November 11, 2024 • 29 mins
Episode 344: Having a strong ‘why’ for your heavy-duty parts company is critical for success. It also is what will guide you when faced with decisions and opportunities. In our That’s Not Heavy Duty segment, we discuss why working without purpose is not heavy-duty and how many employees would prefer working for a company that has purpose.
Our guests today are Tina Hubbard and Clint Carter from HDA Truck Pride. They discuss their strong ‘why’ that led them to create a new membership program, MOHD. The MOHD program will allow members to access tier one products and education programs to benefit their business.
Show Notes: Visit HeavyDutyPartsReport.com for complete show notes of this episode and to subscribe to all our content.
Sponsors of this Episode
Heavy Duty Consulting Corporation: Find out how many “fault codes” your heavy-duty parts business has. Meet with us today. Visit HeavyDutyConsulting.com
Hengst Filtration: There's a new premium filter option for fleets. If you're responsible for a fleet, you won't believe how much using Hengst filters will save you. But you've got to go to HeavyDutyPartsReport.com/Hengst to find out how much.
Diesel Laptops: Diesel Laptops is so much more than just a provider of diagnostic tools. They’re your shop efficiency solution company. Learn more about everything Diesel Laptops can do for you today by visiting DieselLaptops.com today.
HDA Truck Pride: They’re the heart of the independent parts and service channel. They have 750 parts stores and 450 service centers conveniently located across the US and Canada. Visit HeavyDutyPartsReport.com/HDATruckPride today to find a location near you.
Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy Duty Parts Report may receive a commission.
Sign up for our weekly email so you never miss out on an episode: Follow the Show
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jamie Irvine (00:00):
You're listening to the Heavy-Duty Parts Report.
I'm your host, jamie Irvin, andthis is the place where we have
conversations that empowerheavy-duty people.
Welcome to another edition ofthe Heavy-Duty Parts Report.
I'm so glad you're here.
In this episode we are going totalk about why it is so
important for you to have astrong, why, if you want to do
(00:25):
anything meaningful, we're goingto talk about how HDA Truck
Pride was first established in1982, and how really, the
independent distribution channel, and HDA Truck Pride
specifically, is the realheartbeat of that independent
service channel.
We're going to talk about a newprogram they've introduced and
we're going to round out ourconversation with why it's so
(00:48):
important to be purpose-drivenin your heavy-duty business.
It's going to be a greatepisode, so let's get started.
When you're doing somethingmeaningful, inevitably you're
going to have some difficulttimes.
When you're building a business, for example, in the heavy-duty
industry times, you know whenyou're building a business, for
example, in the heavy dutyindustry, you are going to run
into challenges and when you runinto those hard times, having a
(01:11):
real strong why behind the veryexistence of your business is
critical to give you fuel tokeep going despite the
challenges.
Also, when you are faced with adifficult decision and maybe
you have more than one pathwayforward.
Having a strong why behind whatyou do can really guide you in
(01:36):
making those decisions.
We recently had a situation atthe Heavy-Duty Consulting
Corporation where we really werecontemplating going down a road
that if we had gone down thatpath, it was going to involve
legal action.
It was going to involve somereal nasty business and, you
(01:57):
know, after really taking sometime to think about the
situation, to look at the peoplethat were involved in their
situation, we had to take a stepback and we had to consider
like why did we create the HeavyDuty Consulting Corporation?
Why do we publish this weeklypodcast, the Heavy Duty Parts
Report?
At the end of the day, our whyis centered on helping heavy
(02:19):
duty people thrive and so,despite it being a situation
where we were going to take aloss, we felt that sticking to
our why and not going down thatpath that was going to lead to
legal action and taking analternate path, despite it
incurring some loss for us, wasthe best possible decision and
(02:41):
it helped us to stay centered onwhy we created this business in
the first place.
So you know, one of the thingsthat we do with our clients when
we start working with them, iswe always start with why.
Why does your business exist?
It's a question that can bedifficult to answer.
We might want to say well, youknow, we sell heavy duty parts
(03:05):
or we provide parts and serviceto commercial trucking fleets.
That's what you do.
It's not why you do it.
Deeply thinking about this canreally help you and, as part of
our greater mission to helpheavy duty people thrive, we
want to encourage you to thinkabout why your heavy duty
business exists in the firstplace.
(03:25):
We're going to take a quickbreak to hear from our sponsors.
When we get back from the break, we're going to have an
interview with one of ourpartners, hda Truck Pride.
They are a purpose-drivencompany.
They know why they're there,they know why they're in
business and they are activelyworking within that framework of
why they're in business toprovide their members and the
(03:46):
industry at large with somepretty impactful programs to
really help heavy dutybusinesses make it in this crazy
world that we live in.
So we're going to take a quickbreak here of our sponsors.
We'll be right back.
Are you deferring maintenancebecause of filter cost or
availability?
Or, worse yet, are you tradingdown to because of filter cost
or availability?
Or, worse yet, are you tradingdown to no-name filters to try
(04:08):
to save a few bucks?
Either way, you're rolling thedice.
The good news there's a newpremium filter option for fleets
hanks filtration.
If you're responsible for afleet, you won't believe how
much using hanks filters willsave you.
But you've got to go toheavydutypartsreportcom slash
Hanks to find out more.
That's heavydutypartsreportcomslash H-E-N-G-S-T Head there now
(04:32):
At Diesel Laptops.
They go way beyond diagnostictools.
They are your complete shopefficiency partner, from diesel
technician training to completerepair information, parts lookup
tools and robust technicalsupport.
They are there to support youevery step of the way.
Learn more and download yourfree starter pack today by
(04:54):
visiting diesellaptopscom.
That's diesellaptopscom.
Hca Truck Pride is the heart ofthe independent parts and
service channel.
They have 750 parts stores and450 service centers,
conveniently located across theUS and Canada.
Visit heavydutypartsreportcomslash hdatruckpride today to
(05:14):
find a location near you Again.
That's heavydutypartsreportcomslash hdatruckpride and let the
heart of the independent servicechannel take care of your
commercial equipment.
We're back from the break.
Before the break, we weretalking about why it's important
to start with, why.
I briefly explained theHeavy-Duty Consulting
Corporation's why and the whybehind this podcast to help
(05:38):
heavy-duty people thrive.
My guests today are people whoshare in that passion.
My guests today are TinaHubbert, ceo and president of
HDA Truck Pride, and ClintCarter, chief commercial officer
at HDA Truck Pride.
Both are returning guests, tina.
Welcome back to the Heavy-DutyParts Report.
Tina Hubbard (05:58):
Thank you, jamie, glad to be here.
Jamie Irvine (06:01):
Clint glad to have you back.
Clint Carter (06:02):
Thank you, Jamie.
