Episode 355 : In this episode of The Heavy Duty Parts Report, host Jamie Irvine speaks with Kris Harrington, CEO of GenAlpha, about how buying habits in the heavy-duty parts industry have evolved over the past five years. They discuss the acceleration of digital sales channels driven by customer expectations for convenience, speed, and accuracy, emphasizing the need for businesses to provide self-service, remote, and in-person options.
Harrington highlights common misconceptions about e-commerce—such as viewing it only as a shopping cart—arguing instead that a digital platform should serve as a comprehensive business transformation tool offering product information, service history, and efficiency gains.
The conversation also explores challenges with ROI measurement, internal adoption, and competitive pressures, while differentiating GenAlpha’s Equip360 solution as industry-specific, consultative, and continuously evolving. Finally, they address the role of AI in discoverability, customer support, and productivity, stressing that companies must adapt to remain competitive in a rapidly changing digital landscape.
Links
Sponsors of this Episode
The Hub Corp: Introducing the new standard in wheel-end protection: The Hub Corp's revolutionary XTRACTOR™. The only line of heavy-duty hub caps with a built-in 3-Stage Magnetic Oil Filter that safeguards critical axle components under extreme loads for longer. And with the patent-pending HexThread™ cartridge, the XTRACTOR makes hub oil servicing and inspections faster, easier, and cleaner. The Hub Corp: Challenge The Standard. Visit TheHubCorp.com to learn more and join the waitlist.
Fullbay: Fullbay is built for the heavy-duty world, giving your operation the tools to keep your fleet or independent repair shop running. Features like streamlined scheduling, real-time inventory tracking, technician efficiency insights, and detailed reports are how Fullbay helps shops reduce downtime and keep your vehicles on the road where they belong. Check out Fullbay.com/power to maximize your shop’s productivity.
GenAlpha: Equip360 by GenAlpha helps manufacturers and distributors grow their parts sales and make life easier for their customers. With real-time insights into inventory, pricing, and order tracking, it keeps customers coming back. Plus, it saves time by automating routine tasks and making repeat purchases simple. Explore Equip360 at GenAlpha.com.
Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy Duty Parts Report may receive a commission.
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