September 23, 2024 • 28 mins
Episode 337: Having the right people in your business is very important for success. The ‘right people’ must have a combination of experience and expertise, but more importantly, must have a great attitude and the personality traits needed to be successful in their role.
Speaking of a great attitude, our interview with successful trucker and YouTuber with the handle Trucking with Tay, gave us a glimpse into what optimism and hard work can accomplish. Tay has not only achieved financial success but has also inspired others to do the same as an owner operator. From tripling his income to helping a young follower purchase a house and truck, Tay's story is a testament to the opportunities that can be had in the trucking industry.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jamie Irvine (00:00):
You're listening to the Heavy-Duty Parts Report.
I'm your host, jamie Irvin, andthis is the place where we have
conversations that empowerheavy-duty people.
Welcome to the Heavy-Duty PartsReport.
I'm your host, jamie Irvin.
In this episode, we are goingto talk about how joining the
trucking industry can radicallychange your life.
(00:22):
We're going to talk about someof the challenges you may have
to overcome and why it's worthit, and we're going to discuss
what it means to be heavy duty.
Let's get started.
At the Heavy Duty ConsultingCorporation, we work with our
clients on a variety ofdifferent things everything from
market investigations,strategic business planning,
(00:42):
people and organization and manyother things but one of the
most common issues our clientshave is people and organization.
Let's face it getting the rightpeople sitting in the right
seats is a challenging thingthat seems to be getting harder
every single year.
What do I mean by the rightpeople?
Well, what I mean by that issomebody who has the right
(01:06):
combination of personalitytraits for the position that
they're going to fill and hasrelevant experience to do the
job.
Now, in addition to that, wewant to layer in a component of
attitude.
They also have to have theright attitude to fit into the
culture of your company.
They also have to have theright attitude to fit into the
culture of your company.
Now, to fill open positions,you are likely going to have to
(01:28):
recruit people from outside ofthe industry.
There just isn't that manyheavy-duty people with a lot of
relevant experience available,and that number is dwindling
year over year, with so many ofthe older, more experienced ones
retiring and people alsoleaving the industry.
When you are recruiting, Irecommend that you create a job
(01:50):
model that outlines therequirements that you're looking
for to find an ideal candidate.
Now, in that job model, what wewant to do is we want to lay
out the ideal personalitycharacteristics that a person
who would be optimally good atthat job would have.
Then we want to compare thepeople that we are recruiting to
(02:10):
that job model and findsomebody who has a personality
that really matches the positionthat they are going to fill on
your behalf.
Now, this doesn't mean we don'tlook at relevant education,
experience and skills.
That is still an importantcomponent of recruiting the
right person.
But when we do this using atool like the Psychometric
(02:30):
Assessment Tool Traits that HDCuses with all of their clients,
you can predictably meet someonewho you've never met before and
you can predictably see whatkind of person they are and
whether or not they are a matchfor the job model that you've
created for that position.
This is a really importantpiece to recruiting and I think
(02:53):
it's something that a lot ofheavy duty companies really
struggle with.
So you end up hiring someonewho maybe has the right resume,
but they're not a good fit onthe profile side.
We see this in sales, we seethis on the parts counter, in
management positions.
We see it throughout thecompany.
Now here's the thing you canfind somebody who may not have
all of the relevant education,experience and skills, but who
(03:17):
has an excellent, a strongalignment to the job model from
a personality perspective, andyou can teach them what they
need to know to become reallyproficient at the job.
When you find somebody whoaligns from a personality
perspective, what you end uphearing is you hear people say
things like I love my job andthey tend to stick around a lot
(03:38):
longer.
Why?
Because of that alignment.
This is such an important pieceto recruiting the right kinds
of people and when you have thatalignment, what you also see is
that these types of people aremore productive and if they are
missing a piece of the puzzle onthe education, experience and
skills side of the equation.
If you give them the training,they rapidly are able to absorb
(04:01):
that training and apply it, andvery quickly they're usually
able to get up to speed to whereyou want them to be to do the
job correctly.
Now education, experience andskills are things that can be
taught.
Personality, attitude,cognitive ability these things
are not taught.
So, for example, let's talkabout personality.
(04:22):
Your personality stems from thegenetic code you receive from
your parents and yourgrandparents and also the
environment you grew up in as achild.
Both of those things developedyour personality.
By the time you became an adult, that personality let's say
profile, if you will has beenlocked in.
You are who you are and reallyover time that personality does
(04:48):
not change a great deal as youage.
It's kind of locked in for life.
So while you can teach peoplethe education, experience and
skills side of the equation, youcan't teach people to, for
example, be more assertive thanthey actually are or be more
social than they actually are orbe more detail-oriented than
they actually are.
You might be able to help themget to higher levels of
(05:12):
performance based on where theyare, but you're not going to
radically change who they are asa person.
Okay, so when you think aboutall of that that other component
we mentioned earlier attitudecomes to play, and I think this
is such a X factor when it comesto finding the right people.
It's so important to findsomeone with the right attitude.
(05:34):
This is also something I don'tthink you can teach Now.
We're going to talk about thata little bit more later on in
the episode in our segment.
That's Not Heavy Duty and howattitude plays a role in all of
this.
But I, before that, I want tointroduce you to our guest in
today's episode, because thisindividual did not start out in
trucking, has joined our ranksand has an incredible attitude
(05:58):
and a great story.
I'm going to introduce you toour guest in just a moment.
We're going to take a quickbreak to hear from our sponsors
and then we'll get right to ourinterview.
We'll be right back.
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service channel take care ofyour commercial equipment.
We're back from the break, andbefore the break I was talking
about how important it is tofind people with a combination
of education, experience, skillsand the right personality trait
and the right attitude.
My guest today is someone whohas an incredible story and has
an excellent attitude, and we'reso lucky to have him in the
(07:50):
trucking industry.
My guest today is anowner-operator.
He goes by Trucking With Tay.
Now Trucking With Tay is adynamic content creator who
shares his experiences andinsights from the road, offering
a behind-the-scenes look intothe life of a trucker.
His content is designed tomotivate and educate viewers of
(08:11):
the trucking industry and peoplewho are interested in learning
more about the trucking industry.
Tay, welcome to the Heavy-DutyParts Report.
So glad to have you here.
