How to Communicate Your True Value (Even When You Feel Overlooked) with Caroline Crawford

Are you communicating your value clearly, or are you just adding to the noise? In this episode, Josh Cary sits down with marketing strategist and agency founder Caroline Crawford, whose company CultivEight Communications helps business owners uncover, articulate, and amplify the value they already possess.

Caroline reveals why so many founders, coaches, and entrepreneurs struggle to be seen for what they truly offer. You’ll discover how to connect authentically with your audience, simplify your marketing efforts, and reignite the passion behind your brand.

If you’ve ever felt like you’re doing “all the right things” in marketing but still not getting traction, this conversation will help you identify what’s missing and how to fix it.

What You’ll Learn in This Episode

The Real Meaning of Value

Why your value isn’t something you have to find, it’s something you already have. Caroline explains how to reconnect with the natural value you bring to others and translate it into messaging that resonates.

The Visibility Trap Entrepreneurs Fall Into

Why doing more isn’t the answer and how one client cut her marketing in half yet doubled her engagement by leaning into what aligned with her strengths.

The Audit That Changes Everything

The first step Caroline takes with every client: a “self-awareness audit” that uncovers what’s working, what’s draining you, and where your message has lost connection with your audience.

How Childhood Lessons Shape Modern Marketing

Caroline shares a personal story about moving from school to school as a child and how her need to add value to be accepted became the foundation of how she helps brands connect with their audiences today.

The Fine Line Between Serving and Seeking Validation

How to give genuine value without slipping into “needy marketing” that repels rather than attracts.

Belonging, Connection, and the Human Side of Business

Why effective marketing is less about persuasion and more about belonging and how every brand can create that emotional bridge with the right communication strategy.