofessionally vetted.
We know that they're going toreach and match the goals that
the host has, and if their goalsand their views are aligned,
(15:12):
then we know that that's goingto be a really good meeting
there.
And that's another reason whypodcast interview marketing is a
really good tool, because itcan be a great social networking
tool, especially for anyonewho's not interested in social
media or they're not interestedin traditional content.
Social media marketing Becausethe second you book something
with a host that's already a newcontact right there.
(15:32):
Their entire audience is goingto hear what you have to say, so
you're opening up to that.
If they have any colleagues orold friends or anyone that your
information is relevant to,you've already got an in there
too, so it's a really good wayto do that.
Again, I know social media.
Just from experience with myclients.
I know that that can be a bitof a contentious subject.
A lot of people don't likesocial media and I know that in
(15:55):
health and wellness, it can seemobsolete.
I really I do urge everyone tomaybe try it out.
I do think there's a little bitof unavoidability when it comes
to our current world and socialmedia.
I think you kind of have toassimilate a bit.
I'm not saying you have to gofull force and become an
influencer.
You can even do something likea blog or a newsletter.
(16:16):
I love long form content.
I'm a very big advocate forthat.
So I know that blogs are notexactly at the forefront of our
online media these days, butthere's still a lot of benefit
to them, and you could evenleverage your podcast interviews
to beat those up too, becauseit's just more content for you
to use.
Yuli (16:35):
Right, and I think something that a lot of people
might not realize is, when youdo this long form content, that
you can then utilize it in ashorter format.
First of all, there's amazingsoftware these days that does it
for you Exactly.
You can use it yourself, youcan use an editor, but you can
just use a software that cuts itinto smaller chunks, smaller
(16:57):
clips, and you can utilize thatcontent Like one long form
episode can give you multiplesocial media posts that people
might be able to digest evenbetter sometimes, because people
love like they would listen tolike a 10 to 30 second you know
important point versus theymight not have time to listen to
(17:17):
an entire episode.
Chloe (17:20):
Precisely, and that's why , again, I really love long-form
content and podcast interviewmarketing would count as that,
because right now in ourcultural entertainment zeitgeist
, short-form content is kind ofeverything you know between,
like TikTok and reels and shortswhat have you?
Span has gone down quite a bitin the wake of all of that, and
(17:49):
it can be tricky because, withshort-form content being the
go-to form of online content,now it's become accessible,
really accessible, for a lot ofdifferent people, which isn't
inherently a bad thing, but itcould be, because what happens
is that everyone starts makingcontent about things, whether
they know about it or not.
I don't have to tell anyoneabout misinformation on TikTok.
We all know about it and thisis also not revelatory.
(18:11):
But the average consumer stillto this day kind of just wants
to be told what to do,especially if we're talking
about things like healthcare,where there can be so much
information out there, and whenit's mostly short form content
that they're looking at, they'regetting a million different
answers and they don't knowwhich way is up.
And if there is a longer form,like a podcast, that is
(18:32):
something that where they canget actual meaningful
information, valuableinformation, because part of
healthcare too, you know, ifwe're talking about healthcare,
we're talking about health andwellness.
We're oftentimes also talkingabout things like science or
spirituality or culture orsociology.
It's these very big, broad,expansive subjects that, like,
really can't just be tapped intoa 90 second.
(18:54):
Tiktok comes to healthpractitioners because ultimately
, you would want to educate thepeople that you're hoping to
serve, so that they know thatthey're making the right choice
and that they're getting thatvalue that you're claiming to
provide.
And I think you, just again,you can't really educate when
it's 90 seconds.
(19:15):
It's a lot better if it's a 45minute and then from that 45
minute interview, just like yousaid, you can make so much
content out of it that canbecome a blog post, that can
become a TikTok, that can becomea TikTok, that can become even
just an audiogram or like alittle reel, and then that can
get listeners interested to hearwhat you actually have to say.
In the long form it's kind oflike the difference between
(19:35):
starting the conversation andleading the conversation, and
you can start the conversationwith a short form content, but
if you really want to lead itand you really want to like
establish yourself as thatexpert, I think the long form is
what's really going to help youthere Because, like, why not
lead the conversation if they'relistening anyway?
Yuli (19:51):
That's such a great point and I love that.
You said that a lot of thesubjects that we talk about you
just can't fit into that secondwheel.
It's absolutely true and I haveto say also you know someone
who's gone through this processit's just so much more, it's so
much easier to know that youhave.