Tay (08:21):
Let's do it, though, let's do it, let's do it, let's do it.
How?
Jamie Irvine (08:26):
you doing, man?
I told people in the intro thatyou are an individual with an
awesome attitude.
There's evidence of that rightthere.
I've been looking forward tothis conversation to get to know
you a little better.
First of all, tate, can youjust go into a little bit more
detail about, kind of like,what's the big idea behind what
you're working on right now, theproject that you're working on
(08:47):
right now?
Tay (08:48):
Man, honestly, I really just want to just grow like
organically.
You know, show people from thebottom, you know, just come from
the bottom and just move yourway up, not just like far as the
lifestyle just like as aregular trucker, you know, you
can just start Like, honestly, Istarted at a company, you know.
(09:10):
I saw the incentives like tomake more money and I just
pushed it.
Youtube was the foundation forthat, you know.
And once I just kept going Isaid, dude, I like this.
And the guys around me, as faras the YouTube community, they
liked the motivational part.
I thought it was just a naturalthing, but it's like they
(09:30):
gravitated to it.
So I'm just like dude, we gotto take this and run with it and
that's what it was, man.
I just started from somewhereand just growing like
organically and you don't haveto do too much.
Jamie Irvine (09:43):
Just work your butt off, don't look for
handouts Just work.
Tay (09:46):
And hopefully by the finish line you can bring other people
up with you.
That's my goal Just a fewpeople alive.
That would be awesome for me.
Jamie Irvine (09:58):
Yeah, it's one of the reasons that we work so hard
to encourage people to be heavyduty, to consider the trucking
industry as a viable place for acareer and a way of life, so
I'm definitely in line with youon that.
Let's get into your story,though.
Tell me a little bit about youreducational background and your
early career, before you gotinto the trucking industry.
Tay (10:19):
Man.
A lot of guys don't know this,but I actually went to college.
I went to college and I got afour-year degree in business
management and I always wantedto be able to put people in
position.
You get what I'm saying.
And also like being able.
I've seen this video online.
(10:39):
Okay, and a guy worked at thiscompany for like 30 years 30
years.
It was a trucking company right, they went under His pension
and everything gone.
You get what I'm saying.
Everything is gone.
So it's like and also he gotfired as well.
You get what I'm saying.
I'm like how can somebody workfor someone?
(11:02):
You get what I'm saying, butI'm like how can somebody work
for someone?
And then, with no like, no likewarming to nothing, just to get
fired like that.
And going to college and Ithought I wanted to be a manager
or something, but it's like,overall, I wanted to have my own
thing.
You get what I'm saying and Igot.
Honestly, I ain't told too manypeople this, okay.
Jamie Irvine (11:21):
You listening?
Okay, I won't tell too manypeople this, okay, you listening
.
Okay, I won't tell too manypeople either, just the
thousands and thousands thatfollow the show.
Tay (11:29):
Dude, I got fired.
I got fired from a job like twoyears ago.
I never said this on my YouTubeplatform or nothing.
I got let go from a job liketwo years ago and that feeling
they gave me was like oh, it waslike the beginning of 2022.
And that's when I started mycompany.
(11:50):
So yeah, man, I just want to beable to get put in position.
I started with 20.
I graduated college in 2015.
I was a salesman at Pepsi and Iworked all these hours.
Dude, I worked so many hours.
You know what I mean.
It got to be more to life thanthis.
And then I started looking totrucking in the little school
(12:12):
that it requires, and you canmake so much money.
So I said, dude, let's do it,let's do it.
It happened so fast.
Dude, I've been anowner-operator longer than I've
been a company driver.
You get what I'm saying.
I did company drive for twoyears, but I've been an
owner-operator for four.
Jamie Irvine (12:29):
So yeah, okay.
So I just want to recap that.
So you got your full degree inbusiness administration and
management.
You went into a corporate jobin sales.
You started to get someexperience there.
A corporate job in sales.
You started to get someexperience there.
You're looking around andyou're saying to yourself
there's got to be more to thisthan this corporate lifestyle.
The trucking industry came onyour radar and you spent those
(12:51):
two years as a company driver.
That got your start and thenyou made the decision to go into
the owner-operator side of thebusiness.
So you've been anowner-operator for four years
now.
How has it gone since becomingan owner-operator side of the
business?
Tay (13:06):
So you've been an owner-operator for four years
now.
Jamie Irvine (13:08):
How has it gone since becoming an owner-operator
.
Tay (13:09):
It's been good, man, it's been good, but I'm going to tell
you, it has its ups and downs,dude.
It really has its ups and downs, but overall it's been good.
I'm going to tell you thecompany that I got to let go
from man that year and the yearbefore I was printing my own
money.
Man, I was printing my ownmoney, I was loving trucking and
(13:30):
the thing is, I was so new toit, man, I was so new to it.
And a lot of guys I heard theolder truckers, hey, they think
it's going to be like thisforever.
And I'm like, when I, when I,literally when I had home time,
I was like, dude, I got to getback out there Because, like,
when an older trucker tell yousomething, you need to listen.
When somebody with experiencetell you something, you need to
listen.
And I'm like, every time, Ipromise you, every time I left
home, I was making $10,000 everyweek.
(13:52):
My best week was like a $16,000a week.
Okay, you know what I mean.
I had a couple PC days and Ihad a couple of this and a
couple of that, but I had a goodweek, man.
So yeah man, when, when, when,older Trump is telling you
something you need to listen in,and it was just a great time
during, um, during the first,the first two years, I became
(14:15):
the owner operator, but as myown motor carrier cause the last
two years I've been my ownmotor carrier and it's been, and
carrier because the last twoyears I've been my own motor
carrier and it's been, and youknow you just gotta go with it,
you know yeah, and I'll tell yousomething to you like I've been
, I've been working in the heavyduty parts side of the business
, uh, since 1998.
Jamie Irvine (14:35):
So I've got a few years under my belt and we've
been through like five economiccycles in that time period.
And you're absolutely rightthat the older ones that have
been through it, they know thatwhen it's good doesn't last
forever, when it's bad doesn'tlast forever.
It is a cycle.
You know the classic truckloadcycle.
Right now we've been in thebottom of it, we've been
(14:56):
bouncing along the bottom of itfor a little while now and we're
just starting to show signsthat we're coming into the early
first stage of another cycleall over again.
