October 23, 2024 • 42 mins
Ever wondered how to fuse the realms of healing and business? Join us as we welcome Darlene Cordero, affectionately known as the Wellness Connector, who after a decade in finance on Park Avenue transitioned to media and event creation, eventually joining Chopra Global in 2019. She is the founder of WellnessCulture.co and the author of The Healers' Playbook - supporting wellness professionals by making the business acumen of healing arts accessible to all. This conversation promises to equip healers with the confidence to carve out their unique paths to success, illustrating that business and spirituality can indeed go hand in hand.
We tackle the art of overcoming fear and finding authenticity, highlighting the importance of knowing one's value and setting the right value for services offered. Listen to personal stories, including overcoming the fear of public speaking, that underline the role of mentorship and supportive relationships in personal growth. By weaving elements like astrology and human design into the narrative, we open up new avenues for understanding oneself, pushing boundaries, and embracing the authentic self, while emphasizing the delicate balance between personal practice and community service.
Check out Heallist.com for digital tools created just for holistic healers.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Yuli (00:04):
Welcome to the Healist Podcast, where we inspire and
guide healers through businessexpansion.
We give voice to incrediblyabundant healers to share their
stories.
We dive into the quantum fieldto unlock the energies of
conscious creation.
We also develop digital toolsto help you grow, which you can
(00:25):
find on HealLesscom.
I'm your host, Yuli, and I'mgrateful you chose to join this
space.
Now let's go deep.
Hello, my dear friends, anothersuper exciting episode of the
Healers Podcast, and today wehave Darlene Cordero with us,
(00:46):
who is known as the wellnessconnector.
She worked with leadingwellness brands, teachers and
practitioners.
After a decade in finance andPark Avenue, she transitioned to
media and event creation,eventually joining Chopra Global
in 2019.
With a BA in arts management,darlene brings her business
(01:08):
expertise and experience withhigh net worth clients to the
wellness industry, excelling incommunity building and impactful
events.
She also created the HealersPlaybook to support wellness
professionals by making thebusiness acumen of healing arts
accessible to all.
Darlene, you're right at home.
(01:28):
This is where we talk healingand business, and it seems like
you're one of the very rarepeople that I feel in this phase
that managed to combine both,so I'm just thrilled to talk to
you and explore more of yourbook.
And, you know, welcome to thepodcast.
Darlene (01:46):
Thank you so much for having me.
I think that, like findingpeople that are in alignment
like this, it's there's so muchto do and so I'm so excited to
be here.
Thank you for having me.
Yuli (01:57):
Oh yeah, we have a lot of work to do and we're gonna get
right right into it, becausethat's what we do here.
We don't have time to waste.
We're all busy.
Everyone who's listening to usprobably is having an amazing
practice and clients to takecare of and business to take
care of.
So really, our job here is howcan we bring the tools, how can
(02:21):
we inspire people and you wrotea whole playbook on that, so I
think we're just going to diveinto that and see how did you
choose the subjects Like?
What did you decide to focus on?
What is the story behind thebook?
Darlene (02:34):
Thank you so much.
Yeah, I'm so excited to beconnected to the healer, the
practitioner, the educator.
I like to say all of thosewords because many people
connect to these words in adifferent way.
I want to go back to like howit started.
I think you know.
You mentioned in my bio that Ihave a BA in arts management and
(02:55):
at the time I didn't even knowwhat that meant.
I knew I loved business becausethat was my background.
I always knew that I grew upwith entrepreneur parents and I,
but I love the arts and I lovebeauty and I loved the
expression of being aroundpeople that were artists and who
knew that years later I wouldbe managing talent at Chopra
(03:18):
Global, which led you know inthis, you think about this space
.
Deepak really is the pioneer ofthis work and the faces and
voices that our company wouldwant to showcase leaving banking
(03:41):
and moving into media andworking in that talent piece of
connecting the right talent tothe right events with the right
red carpet working.
You know that whole piece andthen when I got to Chopra, we
really wanted to create.
You know what is the evolutionof a brand like Chopra at the
time was called the ChopraCenter and Deepak's work and
(04:06):
what were the faces and voicesand collaborations that we
wanted to bring forth, and I hadthe privilege and honor to be
able to do that.
And so what I saw was thatthere was so much and this is
before the pandemic there were alot of voices and younger
conversations and people anddiversity that I wanted to bring
(04:27):
to Chopra, and all of thesepeople became friends and became
people that they trusted me andthey would come to me a lot of
them and say what do I charge?
I don't know what to do withthis partnership.
This person is asking for this,like how do I structure my
partnerships, my conversations,the emails, like just that back
(04:50):
and forth, that business acumenthat we talk about here, that
you mentioned in my bio.
It's like how do I do that?
And what I realized was thatthere wasn't anyone really or an
organization, people reallyfocused on that piece of the
healing arts, of the business.
Then now, 2023, what year are wein?
2024, is now this, like youknow, billion dollar business?
(05:16):
Right, and, in a sense, is it's.
How do we get this for thisinformation out to every yoga
teacher, every meditationteacher that's out there as a
solopreneur, because that isusually what's happening.
It's usually one person that ismanaging their calendar,
managing their social mediamarketing.
(05:36):
They're also doing the work ofthe healer, which is so profound
.
And so, when I left, chopra andDeepak sold the company.
He sold it to amazing partnersabout a year and a half ago.
Actually, next month is goingto be two years.
Time flies when you're havingfun, and I started a wellness
culture really with thatintention.
(05:57):
How do we give this information, provide service and support to
the healer, the practitionerinformation, provide service and
support to the healer, thepractitioner, and so I started
with a mentorship program.
It was 14 weeks.
We went through mission, vision, values, everything from how to
determine pricing, how tomarket yourself in an authentic
way, not the way everybody elseis doing right, everybody has
(06:21):
their unique ability and ways inwhich they show up for the
clients, but also how they showup in our best showcase.
Some people are amazing on stage.
Some people are amazing writers.
Other people do best one-on-onewith, like connections with, by
just connecting by text withtheir clients, like, and all of
that is okay, like there's noright or wrong, and all of that
(06:43):
is okay, like there's no rightor wrong.
And I wanted to give thepractitioner, the healer, the
license to be like I'm going todo it my way.
And I wanted to be like lookthe best, do it their way, and
so you should do it your way.
And like Deepak didn't dothings like anybody right, like
he had taken his degrees andbeing a doctor and then, you
(07:05):
know, immersed it in thisancient wisdom of Ayurveda with
his teacher.
So like, do it your way.
And having that confidence toknow that you can do it your way
, I think it's in that that yes,like you can do it that support
and I really wanted to do that.
And so, with with the healPlaybook, it's the idea of like
(07:26):
taking that mentorship andmaking it accessible to everyone
.
So maybe not everyone could do14 weeks or they want to be able
to have it as a companion whenone day I'll do it again, the
mentorship, but it is somethingthat could be part of your
business and evolution of howyou show up to the world and
(07:48):
that you know that you're notalone.
Yuli (07:57):
That's what I want people to continue to know is that
there are resources and peopleand community out there as they
build their businesses.
Absolutely, and such animportant work that you do, and
I love all this experience thatyou're bringing and sharing with
this amazing audience, and I'mcurious, as someone who also
worked a lot with healerspersonally what are some of the
themes and threads that you sawthat you really felt like, okay,
(08:19):
we really have to work throughthis block and this is how we're
going to work and what adviceto do over yeah, I think one of
the biggest themes for us allbecause we all are our own
healers, right, and figuringways that we show up in the
world some of them end up beingin the practice of supporting
(08:39):
others, right, in this way isthe fear of being.
Darlene (08:44):
I think it's two things .
It's the fear of being.
I think it's two things.
It's the fear of being seenright and it's the fear of, of
of understanding your value, andI think they're very connected,
right, like what you thinkabout yourself and how you value
yourself and your expertise,and then how people perceive you
and how you're perceived islike very connected.
(09:07):
And if you don't have a groundedbecause of your background,
because of past lives, becauseof whatever you're here to do in
this life and you have any,which, by the way, the wounded
healer, I mean this is whatyou're here to do, right, you're
here to heal that piece of you,to then support others, and I
think that that's the unlike anyother industry.
(09:27):
It is not the same as, like youknow, opening up and I wanted
to say barbershop, but like Idon't know why I said that, but
like it's not like just doingthat, because that could be very
therapeutic, right, all ofthese things that we do.
But when you're in the healingarts and you're here to support
others, there is a piece for thepractitioner, the healer, to do
(09:53):
some of that work on themselvesand be okay with that process,
right.