You know that 40, 30, 40minutes to get your point across
(20:13):
.
It removes a lot of pressureand of course, you know you want
to be engaging and you want tohave a good pace in the
conversation.
But just knowing that you don'thave to like manipulate
someone's attention for thatshort amount of time, like
people give you the space.
I think when someone startslistening to podcasts they
automatically get into thatspace of okay, I'm ready to
(20:35):
receive now for the next.
You know they give it space andtime, which is so refreshing
these days.
Chloe (20:41):
I also love it too because I mean, think about how
many times you've watched acelebrity interview, even if it
was just like a 20 minuteinterview, and you felt like you
knew them afterwards.
And it's because it's aconversation with two people
that as the viewer or thelistener, psychologically you
feel like you're getting in on,like you have like this special
spot, and it's that intimacythat really kind of sets apart
(21:05):
interview marketing from othertraditional forms of marketing.
It's that intimacy, thatvulnerability even, that really,
like again, allows you thespace to talk about what you
have to talk about, to educatethe listener and to not feel
like you got to just like hityour little prompt points, like
if you were in a traditionaladvertisement or something.
(21:26):
And again, I keep bringing upexperience, but you can bring
that to a long-form content, along-form interview that you
wouldn't be able to, a shortform, and I think that is what
really would set you apart fromyour peers I like to say peers,
I don't love to say competitors.
I think there's room foreverybody and I think everyone's
audience is out there.
Just because, again, justbecause you and this person do
(21:48):
the same thing does not meanthat your audience is going to
be the same.
It does not mean you have thesame content or value or
expertise to offer, and the morepeople hear from you, the more
they're going to know thatyou're the right person they
want to be listening to.
So the more interviews you'redoing, you're just getting more
information out there and justestablishing yourself better as
the expert that you're trying to.
Yuli (22:09):
Absolutely, and I feel like people also just resonate
with different personalities,different voice even.
Oh yeah, there's some podcaststhat I love their content, but
it's something about thepronunciation or the accent of
the host.
Sometimes it doesn't resonatewith you.
So you want kind of the sameinformation, but from a
different person.
There's just so much room foreveryone and we're all unique
(22:33):
and we all have, like you said,our own experiences.
So I love that message.
So let's assume that weconvinced our audience to give
it a shot that it is.
They're willing to, to try,they're wearing, they're willing
to open up and then find theirvoice.
I think the next block thatcomes up usually is the
(22:55):
intimidation by the technology,the marketing of it, the process
itself, and it just seems socomplicated and so time
consuming and and I think a lotof practitioners they're
probably going to say well, Ispend most of my day treating
clients, I just don't have timeand capacity for this.
What do we say to those people?
Chloe (23:14):
If you're interested in starting a podcast, I would
first, most importantly, let'stalk about equipment.
I would say get a good webcam,get a professional microphone.
That one I especially cannotstress enough.
If you're not going to beposting video, the webcam is not
as important.
I still think you should haveit just to clearly see the
guests that you're going to bespeaking to.
It's nicer.
But the microphone, personallyI think, is non-negotiable.
(23:36):
I think you have to have aprofessional microphone, because
I mean a podcast with bad audioquality.
It's hard to listen to People.
Like you were saying earlier.
Sometimes the simplepronunciation or the sound of
someone's voice could makesomeone not listen.
So if it's bad audio quality,they're probably not going to.
And then find out whatpodcasting platform you're going
to use.
If you're looking at Apple,mostly Spotify, mostly they're
(24:00):
going to post anywhere.
If you're trying to do aSpotify exclusive, that's a
whole other take.
I don't even honestly know howto help you with that.
I would look into that.
And then, if you want to findpeople for your show, again I
would look into agencies.
A lot of agencies can help youdo that.
And I would just do similarlyas guests.
I would do a lot of research,see who's out there.
I would also recommend kind ofif guesting.
(24:22):
If you do want to have guests onyour show, if this is not going
to be a podcast where you'rejust going to be talking to
yourself line up a good numberof guests before you start
recording, because anytimeyou're dealing with clients or
guests, I don't have to tell youpeople cancel at the last
minute.
All the time People can bereally finicky.
People could show up and youdon't like that content and
maybe you don't even want topost that interview.
So I wouldn't announce reallyanything until you maybe have a
(24:46):
few episodes recorded and youhave something lined up for more
guests to keep coming, becauseit's going to take you time to
kind of discover your flow anddetermine how you want these
people to go, and a lot ofpeople are interviewed
differently than other people.