I'm glad to be here, Clint gladto have you back.
Jamie Irvine (06:04):
Thank you, jamie, I'm glad to be present.
So one of the exciting thingsthat we saw recently is the
announcement of a brand newprogram that HDA Truck Pride has
put forward.
And before we get into thedetails of the program, tina,
could you tell me kind of thebig idea behind why this program
was developed?
Tina Hubbard (06:24):
Yeah, Jamie, thank you so much, because a lot of
people dive right into thedetails and they forget about
the big picture.
So thank you for theopportunity.
We have the saying if youbought it, a truck brought it.
It doesn't matter what youbought it could be groceries,
medical supplies, gasoline, abirthday gift for Tina, whatever
it is, A truck had existencethroughout that supply chain at
(06:47):
some point.
And our industry, as you wellknow, is absolutely essential to
the economy of the country.
And how does the HGA TruckPride Network fit into that
supply chain?
Our mission has been to create,enhance and protect the value
that our membership brings tothe commercial vehicle
(07:07):
aftermarket, and we excel atthat, whether it's coordinating
supplier programs, serviceinitiatives, connectivity of end
users, whatever that might be,throughout this ever evolving
industry that we have.
And we have some dynamicchanges that are happening in
our industry.
That's been what we focused onand we kind of sat back and said
(07:29):
you know, HTA was the firstbuying group back in 1982, and
so much has changed.
How do we help bring that valuestatement to more distributors?
Because independentdistribution is the heartbeat of
this industry.
Because independentdistribution is the heartbeat of
this industry.
So that was a premise behindthe big idea, as you said, of
expanding and introducing theMODE group.
Jamie Irvine (07:51):
Okay, so let's talk a little bit about that.
The MODE group what does MODEstand for?
Tina Hubbard (07:57):
MODE.
M-o is for Missouri, which istribute to the heritage of HGA,
which was based in St Louisoriginally.
So Missouri and heavy duty, asyou well know, for our
industries.
Jamie Irvine (08:10):
Okay, okay, so that's what it stands for.
So let's get into the detailsof this program and to help us
with that, I want to bring Clintback into the conversation.
Clint, can you describe theideal company you're looking to
provide, the solutions that themode program provides?
Clint Carter (08:28):
Sure.
It's a great question, jamie,and one that has been present
for us since the beginning ofour journey.
So that was asked countlesstimes internally who is our
target audience?
Where are we going?
It's not as simple as partsdistributors that have scale,
parts distributors that needassistance, parts distributors
that need our value proposition.
It really came down to anelegant simplicity of companies
(08:49):
with passion.
We were looking for companiesthat were passionate about what
they do, passionate about theircustomers, passionate about
their staff and passionate aboutthe heavy-duty aftermarket.
That's the core criteria onwhat we wanted to focus in on,
and within that, obviously,there's a variety of companies
that fit that mold, everythingfrom large multi-locational
(09:11):
operations to simple cornerstore home varieties and
everything in between.
The passion is what we look for.
The passion is what createssomebody as an ideal candidate
for us, because we're passionateabout what we do, we're
passionate about the value weprovide our members.
We're passionate about thevalue we provide our members.
We're passionate about thevalue we provide our suppliers,
and we want our new members, inthis new mode membership level,
(09:33):
to share that passion with us.
Jamie Irvine (09:35):
Okay, so what would you say then?
Are the benefits that this newprogram offers membership, and
how does that differentiate fromwhat you did before?
Clint Carter (09:46):
Sure.
So the ability to be part ofthe Mode Network gives you
access to a variety of valueproviders.
The big three for us arequality brands throughout the
heavy duty aftermarket, fromAcuRide to ZF and everything in
between, quality incentives onthose aforementioned brands and
then a consolidated payablesprocess.
(10:07):
Those are our big threedeliverables that create value
throughout.
But in addition to that, inaddition to gaining all this
product access and thiscompetitive nature by the
incentives we can provide,you're also gaining other things
on the service side, with ourTSE group gaining access to our
Fuse Fleet Network Program,gaining access to our training
and education initiatives.
(10:28):
So the mode membership kind ofcatches people with that big
three.
But once somebody looks in thedoor and sees more than just the
big three, there's a wholefield of value that's created,
whether you're focused in onparts and service parts alone or
specialized parts and nichemarkets.
Right, it can be education, itcan be marketing, it can be
service and training, but italways comes back to the big
(10:51):
three of valuable products andbrands, valuable incentives
associated with those brands anda centralized payment process
that makes your life easy andnot have to deal with every
particular supplier on aone-on-one basis your life easy
and not have to deal with everyparticular supplier on a
one-on-one basis.
Jamie Irvine (11:10):
Okay, so what's the difference between what you
historically have done withmembers and this new program?
Like, like, how does itdifferentiate between what you
did before and what you're doingnow?
Clint Carter (11:15):
Great question.
There's a lot of similaritiesand a few really important
differences.
Overall, the program shares allthe same value creators.
But by and Tina mentioned it inthe opening questions our value
proposition has evolved a lotsince 1982 when we were founded.
But some of the corerestrictions that were in place
(11:36):
in 1982 were still in place herein 2024.
And when you look at the marketlike so much has changed in the
last 42 years.
So what we did was we tried toadjust the value proposition and
the criteria for membership andthe services we provide to
better reflect the marketopportunities.
So the big three exist in bothprograms.
(11:57):
There's a deeper valueproposition for our stockholders
than there is for the modemembers because they're
stockholders and they also sharesome potential challenges and
liabilities with the co-op.
But the mode value is similar.
It's just more curtailed anddesigned for a company that
exists in 2024 that may have onelocation and may have a family
(12:20):
that owns it and do a nice joband be valuable in their local
marketplace but also not beinterested in some of the
additional fees and servicesthat we offer with a stockholder
level of membership.
Jamie Irvine (12:31):
Yeah, and there really is a growing group of
people, especially on the repairside of the business, that are
wanting to get into also partsdistribution.
And you know, when they makethat step, one of the big first
hurdles is whether or not theyreally qualify to get the
attention of any suppliers andwhether those suppliers want to
actually do business with them.
So I'm excited about thisbecause I think it'll open the
(12:52):
door to more of that independentservice channel, especially
people who want to maybe get outof just service and go towards
parts and service.
Let's talk a little bit abouthow membership is determined and
then we're going to circle backto competitive programs.
So first, how is membershipdetermined in this program?
Clint Carter (13:10):
Sure, Ironically, we determine membership the same
way, right?
So again, these are a couple ofthese questions are questions
we had internally.
Once we had the idea and said,hey, how do we actually execute
this in the marketplace?
So we've always had a reallygood, really robust vetting
process to vet new prospects.
We've always been blessed witha steady flow of companies that
are interested in joining theHTA Truck Pride Network.