And I think that that's where alot of them that like
understanding, like what tocharge, how to really focus on
themselves and their ownpractice and understand the
connection between their ownpractice and how they're
consistently working on you know, the thing that they're here to
do and then how that'sconnected to the community that
(10:16):
they serve.
And there is a through line,because you'll see that a lot of
you know this because of thework you do.
A lot of the work is thatwounding is what they're here to
do and how they show up fortheir client and if they're not
working consistently on that andfacing it and seeing it and
focused so much on the otherperson and not on themselves,
(10:39):
then you know that's when thatconnection of like how you know
how do I, what do I charge anddo people really value me?
And then all of thoseinsecurities start creeping up
because the focus is not onthemselves and more on, like,
the business side of all of itand they're not in that flow.
Right, that flow is the goal.
(11:01):
The goal for all of us is and Ihaven't figured it out
completely, no one has and thisidea that everybody has, that
all these people that we see andI put I'm making quotations of,
like these, like you know,aspirational people that we see
on social media that are makingyou know six figures, when I see
(11:21):
that, that like I cringe.
That's not my way of working.
I'm not here to give you aquick fix become a millionaire.
I think that you become richand you become abundant and you
become whatever it is you wantwhen you really are in that flow
, and we all, you really are inthat flow and we all, that's
(11:42):
what we're striving for, right,every day we wake up, we do the
work on ourselves, we show upfor ourselves and then we can
support others from that placeand then, authentically and
genuinely, people then connectto us, right?
So I think that that's the goal.
It's like being seen from thatperspective and then being, you
(12:06):
know, really conscious of whatis it that I am putting out,
that then I'm receiving, and howdo I value my work and how I'm
showing up for others and whatdoes that mean for me on pricing
or being having opportunitiescome my way?
It's so connected all of that.
I hope that answered yourquestion.
Yuli (12:26):
Oh, yes, and I have so many things to unpack there.
And let's start with being seen,because I agree with you, it's
like a root of a lot of theother issues that kind of sprout
from there.
How did you, and by mentoringso many people in your career,
what are some of the things thatyou found work for your clients
(12:51):
or the people you worked withthat helped them to overcome
that challenge?
Because it's such a big one andI feel like we can have like 10
episodes of that and never likefinish exploring it fully.
But give me some, you knowsomething, maybe quick and easy,
that people can feel like, okay, I can't, I don't have to
unblock this whole giant beingseen, piece right.
(13:14):
What did I do today?
That will bring me just alittle closer.
Darlene (13:19):
I know this sounds like more complex than it is, but I
think that understanding yourastrology and understanding your
chart and understanding yourhuman design gives you an
insight a bit about, first, whatis happening in the transits of
like, why you haven't wanted tobe seen so you have like that
information.
I love like data andinformation to be able to be
(13:42):
like okay, this is why this ishappening.
Data and information to be ableto be like okay, this is why
this is happening.
And understanding that we all.
This is why it doesn't.
This is why we could spend 10episodes on this, because not
everybody, everyone's path is sodifferent and it happens in
different times, based on theirchart and based on what they're
here to do right, they're Northand South Node and understanding
those pieces.
I think one of the biggestpieces that I think that I tell
(14:04):
people when they've done mymentorship and when I work with
people is I get them connectedto my astrologer and my human
design practitioner.
Why?
Because I want to know what I'mworking with right and I want
them to know what they'reworking with, and I think that I
I'm going to give you theexample for myself.
I had a massive fear.
(14:26):
I know this sounds weirdbecause I talk so much, but I
had a massive fear of publicspeaking.
So until about two years ago Inever did face video.
I never kind of like sharedmyself.
I didn't think I had anythingto be like shared, and it's
funny because I am outgoing andI love people.
I didn't think I had anythingto be like shared, and it's
(14:46):
funny because I am outgoing andI love people, I love connection
, I love meeting new people.
But the public speaking wasvery much connected to a wound
in my childhood, right, and whenI started doing that one thing,
that a friend, my friend AveryWhitmore he's an amazing sound
healer, sound bowl healer andpractitioner he was.
(15:09):
I had brought him into Choprato do sound healing for our
retreats and he was.
He's been just such a supportfor me as a friend of like
pushing me and being like wait,basically we need somebody that
pushes us, you know, and says,hey, I see that in you and
acknowledge it, right, and hey,how can you show up Because I
already see that you can do this.
(15:29):
So like, let's do one thing.
And I remember I did my firstaudio, like real, and he stuck
me in like a closet.
We were in Hawaii, we had justdone a retreat with Deepak and
we were just spending a few dayswith some friends a group of us
in Maui or something.
No, we went to Kauai and afterthe Maui event and I'm like,
(15:51):
okay, I'm going to do it.
I'm in this beautiful placeAvery's outside the closet I
think you could do this and Idid my first audio where I mean
you could hear my voice crack,like it was.
I was so nervous, but I didthat one thing that pushed me
out of my comfort zone.
I was supported.
I had somebody that said, justdo that one thing.
(16:13):
And then that one thing, peoplewere like, oh, my God, I love
hearing your voice.
And then I started hearing thefeedback and people were like,
oh, you should do more of those.
And then the next time I did aface of you.
Know, I did a face of you.
Know, I did the face of videokind of thing on Instagram, and
then I just started pushingmyself to, okay, what do I have
to say?
And that was so uncomfortablefor me and it was.
(16:35):
And I've had moments and I haveto tell you like I had an
interview maybe 10 years ago onTV and I completely went blank.
The interview never went out.
I'm not just saying this to saythis.
Like it's happened to me.
I was on stage.
It's happened to me.
On stage I could not speak, andnow I do and I don't.
And what I do believe that ithad to do is me pushing myself
(16:58):
and and taking away a little bitof like.
Um, I think the Virgo in me isvery perfectionist and I that I
wasn't going to say the rightthing, so I don't practice or
get ready.
So I realized that when I gettoo much in my head about the
thing because I want it to beperfect, I don't show up
authentically and then itdoesn't come from my heart.
(17:20):
And if I talk from my heart,then it's in service to someone
else and I think thepractitioner.
When you understand that whatyou're sharing is going to help
someone else and it's going topotentially change their
perspective on one thing orshift them in a huge way, that
then your voice matters and thatyou have something to share and
(17:42):
so it's a disservice to someoneelse to not share yourself.
I tell that to my clients allthe time.
Like you not showing up andlike saying the thing, or come
on, like you.
What do you have to lose, like,what do we all have to lose?
Right Then then, pushingourselves with the right support
, the right timing.
Again, remember, like thinkingabout okay, what are the things
(18:03):
that are happening in yourtransit, what are the you know,
what are the seasons that you'regoing through?
Well, right now in my chart I'msupposed to be going out there.
I'm supportive, I'm supported.
If I do that, I'm supported andI've done that.
And it's brought me to thispoint where I wrote my own book,
like I would have never thoughtabout doing this, like I grew
(18:24):
up in Queens, new York, with animmigrant family.
I never knew an author, I neverknew anyone that had graduated
from college.
I didn't have those examples,and I hear this from a lot of
people in you know, fromdifferent communities that
haven't had those examples.
Be the example, be the exampleyou never saw.
(18:45):
So then you can, you know,support and like, inspire
someone else.
The work that I do I try toinclude diversity of opinion,
diversity of voice, diversity oflike.
You know who people are and thecircumstances, because that
(19:09):
representation really makes adifference for a brand, for a
community, and being intentionalabout that and specifically in
the wellness space.
That can be very one-sided.
When I remember I went to thefirst, I went to Kripalu, I
don't know, a decade ago.
I was the only Latina.
I was the only person that wasas young.
I remember everybody was like intheir maybe 60s and then I was
(19:33):
like I don't know, I know I'msupposed to be here, I don't
know why, but I'm here.
I was like I don't know, I knowI'm supposed to be here, I
don't know why, but I'm here.
And or my first yoga class, youknow.
And not everybody has that pushto say I don't know why.
I'm going to follow myintuition to do these things,
but I think, the more and morewe're seeing it much more after
the pandemic, which is amazing Alot of people in different
(19:54):
communities are showing up forthese practices, which are so
life-changing.
But, yeah, representationmatters and yeah, I could go on
a tangent on all of this andtalk, talk, talk, talk.
Yuli (20:07):
I can listen to you forever because you say some
really important things thatpeople do need to listen and
share your personal example.
It's just so powerful.
And sharing your personalexample, it's just so powerful.
I really everything you saidpretty much resonates and I have
so many follow-up questions.