One guest could be perfect foryou and another guest could be a
nightmare and you don't wantthem back on and it's going to
(25:08):
be that kind of experiencethat's going to teach you as you
go along what you're lookingfor in the first place?
Yuli (25:12):
Absolutely no, I couldn't agree more.
And I think also another adviceis maybe starting with your own
community, absolutely.
Or you kind of go and reach outto agencies which will have
more of, like, professionalspeakers, people that are doing
like the podcast circuits, butmaybe it will be less
intimidating just starting witha friend or someone, a peer,
that you worked with, and youcan have a conversation where
(25:35):
you don't have to kind of worryabout getting to know them For
sure.
It might remove some of thepressure and, like I know, for
me, a few of my very firstepisodes were just with my
teachers and people that Iadmired in the community, which
made it easier also to find themand to schedule them, and I
knew the content is going to besomething our listeners will
like.
(25:56):
But the format took, took sometime to fine-tune.
I agree, like even I know it'sinterviews, but I think there's
so many different styles ofinterviewing, oh yeah, right
until Right, until you find yourgroove and you know, do you
want to have a set of questionsprior to?
Do you want to have a certaintopic?
Do you want to have afree-flowing conversation.
I mean, there's so many thingsto kind of like test and try,
(26:19):
and I feel like until youactually do that, you don't know
what feels right, because it'soften like you feel it in your
body, you feel it in your voice,exactly.
Chloe (26:27):
I would also say I didn't even think about this till
right now.
A really good way to start apodcast is to listen to podcasts
too, and if you're looking forguests, I mean, at the end of
every podcast interview that hasa guest on, they tell you where
to find them, so you alreadyhave that information.
So if you hear this person onthis podcast, there's really
nothing stopping you fromemailing them and asking if they
would like to come on yourpodcast too.
(26:47):
Again, it's more socialnetworking in a way that doesn't
have to utilize social media ifyou don't want it to be.
Whether you're guesting orhosting, there's a lot of
community out there that you canreally break into using this.
Yuli (26:59):
Absolutely, and, I have to say, also somebody who is
concerned about the time that ittakes to produce those episodes
right.
I think for me, just removingthe pressure of the video from
it was something that allowed meto do it more efficiently,
because, you know, this is notmy full time job.
I wish I could be a podcaster,right right, I'm a company to
(27:21):
run, so really think about whatcan you fit in your like limited
schedule and also what's thepace right?
So for me, every two weeks anepisode, it feels right.
It feels something I can fitinto my schedule without feeling
overwhelmed, because last thingwe wanted to be is feel like
like this daunting yeah, likeit's a hassle, it shouldn't be.
Chloe (27:43):
Yeah, it should be an outlet.
Yuli (27:45):
Exactly, it should be fun.
Anyway, I look at it as mycreative outlet to share some
thoughts that I don't have achance to share on social media,
to talk, to connect with greatpeople.
It's been, by the way, onething we didn't mention.
Maybe it's a great networkingtool.
Yeah, it's an amazing way tomeet people through podcasts
because instead of you know,just approaching somebody, let's
(28:05):
say you admire, and saying, oh,I would love to have a
conversation, can we get like onZoom or for a coffee?
They might be like too busy forthat, but if you're saying I
have a podcast, you actually geta lot more chances to connect
with that person and then youspend all hour and it's the same
conversation you would have hadotherwise, exactly, and that's
another thing too.
Chloe (28:23):
Again, if you're intimidated by the idea of
podcast guesting, you have toremember at the end of the day
it is just a conversationbetween two people.
You're probably still going tobe sweating when you're doing it
and making your notes, andthere's a lot to be said about
that, but ultimately it is aconversation between two people,
so it should be natural.
And again, if you know thatyou're providing the value, the
(28:46):
rest will kind of happen as ithappens.
I mean, don't get me wrongyou'll still have editing
mistakes.
Obviously, I had to repeat aquestion here.
You might talk too fast, itmight take you a while to find
your groove, but the informationis in your brain.
It's getting it out there.
That can be challenging, but ifit's just one person you're
talking to, that makes it a loteasier, because it's one person
you're talking to, but you knowthousands of people are going to
(29:07):
hear it, but that way you don'thave to stand in front of a
room full of a thousand people,if public speaking is not your
jam, of course, and I thinkanother point that maybe we can
touch on that this content, asyou mentioned, there'll be a
thousand people potentiallylistening to it.
