The Higher Ed Marketer

The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Episodes

December 17, 2024 46 mins

~33 minutes (at 1.5x speed)

Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding his son through college choices, from selecting a major to navigating campus visits. He highlights LVC’s 'buil...

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In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives and dives into marketing strategies that not only engage diverse populations but also empower no...

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In this episode of The Higher Ed Marketer, we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn. Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that strengthens the church while creating new opportunities for Kingswood University.


Dr. Lennox sha...

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This week on The Higher Ed Marketer, we’re honored to host Dr. Nido Qubein, President of High Point University, a visionary leader whose transformative work continues to draw attention across higher ed. In this inspiring and insightful episode, Dr. Qubein shares why educational institutions must prioritize life skills alongside technical expertise, offering a holistic approach that prepares students to thrive in an ever-evolving wo...

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This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition. 


Dr. Gross dives into Hartwick’s bold tuition reset, sharing the data-driven insights and collaborative efforts behind this game-changing move. Discover how Hartwick is a...

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In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the team at Caylor Solutions uses GenAI to elevate productivity, scale services, and innovate new offerings. From custom tools like the "A...

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In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building an agile, forward-thinking team, and how technology—especially AI—plays a role in advancing ...

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In this episode of The Higher Ed Marketer, we speak with David Wright, President Emeritus of Indiana Wesleyan University and Founder and President of Christian Education Services, about the evolving landscape of education. David shares his pioneering work in online education during the 1990s, offering a unique perspective on how technology facilitates learning and the need for bold leadership in higher education. Throughout the con...

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Eric Hogue, President at Colorado Christian University, joins Bart to explore the benefits of applying a CEO mindset to higher education leadership.

 

Eric shares how this business-driven approach can align with the mission of higher ed institutions while promoting financial sustainability. From focusing on net tuition profits to involving donors as partners, Eric demonstrates why universities must embrace financial transparency and ...

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In this episode, Gil Rogers, Founder and Principal of GR7 Marketing, talks about overcoming the fear of failure in higher education marketing and enrollment.

Gil unpacks how legacy strategies can hold institutions back and why embracing new tools like generative AI is essential for success. He also highlights practical steps institutions can take to face the impending enrollment cliff, including bold strategies to adapt and rema...

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Kelly Hiller, VP of Marketing and Communications at Purdue University, shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio.

Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries to elevate its brand on a national stage.

Tune in to hear insights...

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Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. 


Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality i...

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How often do you find yourself wondering what your school’s marketing messaging should be?

What are your prospective students interested in? What do they see that sets your institution apart?


The easiest way to hear your students’ stories is from the students themselves.


We’re chatting with Kathy Howell and Kathy Payne from Delaware Valley University on how they amplified student voices and implemented them into evergreen ...

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In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor.

So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level?

Kenyon’s Vice President for Advancement, Colleen Garland, and Vice President for Communications, Janet Marsden, join us to talk about navigating donor gifts a...

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Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast.

In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us.

By identifying audience personas and adapting your messaging accordingly, you can strategically align your enrollment and marketing departments.

Not everyone ope...

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In early 2023, Bart’s mentor and a dear friend of the show, Tim Fuller, joined us for an insightful conversation about the demographic enrollment cliff.

Tim unexpectedly passed away a few short months after this episode originally aired. As a lifelong advocate for higher education, Tim’s passion for helping academic institutions and the students they serve was evident to anyone who had the privilege of knowing him.

Hi...

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The Advancement team often wears many different hats across multiple departments, but one common goal is building relationships and raising funds.

By walking through life with alumni via a mentorship program or sending out a QR code to find out generational preferences, you can understand your alumni and donors on a personal level.

It’s time to level up the advancement experience.

Kicking off our conversation is Maria Kunt...

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With the field of higher education changing day by day, it’s crucial to implement different strategies and initiatives to stay ahead of the enrollment cliff.

By engaging faculty in yield efforts, geofencing, and keeping web pages up to date, you can set your institution to be ahead of the curve. 

That’s why we’re joined by Kristin Nichols, the Founder of Nichols Higher Education, who takes us through innovative strategic init...

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Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out.

It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results.

Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality to know who and where your audience is and to be strategic in your marketin...

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By surveying attending students and students who decided to go elsewhere, your institution can give your admissions team additional data to help streamline their processes. 


But the research doesn’t stop there! Considering outside influencers like parents, coaches, and other trusted adults can bring a unique perspective of comparative analysis.


We’re joined by Dave Burke, the President of Legacy Higher Ed, to talk about all t...

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