(13:31):
When we created the modemembership level, we thought
about tweaking our membershipvetting process and we didn't
really.
We go about the same thing.
It's all about connecting andtransferring information.
We want to know as much as wecan about potential mode members
, so we spend time conversingwith them electronically, spend
time with physical visits, wespend time sharing information
(13:52):
on what we are and our valueproposition and getting to know
more about them and their valueproposition in the local
marketplace.
We also take all those thingsand wrap it up and look at how
do they fit into our existingnetwork, right?
You know, 42 years we'vedeveloped a great network.
We have some of the best andbrightest stars in this industry
and we want to continue to addto that while remaining true to
(14:20):
the value proposition that wegive all of our stockholders and
members so we don'toverpopulate any market.
So the vetting process isreally an exchange of
information where we make surethat the prospective member gets
to know everything they'regetting in HTA truck pride,
whether it's as a stockholder ora mode member, and we get to
know everything we can aboutthem.
We get to know where theirpassion is, where their passion
comes from and what their futurelooks like.
(14:41):
So it's really about findingthat win-win.
We've been approached by somereally great companies who,
after we got done talking withthem, we both looked at each
other and said we have bothgreat organizations but we're
not a great fit for each other.
We look a lot for fit and wefind the fit through the vetting
process of exchanginginformation.
Jamie Irvine (15:00):
Okay, so then there's always options out there
.
There's competitive programs inthe marketplace.
How is Mo different than thecompetition?
Clint Carter (15:08):
Well, you said it right, Jamie.
You almost never operate in avacuum and there is a
competitive marketplace andthere are good competitors in
the marketplace.
The advantages we have itreally is built from what we
start off in 1982, right.
So over all these decades we'vebuilt this expansive network
and we've built this process ofdoing things slightly different
than other people do.
(15:28):
When you join Mode, you'rejoining the most extensive
network throughout North Americaand you're also getting access
to more programs, because mostof our programs are built on the
concept of our suppliers willsell everyone in the network.
That doesn't permeate everypossible vendor line, but the
vast majority of our vendorshave agreed to sell everybody
(15:48):
that's within our network.
So, as opposed to joining acompetitive program and having
to find out if you'll beaccepted or not on a vendor by
vendor basis as you go, when youjoin Mode you join the HTA
network of companies and, right,all of a sudden you're part of
the family.
It's again.
It's not a hundred percent.
There are some suppliers wherewe still have great
(16:08):
relationships but work back andforth on market dynamics.
But overall, when you join Modeovernight you gain access to a
whole bevy of products.
That may have been hard orimpossible for you to access
before, and that access is givenit's not conditional.
So that's one of the biggestvalue providers for us.
Additionally, I think thesecond best thing I would say is
(16:30):
it's back to the network.
With such a large network andsuch a long tenure of experience
within our network, you'regaining access to a group of
other people who can help younavigate the competitive
landscape as it continues toevolve, whether it's in the
independent service channel, theindependent parts distribution
channel or a combination thereof.
(16:51):
If you're a mainstream playeror a niche player, there's
somebody in the HGH RepRidenetwork that already
participates in your space andcan help you with challenges,
because you now have comrades totalk to and share ideas with.
Jamie Irvine (17:03):
Yeah, that's fantastic.
That's fantastic.
You know we like to celebrateall of our successes.
This program has just come out,but could you talk to us about
an early example of maybe amember who's had success with
the program already?
Clint Carter (17:15):
Sure, there's a lot of examples and not driven
by hey, we just reinvented thewheel, but we have a great value
proposition and when we openedit up to this initial group of
new mode members right away,there were some really good wins
for each and every one of them.
We've had multiple mode membersthat had been looking to gain
access to certain tier onebrands and tier one products and
(17:36):
hadn't been able to get themand all of a sudden found that
within a week of joining thegroup they'd been contacted by
the supplier, they had anaccount set up and they could
now move away from the productthey were selling, which had
worked for them but wasn'treally a tier one brand, and
move into more of a brandedpremier product.
That's happened, even ones thatI've been involved in at least,
(17:56):
to five or seven differentmembers already.
We've also had a couple of themembers who have just been
overjoyed with the educationalresources we have, right and the
independent aftermarket.
Knowledge is a valuable thing,like it is anywhere, but
knowledge has always comestrictly through experience and
time.
We have a great university andour university has been made
(18:17):
available to the mode members,so the mode members have enjoyed
getting to see it, getting tolearn from it and kind of
looking at the future as to howthey can integrate our education
platform with their day-to-daylife and further develop their
staff and their organization.
Jamie Irvine (18:31):
You know, I want to circle back to how we started
the conversation, when youtalked about these individual
members getting access to thesetier one products.
One of the things we talk abouton the show all the time is not
just buying on purchase pricebut lowering total cost of
operation for fleets.
So you can imagine right, allof a sudden this tier one
product comes into that location.
(18:52):
They're able to get that intothe hands of their customers.
What does that do for the enduser customer, the backbone of
society, the fleets and owneroperators that operate trucks
and trailers?
Clint Carter (19:03):
I just think it makes those vehicles more
reliable.
It makes the operators of thosevehicles happier in their jobs.
No one, you know it's a toughjob, moving parts and products
and food and everything acrossthis country, in Canada and
Mexico.
And when you get sidelined by asubpar product, right, it's
just the difficulty, thatdoesn't need to be endured.
(19:23):
And there's plenty of goodproducts out there, plenty of
great tier one brands and plentyof good aftermarket brands.
But when you haven't had accessto the tier one brands and you
open that up to people and youopen up the end user to those
opportunities, they love toengage in that because they want
their vehicles to run, theywant them to run efficiently and
smoothly and they want to befocused in on their next load as
(19:44):
opposed to their nextmaintenance interval.
Jamie Irvine (19:46):
Yeah, Tina your thoughts.
Tina Hubbard (19:48):
Yeah, same thing.
I mean, when you look at thebigger picture it goes back to
the beginning.
That was what we had in mindwhen we broaden the horizon and
make sure that basicallyeveryone deserves a fair shake
at this industry, and helpingget the product at every nook
and cranny across US, canada andMexico.
There certainly have beengeographic areas where we were
(20:09):
void and helping to make surethat that end user has that full
experience and has areliability of the product that
they have.
Jamie Irvine (20:18):
Yeah, and I think the independent service channel
is so important as well becausethe dealerships let's just face
it, they would never be able tohandle the volume anyway.
And we're trying to fight forright to repair, we're trying to
make sure that our industrystays vibrant and competitive
and there's a free market andthere's no monopolies dominating
verticals.
(20:38):
So I just think that all ofthat plays into these kinds of
programs that keep theindependent service channel
thriving.