Yuli (29:23):
It's amazing how much people listen to like older
episodes over time.
Chloe (29:28):
Oh yeah, evergreen content.
That is something we stress alot too.
That's another really hugebenefit of podcast interview
marketing is that information.
For the most part, it's prettymuch going to be the information
the whole time, in lieu of like, maybe just some new
information coming out so youcan reuse it as many times as
you want.
You can bring it back up.
I don't care if it's been ayear.
(29:49):
If what you had to say wasrelevant, people are going to
want to listen to it again, asopposed to like a 90-second
TikTok where, once it's been twoweeks past, no one's even
thinking about that anymorebecause it was just like a blip
in your mind, whereas thisvaluable conversation can be
brought up so many times.
And I will say honestly, evenif we find out, like public
(30:09):
information, that changes whatyou said the first time, you can
still bring that back upbecause now you can maybe have a
redo where you talk aboutsomething different, you expand
on it.
You can have a second interviewwith a lot of people.
Conversations never have to endif we don't want them to, and
if you have a great interview,there's no reason you can't keep
it going with that person, oreven with more people.
It's just if you love talking,I don't know why you wouldn't
(30:31):
want to do podcasting.
You just get to talk about whatyou love.
What more could you want withthat right?
Yuli (30:37):
Amazing.
So let's talk about themarketing piece for a little bit
, because that I feel likeanother area that people get
intimidated.
Okay, but now I have to, youknow, have this episode and
either if they are producingtheir own podcast, they are
concerned how do I market this,how do I get audience?
Or if they are a guest on apodcast, they you know we want
to make sure that they reallyutilize that episode to like
(31:01):
their best advantage and thenuse that in their marketing and
getting those new audiences.
Chloe (31:08):
I would.
I mean simple as that use it asmuch as possible, whether you
are.
If you're on social media,absolutely use it.
Make posts, make audiograms,make images, produce clips.
Find you know the most punchystatement that you said during
it and make that a tagline forsomething.
You can turn one simplesentence into a whole campaign,
(31:29):
even if you were reallydetermined enough to do it, and
then it's cross-promotion too.
The host is also going to bepromoting this stuff too, so
their audience is going to seeit, your audience is going to
see it, and then, like you said,it's evergreen content.
Just keep doing it.
And then, no matter what socialmedia platform you choose to use
, or if you're not a socialmedia, if you're more of a
(31:51):
newsletter kind of a person, youcan still use that content in
there, because you can make areel out of it.
You can include it.
Every pitch that you do fromnow on for yourself can include
check me out, having thisconversation with this person.
That's the other thing too.
If you do more interviews,you're just opening more doors
to do more interviews, becauseif a host sees that you've done
(32:12):
it and they have an example ofwhat you've done, maybe they'll
want to keep using you Similarlyfor hosts.
If you're hosting a podcast,just you know, I have this guest
on.
Next week I'm going to havethis guest on where we're
talking about this.
If there is relevant contentout there that other people are
talking about, tie it back intoyou talking about it.
You can, absolutely you canpillage someone else's content
(32:33):
to promote yourself.
There's no rule that says youcan't do that, and I think you
should absolutely.
Yuli (32:37):
Yes, absolutely, and I think the gross promotion is
especially.
I think that's one of theadvantages of doing interview
style podcasts that you reallyjust like multiply your audience
automatically, tenfold, beingon people's podcasts and you
know many times, like now onInstagram, you have this amazing
feature of collaboration rightso you can collaborate, so
(32:59):
suddenly your content is postedon to their entire audience and
vice versa.
Chloe (33:06):
And that's why I'm saying if social media is not
interesting to you, I would urgeyou to at least look into a
LinkedIn.
I do think there's a lot ofbenefits there.
But if you're into moretraditional forms, this is still
really beneficial to you.
You can still use it, you canstill market it.
It's still content.
It's not technical contentmarketing, because it's not on
social media, but it's contentthat you can use over and over
(33:26):
again.
Yuli (33:27):
And I absolutely agree.
It's also such a doorway toother opportunities because
whether you are thinking, let'ssay, to host events or workshops
, or work with, let's say,companies right to bring
wellness to their employees,let's say, or you want to
(33:48):
develop your own retreatoffering, you want to be on a TV
show, you want to write a book,like all those things.
Like people, when theyconsidering you for those
opportunities, they want to knowwho you are, and it's really
hard to know, even if you havethe most amazing website out
there that tells your story.