And also I love that you use,like analytics Like I'm with you
astrology and human design.
(20:29):
I mean also like just from myexperience, you know, being a
mental projector, you realizethat's why I do podcasts,
because I love talking to peopleand bounce.
This is how I get sometimes mydeepest thoughts.
That means it's good, goodstuff.
Darlene (20:44):
Oh, it's so beautiful and this is the flow.
Right, I put this out there.
We connected, we're in flow,right, we're creating because
it's coming from that place.
Imagine if I would have said,oh, no one has anything to.
And, by the way, I thought itand like this is the whole other
thing.
Like I published this book andthen I went into a deep
(21:07):
depression, like two weeks ago.
I think we all think that oncethe day we get there, we do the
thing we like get the book out,we get that partnership, we get
that client that then we'regoing to be filled with this
euphoria that it's like oh, Igot there, by the way, never,
you'll always doubt yourself.
I've heard this from manypeople and I've seen it because
(21:30):
I've prepared people to get onstage and worked with big
partners and brands and artistsand all of that.
Every time someone gets offthat stage, I'll look at them
and say how did I do?
Can I do?
Okay, everyone does thatbecause everyone has that
insecurity.
They want to know that whatthey did mattered or that it
made some, because we are human,no matter who they are, no
(21:51):
matter if they've had theyfilled up stadiums with, you
know thousands, of thousands ofpeople.
They're always going to havethat feeling and so I like to
share that because I want peopleand I have other friends.
I remember telling my birthdaywas a few weeks ago that's when
I published the book and I toldmy friend that's published a few
(22:12):
books and I said I just feel solike empty.
I don't know what this is.
And she goes, oh no, ithappened to me.
I'm like, okay, good, I'm notalone.
You know what I mean.
Like cause, you don't know.
I know next time I publish abook I'm going to like Bali or
something after to like, youknow, vacation and get my mind
out of the thing.
Because I think that we assumeright, we assume that we do this
(22:39):
thing, we create something, andthen all those insecurities
creep in and they're still thereand all the wounding is still
there, and now we have more outthere that we're just like, oh,
you're so vulnerable, right?
I think that ultimately, that'swhat holds us back, right, that
vulnerability of being seen insuch a raw way.
Right, when we start speaking,we start showing our faces, when
(23:01):
we start writing, when we startsharing our personal stories
it's not easy, but the freedomof that and then when you get
that feedback in return of like,wow, that really helped me or
that's inspiring, then you gookay, it's worth it.
It's worth being uncomfortable,it's worth kind of putting
myself out there.
(23:21):
And I think for the practitionerhealer, educator the thing to
focus on is that it's like howcan I share myself, push myself
right, do that one thing that'sgoing to push me out of my
comfort zone, knowing the data,knowing what I can do and what
I'm going to be supported from.
And then what's that one step?
I always because, like youmentioned, like we're not going
(23:44):
to solve that today.
Right, we're not going to solve, like, how do you become, you
know, the top 10 speaker of theworld on mindfulness?
But what we can do is like onething, one thing today that's
going to push us closer to that.
And even in the book I startwith, you know, many of us know
what a SMART goal is.
Right, we, okay, start with aSMART goal, one thing that's
(24:05):
tangible, that you can do, notlike the whole plan of like you
know, you know conquering theworld, but what's that?
One small step, and sometimesit's just making a connection
with a new person.
It might be like oh, I'm goingto, you know, make a video today
.
I'm going to send an article,you know, newsletter, which I
(24:25):
just I can't tell people enoughhow important like connecting
with their audience in that wayis, and how important that
building that community ofpeople that already know you is
versus like focus so much on theexternal, like social media
world, and how my bestconnections and my best
(24:46):
referrals have been from peoplethat I know, not from an
Instagram reel.
Yuli (24:52):
So yeah, absolutely.
I think you mentioned, I mean,so many great points, but this
power of like.
Don't underestimate yourcommunity, like, even if you
have just I don't know five, 10clients, this is your community
and they are your.
You know vessels of expansionbecause each of them holds a
(25:13):
community of their own and Ithink what you touched upon here
and you brought up with thisbeautiful story of overcoming
your own block of being seen, iswhen we are going through
expansion, and you know a lot oflike.
I thrive in my expansion mode,but it also terrifies the heck
(25:33):
out of me.
Darlene (25:34):
I'm just uncomfortable, ever uncomfortable, ever.
Yuli (25:37):
Like I'm, in this constant process of you know expansion.
Then we have a little break OK,let's settle in and let's
expand again in that constantrate.
But it can be veryuncomfortable for many people
because expansion mode is notalways natural for everyone.
So I think, by normalizing itand saying like, yes, even
people that you see that are inthat expansion process, they
(26:00):
still go through some of thedown.
You know aspects of it, becauseonce you expand you, you have
to create like new space, youhave to find yourself again, you
have to ground yourself again.
That process is not always easy, even if outside looks like a
huge success, you know you stillhave to get comfortable with
that new frequency that you justreached and that's not easy.
Darlene (26:25):
I love that.
Yeah, I love that that.
That new frequency, like you'reexpanding and you're then kind
of grounded integrating use thatword right Like integration,
and integrating in that way isit feels really much more
uncomfortable because it's new.
Like you said, it's a new, anew version of ourselves that we
(26:46):
don't even recognize.
Yuli (26:48):
Right, but I think the reward is just so much greater.
I mean, when we expand, we justhave the opportunity in this
lifetime to like.
I feel like sometimes I livemultiple lifetimes because I'm
constantly pushing myself toexpand.
Darlene (27:00):
I'm so old.
Yuli (27:02):
Which is like this is like the productive overachiever in
me.
Yeah, I love that, but it helpsin this case.
But I think again, justnormalizing that integration
time, and it's not easy.
And you know, I wish morepeople talked about it publicly
too, because we still, you know,even the people in this healing
(27:24):
space I find sometimes wefollow the rules from other
industries and I don't know ifwe talked about it, but actually
, and we have so much to unpackthere but I, my background is an
influencer marketing industry.
That was my first company, soso I'm very familiar with that
culture.
So you know what I'm talkingabout.
The content creator culture andyou know, the perfect, and I
started before Instagram, rightBefore we had the Instagram
(27:47):
influencers.
So it was really interesting towatch people get caught up in
that like always perfect imageand I think it's becoming a
little more raw now.
Thankfully, some of the newformats that were introduced.
You know, you get stories, youget more like behind the scenes,
more stuff, but it's stillpretty much a polished image and
I think we're just so caught upin that as a society and for
(28:09):
healers, people that need toresonate with people.
It's their like natural need toresonate because otherwise
they're as empaths, they a lot,they take on a lot, right.
So I think it's really hard tojust have that pressure that it
has to be that perfect and wedon't have the normalized, you
know integration or thesometimes like the raw emotions
(28:33):
that come with it.
So I wish more people talkedabout that emotions that come
with it.
Darlene (28:39):
So I wish more people talked about that.
Yeah, I think we show itsometimes could feel
performative, you know it does.
I mean, we all are healers andsometimes we can perform, you
know, in the healing arts.
Right, it could be performative, but I think the more that we.
I think one of the things thatI think about when I'm
processing something and thenbringing it to my community is
(29:03):
have I processed it?
Have I kind of integrated howI'm not dumping?
Right, a lot of the dumping oflike how we do with our friends
and family, right, I'm notdumping, I've processed it, I'm
not dumping, I've processed it.
And now let me show and sharethat lesson with my community
from that grounded place ofintegration, of understanding
the lesson and of understanding,like, how can inspire other
(29:25):
people to continue to share inthat way, to say, hey, like this
is really.
Yeah, I got massively depressedafter I shared my book and
(29:47):
published my book.
Why?
Because I felt reallyvulnerable.
Is anybody going to buy it?
Does it matter?
Then I had to remember, right, Icreated a SMART goal from the
beginning like for myself, likeI do, take that the things I
teach and share, I do, you know,use them for myself.
And I was like why do I want tocreate this book?
Right?
And I think, going back to that, it's always going back in this
(30:10):
.
The book really talks theHealers, for the Book really
talks about going back to, like,what's the intention, what's
the mission, what is what is itwhy?
Why am I doing things right?
Remembering that always.
And I remember that what Iwanted was to publish it.
The goal was that it waspublished, and if I published it
, then I had I had reached thegoal.
(30:32):
The thing is, that thing,things change, you know.
And then, after you've done it,then you're like, oh no, but
now I want this, right, we'rehumans If only we were, you know
, other creatures that don'tfeel this need to constantly
shift, which is so beautiful.