Tina Hubbard (20:46):
Absolutely.
Jamie Irvine (20:47):
So when we think about the educational side
unfortunately for all three ofus we've been around a while and
because of that we've seen alot of great mentors and people
in the industry that were justyou know, they were just like
well, what's that saying?
We all stand on the shouldersof giants right as I watch one
(21:09):
mentor of mine after anotherretiring and leaving the
industry.
Education and trying to getthat knowledge into the younger
generations that are coming upbehind us is such an essential
part of that.
So, clint, you talked abouteducation.
I'm just curious, tina, fromyour perspective, how do you see
that educational componentbeing such a strength for these
(21:32):
new mode members?
Tina Hubbard (21:45):
It's very difficult to come across that
training If you're trying to doit yourself.
You're spending exorbitantamount of money and a lot of
time to put it together, what wehave done with our education
platform.
It's taken us years to pull ittogether, but some things as
simple as communication andlistening skills to something
you know as extensive astechnical training for a repair
(22:09):
facility on transmissions anddifferentials and everything in
between, quite honestly.
But the industry is lacking ontraining.
We're doing a better job thanwe did 42 years ago, which isn't
saying much, but we're gettingthere and we know that we need
to keep adding to it.
Having access to that isabsolutely essential as we move
(22:32):
forward.
Jamie Irvine (22:33):
Yeah, and when you think about the technical
skills, as you mentionedtechnical skills for repair
technicians, for counter people,maybe for even outside
salespeople that's very critical.
But there's also the managementside, the recruiting and
retention, all of thoseadditional skills that when
you're a counterperson and youstep into a parts management
position for the first time, allof a sudden you have these new
(22:56):
responsibilities.
And how do you get thateducation and experience?
Well, you have to have someonewho's willing to teach you and
you need a little bit of time toabsorb it and put it into play.
So some of the programs thatwe've helped you develop in
parts management we have a partsmanagement course that's in
production right now.
We have a recruiting andretention course that's live on
the university.
(23:17):
We've got a programspecifically for outside
salespeople.
So it's those other programsthat stack on top of all the
technical learning that I thinkmakes your university truly
unique in the industry and justprovide so much value to the
members.
Tina Hubbard (23:31):
And it's an easy flow process, right the way that
it's been designed and theinformation that you guys have
shared with us and created forthe different curriculums.
But it's a very easy process,so you got to make it easy or
people aren't going to utilizeit.
Jamie Irvine (23:46):
Yeah, hit that easy button.
So I'm excited to share withour audience this new program.
We're also excited at the HeavyDuty Consulting Corporation to
work alongside of HDA TruckBride and try to help our
clients who are wanting to takethat next step and come to the
program.
So it's an excitingcollaboration for all of us.
Exciting times Love it whenthese new programs.
(24:09):
Thank you very much for yourongoing commitment to the
Independent Service Channel.
If it wasn't for the visionthat your organization is
bringing, then I think ourIndependent Service Channel
would take a step back.
So I really appreciate that.
With that said, Tina, what'slike the one thing you want
people to remember from today'sconversation?
Tina Hubbard (24:31):
I'll go back to the beginning.
If you bought it, a truckbrought it and the HTA Truck
Pride Network is here to keepyour trucks up and running.
Jamie Irvine (24:38):
That's a great way to end our conversation.
If people want to learn moreabout the program, they can go
over to themohdgroupcomthemohdgroupcom.
The links will be in the shownotes.
Today we've been talking toTina Hubbert, ceo and President
of HDA Truck Pride, and ClintCarter, chief Commercial Officer
(25:00):
of HDA Truck Pride.
Tina, thank you so much forbeing on the show again.
Tina Hubbard (25:04):
Thanks, jamie, I appreciate it.
Jamie Irvine (25:06):
And Clint, great to have you back on the show.
Thanks for taking the time totalk about this new program.
Clint Carter (25:10):
Thank you, jamie.
It was a pleasure, reallyenjoyed it.
Jamie Irvine (25:13):
Well, that brings our interview with HDA Truck
Pride to a conclusion.
I hope you enjoyed it and, ifyou have a chance, check out
their new programs.
If you're in the independentparts and service side of the
business, it might be somethingyou should seriously consider.
It's now time for that's NotHeavy Duty.
In this edition of that's NotHeavy Duty, I want to talk about
(25:33):
operating a business with nopurpose.
If you go over to the shownotes of this episode, you're
going to find a link to a Forbesarticle entitled Working
Without a Purpose is a Waste ofTime, and in that article it
really highlights thatpurposeful organizations create
an atmosphere of open exchange.
People know what is expected ofthem because management is
(25:56):
clear in its objectives.
It also goes the extra mile andconnects the work employees do
with the success of theorganization.
And people feel connectedbecause they know they are
contributing not simply in theirfunction let's say, finance or
marketing or parts or servicebut they also are contributing
to the success of the wholeenterprise and that enterprise
(26:19):
actually stands for somethingmeaningful that they can get
behind.
So when you work in apurposeful organization, you
know what you do contributes tothe overall ability of the
organization to deliver on itsmission.
Now, this to some people theythink this is just like pie in
the sky, that it's not important, that business is business and
(26:41):
there's no place for this.
But there is a growing body ofevidence that points to the
opposite.
But there is a growing body ofevidence that points to the
opposite.
And while everybody recognizesthat a job is a job, you still
have bad days at your job.
If you got to work, where wouldyou rather work?
Right, for a company thatactually stands for something
and is working towards somethingmeaningful, or a company that
(27:05):
really has no purpose at all and, let's say, the objective is to
just make the shareholders moremoney?
In a world where we arecompeting for people, where
retention is an ongoing issue inour industry, where recruiting
is at all-time lows, it is moreand more important, on an
hour-by-hour basis almost, thatwe, as heavy-duty companies,
(27:29):
find our purpose.
We start with why we get apurpose.
We get a mission that makessense, that contributes to the
success of our organizationfinancially, but also that gives
our people that greater feelingof purpose, that they are part
of something meaningful.
And, let's face it, thetrucking industry is the
(27:51):
backbone of society.
So there are so many aspects tothat that we as leaders can
grab onto and say this is ourmission, this is why we exist,
this is what we do and why we doit.
And, like I said at the introof this episode, and like I
think is a great example withHDA Truck Pride, they are a
purpose-driven organization and,like I mentioned at the top of
(28:13):
the episode, in our ownexperience at the Heavy-Duty
Consulting Corporation, whenfaced with difficult decisions,
this purpose, this drive, thismission that takes us beyond
just our job and just makingmoney is the very thing that can
sustain our companies as wemove forward.
So that, ladies and gentlemen,is being heavy duty.
(28:35):
Thank you again for listening tothis week's episode and your
ongoing support of the show is.