It's a beautiful imagery.
(34:09):
There's nothing like you know.
Listening to you, andespecially if they can listen
and see you, they get a reallyquick sense of who you are.
Chloe (34:18):
Yeah, absolutely you can really build trust that way.
It's that intimacy again, and Imean, like you said, hearing
what you have to say is onething, but if they can actually
like hear your voice, thatpsychologically that makes a
huge difference too, like yousaid, like it really feels like
that's how you know thempersonally and, again, if you
(34:38):
have something to say, I thinkyou should say a lot about it,
and I think a conversation is areally good way to do that.
Yuli (34:44):
Absolutely, and I think since we talked, we covered a
lot of the process and thedifferent considerations.
I also want to say somethingabout saying no to podcasts that
you just feel you know, or evenif they have a big audience,
let's say, but it's just youdon't feel like it's the right
audience for you, or the subjectjust doesn't resonate with you,
(35:07):
and or if you are a podcasthost and someone comes and they
really want to be on a podcast,like you have the right to say
no.
You don't have to, especially inthe beginning.
I feel like I remember startingto get first emails of people
actually want to be on mypodcast.
It was like so surprising, likeoh my God, of course, like I
need to be saying yes toeveryone, but just kind of like
(35:28):
staying true to your voice andyour message and your audience
and knowing like yes, thisperson is great, but they might
not be best fit for what I'mdelivering and this conversation
might end up being like not themost authentic or beneficial to
my audience.
I think it's also important tokind of like set the boundaries,
(35:50):
like what are my values?
Like what am I trying toproject out there, and kind of
sticking to that.
Chloe (35:58):
Precisely.
That's a really good point, andI think you said a magic word
there with authenticity.
I think, especially if we'retalking about online content,
god, it's really hard to findauthenticity, isn't it?
Everything is very manufacturedand that's honestly.
Another benefit of podcast isthat you got this whole
conversation amongst two peopleand it be authentic.
(36:20):
Sometimes you can tell if it'snot, if it's like overly
rehearsed or if it's filled withlike too much sales pitchy kind
of language.
You can kind of snuff that out,and to keep that authenticity
at the top of what you're tryingto do is really important,
because that is going to helpyou with that discernment with
what's going to work for you andwhat's not.
I do think you should say yes toa lot of opportunities, but I
(36:42):
also think you're grownups.
You know when something is notgoing to be good for you and you
should say no.
That doesn't mean that therestill isn't benefit in that
audience.
Those people could still learna lot from you.
You may just have to appeal tothem a different way.
Maybe look into other podcaststhose people are listening to
and see if that works out foryou.
I would also recommend, if youare a podcast host and you are
(37:05):
not 100% positive if a guest isgoing to be a good fit for you,
but it's not a no off the bat.
Look into pre-calls.
I think pre-calls can be areally good tool for hosts and
guests to get a feel for how theconversation is going to go, if
it's even going to work out,because I'll tell you
(37:41):
no-transcript wastes of timebecause you're still learning
more about the process.
You're learning more about yourcontent.
The host is learning more.
If you are the host, you'relearning more about what you
want.
It's all a learning process andI think none of it is pointless
.
Yuli (37:58):
Amazing.
Since you mentioned InterviewValet, can you talk a little bit
more about your amazingservices and how do you work
with your clients?
Chloe (38:06):
I would love to Okay.
So at Interview Valet we offerfree services to podcast hosts.
So anyone, if you're listeningand you would like
professionally vetted guests,guest suggestions for your show,
please reach out to us atinterviewvaletcom.
There is a form there for hosts.
If you want to work with us andif you are a guest, what will
(38:30):
happen is you will go through aseries of calls with our sales
department where they will naildown your targets, your goals
and kind of the early stages ofthe strategy that we're going to
look at for your campaign.
Then you will go throughonboarding where we'll do a
whole bunch of stuff.
It's boring, I'll let you knowwhen you sign up.
It's a whole bunch of stuff.
It's boring, I'm not even I'lllet you know when you sign up.
It's a whole bunch of stuffwhere we're really trying to get
to know you and do as muchresearch as possible so that
we're hitting the right targetsand looking at the right areas
(38:52):
of podcasts for you.
And then we do all the work.
Pretty much you kind of just sitback and you wait for the
invitations to come in.
We will help you schedule it.
We help facilitate absolutelyeverything.