So as you made that transition,you know, from company driver to
owner operator, to motorcarrier, you're increasing the
amount of responsibility thatyou have.
As a company driver, you justgot to drive the truck.
(15:17):
As an owner operator, you haveto pay the bills for that truck
and then as a motor carrier asmall fleet you've got to do
things like your own maintenance, things like that.
So how do you approach and howhave you so quickly adapted and
learned what you need to do tokeep these trucks on the road
and what's your generalphilosophy with things like
maintenance and parts?
Tay (15:38):
Save, dude.
Saving is so important.
And I'm going to tell youanother thing.
You know, my first truck was afairly new truck.
2020 is when I started mycompany.
Right, I had a 2017 truck, okay, and it's fairly new compared
to my 2005 truck.
You get what I'm saying.
2005 truck, you get what I'msaying.
(16:01):
And the 2005 is pre-emissionsand EGR and all that good stuff.
And my new truck I'm talkingabout, I barely had to do
anything with it, them firstcouple years.
You might have a sense to goout of anything like that, but I
barely had to do anything to it.
I would tell guys start with agood truck, man, don't try to.
(16:21):
As I was coming up, I was likestart with a good truck, man,
don't try to.
You know, as I was coming up, Iwas like dude, I can buy this
older truck and you know I put astart on there and you know I
do this, I do that, dude, Iwould save myself so much money,
dude, save yourself a headache,okay, save yourself a freaking
headache.
Get you a pretty good truckstarting off.
That's what you do.
Get you a pretty good truckstarting off.
(16:44):
That's what you do.
Get your pretty good truckstarting off.
Therefore, you can save money,and the main problems in the
down time you will have islittle versus an older truck.
In my experience okay, just inmy experience it'll be so much
more smaller because the partson that older truck is old.
You get what I'm saying Versusthat newer truck it'll take a
little bit more time for it towear old.
You get what I'm saying Versusthat newer truck It'll take a
(17:05):
little bit more time for it towear down.
You get what I'm saying, man?
I'm telling you start off witha good truck and save your money
.
Jamie Irvine (17:10):
I think you're right there.
Depending on who you are andwhat your financial position is,
there's there's probably somemiddle ground there that that
would be like the sweet spot fora truck, so one that maybe you
don't have to, you know, go intodeep debt to acquire the truck
like you do with a brand newtruck, but one that isn't so
mild out, and God you know thelonger that truck's been on the
(17:32):
road and the more operators thathave driven that truck.
Who knows the maintenancepractices that they were
following?
So as vehicles age, if youdon't know the history on that,
you can just be buying someoneelse's headache, and that can be
very costly.
Engine transmission,differentials, right Suspension,
electrical issues, all of thosethings start to come to play.
(17:54):
So I think you're right Startoff with a truck that is going
to be good for the vocationyou're in, that is not too mild
out, that has a good maintenancerecord, and then from there, if
you follow a good, solidmaintenance program, you don't
cheap out on parts and try tofind the cheapest part out there
, you buy high qualityreplacement parts, then you have
(18:17):
the foundation and the basis toactually make some money.
Tay (18:20):
Manage your money well.
I put my money to stocks.
I did, but it was more of ahigh risk kind of thing, dude.
When you're making money, putit into like a safe thing in a
stock that's safe right now.
All of them might not be likethe risk parts up here.
(18:40):
What I was taking be more downhere to the floor, so you can,
you know when, when?
The hard times come, or a bigbreakdown come, or motor
transmission.
Jamie Irvine (18:50):
Hey, you can just borrow from yourself and keep
going yeah, and I think I thinkthat's important too when you
look at your whole financialsituation.
You got to treat your businesslike it's your business and not
your personal bank account.
You have to set up yourpersonal finances to take care
of yourself.
You got to try to keep thoseseparate and I like what you're
talking about with lower risk,because if you have a long-term
(19:11):
viewpoint on many aspects oflife, you will do far better
than if you're just worriedabout the next week, the next
month, right, or even the nextquarter.
Tay (19:22):
that's it, dude.
I'm telling you you're hittingit right on, right on, dude so
you do a lot of motivationalcontent.
Jamie Irvine (19:29):
Um, tell me a little bit more about that,
about what kind of reallyinspired you to do that.
What kind of messages are yousending out?
And when you're doing thebehind the scenes stuff, what
are the kinds of things that youare showing people and how do
you incorporate that into amotivational message?
Tay (19:47):
Man, I'm going to tell you me and my wife talks about this
a lot.
Honestly, we were just talkingabout it last night.
Our natural instinct is to helpyou get what I'm saying.
It wasn't like no money, money,money.
It's just like just to helppeople and see them smile.
You know, even when you don'thave the most and you see
someone else struggling, it'sjust like what can I do to help
(20:08):
you?
You know, what can I do, like?
Jamie Irvine (20:11):
can I stop you there for a minute?
I want to.
I just want to ask your opinionon this.
We've always said if you findsomebody who's trying really
hard but coming up short, that'sthe person you want to try to
help.
Tay (20:23):
That's it, dude.
I promise you, man, like, evenwhen you're not doing the best,
it's like.
But you seeing someone come upand I'm going to tell you.
I'm going to tell you it's thisyoung guy.
I started my YouTube in 2018.
He started following me likemid-2018, I want to say it was
mid or before, but it wassomewhere in that little sweet
spot.
(20:46):
When I say this guy, he was onmy coattail.
It was so many people comingtowards me.
I'm like God, where is all thiscoming from?
But I was grateful, I was happy, I was thanking God for it, but
it was so many people.
I didn't know who was genuine,who was this, who was that.
But this guy stuck with me andhe'll call me.
He wasn't able to call me atfirst, but he started sending me
(21:08):
messages on YouTube, sending memessages on social media, and I
started to put him under mywing.
When I say this young guy listen, and I was telling him the
experience I was going through,this young guy was I'm 31.
I want to say like five or sixyears younger than me.
(21:28):
So around that time, I was like25, 26.
He was like 21.
This guy got his first housewithin like two years.
I want to say like a $260,000house.
I'm talking at the age of like22, 23 years old.
You know he was working his buttoff.
He was this, and I'm not goingto say all that was due to me,
because he'd go out there andwork six weeks at a time and I
(21:50):
was just so, so happy.