I can't express enough how muchI appreciate it.
Now there's a couple ways thatyou can show your support.
One sign up to our weekly email.
Head over toheavydutypartsreportcom.
Hit that button.
Sign up to the weekly email.
You're only going to get oneemail a week from us, just
(28:56):
giving you access to the latestcontent.
No spam, I promise.
If you listen on a podcastplayer, hit that subscribe
button and if it gives you anoption, give us a five-star
rating and a review.
It really helps with reach.
If you like the video versionyou're on YouTube or maybe on
Rumble then go ahead and followus for free.
Subscribe to our channel.
(29:16):
Hit the bell notification soyou never miss out Once again.
I just want to conclude todayby saying how much I appreciate
you and your support of thisshow, and if you've listened all
the way to the end, then youknow what I'm going to say.
Next, as always, be heavy duty.
You're listening to the Heavy-Duty Parts Report.
I'm your host, jamie Irvin, andthis is the place where we have
conversations that empowerheavy-duty people.
Welcome to another edition ofthe Heavy-Duty Parts Report.
I'm so glad you're here.
In this episode we are going totalk about why it is so
important for you to have astrong, why, if you want to do
(00:25):
anything meaningful, we're goingto talk about how HDA Truck
Pride was first established in1982, and how really, the
independent distribution channel, and HDA Truck Pride
specifically, is the realheartbeat of that independent
service channel.
We're going to talk about a newprogram they've introduced and
we're going to round out ourconversation with why it's so
(00:48):
important to be purpose-drivenin your heavy-duty business.
It's going to be a greatepisode, so let's get started.
When you're doing somethingmeaningful, inevitably you're
going to have some difficulttimes.
When you're building a business, for example, in the heavy-duty
industry times, you know whenyou're building a business, for
example, in the heavy dutyindustry, you are going to run
into challenges and when you runinto those hard times, having a
(01:11):
real strong why behind the veryexistence of your business is
critical to give you fuel tokeep going despite the
challenges.
Also, when you are faced with adifficult decision and maybe
you have more than one pathwayforward.
Having a strong why behind whatyou do can really guide you in
(01:36):
making those decisions.
We recently had a situation atthe Heavy-Duty Consulting
Corporation where we really werecontemplating going down a road
that if we had gone down thatpath, it was going to involve
legal action.
It was going to involve somereal nasty business and, you
(01:57):
know, after really taking sometime to think about the
situation, to look at the peoplethat were involved in their
situation, we had to take a stepback and we had to consider
like why did we create the HeavyDuty Consulting Corporation?
Why do we publish this weeklypodcast, the Heavy Duty Parts
Report?
At the end of the day, our whyis centered on helping heavy
(02:19):
duty people thrive and so,despite it being a situation
where we were going to take aloss, we felt that sticking to
our why and not going down thatpath that was going to lead to
legal action and taking analternate path, despite it
incurring some loss for us, wasthe best possible decision and
(02:41):
it helped us to stay centered onwhy we created this business in
the first place.
So you know, one of the thingsthat we do with our clients when
we start working with them, iswe always start with why.
Why does your business exist?
It's a question that can bedifficult to answer.
We might want to say well, youknow, we sell heavy duty parts
(03:05):
or we provide parts and serviceto commercial trucking fleets.
That's what you do.
It's not why you do it.
Deeply thinking about this canreally help you and, as part of
our greater mission to helpheavy duty people thrive, we
want to encourage you to thinkabout why your heavy duty
business exists in the firstplace.
(03:25):
We're going to take a quickbreak to hear from our sponsors.
When we get back from the break, we're going to have an
interview with one of ourpartners, hda Truck Pride.
They are a purpose-drivencompany.
They know why they're there,they know why they're in
business and they are activelyworking within that framework of
why they're in business toprovide their members and the
(03:46):
industry at large with somepretty impactful programs to
really help heavy dutybusinesses make it in this crazy
world that we live in.
So we're going to take a quickbreak here of our sponsors.
We'll be right back.
Are you deferring maintenancebecause of filter cost or
availability?
Or, worse yet, are you tradingdown to because of filter cost
or availability?
Or, worse yet, are you tradingdown to no-name filters to try
(04:08):
to save a few bucks?
Either way, you're rolling thedice.
The good news there's a newpremium filter option for fleets
hanks filtration.
If you're responsible for afleet, you won't believe how
much using hanks filters willsave you.
But you've got to go toheavydutypartsreportcom slash
Hanks to find out more.
That's heavydutypartsreportcomslash H-E-N-G-S-T Head there now
(04:32):
At Diesel Laptops.
They go way beyond diagnostictools.
They are your complete shopefficiency partner, from diesel
technician training to completerepair information, parts lookup
tools and robust technicalsupport.
They are there to support youevery step of the way.
Learn more and download yourfree starter pack today by
(04:54):
visiting diesellaptopscom.
That's diesellaptopscom.
Hca Truck Pride is the heart ofthe independent parts and
service channel.
They have 750 parts stores and450 service centers,
conveniently located across theUS and Canada.
Visit heavydutypartsreportcomslash hdatruckpride today to
(05:14):
find a location near you Again.
That's heavydutypartsreportcomslash hdatruckpride and let the
heart of the independent servicechannel take care of your
commercial equipment.
We're back from the break.
Before the break, we weretalking about why it's important
to start with, why.
I briefly explained theHeavy-Duty Consulting
Corporation's why and the whybehind this podcast to help
(05:38):
heavy-duty people thrive.
My guests today are people whoshare in that passion.
My guests today are TinaHubbert, ceo and president of
HDA Truck Pride, and ClintCarter, chief commercial officer
at HDA Truck Pride.
Both are returning guests, tina.
Welcome back to the Heavy-DutyParts Report.
Tina Hubbard (05:58):
Thank you, jamie, glad to be here.
Jamie Irvine (06:01):
Clint glad to have you back.
Clint Carter (06:02):
Thank you, Jamie.
I'm glad to be here, Clint gladto have you back.
Jamie Irvine (06:04):
Thank you, jamie, I'm glad to be present.
So one of the exciting thingsthat we saw recently is the
announcement of a brand newprogram that HDA Truck Pride has
put forward.
And before we get into thedetails of the program, tina,
could you tell me kind of thebig idea behind why this program
was developed?
Tina Hubbard (06:24):
Yeah, Jamie, thank you so much, because a lot of
people dive right into thedetails and they forget about
the big picture.
So thank you for theopportunity.
We have the saying if youbought it, a truck brought it.
It doesn't matter what youbought it could be groceries,
medical supplies, gasoline, abirthday gift for Tina, whatever
it is, A truck had existencethroughout that supply chain at
(06:47):
some point.
And our industry, as you wellknow, is absolutely essential to
the economy of the country.