But then I was like, well, Iwant to be able to reach this
(30:53):
goal and that goal.
And then I had to remind myselfI'm constantly reminding myself
with this book and that goal.
And then I had to remind myself, I'm constantly reminding
myself with this book and thisproject.
It's like why did I create this?
I created it to publish it formyself.
I wanted to do something likethis to be able to support the
healer, the teacher, but I also,ultimately my goal and this is
why I'm going to do everypodcast I want to do.
(31:15):
I want to connect with everyorganization that has healers
and practitioners that areworking with them.
Yuli (31:21):
I want to go to everything right now.
Darlene (31:23):
You do exactly this is what I want to do, because I
want every practitioner to havethis book, every yoga teacher,
meditation, breath work, all ofit, because I know it's going to
be supportive to them.
And if I could do that, inwhatever form, then you know,
then it's, and however long ittakes, right, this is like a
project.
This is a lifelong project forme.
Yuli (31:44):
Amazing, such a good reminder.
Well, we could end on thisbeautiful note, but I just
cannot leave you withouttouching on the very important,
the second subject that youmentioned early on, about a
subject of putting worth on yourservices, because then this is
something again.
Another one we can talk forever, yeah, but I always love to
(32:06):
bring it up in this podcastbecause I feel like we cannot
emphasize enough that, you know,all of this is great and a
great service to the humanity,but if you don't personally
connect with the flow ofabundance and you constantly
live in lack, then why are wedoing to ourselves, right?
So what is your, you know,maybe experience or something
(32:29):
that you can share on thatsubject that can be really
powerful for our listeners?
Darlene (32:34):
I think that the most important thing with the
connection of offerings andunderstanding what to charge and
I do a practice in the bookwhere I kind of outline what it
takes for people to kind ofbring their services to life
what are the tangible thingsthat they invest in and the
(32:56):
products or things that they arespending on, right, so like
those tangible things, and youknow the preparation for seeing
the client if they're travelingto see someone.
So I really do make it verygrounded.
The kapha in me like wants toground that, that practice of
like the reality, right, likewhat are your expenses?
(33:19):
How do you show up Then?
What's the time that you'rethen integrating after you've
seen a client that you need?
Right, because I think whenpeople start there, oh well, if
I have five clients a day, I'mlike you can't have five.
I mean, it depends on whatyou're doing, right, like if
you're doing energy work, that'slike a lot of work, but like
(33:39):
what is it that you canreasonably do without, like
burning yourself out, right, andtaking care of yourself and
having that honest conversationwith yourself, what are, and
then what are my expenses?
And so therefore, coming fromthat place and we could go into
like the energy of abundance andthe energy of money, and I, I'm
(34:03):
not.
I'm like let's just get to thegrounded understanding, because
that's, we don't need anotherbook on that.
Yuli (34:09):
I love that so much.
Yes, please bring the practical.
Darlene (34:13):
Like I just feel like there's so many books about that
and we come, our communitycomes from that place, right,
the energy and someone elsecould do.
I mean, marianne Williamson hasan amazing book about that.
Like I agree, like I, I wouldrecommend a client you know, go
read that book and you willreconnect in a way.
(34:33):
But what I, what I did withthis book, is really focused on
what are the tangible things anddon't compare, don't compare
yourself to somebody else.
I mean I've had conversationswhere people will say I found
out how much this person makesand I'm going to charge them.
I'm like what, how do you like?
I mean, and this is when youknow it's like we haven't done
(34:55):
the work to understand who youare to then compare yourself to
others.
I think people really have tounderstand that the years of
experience, the acc creditationsthat people have, the education
, I think it does matter.
I am not going to knock anybodythat's done a weekend
certification, but a weekendcertification does not equal
(35:19):
years of you know, working withclients and at the same time,
there's people that are gifted,that don't even need a
certification or don't even needanything right, that they're
just.
They are born and put on thisearth to heal.
So it's a really interestingthing to keep all of those
things in mind and thenunderstand, like that you're not
(35:42):
practicing on somebody else andyou're really doing it from a
place.
Practicing on somebody else andyou're really doing it from a
place.
So then that exchange is rightand that connection between the
healer and the practitioner theone being healed and the
practitioner is connected.
And I think that where you livehas a lot to do with it.
The pricing around.
You know understandingcompetitive the market is really
(36:06):
important.
You know understandingcompetitive the market is really
important.
But just because a practitionercharged $5,000 for something
doesn't mean that that's you,because is that going to feel an
alignment for you to do that?
And also energetically, it'sall about energy, right, like,
okay, let's get a little woo-woo, it's all energy.
(36:28):
Like, if you charge that amountof money, are you giving that
value in return?
Or does that person havesomething else that could be of
value to you to support you thatyou need, because I also think
that that's really important aswell.
So I think that when you do mypractices in the book, you get
(36:48):
really real about the numbers.
You can understand what is yourminimum and I like putting them
in tiers.
It's like what's the minimumthat I would do this for and
what is my rate and what's thatmiddle ground right, Like kind
of putting it in tiers of likewhat it feels like, and of
course you're going to alwayswant to go for the top tier, but
(37:08):
why am I going to get on thiscall or get out of bed?
What is it worth?
Because, if not, then that'swhen that like self-worth, that
understanding well, people don'twant my services or that
instability that starts creepingup on a lot of practitioners is
(37:29):
because of that, because theyhaven't done that initial work
and they're comparing themselvesto other people.
And the reality is that there'sno one else to compare to you.
You are uniquely positioned.
Each person, each practitioner,has been put on this earth to
do very different work, and sothat comparison is really
(37:50):
detriment to the healer.
Yuli (37:52):
Absolutely.
Darlene (37:53):
I can't agree more and I think what helps me in those
situations it's also learning toseparate when it's ego talking
Right, and I think this is thecomparison Right and I think
(38:14):
this is theive with Dar, whichI'll you know it's I'm recording
(38:35):
more, more, more seasons andmore I'm sorry more episodes
soon is that I realized thatduring the different methods of
like how I'm supporting thehealer.
What I really want to do next,as a continuation of this book,
is to have a membership modelfor the community, because it's
an ongoing process.
There's questions that happenevery day, every week, and so
(38:56):
I'm launching in October, amembership model is going to be
called Wellness Spotlight, andso we'll have weekly calls for
the practitioner where they canhave forum, where they can ask
questions directly to me or tothe other healers and
practitioners and also beshowcased on my newsletter and
(39:19):
also on our social media andalso on the show, so like kind
of giving them more visibility,which is I love that you're
doing that as well, because Ithink that that's what we need
and we need to unite more.
Like you are doing suchimportant work, I can't say,
well, she's doing that work,well, I can't do no.
We need to come together and Ithink one of the things that are
(39:41):
so important is that we dounite on those fronts.
When we have the same mission,how can we support each other,
because we're not in competition.
This is not finance.
This is not finance and we'renot in media, you know, we're
not in that place, we're not inthe sales, we are in the healing
arts, and so let's act likethat, let's support each other.
(40:03):
There's no competition here andthere's no gatekeeping, and so
I think, being able to supporteach other and guide each other,
you know, to that abundance andcommunity and support, I think
it's really important, because Ido want to have the ability for
practitioners that say, youknow, anonymously or you know
(40:27):
kind of one-on-one with me, tosay, hey, I have this, I have
this opportunity.
What do you really think Ishould do?
And just like being able to,like just support them in that
that day-to-day process, cause Ijust there isn't enough
resources for the practitioner,there just isn't.
And there's so much for thepractitioner they just isn't.
And there's so much for theconsumer.
(40:47):
There's so many apps, there'sso many different, you know
studios, but where is thepractitioner being supported in
their business?
Who's healing the healer?
Like that is the question thatI keep asking, and so we're just
going to keep knocking on doorsuntil people listen to that.
We're here and I love thatyou're here and I can't wait to
share with other people thatyour work and the work you're
(41:09):
doing, because I think that themore we cross-pollinate and kind
of support each other, that'sthat's when the magic happens.
Yuli (41:17):
I love it, darlene.
You're speaking my language,you're living my mission, so
we're definitely, we'redefinitely joining forces yes,
please thank you, thank you forsharing your wisdom and
definitely we're going to linkto your beautiful book in the
show notes.
So please go and buy theHealers Playbook and please
(41:37):
check out Darlene's community.
And yeah, I just love thisspirit and energy of collective
support and I really can thankyou now for thank us for finding
each other.
Darlene (41:51):
Yes, you see, the universe just works out works.