But that little help, thatlittle motivation I was able to
give him, emmanuel, it was justeverything for me.
It made me feel so good Like hegot his own truck.
Now he just bought his newtruck, I want to say last year,
the end of last year, he got outof my house.
He don't have any kids yet, sohe's doing really, really well.
(22:13):
He got like I don't want to sayhow much money he got saved up,
but he got some money saved upin the bank and he's doing
really well and I'm telling himright now save your money, boo.
Do not go into the high risklike I did.
Save your money and don't gointo all the credit card debt.
It'll be devastating.
Just listen to me.
Jamie Irvine (22:35):
Yeah, I second that for sure.
You know, as you're tellingyour story, I know yourself too.
I mean, you were able to tripleyour income.
You were able to buy a house.
Since I've started this podcastand my consulting business, you
know, I was able to buy adifferent house for my family.
The many years that I workedfor other companies, I always
had stable income.
It was really a stabilizingfactor in my life.
(22:58):
The trucking industry and thepeople who are part of the
industry are such great peopleand they always seemed to be
someone to step up and help meat just the right time.
So I love the fact that earlyon in your career, you're
already trying to pass it on tothe next generation.
I think that's so important forthose people who are critics of
joining the trucking industryand maybe there's a young person
(23:20):
listening right now Maybe theywant to be a heavy duty parts
person, maybe they want to be atechnician, maybe they want to
be a driver.
And actually, melissa thediesel queen she's a technician
who's been on the show.
She also bought a house in herearly 20s because of being a
diesel technician.
So for the critics and you havethis young person listening and
they see the people who arecritical of the industry and
(23:40):
then they hear our message andthey say like what's the truth
here, like what's the one thingyou want them to remember from
our conversation today?
Tay (23:48):
It changed my life.
It changed my life.
I was 26 years old when Ibought my first house.
I got over four acres.
I got like a 3,000 square foothouse.
It changed my life.
I got two trucks, trailers.
I got equipment.
Dude, I got a freaking zeroturn.
Dude, growing up a freakingzero turn was like, dude, you
(24:10):
pushed the normal.
I grew up with the brake on myshoulder and pushed the
lawnmower.
I got a freaking zero turn.
Jamie Irvine (24:16):
Guys, I always say to myself Life is good when you
get a zero turn.
Tay (24:21):
Dude, I got a zero turn.
Dude.
Oh, I always told myself y'all,and listen to me, I promise you
.
I told myself this when I was acompany driver If I fail, if I
fail as an owner-operator, I canalways go back to being a
company driver.
You get what I'm saying.
(24:46):
If you fail as a truck driverand you're working as a factory
worker, you can always go backas a factory worker where you're
comfortable.
But why not take risks whenlife is so short, life is so
precious?
I'm telling you, dude, you gotnothing to lose.
Just save up a little moneywhen you're doing something like
that.
Save up a little money to coveryour tail.
You get what I'm saying.
Going from a Pepsi salesman toa company driver, first year,
(25:09):
dude, I made almost six figuresthe first year.
Second year, six figures forsure.
Third year, I got, dude, I madeover half a million dollars
with all my trucking stuff.
Dude, over half a milliondollars.
Jamie Irvine (25:23):
So I did really well In your mid-twenties.
Tay (25:26):
Dude, it was like hold on 2021 was how many years ago?
Three years ago, yeah, like youknow, mid to late twenties,
like I made over half a milliondollars.
Yeah, youtube trucking, it wasamazing.
Dude.
Dude, take a risk and try itguys.
I'm telling you.
I'm telling you it was, it'sbeen good.
Jamie Irvine (25:47):
You've been listening to the Heavy Duty
Parts Report.
I'm your host, Jamie Irvin, andwe've been speaking with Tay,
with trucking Tay.
Thank you so much for takingthe time to talk to us.
If people want to follow you,they can follow you on Instagram
at Trucking with Tay.
I'll put the links in the shownotes.
Thanks so much for being on theshow.
It was great to talk to you.
Tay (26:07):
Awesome.
Thank you, man.
Jamie Irvine (26:11):
Well, I hope you enjoyed my interview with Tay.
I think it's a great story, anddon't you agree what, tay?
I think it's a great story anddon't you agree?
What a great attitude this guyhas towards the trucking
industry.
We're very happy to have himamongst our ranks here in the
trucking industry.
Now it's time for that's NotHeavy Duty, and in this edition
of that's Not Heavy Duty, I wantto talk about a bad attitude.
I've heard so many people inthe comments of past interviews
(26:34):
and posts that we've done onlinereally complaining about the
trucking industry.
You know they complain aboutthe wages, they complain about
the working conditions.
Now, I understand that workingin the trucking industry is not
the easiest job by any means,but trust me, there are far, far
harder jobs that actually pay alot less, and I've done some of
(26:56):
them, like gutter cleaning andrebar and construction and other
jobs like that.
And you know the truckingindustry is truly a great
industry to be a part of.
The people are amazing, thework is really interesting and
challenging and for a lot ofpeople, the pay is substantially
better than the alternativesthat are available to them.
(27:17):
So please, if you're in thetrucking industry, don't
discourage people from joining.
Regardless of your personalopinion, the reality is we need
more people.
We need people with a greatattitude.
Having a great attitude, beingappreciative, always challenging
the status quo and trying toimprove.
That's an important piece thatcannot be ignored.
But all of this together to me,is the heavy duty way.
(27:39):
That's how we are heavy duty.
So please have a great attitudeabout what you do, really
encourage people to join thetrucking industry and if there
is a problem that you'reexperiencing personally, let's
try to be proactive and addressit, as opposed to just being
reactive or being extremelynegative, which I don't think is
warranted, because, by andlarge, the trucking industry is
(28:02):
a great industry to be a part of.
Well, thank you so much forlistening to today's episode.
If you haven't already, I'dlike you to head over to
heavydutypartsreportcom and makesure you hit the follow button,
sign up to our weekly email soyou never miss out on any
content.
We only send one email a week,so we're not going to spam you
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We're just going to keep you upto date with our new content.
In addition to that, if youlisten on a podcast player of
(28:24):
your choice, hit that followbutton for free, and also if it
gives you the option.
A five-star rating and reviewwould be really helpful.