And how does the HGA TruckPride Network fit into that
supply chain?
Our mission has been to create,enhance and protect the value
that our membership brings tothe commercial vehicle
(07:07):
aftermarket, and we excel atthat, whether it's coordinating
supplier programs, serviceinitiatives, connectivity of end
users, whatever that might be,throughout this ever evolving
industry that we have.
And we have some dynamicchanges that are happening in
our industry.
That's been what we focused onand we kind of sat back and said
(07:29):
you know, HTA was the firstbuying group back in 1982, and
so much has changed.
How do we help bring that valuestatement to more distributors?
Because independentdistribution is the heartbeat of
this industry.
Because independentdistribution is the heartbeat of
this industry.
So that was a premise behindthe big idea, as you said, of
expanding and introducing theMODE group.
Jamie Irvine (07:51):
Okay, so let's talk a little bit about that.
The MODE group what does MODEstand for?
Tina Hubbard (07:57):
MODE.
M-o is for Missouri, which istribute to the heritage of HGA,
which was based in St Louisoriginally.
So Missouri and heavy duty, asyou well know, for our
industries.
Jamie Irvine (08:10):
Okay, okay, so that's what it stands for.
So let's get into the detailsof this program and to help us
with that, I want to bring Clintback into the conversation.
Clint, can you describe theideal company you're looking to
provide, the solutions that themode program provides?
Clint Carter (08:28):
Sure.
It's a great question, jamie,and one that has been present
for us since the beginning ofour journey.
So that was asked countlesstimes internally who is our
target audience?
Where are we going?
It's not as simple as partsdistributors that have scale,
parts distributors that needassistance, parts distributors
that need our value proposition.
It really came down to anelegant simplicity of companies
(08:49):
with passion.
We were looking for companiesthat were passionate about what
they do, passionate about theircustomers, passionate about
their staff and passionate aboutthe heavy-duty aftermarket.
That's the core criteria onwhat we wanted to focus in on,
and within that, obviously,there's a variety of companies
that fit that mold, everythingfrom large multi-locational
(09:11):
operations to simple cornerstore home varieties and
everything in between.
The passion is what we look for.
The passion is what createssomebody as an ideal candidate
for us, because we're passionateabout what we do, we're
passionate about the value weprovide our members.
We're passionate about thevalue we provide our members.
We're passionate about thevalue we provide our suppliers,
and we want our new members, inthis new mode membership level,
(09:33):
to share that passion with us.
Jamie Irvine (09:35):
Okay, so what would you say then?
Are the benefits that this newprogram offers membership, and
how does that differentiate fromwhat you did before?
Clint Carter (09:46):
Sure.
So the ability to be part ofthe Mode Network gives you
access to a variety of valueproviders.
The big three for us arequality brands throughout the
heavy duty aftermarket, fromAcuRide to ZF and everything in
between, quality incentives onthose aforementioned brands and
then a consolidated payablesprocess.
(10:07):
Those are our big threedeliverables that create value
throughout.
But in addition to that, inaddition to gaining all this
product access and thiscompetitive nature by the
incentives we can provide,you're also gaining other things
on the service side, with ourTSE group gaining access to our
Fuse Fleet Network Program,gaining access to our training
and education initiatives.
(10:28):
So the mode membership kind ofcatches people with that big
three.
But once somebody looks in thedoor and sees more than just the
big three, there's a wholefield of value that's created,
whether you're focused in onparts and service parts alone or
specialized parts and nichemarkets.
Right, it can be education, itcan be marketing, it can be
service and training, but italways comes back to the big
(10:51):
three of valuable products andbrands, valuable incentives
associated with those brands anda centralized payment process
that makes your life easy andnot have to deal with every
particular supplier on aone-on-one basis your life easy
and not have to deal with everyparticular supplier on a
one-on-one basis.
Jamie Irvine (11:10):
Okay, so what's the difference between what you
historically have done withmembers and this new program?
Like, like, how does itdifferentiate between what you
did before and what you're doingnow?
Clint Carter (11:15):
Great question.
There's a lot of similaritiesand a few really important
differences.
Overall, the program shares allthe same value creators.
But by and Tina mentioned it inthe opening questions our value
proposition has evolved a lotsince 1982 when we were founded.
But some of the corerestrictions that were in place
(11:36):
in 1982 were still in place herein 2024.
And when you look at the marketlike so much has changed in the
last 42 years.
So what we did was we tried toadjust the value proposition and
the criteria for membership andthe services we provide to
better reflect the marketopportunities.
So the big three exist in bothprograms.
(11:57):
There's a deeper valueproposition for our stockholders
than there is for the modemembers because they're
stockholders and they also sharesome potential challenges and
liabilities with the co-op.
But the mode value is similar.
It's just more curtailed anddesigned for a company that
exists in 2024 that may have onelocation and may have a family
(12:20):
that owns it and do a nice joband be valuable in their local
marketplace but also not beinterested in some of the
additional fees and servicesthat we offer with a stockholder
level of membership.
Jamie Irvine (12:31):
Yeah, and there really is a growing group of
people, especially on the repairside of the business, that are
wanting to get into also partsdistribution.
And you know, when they makethat step, one of the big first
hurdles is whether or not theyreally qualify to get the
attention of any suppliers andwhether those suppliers want to
actually do business with them.
So I'm excited about thisbecause I think it'll open the
(12:52):
door to more of that independentservice channel, especially
people who want to maybe get outof just service and go towards
parts and service.
Let's talk a little bit abouthow membership is determined and
then we're going to circle backto competitive programs.
So first, how is membershipdetermined in this program?
Clint Carter (13:10):
Sure, Ironically, we determine membership the same
way, right?
So again, these are a couple ofthese questions are questions
we had internally.
Once we had the idea and said,hey, how do we actually execute
this in the marketplace?
So we've always had a reallygood, really robust vetting
process to vet new prospects.
We've always been blessed witha steady flow of companies that
are interested in joining theHTA Truck Pride Network.
(13:31):
When we created the modemembership level, we thought
about tweaking our membershipvetting process and we didn't
really.
We go about the same thing.
It's all about connecting andtransferring information.
We want to know as much as wecan about potential mode members
, so we spend time conversingwith them electronically, spend
time with physical visits, wespend time sharing information
(13:52):
on what we are and our valueproposition and getting to know
more about them and their valueproposition in the local
marketplace.
We also take all those thingsand wrap it up and look at how
do they fit into our existingnetwork, right?
You know, 42 years we'vedeveloped a great network.
We have some of the best andbrightest stars in this industry
and we want to continue to addto that while remaining true to
(14:20):
the value proposition that wegive all of our stockholders and
members so we don'toverpopulate any market.
