Most entrepreneurs work harder than anyone they know yet still feel stuck inside their own business. They are exhausted, overwhelmed, and living in constant reaction mode. The dream life they imagined feels out of reach because the business can’t seem to run without them.
Today’s conversation flips that entire story.
Katie Cesna, founder of Wild Legacy Collective, joins Josh in the studio to reveal why so many business owners unknowingly operate with an employee mindset. She breaks down the chaos, the lack of replicable systems, and the ego traps that keep entrepreneurs trapped in their own creation.
This episode is a blueprint for stepping into true CEO identity. If you want a business that runs without constant babysitting, a team that thrives, and the freedom to enjoy life while your business continues to grow, Katie shows you exactly what needs to change.
How early stage systems break as a business grows and why that creates a cycle of overwhelm, bottlenecks, and “I don’t have time to fix this” thinking.
Why many business owners stay stuck doing tasks they hate, avoiding the hard decisions, and thinking the place will fall apart if they step away.
How ego attachment to being needed creates internal panic when things go well without you and how to break that cycle.
What it means to take radical responsibility for everything in your business, how communication drives culture, and why clear systems unlock confidence for both you and your team.
Katie’s first step in every business. How she maps hours, income, lifestyle goals, and offer structure so your business is built around the life you want, not the other way around.
Replicable systems. Team empowerment. Strategic automation. Real examples of clients who went from fearful to five week vacations with their business running smoothly.
How the internal work changes external results and why fixing communication and boundaries inside the business often transforms life outside of it.
What to do when the dream you once wanted is no longer the dream and how to continually evolve your business to match who you are becoming.
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