We would really appreciate that.
If you watch the video version,go to YouTube, hit the
subscribe button, hit the bellnotification so you never miss
out.
Thank you so much for listeningto another edition of the
(28:45):
Heavy-Duty Parts Report and, asalways, I want to encourage you
to be heavy-duty.
You're listening to the Heavy-Duty Parts Report.
I'm your host, jamie Irvin, andthis is the place where we have
conversations that empowerheavy-duty people.
Welcome to the Heavy-Duty PartsReport.
I'm your host, jamie Irvin.
In this episode, we are goingto talk about how joining the
trucking industry can radicallychange your life.
(00:22):
We're going to talk about someof the challenges you may have
to overcome and why it's worthit, and we're going to discuss
what it means to be heavy duty.
Let's get started.
At the Heavy Duty ConsultingCorporation, we work with our
clients on a variety ofdifferent things everything from
market investigations,strategic business planning,
(00:42):
people and organization and manyother things but one of the
most common issues our clientshave is people and organization.
Let's face it getting the rightpeople sitting in the right
seats is a challenging thingthat seems to be getting harder
every single year.
What do I mean by the rightpeople?
Well, what I mean by that issomebody who has the right
(01:06):
combination of personalitytraits for the position that
they're going to fill and hasrelevant experience to do the
job.
Now, in addition to that, wewant to layer in a component of
attitude.
They also have to have theright attitude to fit into the
culture of your company.
They also have to have theright attitude to fit into the
culture of your company.
Now, to fill open positions,you are likely going to have to
(01:28):
recruit people from outside ofthe industry.
There just isn't that manyheavy-duty people with a lot of
relevant experience available,and that number is dwindling
year over year, with so many ofthe older, more experienced ones
retiring and people alsoleaving the industry.
When you are recruiting, Irecommend that you create a job
(01:50):
model that outlines therequirements that you're looking
for to find an ideal candidate.
Now, in that job model, what wewant to do is we want to lay
out the ideal personalitycharacteristics that a person
who would be optimally good atthat job would have.
Then we want to compare thepeople that we are recruiting to
(02:10):
that job model and findsomebody who has a personality
that really matches the positionthat they are going to fill on
your behalf.
Now, this doesn't mean we don'tlook at relevant education,
experience and skills.
That is still an importantcomponent of recruiting the
right person.
But when we do this using atool like the Psychometric
(02:30):
Assessment Tool Traits that HDCuses with all of their clients,
you can predictably meet someonewho you've never met before and
you can predictably see whatkind of person they are and
whether or not they are a matchfor the job model that you've
created for that position.
This is a really importantpiece to recruiting and I think
(02:53):
it's something that a lot ofheavy duty companies really
struggle with.
So you end up hiring someonewho maybe has the right resume,
but they're not a good fit onthe profile side.
We see this in sales, we seethis on the parts counter, in
management positions.
We see it throughout thecompany.
Now here's the thing you canfind somebody who may not have
all of the relevant education,experience and skills, but who
(03:17):
has an excellent, a strongalignment to the job model from
a personality perspective, andyou can teach them what they
need to know to become reallyproficient at the job.
When you find somebody whoaligns from a personality
perspective, what you end uphearing is you hear people say
things like I love my job andthey tend to stick around a lot
(03:38):
longer.
Why?
Because of that alignment.
This is such an important pieceto recruiting the right kinds
of people and when you have thatalignment, what you also see is
that these types of people aremore productive and if they are
missing a piece of the puzzle onthe education, experience and
skills side of the equation.
If you give them the training,they rapidly are able to absorb
(04:01):
that training and apply it, andvery quickly they're usually
able to get up to speed to whereyou want them to be to do the
job correctly.
Now education, experience andskills are things that can be
taught.
Personality, attitude,cognitive ability these things
are not taught.
So, for example, let's talkabout personality.
(04:22):
Your personality stems from thegenetic code you receive from
your parents and yourgrandparents and also the
environment you grew up in as achild.
Both of those things developedyour personality.
By the time you became an adult, that personality let's say
profile, if you will has beenlocked in.
You are who you are and reallyover time that personality does
(04:48):
not change a great deal as youage.
It's kind of locked in for life.
So while you can teach peoplethe education, experience and
skills side of the equation, youcan't teach people to, for
example, be more assertive thanthey actually are or be more
social than they actually are orbe more detail-oriented than
they actually are.
You might be able to help themget to higher levels of
(05:12):
performance based on where theyare, but you're not going to
radically change who they are asa person.
Okay, so when you think aboutall of that that other component
we mentioned earlier attitudecomes to play, and I think this
is such a X factor when it comesto finding the right people.
It's so important to findsomeone with the right attitude.
(05:34):
This is also something I don'tthink you can teach Now.
We're going to talk about thata little bit more later on in
the episode in our segment.
That's Not Heavy Duty and howattitude plays a role in all of
this.
But I, before that, I want tointroduce you to our guest in
today's episode, because thisindividual did not start out in
trucking, has joined our ranksand has an incredible attitude
(05:58):
and a great story.
I'm going to introduce you toour guest in just a moment.
We're going to take a quickbreak to hear from our sponsors
and then we'll get right to ourinterview.
We'll be right back.
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service channel take care ofyour commercial equipment.
We're back from the break, andbefore the break I was talking
about how important it is tofind people with a combination
of education, experience, skillsand the right personality trait
and the right attitude.
My guest today is someone whohas an incredible story and has
an excellent attitude, and we'reso lucky to have him in the
(07:50):
trucking industry.
My guest today is anowner-operator.
He goes by Trucking With Tay.
Now Trucking With Tay is adynamic content creator who
shares his experiences andinsights from the road, offering
a behind-the-scenes look intothe life of a trucker.
His content is designed tomotivate and educate viewers of
(08:11):
the trucking industry and peoplewho are interested in learning
more about the trucking industry.
Tay, welcome to the Heavy-DutyParts Report.
So glad to have you here.
Tay (08:21):
Let's do it, though, let's do it, let's do it, let's do it.
How?
Jamie Irvine (08:26):
you doing, man?
I told people in the intro thatyou are an individual with an
awesome attitude.
There's evidence of that rightthere.
I've been looking forward tothis conversation to get to know
you a little better.