So the vetting process isreally an exchange of
information where we make surethat the prospective member gets
to know everything they'regetting in HTA truck pride,
whether it's as a stockholder ora mode member, and we get to
know everything we can aboutthem.
We get to know where theirpassion is, where their passion
comes from and what their futurelooks like.
(14:41):
So it's really about findingthat win-win.
We've been approached by somereally great companies who,
after we got done talking withthem, we both looked at each
other and said we have bothgreat organizations but we're
not a great fit for each other.
We look a lot for fit and wefind the fit through the vetting
process of exchanginginformation.
Jamie Irvine (15:00):
Okay, so then there's always options out there
.
There's competitive programs inthe marketplace.
How is Mo different than thecompetition?
Clint Carter (15:08):
Well, you said it right, Jamie.
You almost never operate in avacuum and there is a
competitive marketplace andthere are good competitors in
the marketplace.
The advantages we have itreally is built from what we
start off in 1982, right.
So over all these decades we'vebuilt this expansive network
and we've built this process ofdoing things slightly different
than other people do.
(15:28):
When you join Mode, you'rejoining the most extensive
network throughout North Americaand you're also getting access
to more programs, because mostof our programs are built on the
concept of our suppliers willsell everyone in the network.
That doesn't permeate everypossible vendor line, but the
vast majority of our vendorshave agreed to sell everybody
(15:48):
that's within our network.
So, as opposed to joining acompetitive program and having
to find out if you'll beaccepted or not on a vendor by
vendor basis as you go, when youjoin Mode you join the HTA
network of companies and, right,all of a sudden you're part of
the family.
It's again.
It's not a hundred percent.
There are some suppliers wherewe still have great
(16:08):
relationships but work back andforth on market dynamics.
But overall, when you join Modeovernight you gain access to a
whole bevy of products.
That may have been hard orimpossible for you to access
before, and that access is givenit's not conditional.
So that's one of the biggestvalue providers for us.
Additionally, I think thesecond best thing I would say is
(16:30):
it's back to the network.
With such a large network andsuch a long tenure of experience
within our network, you'regaining access to a group of
other people who can help younavigate the competitive
landscape as it continues toevolve, whether it's in the
independent service channel, theindependent parts distribution
channel or a combination thereof.
(16:51):
If you're a mainstream playeror a niche player, there's
somebody in the HGH RepRidenetwork that already
participates in your space andcan help you with challenges,
because you now have comrades totalk to and share ideas with.
Jamie Irvine (17:03):
Yeah, that's fantastic.
That's fantastic.
You know we like to celebrateall of our successes.
This program has just come out,but could you talk to us about
an early example of maybe amember who's had success with
the program already?
Clint Carter (17:15):
Sure, there's a lot of examples and not driven
by hey, we just reinvented thewheel, but we have a great value
proposition and when we openedit up to this initial group of
new mode members right away,there were some really good wins
for each and every one of them.
We've had multiple mode membersthat had been looking to gain
access to certain tier onebrands and tier one products and
(17:36):
hadn't been able to get themand all of a sudden found that
within a week of joining thegroup they'd been contacted by
the supplier, they had anaccount set up and they could
now move away from the productthey were selling, which had
worked for them but wasn'treally a tier one brand, and
move into more of a brandedpremier product.
That's happened, even ones thatI've been involved in at least,
(17:56):
to five or seven differentmembers already.
We've also had a couple of themembers who have just been
overjoyed with the educationalresources we have, right and the
independent aftermarket.
Knowledge is a valuable thing,like it is anywhere, but
knowledge has always comestrictly through experience and
time.
We have a great university andour university has been made
(18:17):
available to the mode members,so the mode members have enjoyed
getting to see it, getting tolearn from it and kind of
looking at the future as to howthey can integrate our education
platform with their day-to-daylife and further develop their
staff and their organization.
Jamie Irvine (18:31):
You know, I want to circle back to how we started
the conversation, when youtalked about these individual
members getting access to thesetier one products.
One of the things we talk abouton the show all the time is not
just buying on purchase pricebut lowering total cost of
operation for fleets.
So you can imagine right, allof a sudden this tier one
product comes into that location.
(18:52):
They're able to get that intothe hands of their customers.
What does that do for the enduser customer, the backbone of
society, the fleets and owneroperators that operate trucks
and trailers?
Clint Carter (19:03):
I just think it makes those vehicles more
reliable.
It makes the operators of thosevehicles happier in their jobs.
No one, you know it's a toughjob, moving parts and products
and food and everything acrossthis country, in Canada and
Mexico.
And when you get sidelined by asubpar product, right, it's
just the difficulty, thatdoesn't need to be endured.
(19:23):
And there's plenty of goodproducts out there, plenty of
great tier one brands and plentyof good aftermarket brands.
But when you haven't had accessto the tier one brands and you
open that up to people and youopen up the end user to those
opportunities, they love toengage in that because they want
their vehicles to run, theywant them to run efficiently and
smoothly and they want to befocused in on their next load as
(19:44):
opposed to their nextmaintenance interval.
Jamie Irvine (19:46):
Yeah, Tina your thoughts.
Tina Hubbard (19:48):
Yeah, same thing.
I mean, when you look at thebigger picture it goes back to
the beginning.
That was what we had in mindwhen we broaden the horizon and
make sure that basicallyeveryone deserves a fair shake
at this industry, and helpingget the product at every nook
and cranny across US, canada andMexico.
There certainly have beengeographic areas where we were
(20:09):
void and helping to make surethat that end user has that full
experience and has areliability of the product that
they have.
Jamie Irvine (20:18):
Yeah, and I think the independent service channel
is so important as well becausethe dealerships let's just face
it, they would never be able tohandle the volume anyway.
And we're trying to fight forright to repair, we're trying to
make sure that our industrystays vibrant and competitive
and there's a free market andthere's no monopolies dominating
verticals.
(20:38):
So I just think that all ofthat plays into these kinds of
programs that keep theindependent service channel
thriving.
Tina Hubbard (20:46):
Absolutely.
Jamie Irvine (20:47):
So when we think about the educational side
unfortunately for all three ofus we've been around a while and
because of that we've seen alot of great mentors and people
in the industry that were justyou know, they were just like
well, what's that saying?
We all stand on the shouldersof giants right as I watch one
(21:09):
mentor of mine after anotherretiring and leaving the
industry.
Education and trying to getthat knowledge into the younger
generations that are coming upbehind us is such an essential
part of that.
So, clint, you talked abouteducation.
I'm just curious, tina, fromyour perspective, how do you see
that educational componentbeing such a strength for these
(21:32):
new mode members?
Tina Hubbard (21:45):
It's very difficult to come across that
training If you're trying to doit yourself.
You're spending exorbitantamount of money and a lot of
time to put it together, what wehave done with our education
platform.
