In this insightful episode of The Hidden Heroes of Tech, our expert guest Alison Bowen unpacks the multifaceted world of partnerships in business. Dive into the crucial reasons why companies seek out partners and explore the concept of scaling and scope. Alison challenges the common misconceptions around partnerships, discussing whether they truly help in creating net new business or if they’re just a drain on margins.
🤝 Key Highlights:
The Essentials of Partnership: Uncover why partnerships are critical for business expansion and how they influence scaling.
Investing in Success: Learn why companies must pour resources into cultivating a robust partner ecosystem.
Customer Influence: Analyze the customer's role in a company's decision to utilize partners.
The Reality of Net New Business: Alison gives a balanced view on how partnerships can result in new opportunities.
Profit Margins vs. Partnerships: Do partners really affect a company’s profit margins?
Sales Quota & Partnerships: Addressing the tension between direct sales teams and partner contributions.
Education & Compliance: The impact of direct sales and partner education, alongside compliance challenges.
Transparency and Trust: How openness, honesty, and transparency form the bedrock of partner relationships.
Avoiding Channel Conflict: Strategies to harmonize direct and indirect sales efforts.
The Perception of Partners: Confronting the view of partners as competition within sales teams.
Advocating for Partnerships: Strategies to promote partnerships without compromising company loyalty.
Branding Beyond Borders: How partner relationships redefine a company's brand identity and the importance of engagement guidelines.
Connect with AlisonÂ
Linkedin https://www.linkedin.com/in/alison-bowen-73414a1/
Connect with MickeyÂ
Linkedin https://www.linkedin.com/in/mickeybharat/
https://www.therevenuedoc.com/
mickey@therevenuedoc.com
#Partnerships #BusinessGrowth #TheDrivetoScale #BusinessStrategyÂ
Click Here to view the video version of this episode
Nominate someone or yourself to be on the show email us at podcast@therevenuedoc.com
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.