First of all, tate, can youjust go into a little bit more
detail about, kind of like,what's the big idea behind what
you're working on right now, theproject that you're working on
(08:47):
right now?
Tay (08:48):
Man, honestly, I really just want to just grow like
organically.
You know, show people from thebottom, you know, just come from
the bottom and just move yourway up, not just like far as the
lifestyle just like as aregular trucker, you know, you
can just start Like, honestly, Istarted at a company, you know.
(09:10):
I saw the incentives like tomake more money and I just
pushed it.
Youtube was the foundation forthat, you know.
And once I just kept going Isaid, dude, I like this.
And the guys around me, as faras the YouTube community, they
liked the motivational part.
I thought it was just a naturalthing, but it's like they
(09:30):
gravitated to it.
So I'm just like dude, we gotto take this and run with it and
that's what it was, man.
I just started from somewhereand just growing like
organically and you don't haveto do too much.
Jamie Irvine (09:43):
Just work your butt off, don't look for
handouts Just work.
Tay (09:46):
And hopefully by the finish line you can bring other people
up with you.
That's my goal Just a fewpeople alive.
That would be awesome for me.
Jamie Irvine (09:58):
Yeah, it's one of the reasons that we work so hard
to encourage people to be heavyduty, to consider the trucking
industry as a viable place for acareer and a way of life, so
I'm definitely in line with youon that.
Let's get into your story,though.
Tell me a little bit about youreducational background and your
early career, before you gotinto the trucking industry.
Tay (10:19):
Man.
A lot of guys don't know this,but I actually went to college.
I went to college and I got afour-year degree in business
management and I always wantedto be able to put people in
position.
You get what I'm saying.
And also like being able.
I've seen this video online.
(10:39):
Okay, and a guy worked at thiscompany for like 30 years 30
years.
It was a trucking company right, they went under His pension
and everything gone.
You get what I'm saying.
Everything is gone.
So it's like and also he gotfired as well.
You get what I'm saying.
I'm like how can somebody workfor someone?
(11:02):
You get what I'm saying, butI'm like how can somebody work
for someone?
And then, with no like, no likewarming to nothing, just to get
fired like that.
And going to college and Ithought I wanted to be a manager
or something, but it's like,overall, I wanted to have my own
thing.
You get what I'm saying and Igot.
Honestly, I ain't told too manypeople this, okay.
Jamie Irvine (11:21):
You listening?
Okay, I won't tell too manypeople this, okay, you listening
.
Okay, I won't tell too manypeople either, just the
thousands and thousands thatfollow the show.
Tay (11:29):
Dude, I got fired.
I got fired from a job like twoyears ago.
I never said this on my YouTubeplatform or nothing.
I got let go from a job liketwo years ago and that feeling
they gave me was like oh, it waslike the beginning of 2022.
And that's when I started mycompany.
(11:50):
So yeah, man, I just want to beable to get put in position.
I started with 20.
I graduated college in 2015.
I was a salesman at Pepsi and Iworked all these hours.
Dude, I worked so many hours.
You know what I mean.
It got to be more to life thanthis.
And then I started looking totrucking in the little school
(12:12):
that it requires, and you canmake so much money.
So I said, dude, let's do it,let's do it.
It happened so fast.
Dude, I've been anowner-operator longer than I've
been a company driver.
You get what I'm saying.
I did company drive for twoyears, but I've been an
owner-operator for four.
Jamie Irvine (12:29):
So yeah, okay.
So I just want to recap that.
So you got your full degree inbusiness administration and
management.
You went into a corporate jobin sales.
You started to get someexperience there.
A corporate job in sales.
You started to get someexperience there.
You're looking around andyou're saying to yourself
there's got to be more to thisthan this corporate lifestyle.
The trucking industry came onyour radar and you spent those
(12:51):
two years as a company driver.
That got your start and thenyou made the decision to go into
the owner-operator side of thebusiness.
So you've been anowner-operator for four years
now.
How has it gone since becomingan owner-operator side of the
business?
Tay (13:06):
So you've been an owner-operator for four years
now.
Jamie Irvine (13:08):
How has it gone since becoming an owner-operator
.
Tay (13:09):
It's been good, man, it's been good, but I'm going to tell
you, it has its ups and downs,dude.
It really has its ups and downs, but overall it's been good.
I'm going to tell you thecompany that I got to let go
from man that year and the yearbefore I was printing my own
money.
Man, I was printing my ownmoney, I was loving trucking and
(13:30):
the thing is, I was so new toit, man, I was so new to it.
And a lot of guys I heard theolder truckers, hey, they think
it's going to be like thisforever.
And I'm like, when I, when I,literally when I had home time,
I was like, dude, I got to getback out there Because, like,
when an older trucker tell yousomething, you need to listen.
When somebody with experiencetell you something, you need to
listen.
And I'm like, every time, Ipromise you, every time I left
home, I was making $10,000 everyweek.
(13:52):
My best week was like a $16,000a week.
Okay, you know what I mean.
I had a couple PC days and Ihad a couple of this and a
couple of that, but I had a goodweek, man.
So yeah man, when, when, when,older Trump is telling you
something you need to listen in,and it was just a great time
during, um, during the first,the first two years, I became
(14:15):
the owner operator, but as myown motor carrier cause the last
two years I've been my ownmotor carrier and it's been, and
carrier because the last twoyears I've been my own motor
carrier and it's been, and youknow you just gotta go with it,
you know yeah, and I'll tell yousomething to you like I've been
, I've been working in the heavyduty parts side of the business
, uh, since 1998.
Jamie Irvine (14:35):
So I've got a few years under my belt and we've
been through like five economiccycles in that time period.
And you're absolutely rightthat the older ones that have
been through it, they know thatwhen it's good doesn't last
forever, when it's bad doesn'tlast forever.
It is a cycle.
You know the classic truckloadcycle.
Right now we've been in thebottom of it, we've been
(14:56):
bouncing along the bottom of itfor a little while now and we're
just starting to show signsthat we're coming into the early
first stage of another cycleall over again.
So as you made that transition,you know, from company driver to
owner operator, to motorcarrier, you're increasing the
amount of responsibility thatyou have.
As a company driver, you justgot to drive the truck.
(15:17):
As an owner operator, you haveto pay the bills for that truck
and then as a motor carrier asmall fleet you've got to do
things like your own maintenance, things like that.
