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October 22, 2024 53 mins

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The Purple Mushroom: From Personal Journey to Thriving Business

THG talks with Tatrina White the visionary owner of The Purple Mushroom, a boutique indoor urban mushroom farm located in Columbia, SC. With a deep passion for cultivating a variety of fresh gourmet mushrooms, she caters to everyone from beginners to seasoned mycophiles, offering grow kits, mushroom-growing supplies, and unique products like honey, spices, and teas that her customers adore.

Tatrina's journey began as a personal quest to enhance her diet by reducing meat consumption, which led her to the wonderful world of oyster mushrooms. Frustrated by the limited selection of fresh mushrooms in her local market, she decided to take matters into her own hands and grow her own. What started as sharing her harvest with family and friends quickly transformed into a venture at local farmers' markets, where she discovered her true passion. From humble beginnings in a spare room, Tatrina has expanded The Purple Mushroom into a thriving 4,000 square foot warehouse. Join us as we dive into Tatrina's inspiring story and explore the fascinating world of urban mushroom farming!

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