You know beautiful ways and youknow putting myself out there
is, and you putting yourself outthere, that's how we make it
happen.
So exactly.
Yuli (42:05):
I love that we came full circle.
If we didn't work through ourbeing seen or, like he's being
heard, not seen yet, but we'regoing to be here?
Darlene (42:17):
Yes, we wouldn't be.
Exactly, it's one step, it'sgoing back to that.
It's one step and that's morethan enough.
Yuli (42:26):
Amazing.
Well, thank you so much again.
Such a pleasure.
Welcome to the Healist Podcast, where we inspire and
guide healers through businessexpansion.
We give voice to incrediblyabundant healers to share their
stories.
We dive into the quantum fieldto unlock the energies of
conscious creation.
We also develop digital toolsto help you grow, which you can
(00:25):
find on HealLesscom.
I'm your host, Yuli, and I'mgrateful you chose to join this
space.
Now let's go deep.
Hello, my dear friends, anothersuper exciting episode of the
Healers Podcast, and today wehave Darlene Cordero with us,
(00:46):
who is known as the wellnessconnector.
She worked with leadingwellness brands, teachers and
practitioners.
After a decade in finance andPark Avenue, she transitioned to
media and event creation,eventually joining Chopra Global
in 2019.
With a BA in arts management,darlene brings her business
(01:08):
expertise and experience withhigh net worth clients to the
wellness industry, excelling incommunity building and impactful
events.
She also created the HealersPlaybook to support wellness
professionals by making thebusiness acumen of healing arts
accessible to all.
Darlene, you're right at home.
(01:28):
This is where we talk healingand business, and it seems like
you're one of the very rarepeople that I feel in this phase
that managed to combine both,so I'm just thrilled to talk to
you and explore more of yourbook.
And, you know, welcome to thepodcast.
Darlene (01:46):
Thank you so much for having me.
I think that, like findingpeople that are in alignment
like this, it's there's so muchto do and so I'm so excited to
be here.
Thank you for having me.
Yuli (01:57):
Oh yeah, we have a lot of work to do and we're gonna get
right right into it, becausethat's what we do here.
We don't have time to waste.
We're all busy.
Everyone who's listening to usprobably is having an amazing
practice and clients to takecare of and business to take
care of.
So really, our job here is howcan we bring the tools, how can
(02:21):
we inspire people and you wrotea whole playbook on that, so I
think we're just going to diveinto that and see how did you
choose the subjects Like?
What did you decide to focus on?
What is the story behind thebook?
Darlene (02:34):
Thank you so much.
Yeah, I'm so excited to beconnected to the healer, the
practitioner, the educator.
I like to say all of thosewords because many people
connect to these words in adifferent way.
I want to go back to like howit started.
I think you know.
You mentioned in my bio that Ihave a BA in arts management and
(02:55):
at the time I didn't even knowwhat that meant.
I knew I loved business becausethat was my background.
I always knew that I grew upwith entrepreneur parents and I,
but I love the arts and I lovebeauty and I loved the
expression of being aroundpeople that were artists and who
knew that years later I wouldbe managing talent at Chopra
(03:18):
Global, which led you know inthis, you think about this space
.
Deepak really is the pioneer ofthis work and the faces and
voices that our company wouldwant to showcase leaving banking
(03:41):
and moving into media andworking in that talent piece of
connecting the right talent tothe right events with the right
red carpet working.
You know that whole piece andthen when I got to Chopra, we
really wanted to create.
You know what is the evolutionof a brand like Chopra at the
time was called the ChopraCenter and Deepak's work and
(04:06):
what were the faces and voicesand collaborations that we
wanted to bring forth, and I hadthe privilege and honor to be
able to do that.
And so what I saw was thatthere was so much and this is
before the pandemic there were alot of voices and younger
conversations and people anddiversity that I wanted to bring
(04:27):
to Chopra, and all of thesepeople became friends and became
people that they trusted me andthey would come to me a lot of
them and say what do I charge?
I don't know what to do withthis partnership.
This person is asking for this,like how do I structure my
partnerships, my conversations,the emails, like just that back
(04:50):
and forth, that business acumenthat we talk about here, that
you mentioned in my bio.
It's like how do I do that?
And what I realized was thatthere wasn't anyone really or an
organization, people reallyfocused on that piece of the
healing arts, of the business.
Then now, 2023, what year are wein?
2024, is now this, like youknow, billion dollar business?
(05:16):
Right, and, in a sense, is it's.
How do we get this for thisinformation out to every yoga
teacher, every meditationteacher that's out there as a
solopreneur, because that isusually what's happening.
It's usually one person that ismanaging their calendar,
managing their social mediamarketing.
(05:36):
They're also doing the work ofthe healer, which is so profound
.
And so, when I left, chopra andDeepak sold the company.
He sold it to amazing partnersabout a year and a half ago.
Actually, next month is goingto be two years.
Time flies when you're havingfun, and I started a wellness
culture really with thatintention.
(05:57):
How do we give this information, provide service and support to
the healer, the practitionerinformation, provide service and
support to the healer, thepractitioner, and so I started
with a mentorship program.
It was 14 weeks.
We went through mission, vision, values, everything from how to
determine pricing, how tomarket yourself in an authentic
way, not the way everybody elseis doing right, everybody has
(06:21):
their unique ability and ways inwhich they show up for the
clients, but also how they showup in our best showcase.
Some people are amazing on stage.
Some people are amazing writers.
Other people do best one-on-onewith, like connections with, by
just connecting by text withtheir clients, like, and all of
that is okay, like there's noright or wrong, and all of that
(06:43):
is okay, like there's no rightor wrong.
And I wanted to give thepractitioner, the healer, the
license to be like I'm going todo it my way.
And I wanted to be like lookthe best, do it their way, and
so you should do it your way.
And like Deepak didn't dothings like anybody right, like
he had taken his degrees andbeing a doctor and then, you
(07:05):
know, immersed it in thisancient wisdom of Ayurveda with
his teacher.
So like, do it your way.
And having that confidence toknow that you can do it your way
, I think it's in that that yes,like you can do it that support
and I really wanted to do that.
And so, with with the healPlaybook, it's the idea of like
(07:26):
taking that mentorship andmaking it accessible to everyone
.
So maybe not everyone could do14 weeks or they want to be able
to have it as a companion whenone day I'll do it again, the
mentorship, but it is somethingthat could be part of your
business and evolution of howyou show up to the world and
(07:48):
that you know that you're notalone.
Yuli (07:57):
That's what I want people to continue to know is that
there are resources and peopleand community out there as they
build their businesses.
Absolutely, and such animportant work that you do, and
I love all this experience thatyou're bringing and sharing with
this amazing audience, and I'mcurious, as someone who also
worked a lot with healerspersonally what are some of the
themes and threads that you sawthat you really felt like, okay,
(08:19):
we really have to work throughthis block and this is how we're
going to work and what adviceto do over yeah, I think one of
the biggest themes for us allbecause we all are our own
healers, right, and figuringways that we show up in the
world some of them end up beingin the practice of supporting
(08:39):
others, right, in this way isthe fear of being.
Darlene (08:44):
I think it's two things .
It's the fear of being.
I think it's two things.
It's the fear of being seenright and it's the fear of, of
of understanding your value, andI think they're very connected,
right, like what you thinkabout yourself and how you value
yourself and your expertise,and then how people perceive you
and how you're perceived islike very connected.
(09:07):
And if you don't have a groundedbecause of your background,
because of past lives, becauseof whatever you're here to do in
this life and you have any,which, by the way, the wounded
healer, I mean this is whatyou're here to do, right, you're
here to heal that piece of you,to then support others, and I
think that that's the unlike anyother industry.
(09:27):
It is not the same as, like youknow, opening up and I wanted
to say barbershop, but like Idon't know why I said that, but
like it's not like just doingthat, because that could be very
therapeutic, right, all ofthese things that we do.
But when you're in the healingarts and you're here to support
others, there is a piece for thepractitioner, the healer, to do
(09:53):
some of that work on themselvesand be okay with that process,
right.
And I think that that's where alot of them that like
understanding, like what tocharge, how to really focus on
themselves and their ownpractice and understand the
connection between their ownpractice and how they're
consistently working on you know, the thing that they're here to
do and then how that'sconnected to the community that
(10:16):
they serve.
And there is a through line,because you'll see that a lot of
you know this because of thework you do.
A lot of the work is thatwounding is what they're here to
do and how they show up fortheir client and if they're not
working consistently on that andfacing it and seeing it and
focused so much on the otherperson and not on themselves,
(10:39):
then you know that's when thatconnection of like how you know
how do I, what do I charge anddo people really value me?