It's taken us years to pull ittogether, but some things as
simple as communication andlistening skills to something
you know as extensive astechnical training for a repair
(22:09):
facility on transmissions anddifferentials and everything in
between, quite honestly.
But the industry is lacking ontraining.
We're doing a better job thanwe did 42 years ago, which isn't
saying much, but we're gettingthere and we know that we need
to keep adding to it.
Having access to that isabsolutely essential as we move
(22:32):
forward.
Jamie Irvine (22:33):
Yeah, and when you think about the technical
skills, as you mentionedtechnical skills for repair
technicians, for counter people,maybe for even outside
salespeople that's very critical.
But there's also the managementside, the recruiting and
retention, all of thoseadditional skills that when
you're a counterperson and youstep into a parts management
position for the first time, allof a sudden you have these new
(22:56):
responsibilities.
And how do you get thateducation and experience?
Well, you have to have someonewho's willing to teach you and
you need a little bit of time toabsorb it and put it into play.
So some of the programs thatwe've helped you develop in
parts management we have a partsmanagement course that's in
production right now.
We have a recruiting andretention course that's live on
the university.
(23:17):
We've got a programspecifically for outside
salespeople.
So it's those other programsthat stack on top of all the
technical learning that I thinkmakes your university truly
unique in the industry and justprovide so much value to the
members.
Tina Hubbard (23:31):
And it's an easy flow process, right the way that
it's been designed and theinformation that you guys have
shared with us and created forthe different curriculums.
But it's a very easy process,so you got to make it easy or
people aren't going to utilizeit.
Jamie Irvine (23:46):
Yeah, hit that easy button.
So I'm excited to share withour audience this new program.
We're also excited at the HeavyDuty Consulting Corporation to
work alongside of HDA TruckBride and try to help our
clients who are wanting to takethat next step and come to the
program.
So it's an excitingcollaboration for all of us.
Exciting times Love it whenthese new programs.
(24:09):
Thank you very much for yourongoing commitment to the
Independent Service Channel.
If it wasn't for the visionthat your organization is
bringing, then I think ourIndependent Service Channel
would take a step back.
So I really appreciate that.
With that said, Tina, what'slike the one thing you want
people to remember from today'sconversation?
Tina Hubbard (24:31):
I'll go back to the beginning.
If you bought it, a truckbrought it and the HTA Truck
Pride Network is here to keepyour trucks up and running.
Jamie Irvine (24:38):
That's a great way to end our conversation.
If people want to learn moreabout the program, they can go
over to themohdgroupcomthemohdgroupcom.
The links will be in the shownotes.
Today we've been talking toTina Hubbert, ceo and President
of HDA Truck Pride, and ClintCarter, chief Commercial Officer
(25:00):
of HDA Truck Pride.
Tina, thank you so much forbeing on the show again.
Tina Hubbard (25:04):
Thanks, jamie, I appreciate it.
Jamie Irvine (25:06):
And Clint, great to have you back on the show.
Thanks for taking the time totalk about this new program.
Clint Carter (25:10):
Thank you, jamie.
It was a pleasure, reallyenjoyed it.
Jamie Irvine (25:13):
Well, that brings our interview with HDA Truck
Pride to a conclusion.
I hope you enjoyed it and, ifyou have a chance, check out
their new programs.
If you're in the independentparts and service side of the
business, it might be somethingyou should seriously consider.
It's now time for that's NotHeavy Duty.
In this edition of that's NotHeavy Duty, I want to talk about
(25:33):
operating a business with nopurpose.
If you go over to the shownotes of this episode, you're
going to find a link to a Forbesarticle entitled Working
Without a Purpose is a Waste ofTime, and in that article it
really highlights thatpurposeful organizations create
an atmosphere of open exchange.
People know what is expected ofthem because management is
(25:56):
clear in its objectives.
It also goes the extra mile andconnects the work employees do
with the success of theorganization.
And people feel connectedbecause they know they are
contributing not simply in theirfunction let's say, finance or
marketing or parts or servicebut they also are contributing
to the success of the wholeenterprise and that enterprise
(26:19):
actually stands for somethingmeaningful that they can get
behind.
So when you work in apurposeful organization, you
know what you do contributes tothe overall ability of the
organization to deliver on itsmission.
Now, this to some people theythink this is just like pie in
the sky, that it's not important, that business is business and
(26:41):
there's no place for this.
But there is a growing body ofevidence that points to the
opposite.
But there is a growing body ofevidence that points to the
opposite.
And while everybody recognizesthat a job is a job, you still
have bad days at your job.
If you got to work, where wouldyou rather work?
Right, for a company thatactually stands for something
and is working towards somethingmeaningful, or a company that
(27:05):
really has no purpose at all and, let's say, the objective is to
just make the shareholders moremoney?
In a world where we arecompeting for people, where
retention is an ongoing issue inour industry, where recruiting
is at all-time lows, it is moreand more important, on an
hour-by-hour basis almost, thatwe, as heavy-duty companies,
(27:29):
find our purpose.
We start with why we get apurpose.
We get a mission that makessense, that contributes to the
success of our organizationfinancially, but also that gives
our people that greater feelingof purpose, that they are part
of something meaningful.
And, let's face it, thetrucking industry is the
(27:51):
backbone of society.
So there are so many aspects tothat that we as leaders can
grab onto and say this is ourmission, this is why we exist,
this is what we do and why we doit.
And, like I said at the introof this episode, and like I
think is a great example withHDA Truck Pride, they are a
purpose-driven organization and,like I mentioned at the top of
(28:13):
the episode, in our ownexperience at the Heavy-Duty
Consulting Corporation, whenfaced with difficult decisions,
this purpose, this drive, thismission that takes us beyond
just our job and just makingmoney is the very thing that can
sustain our companies as wemove forward.
So that, ladies and gentlemen,is being heavy duty.
(28:35):
Thank you again for listening tothis week's episode and your
ongoing support of the show is.
I can't express enough how muchI appreciate it.
Now there's a couple ways thatyou can show your support.
One sign up to our weekly email.
Head over toheavydutypartsreportcom.
Hit that button.
Sign up to the weekly email.
You're only going to get oneemail a week from us, just
(28:56):
giving you access to the latestcontent.
No spam, I promise.
If you listen on a podcastplayer, hit that subscribe
button and if it gives you anoption, give us a five-star
rating and a review.
It really helps with reach.
If you like the video versionyou're on YouTube or maybe on
Rumble then go ahead and followus for free.
Subscribe to our channel.
(29:16):
Hit the bell notification soyou never miss out Once again.
I just want to conclude todayby saying how much I appreciate
you and your support of thisshow, and if you've listened all
the way to the end, then youknow what I'm going to say.
Next, as always, be heavy duty.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.