So how do you approach and howhave you so quickly adapted and
learned what you need to do tokeep these trucks on the road
and what's your generalphilosophy with things like
maintenance and parts?
Tay (15:38):
Save, dude.
Saving is so important.
And I'm going to tell youanother thing.
You know, my first truck was afairly new truck.
2020 is when I started mycompany.
Right, I had a 2017 truck, okay, and it's fairly new compared
to my 2005 truck.
You get what I'm saying.
2005 truck, you get what I'msaying.
(16:01):
And the 2005 is pre-emissionsand EGR and all that good stuff.
And my new truck I'm talkingabout, I barely had to do
anything with it, them firstcouple years.
You might have a sense to goout of anything like that, but I
barely had to do anything to it.
I would tell guys start with agood truck, man, don't try to.
(16:21):
As I was coming up, I was likestart with a good truck, man,
don't try to.
You know, as I was coming up, Iwas like dude, I can buy this
older truck and you know I put astart on there and you know I
do this, I do that, dude, Iwould save myself so much money,
dude, save yourself a headache,okay, save yourself a freaking
headache.
Get you a pretty good truckstarting off.
That's what you do.
Get you a pretty good truckstarting off.
(16:44):
That's what you do.
Get your pretty good truckstarting off.
Therefore, you can save money,and the main problems in the
down time you will have islittle versus an older truck.
In my experience okay, just inmy experience it'll be so much
more smaller because the partson that older truck is old.
You get what I'm saying Versusthat newer truck it'll take a
little bit more time for it towear old.
You get what I'm saying Versusthat newer truck It'll take a
(17:05):
little bit more time for it towear down.
You get what I'm saying, man?
I'm telling you start off witha good truck and save your money
.
Jamie Irvine (17:10):
I think you're right there.
Depending on who you are andwhat your financial position is,
there's there's probably somemiddle ground there that that
would be like the sweet spot fora truck, so one that maybe you
don't have to, you know, go intodeep debt to acquire the truck
like you do with a brand newtruck, but one that isn't so
mild out, and God you know thelonger that truck's been on the
(17:32):
road and the more operators thathave driven that truck.
Who knows the maintenancepractices that they were
following?
So as vehicles age, if youdon't know the history on that,
you can just be buying someoneelse's headache, and that can be
very costly.
Engine transmission,differentials, right Suspension,
electrical issues, all of thosethings start to come to play.
(17:54):
So I think you're right Startoff with a truck that is going
to be good for the vocationyou're in, that is not too mild
out, that has a good maintenancerecord, and then from there, if
you follow a good, solidmaintenance program, you don't
cheap out on parts and try tofind the cheapest part out there
, you buy high qualityreplacement parts, then you have
(18:17):
the foundation and the basis toactually make some money.
Tay (18:20):
Manage your money well.
I put my money to stocks.
I did, but it was more of ahigh risk kind of thing, dude.
When you're making money, putit into like a safe thing in a
stock that's safe right now.
All of them might not be likethe risk parts up here.
(18:40):
What I was taking be more downhere to the floor, so you can,
you know when, when?
The hard times come, or a bigbreakdown come, or motor
transmission.
Jamie Irvine (18:50):
Hey, you can just borrow from yourself and keep
going yeah, and I think I thinkthat's important too when you
look at your whole financialsituation.
You got to treat your businesslike it's your business and not
your personal bank account.
You have to set up yourpersonal finances to take care
of yourself.
You got to try to keep thoseseparate and I like what you're
talking about with lower risk,because if you have a long-term
(19:11):
viewpoint on many aspects oflife, you will do far better
than if you're just worriedabout the next week, the next
month, right, or even the nextquarter.
Tay (19:22):
that's it, dude.
I'm telling you you're hittingit right on, right on, dude so
you do a lot of motivationalcontent.
Jamie Irvine (19:29):
Um, tell me a little bit more about that,
about what kind of reallyinspired you to do that.
What kind of messages are yousending out?
And when you're doing thebehind the scenes stuff, what
are the kinds of things that youare showing people and how do
you incorporate that into amotivational message?
Tay (19:47):
Man, I'm going to tell you me and my wife talks about this
a lot.
Honestly, we were just talkingabout it last night.
Our natural instinct is to helpyou get what I'm saying.
It wasn't like no money, money,money.
It's just like just to helppeople and see them smile.
You know, even when you don'thave the most and you see
someone else struggling, it'sjust like what can I do to help
(20:08):
you?
You know, what can I do, like?
Jamie Irvine (20:11):
can I stop you there for a minute?
I want to.
I just want to ask your opinionon this.
We've always said if you findsomebody who's trying really
hard but coming up short, that'sthe person you want to try to
help.
Tay (20:23):
That's it, dude.
I promise you, man, like, evenwhen you're not doing the best,
it's like.
But you seeing someone come upand I'm going to tell you.
I'm going to tell you it's thisyoung guy.
I started my YouTube in 2018.
He started following me likemid-2018, I want to say it was
mid or before, but it wassomewhere in that little sweet
spot.
(20:46):
When I say this guy, he was onmy coattail.
It was so many people comingtowards me.
I'm like God, where is all thiscoming from?
But I was grateful, I was happy, I was thanking God for it, but
it was so many people.
I didn't know who was genuine,who was this, who was that.
But this guy stuck with me andhe'll call me.
He wasn't able to call me atfirst, but he started sending me
(21:08):
messages on YouTube, sending memessages on social media, and I
started to put him under mywing.
When I say this young guy listen, and I was telling him the
experience I was going through,this young guy was I'm 31.
I want to say like five or sixyears younger than me.
(21:28):
So around that time, I was like25, 26.
He was like 21.
This guy got his first housewithin like two years.
I want to say like a $260,000house.
I'm talking at the age of like22, 23 years old.
You know he was working his buttoff.
He was this, and I'm not goingto say all that was due to me,
because he'd go out there andwork six weeks at a time and I
(21:50):
was just so, so happy.
But that little help, thatlittle motivation I was able to
give him, emmanuel, it was justeverything for me.
It made me feel so good Like hegot his own truck.
Now he just bought his newtruck, I want to say last year,
the end of last year, he got outof my house.
He don't have any kids yet, sohe's doing really, really well.
