#12. Why Branding is Crucially Important in an Uncertain CBD and Hemp World - with Morris Beegle

Episode Notes

In this wide-ranging conversation we discuss:

• Lessons Morris learned in the Music Industry and has successfully applied to the CBD Hemp industry
• Why he chooses to operate 12 brands for his different ventures
• How he has shifted from hosting in-person conferences to online
• Minor cannabinoids like CBDP and THCP
• How to think about CBD hemp diversification for your company
• His suggestions on mindset to get through the current world pandemic of COVID19
• Thoughts on novel cannabinoids like CBG and CBN and what he thinks about their future potential
• What he thinks hemp cultivators and farmers should do for next growing season
• and more…

Listen on Apple Podcasts | Spotify | Google Play

About Morris Beegle

👉⚠Check out the NoCo Hemp Earth Week Virtual Conference

Leading cannabis/hemp advocate and entrepreneur, Morris Beegle is the co-founder and president of the WAFBA (We Are For Better Alternatives) family of brands, including the NoCo Hemp Expo, the world’s most comprehensive hemp-centric conference and exposition. WAFBA also includes Silver Mountain Hemp Guitars, a manufacturer of boutique hemp guitars cabinets and components, Tree Free Hemp, a hemp paper and printing company, Let’s Talk Hemp, a comprehensive digital media platform, and several others. Spanning education, advocacy, manufacturing and entertainment, Beegle’s endeavors are both pioneering and award winning. Travelling several continents, Beegle regularly engages audiences in N.A., Europe, UK, Nepal and beyond, appearing at dozens of events and conferences each year.

Connect with Morris at www.MorrisBeegle.com

Episode Transcript

Jason De Los Santos: Morris, welcome. Thank you so much for joining me today. Hope you’re doing all right.

Morris Beegle: [00:03:09] Doing great. Thanks, Jason. Appreciate you having me on.

Jason De Los Santos: [00:03:12] Fantastic. So I see you have your musical instruments in the back. I’m sure we’ll get to talk about that company in the background. and I thought we’d start off with this. I always like to ask people to sort of how they got to, to the hemp and the cannabis industry and, can we start there?

Do you know, how did you, and why did you decide to get into this crazy industry?

Morris Beegle: [00:03:33] So I’ve been, cannabis user for quite some time, really since high school, recreational cannabis user. And I was never really part of the industry up until about 2012 I’ve been in the music industry before that, since the late eighties through 2010 I had a music production company doing everything from studio coordination to a CD, a DVD manufacturing and packaging merchandise.

Artists, management, music licensing, kind of a Jack of all trades, master of some, which was really more of the, the printing and packaging side of things. And when I first started getting into that back in the mid nineties having my own big production company, I worked for a large music video company before that.

when I moved back, I moved back to Fort Collins from California. And there was a company called the Hemper wears no clothes, that was a hip store in Fort Collins and they had hip clothing and hip oddity care and rope and soap and all of that stuff. And at that time I got to know the owner pretty well and, and read the Jack hair book.

The emperor wears no clothes, which is where the store obviously got her name from and, and became familiar with him and actually did some tee shirts and hats for some bands that I was working with. Wanting to have some him apparel, but really was not into the hemp industry at that point. And the music industry itself and being part of the physical side of things with CDs and DVDs and the packaging side of things.

Once the internet came along and you had Napster and mp3.com and then all these file sharing networks like pirate Bay and demon OID where people could go on and actually. Download entire discographies that really impacted the music industry, particularly the physical media industry, which was my bread and butter, and from let’s say, 2005 to 2010 record stores are going out of business distributors, manufacturers, all that stuff.

Really got decimated during that time and people couldn’t make up the difference by digital downloads and streaming and all that. So I was really looking for a different Avenue to take my talents and find out what I was going to do next in my life. And the medical cannabis industry really picked up in Colorado in 2009 2010 dispensary’s