And then all of thoseinsecurities start creeping up
because the focus is not onthemselves and more on, like,
the business side of all of itand they're not in that flow.
Right, that flow is the goal.
(11:01):
The goal for all of us is and Ihaven't figured it out
completely, no one has and thisidea that everybody has, that
all these people that we see andI put I'm making quotations of,
like these, like you know,aspirational people that we see
on social media that are makingyou know six figures, when I see
(11:21):
that, that like I cringe.
That's not my way of working.
I'm not here to give you aquick fix become a millionaire.
I think that you become richand you become abundant and you
become whatever it is you wantwhen you really are in that flow
, and we all, you really are inthat flow and we all, that's
(11:42):
what we're striving for, right,every day we wake up, we do the
work on ourselves, we show upfor ourselves and then we can
support others from that placeand then, authentically and
genuinely, people then connectto us, right?
So I think that that's the goal.
It's like being seen from thatperspective and then being, you
(12:06):
know, really conscious of whatis it that I am putting out,
that then I'm receiving, and howdo I value my work and how I'm
showing up for others and whatdoes that mean for me on pricing
or being having opportunitiescome my way?
It's so connected all of that.
I hope that answered yourquestion.
Yuli (12:26):
Oh, yes, and I have so many things to unpack there.
And let's start with being seen,because I agree with you, it's
like a root of a lot of theother issues that kind of sprout
from there.
How did you, and by mentoringso many people in your career,
what are some of the things thatyou found work for your clients
(12:51):
or the people you worked withthat helped them to overcome
that challenge?
Because it's such a big one andI feel like we can have like 10
episodes of that and never likefinish exploring it fully.
But give me some, you knowsomething, maybe quick and easy,
that people can feel like, okay, I can't, I don't have to
unblock this whole giant beingseen, piece right.
(13:14):
What did I do today?
That will bring me just alittle closer.
Darlene (13:19):
I know this sounds like more complex than it is, but I
think that understanding yourastrology and understanding your
chart and understanding yourhuman design gives you an
insight a bit about, first, whatis happening in the transits of
like, why you haven't wanted tobe seen so you have like that
information.
I love like data andinformation to be able to be
(13:42):
like okay, this is why this ishappening.
Data and information to be ableto be like okay, this is why
this is happening.
And understanding that we all.
This is why it doesn't.
This is why we could spend 10episodes on this, because not
everybody, everyone's path is sodifferent and it happens in
different times, based on theirchart and based on what they're
here to do right, they're Northand South Node and understanding
those pieces.
I think one of the biggestpieces that I think that I tell
(14:04):
people when they've done mymentorship and when I work with
people is I get them connectedto my astrologer and my human
design practitioner.
Why?
Because I want to know what I'mworking with right and I want
them to know what they'reworking with, and I think that I
I'm going to give you theexample for myself.
I had a massive fear.
(14:26):
I know this sounds weirdbecause I talk so much, but I
had a massive fear of publicspeaking.
So until about two years ago Inever did face video.
I never kind of like sharedmyself.
I didn't think I had anythingto be like shared, and it's
funny because I am outgoing andI love people.
I didn't think I had anythingto be like shared, and it's
(14:46):
funny because I am outgoing andI love people, I love connection
, I love meeting new people.
But the public speaking wasvery much connected to a wound
in my childhood, right, and whenI started doing that one thing,
that a friend, my friend AveryWhitmore he's an amazing sound
healer, sound bowl healer andpractitioner he was.
(15:09):
I had brought him into Choprato do sound healing for our
retreats and he was.
He's been just such a supportfor me as a friend of like
pushing me and being like wait,basically we need somebody that
pushes us, you know, and says,hey, I see that in you and
acknowledge it, right, and hey,how can you show up Because I
already see that you can do this.
(15:29):
So like, let's do one thing.
And I remember I did my firstaudio, like real, and he stuck
me in like a closet.
We were in Hawaii, we had justdone a retreat with Deepak and
we were just spending a few dayswith some friends a group of us
in Maui or something.
No, we went to Kauai and afterthe Maui event and I'm like,
(15:51):
okay, I'm going to do it.
I'm in this beautiful placeAvery's outside the closet I
think you could do this and Idid my first audio where I mean
you could hear my voice crack,like it was.
I was so nervous, but I didthat one thing that pushed me
out of my comfort zone.
I was supported.
I had somebody that said, justdo that one thing.
(16:13):
And then that one thing, peoplewere like, oh, my God, I love
hearing your voice.
And then I started hearing thefeedback and people were like,
oh, you should do more of those.
And then the next time I did aface of you.
Know, I did a face of you.
Know, I did the face of videokind of thing on Instagram, and
then I just started pushingmyself to, okay, what do I have
to say?
And that was so uncomfortablefor me and it was.
(16:35):
And I've had moments and I haveto tell you like I had an
interview maybe 10 years ago onTV and I completely went blank.
The interview never went out.
I'm not just saying this to saythis.
Like it's happened to me.
I was on stage.
It's happened to me.
On stage I could not speak, andnow I do and I don't.
And what I do believe that ithad to do is me pushing myself
(16:58):
and and taking away a little bitof like.
Um, I think the Virgo in me isvery perfectionist and I that I
wasn't going to say the rightthing, so I don't practice or
get ready.
So I realized that when I gettoo much in my head about the
thing because I want it to beperfect, I don't show up
authentically and then itdoesn't come from my heart.
(17:20):
And if I talk from my heart,then it's in service to someone
else and I think thepractitioner.
When you understand that whatyou're sharing is going to help
someone else and it's going topotentially change their
perspective on one thing orshift them in a huge way, that
then your voice matters and thatyou have something to share and
(17:42):
so it's a disservice to someoneelse to not share yourself.
I tell that to my clients allthe time.
Like you not showing up andlike saying the thing, or come
on, like you.
What do you have to lose, like,what do we all have to lose?
Right Then then, pushingourselves with the right support
, the right timing.
Again, remember, like thinkingabout okay, what are the things
(18:03):
that are happening in yourtransit, what are the you know,
what are the seasons that you'regoing through?
Well, right now in my chart I'msupposed to be going out there.
I'm supportive, I'm supported.
If I do that, I'm supported andI've done that.
And it's brought me to thispoint where I wrote my own book,
like I would have never thoughtabout doing this, like I grew
(18:24):
up in Queens, new York, with animmigrant family.
I never knew an author, I neverknew anyone that had graduated
from college.
I didn't have those examples,and I hear this from a lot of
people in you know, fromdifferent communities that
haven't had those examples.
Be the example, be the exampleyou never saw.
(18:45):
So then you can, you know,support and like, inspire
someone else.
The work that I do I try toinclude diversity of opinion,
diversity of voice, diversity oflike.
You know who people are and thecircumstances, because that
(19:09):
representation really makes adifference for a brand, for a
community, and being intentionalabout that and specifically in
the wellness space.
That can be very one-sided.
When I remember I went to thefirst, I went to Kripalu, I
don't know, a decade ago.
I was the only Latina.
I was the only person that wasas young.
I remember everybody was like intheir maybe 60s and then I was
(19:33):
like I don't know, I know I'msupposed to be here, I don't
know why, but I'm here.
I was like I don't know, I knowI'm supposed to be here, I
don't know why, but I'm here.
And or my first yoga class, youknow.
And not everybody has that pushto say I don't know why.
I'm going to follow myintuition to do these things,
but I think, the more and morewe're seeing it much more after
the pandemic, which is amazing Alot of people in different
(19:54):
communities are showing up forthese practices, which are so
life-changing.
But, yeah, representationmatters and yeah, I could go on
a tangent on all of this andtalk, talk, talk, talk.
Yuli (20:07):
I can listen to you forever because you say some
really important things thatpeople do need to listen and
share your personal example.
It's just so powerful.
And sharing your personalexample, it's just so powerful.
I really everything you saidpretty much resonates and I have
so many follow-up questions.
And also I love that you use,like analytics Like I'm with you
astrology and human design.
(20:29):
I mean also like just from myexperience, you know, being a
mental projector, you realizethat's why I do podcasts,
because I love talking to peopleand bounce.
This is how I get sometimes mydeepest thoughts.
That means it's good, goodstuff.
Darlene (20:44):
Oh, it's so beautiful and this is the flow.
Right, I put this out there.
We connected, we're in flow,right, we're creating because
it's coming from that place.
Imagine if I would have said,oh, no one has anything to.
