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August 15, 2025 28 mins

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What happens when faith meets the film industry? Dr. Ted Baehr, founder of MovieGuide magazine  reveals the surprising economic power of values-based entertainment in this eye-opening conversation.

From growing up as the son of a movie star who appeared in 62 films to  before his own spiritual transformation, Dr. Baehr shares his remarkable journey. After experiencing a profound change through reading the Bible "just to prove it was wrong," he dedicated his life to elevating storytelling standards through a lens of faith, family, and values.

The most surprising revelation? Faith-friendly films aren't just moral entertainment—they're financial powerhouses. Dr. Baehr's economic analysis shows how movies with positive messages consistently outperform R-rated counterparts at the box office. Case in point: his MovieGuide award nominees include a $2 billion box office hit (Inside Out 2) created by Christian filmmakers who cleverly wove biblical principles into mainstream entertainment.

With penetrating insights about Hollywood's marketing machine (representing 60% of a film's success), Dr. Baehr explains why many faith-based films struggle despite quality content—and how filmmakers can reach the untapped market of 110-120 million weekly churchgoers. His limited-enrollment masterclass teaches industry professionals how to craft compelling stories where "love triumphs over hate" without compromising their values.

Whether you're a filmmaker, industry professional, or simply care about the entertainment your family consumes, this conversation offers rare insider knowledge about navigating the entertainment landscape with your soul intact. Listen now to discover how the light of faith is quietly transforming Hollywood from within.

TAKE THE MASTERCLASS HERE

https://www.movieguide.org/master-class

SUBSCRIBE TO MOVIE GUIDE HERE

https://www.movieguide.org

BUY THE GOLDEN AGE OF HOLLYWOOD

https://a.co/d/dI0yhw4


Thanks for listening! Follow us on X, Instagram and Facebook and on the podcast's official site www.theheartofshowbusiness.com

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