(22:13):
He got like I don't want to sayhow much money he got saved up,
but he got some money saved upin the bank and he's doing
really well and I'm telling himright now save your money, boo.
Do not go into the high risklike I did.
Save your money and don't gointo all the credit card debt.
It'll be devastating.
Just listen to me.
Jamie Irvine (22:35):
Yeah, I second that for sure.
You know, as you're tellingyour story, I know yourself too.
I mean, you were able to tripleyour income.
You were able to buy a house.
Since I've started this podcastand my consulting business, you
know, I was able to buy adifferent house for my family.
The many years that I workedfor other companies, I always
had stable income.
It was really a stabilizingfactor in my life.
(22:58):
The trucking industry and thepeople who are part of the
industry are such great peopleand they always seemed to be
someone to step up and help meat just the right time.
So I love the fact that earlyon in your career, you're
already trying to pass it on tothe next generation.
I think that's so important forthose people who are critics of
joining the trucking industryand maybe there's a young person
(23:20):
listening right now Maybe theywant to be a heavy duty parts
person, maybe they want to be atechnician, maybe they want to
be a driver.
And actually, melissa thediesel queen she's a technician
who's been on the show.
She also bought a house in herearly 20s because of being a
diesel technician.
So for the critics and you havethis young person listening and
they see the people who arecritical of the industry and
(23:40):
then they hear our message andthey say like what's the truth
here, like what's the one thingyou want them to remember from
our conversation today?
Tay (23:48):
It changed my life.
It changed my life.
I was 26 years old when Ibought my first house.
I got over four acres.
I got like a 3,000 square foothouse.
It changed my life.
I got two trucks, trailers.
I got equipment.
Dude, I got a freaking zeroturn.
Dude, growing up a freakingzero turn was like, dude, you
(24:10):
pushed the normal.
I grew up with the brake on myshoulder and pushed the
lawnmower.
I got a freaking zero turn.
Jamie Irvine (24:16):
Guys, I always say to myself Life is good when you
get a zero turn.
Tay (24:21):
Dude, I got a zero turn.
Dude.
Oh, I always told myself y'all,and listen to me, I promise you
.
I told myself this when I was acompany driver If I fail, if I
fail as an owner-operator, I canalways go back to being a
company driver.
You get what I'm saying.
(24:46):
If you fail as a truck driverand you're working as a factory
worker, you can always go backas a factory worker where you're
comfortable.
But why not take risks whenlife is so short, life is so
precious?
I'm telling you, dude, you gotnothing to lose.
Just save up a little moneywhen you're doing something like
that.
Save up a little money to coveryour tail.
You get what I'm saying.
Going from a Pepsi salesman toa company driver, first year,
(25:09):
dude, I made almost six figuresthe first year.
Second year, six figures forsure.
Third year, I got, dude, I madeover half a million dollars
with all my trucking stuff.
Dude, over half a milliondollars.
Jamie Irvine (25:23):
So I did really well In your mid-twenties.
Tay (25:26):
Dude, it was like hold on 2021 was how many years ago?
Three years ago, yeah, like youknow, mid to late twenties,
like I made over half a milliondollars.
Yeah, youtube trucking, it wasamazing.
Dude.
Dude, take a risk and try itguys.
I'm telling you.
I'm telling you it was, it'sbeen good.
Jamie Irvine (25:47):
You've been listening to the Heavy Duty
Parts Report.
I'm your host, Jamie Irvin, andwe've been speaking with Tay,
with trucking Tay.
Thank you so much for takingthe time to talk to us.
If people want to follow you,they can follow you on Instagram
at Trucking with Tay.
I'll put the links in the shownotes.
Thanks so much for being on theshow.
It was great to talk to you.
Tay (26:07):
Awesome.
Thank you, man.
Jamie Irvine (26:11):
Well, I hope you enjoyed my interview with Tay.
I think it's a great story, anddon't you agree what, tay?
I think it's a great story anddon't you agree?
What a great attitude this guyhas towards the trucking
industry.
We're very happy to have himamongst our ranks here in the
trucking industry.
Now it's time for that's NotHeavy Duty, and in this edition
of that's Not Heavy Duty, I wantto talk about a bad attitude.
I've heard so many people inthe comments of past interviews
(26:34):
and posts that we've done onlinereally complaining about the
trucking industry.
You know they complain aboutthe wages, they complain about
the working conditions.
Now, I understand that workingin the trucking industry is not
the easiest job by any means,but trust me, there are far, far
harder jobs that actually pay alot less, and I've done some of
(26:56):
them, like gutter cleaning andrebar and construction and other
jobs like that.
And you know the truckingindustry is truly a great
industry to be a part of.
The people are amazing, thework is really interesting and
challenging and for a lot ofpeople, the pay is substantially
better than the alternativesthat are available to them.
(27:17):
So please, if you're in thetrucking industry, don't
discourage people from joining.
Regardless of your personalopinion, the reality is we need
more people.
We need people with a greatattitude.
Having a great attitude, beingappreciative, always challenging
the status quo and trying toimprove.
That's an important piece thatcannot be ignored.
But all of this together to me,is the heavy duty way.
(27:39):
That's how we are heavy duty.
So please have a great attitudeabout what you do, really
encourage people to join thetrucking industry and if there
is a problem that you'reexperiencing personally, let's
try to be proactive and addressit, as opposed to just being
reactive or being extremelynegative, which I don't think is
warranted, because, by andlarge, the trucking industry is
(28:02):
a great industry to be a part of.
Well, thank you so much forlistening to today's episode.
If you haven't already, I'dlike you to head over to
heavydutypartsreportcom and makesure you hit the follow button,
sign up to our weekly email soyou never miss out on any
content.
We only send one email a week,so we're not going to spam you
with anything.
We're just going to keep you upto date with our new content.
In addition to that, if youlisten on a podcast player of
(28:24):
your choice, hit that followbutton for free, and also if it
gives you the option.
A five-star rating and reviewwould be really helpful.
We would really appreciate that.
If you watch the video version,go to YouTube, hit the
subscribe button, hit the bellnotification so you never miss
out.
Thank you so much for listeningto another edition of the
(28:45):
Heavy-Duty Parts Report and, asalways, I want to encourage you
to be heavy-duty.
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