THE236: Apply Vayner Strategy to Your Own Business with Vayner3 President Avery Akkineni

Avery Akkineni knows a thing or two about NFTs and Web3. She's the president of Vayner3 (formerly VaynerNFT). Like many, I study and follow closely what Vayner is doing and use it as a guide for my own path.

In this episode, we dig into how we can apply the same strategies and techniques that Vayner uses in our own businesses.

Visit https://vayner3.com/ for more insight.

Here's a bit about Avery:

President of Vayner3, Avery Akkineni, is leading the mission to guide the world's largest enterprises in navigating the next iteration of consumer behavior, Web3.

In July 2021, Akkineni launched the VaynerX consultancy, Vayner3 (previously known as VaynerNFT), alongside serial entrepreneur Gary Vaynerchuk. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic Web3 initiatives across cryptocurrency applications, NFT program development, and immersive digital experiences.

A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms; serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative X, and Facebook's Metaverse Council, in addition to being a founding BFF and PTTOW! member.

Before the launch of Vayner3, Avery spearheaded VaynerMedia's expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while securing 2021 Independent Agency of the Year (Gold) within two years. Avery spent her early career at Google, working across Search, YouTube, and DoubleClick.