And, by the way, I thought itand like this is the whole other
thing.
Like I published this book andthen I went into a deep
(21:07):
depression, like two weeks ago.
I think we all think that oncethe day we get there, we do the
thing we like get the book out,we get that partnership, we get
that client that then we'regoing to be filled with this
euphoria that it's like oh, Igot there, by the way, never,
you'll always doubt yourself.
I've heard this from manypeople and I've seen it because
(21:30):
I've prepared people to get onstage and worked with big
partners and brands and artistsand all of that.
Every time someone gets offthat stage, I'll look at them
and say how did I do?
Can I do?
Okay, everyone does thatbecause everyone has that
insecurity.
They want to know that whatthey did mattered or that it
made some, because we are human,no matter who they are, no
(21:51):
matter if they've had theyfilled up stadiums with, you
know thousands, of thousands ofpeople.
They're always going to havethat feeling and so I like to
share that because I want peopleand I have other friends.
I remember telling my birthdaywas a few weeks ago that's when
I published the book and I toldmy friend that's published a few
(22:12):
books and I said I just feel solike empty.
I don't know what this is.
And she goes, oh no, ithappened to me.
I'm like, okay, good, I'm notalone.
You know what I mean.
Like cause, you don't know.
I know next time I publish abook I'm going to like Bali or
something after to like, youknow, vacation and get my mind
out of the thing.
Because I think that we assumeright, we assume that we do this
(22:39):
thing, we create something, andthen all those insecurities
creep in and they're still thereand all the wounding is still
there, and now we have more outthere that we're just like, oh,
you're so vulnerable, right?
I think that ultimately, that'swhat holds us back, right, that
vulnerability of being seen insuch a raw way.
Right, when we start speaking,we start showing our faces, when
(23:01):
we start writing, when we startsharing our personal stories
it's not easy, but the freedomof that and then when you get
that feedback in return of like,wow, that really helped me or
that's inspiring, then you gookay, it's worth it.
It's worth being uncomfortable,it's worth kind of putting
myself out there.
(23:21):
And I think for the practitionerhealer, educator the thing to
focus on is that it's like howcan I share myself, push myself
right, do that one thing that'sgoing to push me out of my
comfort zone, knowing the data,knowing what I can do and what
I'm going to be supported from.
And then what's that one step?
I always because, like youmentioned, like we're not going
(23:44):
to solve that today.
Right, we're not going to solve, like, how do you become, you
know, the top 10 speaker of theworld on mindfulness?
But what we can do is like onething, one thing today that's
going to push us closer to that.
And even in the book I startwith, you know, many of us know
what a SMART goal is.
Right, we, okay, start with aSMART goal, one thing that's
(24:05):
tangible, that you can do, notlike the whole plan of like you
know, you know conquering theworld, but what's that?
One small step, and sometimesit's just making a connection
with a new person.
It might be like oh, I'm goingto, you know, make a video today
.
I'm going to send an article,you know, newsletter, which I
(24:25):
just I can't tell people enoughhow important like connecting
with their audience in that wayis, and how important that
building that community ofpeople that already know you is
versus like focus so much on theexternal, like social media
world, and how my bestconnections and my best
(24:46):
referrals have been from peoplethat I know, not from an
Instagram reel.
Yuli (24:52):
So yeah, absolutely.
I think you mentioned, I mean,so many great points, but this
power of like.
Don't underestimate yourcommunity, like, even if you
have just I don't know five, 10clients, this is your community
and they are your.
You know vessels of expansionbecause each of them holds a
(25:13):
community of their own and Ithink what you touched upon here
and you brought up with thisbeautiful story of overcoming
your own block of being seen, iswhen we are going through
expansion, and you know a lot oflike.
I thrive in my expansion mode,but it also terrifies the heck
(25:33):
out of me.
Darlene (25:34):
I'm just uncomfortable, ever uncomfortable, ever.
Yuli (25:37):
Like I'm, in this constant process of you know expansion.
Then we have a little break OK,let's settle in and let's
expand again in that constantrate.
But it can be veryuncomfortable for many people
because expansion mode is notalways natural for everyone.
So I think, by normalizing itand saying like, yes, even
people that you see that are inthat expansion process, they
(26:00):
still go through some of thedown.
You know aspects of it, becauseonce you expand you, you have
to create like new space, youhave to find yourself again, you
have to ground yourself again.
That process is not always easy, even if outside looks like a
huge success, you know you stillhave to get comfortable with
that new frequency that you justreached and that's not easy.
Darlene (26:25):
I love that.
Yeah, I love that that.
That new frequency, like you'reexpanding and you're then kind
of grounded integrating use thatword right Like integration,
and integrating in that way isit feels really much more
uncomfortable because it's new.
Like you said, it's a new, anew version of ourselves that we
(26:46):
don't even recognize.
Yuli (26:48):
Right, but I think the reward is just so much greater.
I mean, when we expand, we justhave the opportunity in this
lifetime to like.
I feel like sometimes I livemultiple lifetimes because I'm
constantly pushing myself toexpand.
Darlene (27:00):
I'm so old.
Yuli (27:02):
Which is like this is like the productive overachiever in
me.
Yeah, I love that, but it helpsin this case.
But I think again, justnormalizing that integration
time, and it's not easy.
And you know, I wish morepeople talked about it publicly
too, because we still, you know,even the people in this healing
(27:24):
space I find sometimes wefollow the rules from other
industries and I don't know ifwe talked about it, but actually
, and we have so much to unpackthere but I, my background is an
influencer marketing industry.
That was my first company, soso I'm very familiar with that
culture.
So you know what I'm talkingabout.
The content creator culture andyou know, the perfect, and I
started before Instagram, rightBefore we had the Instagram
(27:47):
influencers.
So it was really interesting towatch people get caught up in
that like always perfect imageand I think it's becoming a
little more raw now.
Thankfully, some of the newformats that were introduced.
You know, you get stories, youget more like behind the scenes,
more stuff, but it's stillpretty much a polished image and
I think we're just so caught upin that as a society and for
(28:09):
healers, people that need toresonate with people.
It's their like natural need toresonate because otherwise
they're as empaths, they a lot,they take on a lot, right.
So I think it's really hard tojust have that pressure that it
has to be that perfect and wedon't have the normalized, you
know integration or thesometimes like the raw emotions
(28:33):
that come with it.
So I wish more people talkedabout that emotions that come
with it.
Darlene (28:39):
So I wish more people talked about that.
Yeah, I think we show itsometimes could feel
performative, you know it does.
I mean, we all are healers andsometimes we can perform, you
know, in the healing arts.
Right, it could be performative, but I think the more that we.
I think one of the things thatI think about when I'm
processing something and thenbringing it to my community is
(29:03):
have I processed it?
Have I kind of integrated howI'm not dumping?
Right, a lot of the dumping oflike how we do with our friends
and family, right, I'm notdumping, I've processed it, I'm
not dumping, I've processed it.
And now let me show and sharethat lesson with my community
from that grounded place ofintegration, of understanding
the lesson and of understanding,like, how can inspire other
(29:25):
people to continue to share inthat way, to say, hey, like this
is really.
Yeah, I got massively depressedafter I shared my book and
(29:47):
published my book.
Why?
Because I felt reallyvulnerable.
Is anybody going to buy it?
Does it matter?
Then I had to remember, right, Icreated a SMART goal from the
beginning like for myself, likeI do, take that the things I
teach and share, I do, you know,use them for myself.
And I was like why do I want tocreate this book?
Right?
And I think, going back to that, it's always going back in this
(30:10):
.
The book really talks theHealers, for the Book really
talks about going back to, like,what's the intention, what's
the mission, what is what is itwhy?
Why am I doing things right?
Remembering that always.
And I remember that what Iwanted was to publish it.
The goal was that it waspublished, and if I published it
, then I had I had reached thegoal.
(30:32):
The thing is, that thing,things change, you know.
And then, after you've done it,then you're like, oh no, but
now I want this, right, we'rehumans If only we were, you know
, other creatures that don'tfeel this need to constantly
shift, which is so beautiful.
But then I was like, well, Iwant to be able to reach this
(30:53):
goal and that goal.
And then I had to remind myselfI'm constantly reminding myself
with this book and that goal.
And then I had to remind myself, I'm constantly reminding
myself with this book and thisproject.
It's like why did I create this?
I created it to publish it formyself.
I wanted to do something likethis to be able to support the
healer, the teacher, but I also,ultimately my goal and this is
why I'm going to do everypodcast I want to do.