You show up for the interviewand let us know how you feel
about that, and we offerconstant coaching.
So we have regular calls withour clients to see what they're
doing, how they're feeling.
If we need to pivot somethingbecause it's marketing that has
(39:15):
to happen a lot too.
If there's any topics we needto change, how we can shake it
up if we need to, it'sultimately, we're a great tool,
we're a great guide and a righthand man, for whether you're a
host or a guest, we're there tohelp do a lot of the hard work
for you.
Yuli (39:32):
I love it.
That sounds like an incredibleservice, thank you so much.
And you guys have been alsobeing able to offer some really
great guests for this podcast,so I'm kind of a client, I guess
.
Chloe (39:44):
Absolutely.
And you know, just to let youknow, we get great feedback from
our clients that have been onyour show, so they feel they
think very highly of you too.
Oh, thank you no.
Yuli (39:53):
I just love that there's services like that and we don't
have to do all the work.
And it's pretty amazing and,like I mentioned before, just
from my perspective, justgetting that one sheet on each
guest that has all of their bio,their headshot, their topics
that they can talk about.
I think that's the biggest point, because sometimes you see a
profile of a person and you'relike, okay, they sound great,
(40:14):
but how does it fit to mypodcast?
And I think it's so easy tokind of scan through the topics
that you guys put in that onesheet and realize, okay, we can
talk about this, this, and thatit immediately gives me an idea
for an episode.
And that's just been a greattool and even if you try to do
it for yourself, something tokeep in mind as well if you want
(40:36):
to be a guest on a podcast,just suggesting some topics that
align especially with alliance,with my podcast.
But sometimes it can be theopposite.
I have guests that have likenothing to do with the subject
and they send me all thesetopics that like absolutely not
relevant.
So it creates more aggravationand waste time.
But if it's at least some ofthose topics like hit the point,
(40:59):
it's just super helpful.
Chloe (41:01):
And it can be helpful if you're using an agency like that
too, because I mean, even wecould send you a guest and
you're looking at it and you'relike, what are they thinking?
But because we have that kindof expert behind us, if you say,
what are you thinking, we couldtell you where we see it,
because maybe we see somethingyou don't.
Maybe even after hearing that,you say, no, this isn't a good
fit fit, but that's at leastlike we're starting the
conversation there and we'retrying to open up the doors for
(41:24):
everyone involved.
Yuli (41:25):
Amazing.
I love it.
Well, hopefully we gave peoplesome ideas on whether they
decide to just push themselvesto approach more interviews and
guests on podcasts and becomeand make it part of their
marketing and self-promotionroutine.
I know a lot of people cringeright now when I say
(41:47):
self-promotion, but I know we'reovercoming those blocks
together.
We have to do it, like we saidit early in this episode when we
set the tone that we need toget who voices out there.
So hopefully now you have alittle better idea of what those
avenues are and how to approachthose people and that there's
(42:09):
agencies as well that can helpyou in that process.
And then ideally also weinspired some people to maybe
think about starting their ownpodcast, because I feel like
there's still there's so much ontop opportunity, especially in
the holistic healing space.
Chloe (42:29):
Absolutely, I hope.
Like I said, my intention todaywas to inspire, and if I
inspire you to start a podcast,that's great.
I know a lot of people thinkthey need one Not everyone does
but if you have the right valueand the right intention and the
right microphone, then I thinkyou absolutely should have a
podcast, because you're onlygoing to broaden the information
for more and more people tohear it.
You're going to network foryourself and if you're curious
about podcast guesting, I reallythink you need to just try it.
(42:50):
Like I said, it's ultimatelyjust talking a lot about what
you're passionate about and ifyou're going to be doing that
anyway, you might as well bedoing it as a marketing tactic
and as a way to network withother people.
Yuli (43:01):
Amazing.
Chloe.
Thank you so much for all ofyour great advice, great tips
and the inspiration.
It's really a pleasure to havesomeone like yourself who is
such a great expert in marketingand promotion and podcasting,
and also work with thiscommunity and the wellness and
holistic community.
(43:22):
We need people like you All themore experts.
Chloe (43:26):
And we need people like you.
Dear listeners, if you want toget out there, please look into
us.
You can find any informationabout Interview Valet and me at
interviewvaletcom slash Chloe.
That's where you can have allthose quick links.
If you're interested instarting with us as a host or a
guest, please, I urge you, lookinto us.
We have great, great things foryou Amazing, and thank you so
(43:48):
much, yuli.
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