The Heart of Marketing You with Erica Castner

The Heart of Marketing You with Erica Castner

The Heart of Marketing You Podcast is for business owners and service professionals who want authentic and relevant marketing strategies to help them find, connect, and convert their ideal clients and build a dream team to support their business growth vision.


September 28, 2023 19 mins

Whether you're a seasoned speaker looking to enhance your skills, or an aspiring speaker taking your first steps into the spotlight, this episode is packed with valuable insights to help you discover your speaking journey.

Host Erica Castner shares her own experiences and lessons learned along her speaking path, including the importance of defining your speaking path and clar...

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In this episode, we are diving deep into a topic that is relevant to so many of my clients - increasing your visibility in a crowded market. We all know how challenging it can be to stand out when there are so many others in our industry doing the same thing. But fear not, my friend, because I have some incredible strategies and insights to help you shine among the competition.

Throughout this episode, I will be sharing a list of t...

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If you want to improve your connection with your audience, your emotional intelligence level impacts your marketing efforts. In this episode, we uncover the power of emotional intelligence in building meaningful connections with your audience and fostering authentic relationships.

Emotional intelligence, often called EQ, plays a significant role in marketi...

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If you want additional tips to help you gain more confidence in your marketing abilities, you're in the right spot. This episode reveals strategies to boost self-confidence and unleash your marketing potential.


Self-confidence is the cornerstone of success in any field, and marketing is no exception. It's the belief in your abilities, value, and worthine...

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The foundation of being a great marketer stems from the connection between personal growth and marketing success. So often, we think the only thing that improves our marketing abilities is knowing all the tactics. Although "tactics" help, there are a few other qualities you need to have to connect with your audience and make you more "marketable" as a service provider.

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In this episode of "The Heart of Marketing You," we explore the world of strategic partnerships and uncover where to find people you want to align with professionally. This is one of my favorite topics to discuss as your business growth depends on who knows you and how you can tap into the power of those connections. 

Once you know who you're looking to co...

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In this episode, I'll share how to make the most out of your networking opportunities. Whether you're a seasoned networker or new to the scene, these strategies will help you elevate your networking game and make valuable connections. As you listen, some of this advice may sound counter-intuitive. However, if you stick with me to the end, these tips on how to make the most of your networking event...

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In this episode, we discuss five ways to market yourself for free. Whether you're an entrepreneur, freelancer, or business owner, these strategies will help you reach new audiences and establish yourself as a thought leader in your industry. Although some of these strategies might seem like ones you've heard of before, I caution you to listen to this episode with a fresh perspective. 

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If you get in your head with your marketing efforts, this episode is for you. In addition to launching a new podcast episode, I am excited to share that were are rebooting the show with a new name, "The Heart of Marketing You".

One of the major reasons we are renaming the show is that as much as "tactics" are important for your marketing goals, you'll get ...

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If you're looking for ways to expand your brand awareness without breaking the bank, this "Voices of Impact" episode is for you. No matter where you are in your business-building journey, you can implement each of the tips I share in this episode starting today.

Here are a few highlights I cover in this episode titled "Expanding Your Brand Without Breaking the Bank":

  • How to identify other professionals who are already marketin...
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In this episode, we will explore how to identify and overcome the barriers holding you back, especially those related to self-limiting beliefs. We will discuss how to identify these beliefs and provide actionable steps to overcome them. Self-limiting beliefs can be a significant obstacle to achieving your goals and living your best life. By recognizing and overcoming these beliefs, you can break free from the barriers holding you b...

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In this episode, Erica discusses how to stop overthinking your biggest professional decisions and how to get more clarity on what's most important in achieving your goals. She also shares a few takeaways and examples she learned during a recent panel discussion she moderated for Dress for Success SW Florida. 

Here are a few talking points discussed in this “Voices of Impact” episode:

  • What are the root causes of overthinking?
  • W...
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In today's episode, we'll discuss getting more people into your sales funnel through speaking opportunities. If you want to expand your reach, there's no better way to get out there and share your message with a broader audience. But how do you tailor your presentation so that your audience goes from "listener" to "quality lead"? We'll be sharing tips and techniques for crafting a compelling personal branding message that resonates...

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In this episode, we'll discuss the fears that often hold us back from fully embracing our brand message and being more visible. Whether it's fear of criticism, failure, or fear of the unknown, we'll discuss strategies for overcoming these fears and stepping into the spotlight with confidence. Get ready to take some actionable steps toward being more visible and making a more profound impact with your expertise.

Here are a few talki...

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In this episode, we're talking about crafting an authentic personal brand message that resonates with your audience and helps you stand out in a crowded market. Whether you're a solopreneur, business owner, or aspiring leader, having a clear and compelling personal brand message is crucial to building trust, credibility, and influence. You'll also learn practical tips for creating and communicating your message in a way that feels ...

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In this episode, we'll discuss getting other professionals to share your brand's message with their audience. Getting other people to spread the word about your brand can be a powerful way to reach new audiences and increase your visibility. We'll explore some strategies for building relationships and partnerships with other professionals and some collaboration ideas.

Here are a few talking points discussed in this "Voices of Impac...

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In this episode, we'll explore how to identify your personal brand's "it" factor and use it to your advantage in your career and personal life. Your brand is the unique combination of qualities, skills, and experiences that make you who you are, and it's an essential aspect of how you present yourself to the world. Your personal brand's "it factor" is something special that sets you apart and makes you memorable. It makes you stand...

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We have some exciting news to share about our podcast's upcoming season. After receiving feedback from many of you, we have decided to shift the focus of the "Voices of Impact" Podcast. Starting with our next season, we will be focusing on helping our listeners get more sales and build an audience through speaking opportunities.

To kick off the new season, Erica has recorded a mini-series called "The Ultimate Guide to Elevate Your ...

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Got a bold goal you want to "crush"? In this "Voices of Impact" episode, I  chat with Sara Mayer, the owner, and creator of Sara Mayer Consulting.

Sara is your go-to expert on organizing your hectic days, weeks, and months into manageable, and functional chunks of work. She’s also the host of the Bold Goal Crusher Podcast.

The main points Sara wants you to get from our conversation:

  • Schedule time on your calendar every ...
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In this episode, Erica shares what to consider before you apply to be a speaker. Although they are simple steps, They can make or break whether or not you land in-person or online speaking opportunities.

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