(31:15):
I want to connect with everyorganization that has healers
and practitioners that areworking with them.
Yuli (31:21):
I want to go to everything right now.
Darlene (31:23):
You do exactly this is what I want to do, because I
want every practitioner to havethis book, every yoga teacher,
meditation, breath work, all ofit, because I know it's going to
be supportive to them.
And if I could do that, inwhatever form, then you know,
then it's, and however long ittakes, right, this is like a
project.
This is a lifelong project forme.
Yuli (31:44):
Amazing, such a good reminder.
Well, we could end on thisbeautiful note, but I just
cannot leave you withouttouching on the very important,
the second subject that youmentioned early on, about a
subject of putting worth on yourservices, because then this is
something again.
Another one we can talk forever, yeah, but I always love to
(32:06):
bring it up in this podcastbecause I feel like we cannot
emphasize enough that, you know,all of this is great and a
great service to the humanity,but if you don't personally
connect with the flow ofabundance and you constantly
live in lack, then why are wedoing to ourselves, right?
So what is your, you know,maybe experience or something
(32:29):
that you can share on thatsubject that can be really
powerful for our listeners?
Darlene (32:34):
I think that the most important thing with the
connection of offerings andunderstanding what to charge and
I do a practice in the bookwhere I kind of outline what it
takes for people to kind ofbring their services to life
what are the tangible thingsthat they invest in and the
(32:56):
products or things that they arespending on, right, so like
those tangible things, and youknow the preparation for seeing
the client if they're travelingto see someone.
So I really do make it verygrounded.
The kapha in me like wants toground that, that practice of
like the reality, right, likewhat are your expenses?
(33:19):
How do you show up Then?
What's the time that you'rethen integrating after you've
seen a client that you need?
Right, because I think whenpeople start there, oh well, if
I have five clients a day, I'mlike you can't have five.
I mean, it depends on whatyou're doing, right, like if
you're doing energy work, that'slike a lot of work, but like
(33:39):
what is it that you canreasonably do without, like
burning yourself out, right, andtaking care of yourself and
having that honest conversationwith yourself, what are, and
then what are my expenses?
And so therefore, coming fromthat place and we could go into
like the energy of abundance andthe energy of money, and I, I'm
(34:03):
not.
I'm like let's just get to thegrounded understanding, because
that's, we don't need anotherbook on that.
Yuli (34:09):
I love that so much.
Yes, please bring the practical.
Darlene (34:13):
Like I just feel like there's so many books about that
and we come, our communitycomes from that place, right,
the energy and someone elsecould do.
I mean, marianne Williamson hasan amazing book about that.
Like I agree, like I, I wouldrecommend a client you know, go
read that book and you willreconnect in a way.
(34:33):
But what I, what I did withthis book, is really focused on
what are the tangible things anddon't compare, don't compare
yourself to somebody else.
I mean I've had conversationswhere people will say I found
out how much this person makesand I'm going to charge them.
I'm like what, how do you like?
I mean, and this is when youknow it's like we haven't done
(34:55):
the work to understand who youare to then compare yourself to
others.
I think people really have tounderstand that the years of
experience, the acc creditationsthat people have, the education
, I think it does matter.
I am not going to knock anybodythat's done a weekend
certification, but a weekendcertification does not equal
(35:19):
years of you know, working withclients and at the same time,
there's people that are gifted,that don't even need a
certification or don't even needanything right, that they're
just.
They are born and put on thisearth to heal.
So it's a really interestingthing to keep all of those
things in mind and thenunderstand, like that you're not
(35:42):
practicing on somebody else andyou're really doing it from a
place.
Practicing on somebody else andyou're really doing it from a
place.
So then that exchange is rightand that connection between the
healer and the practitioner theone being healed and the
practitioner is connected.
And I think that where you livehas a lot to do with it.
The pricing around.
You know understandingcompetitive the market is really
(36:06):
important.
You know understandingcompetitive the market is really
important.
But just because a practitionercharged $5,000 for something
doesn't mean that that's you,because is that going to feel an
alignment for you to do that?
And also energetically, it'sall about energy, right, like,
okay, let's get a little woo-woo, it's all energy.
(36:28):
Like, if you charge that amountof money, are you giving that
value in return?
Or does that person havesomething else that could be of
value to you to support you thatyou need, because I also think
that that's really important aswell.
So I think that when you do mypractices in the book, you get
(36:48):
really real about the numbers.
You can understand what is yourminimum and I like putting them
in tiers.
It's like what's the minimumthat I would do this for and
what is my rate and what's thatmiddle ground right, Like kind
of putting it in tiers of likewhat it feels like, and of
course you're going to alwayswant to go for the top tier, but
(37:08):
why am I going to get on thiscall or get out of bed?
What is it worth?
Because, if not, then that'swhen that like self-worth, that
understanding well, people don'twant my services or that
instability that starts creepingup on a lot of practitioners is
(37:29):
because of that, because theyhaven't done that initial work
and they're comparing themselvesto other people.
And the reality is that there'sno one else to compare to you.
You are uniquely positioned.
Each person, each practitioner,has been put on this earth to
do very different work, and sothat comparison is really
(37:50):
detriment to the healer.
Yuli (37:52):
Absolutely.
Darlene (37:53):
I can't agree more and I think what helps me in those
situations it's also learning toseparate when it's ego talking
Right, and I think this is thecomparison Right and I think
(38:14):
this is theive with Dar, whichI'll you know it's I'm recording
(38:35):
more, more, more seasons andmore I'm sorry more episodes
soon is that I realized thatduring the different methods of
like how I'm supporting thehealer.
What I really want to do next,as a continuation of this book,
is to have a membership modelfor the community, because it's
an ongoing process.
There's questions that happenevery day, every week, and so
(38:56):
I'm launching in October, amembership model is going to be
called Wellness Spotlight, andso we'll have weekly calls for
the practitioner where they canhave forum, where they can ask
questions directly to me or tothe other healers and
practitioners and also beshowcased on my newsletter and
(39:19):
also on our social media andalso on the show, so like kind
of giving them more visibility,which is I love that you're
doing that as well, because Ithink that that's what we need
and we need to unite more.
Like you are doing suchimportant work, I can't say,
well, she's doing that work,well, I can't do no.
We need to come together and Ithink one of the things that are
(39:41):
so important is that we dounite on those fronts.
When we have the same mission,how can we support each other,
because we're not in competition.
This is not finance.
This is not finance and we'renot in media, you know, we're
not in that place, we're not inthe sales, we are in the healing
arts, and so let's act likethat, let's support each other.
(40:03):
There's no competition here andthere's no gatekeeping, and so
I think, being able to supporteach other and guide each other,
you know, to that abundance andcommunity and support, I think
it's really important, because Ido want to have the ability for
practitioners that say, youknow, anonymously or you know
(40:27):
kind of one-on-one with me, tosay, hey, I have this, I have
this opportunity.
What do you really think Ishould do?
And just like being able to,like just support them in that
that day-to-day process, cause Ijust there isn't enough
resources for the practitioner,there just isn't.
And there's so much for thepractitioner they just isn't.
And there's so much for theconsumer.
(40:47):
There's so many apps, there'sso many different, you know
studios, but where is thepractitioner being supported in
their business?
Who's healing the healer?
Like that is the question thatI keep asking, and so we're just
going to keep knocking on doorsuntil people listen to that.
We're here and I love thatyou're here and I can't wait to
share with other people thatyour work and the work you're
(41:09):
doing, because I think that themore we cross-pollinate and kind
of support each other, that'sthat's when the magic happens.
Yuli (41:17):
I love it, darlene.
You're speaking my language,you're living my mission, so
we're definitely, we'redefinitely joining forces yes,
please thank you, thank you forsharing your wisdom and
definitely we're going to linkto your beautiful book in the
show notes.
So please go and buy theHealers Playbook and please
(41:37):
check out Darlene's community.
And yeah, I just love thisspirit and energy of collective
support and I really can thankyou now for thank us for finding
each other.
Darlene (41:51):
Yes, you see, the universe just works out works.
You know beautiful ways and youknow putting myself out there
is, and you putting yourself outthere, that's how we make it
happen.
So exactly.
Yuli (42:05):
I love that we came full circle.
If we didn't work through ourbeing seen or, like he's being
heard, not seen yet, but we'regoing to be here?
Darlene (42:17):
Yes, we wouldn't be.
Exactly, it's one step, it'sgoing back to that.
It's one step and that's morethan enough.
Yuli (42:26):
Amazing.
Well, thank you so much again.
Such a pleasure.
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