Episode 180: Unleash The Power Of Data Driven Marketing w/ Clayton Geiser & Jim Cripps

Episode 180 of The Hitstreak, a podcast where we talk about anything and everything!  

This week we are joined by TWO incredible people. The Co-Founder of Sense Development, Marketing and Sales Expert, Entrepreneur, and Business Strategist, Clayton Geiser AND the Owner of Charge Forward Solutions, Business Coach, Host of the Charge Forward Podcast, and Guinness World Record Holder, Jim Cripps!

Episode in a Glance:

Check it out! In this episode, Clayton Geyser, Jim Cripps, and I discuss the evolving landscape of data strategy and its critical role in business success. We emphasize the importance of quality data, ethical usage, and innovative solutions to optimize marketing efforts and enhance customer engagement. The discussion highlights the need for businesses to adapt to changing dynamics and leverage data effectively to drive conversions and growth. We dive into the evolution of choice in data and how data management has transformed client engagement. We emphasize the importance of building relationships over transactions and the need for unique leads in business growth. The episode also covers strategies for leveraging data to optimize client communication and the significance of actionable insights in driving success. Jim, Clayton and I discuss the importance of building long-term relationships in business, the significance of data-driven marketing strategies, and the necessity of trust and consistency in customer engagement. Finally, we go into the fact that successful marketing requires understanding customer needs and being intentional in outreach efforts.

Key Points:

- Fresh tactics are essential for modern data strategies.

- Automation increases the need for vast data volumes.

- Data strategies must evolve with market changes.

- Building relationships with clients is more important than transactions.

- Building relationships is key for long-term success.

- Data-driven marketing helps in making informed decisions.

- Trust and consistency are essential in business.

- Success leaves clues; mimic what works for others.

- The purpose of a business is to create loyal customers.

About our guests: 

Clayton Geiser is an entrepreneur, marketing strategist, and sales expert with a proven track record of driving business growth. As co-founder of Sense Development LLC, he helps companies maximize marketing investments, optimize sales pipelines, and execute high-impact strategies.

A former Marine, Clayton brings a strong work ethic and results-driven mindset, making him a trusted advisor for executives and sales teams. Outside of business, he values time with his girlfriend, Lisa, their blended family, and his daughter, Sophia, who remains his greatest motivation.

Follow and contact:

Instagram: @claygeis

www.sensecustom.com

Jim Cripps is a seasoned business coach and dynamic leader with over two decades of experience in driving growth and inspiring high performance. He transformed a company from $6 million to over $100 million in annual revenue and led a team of nearly 500 people, earning back-to-back recognition as Nashville Business Journal’s Fastest-Growing Company. 

Jim values the relationships he's built and believes success is amplified by the people around you, including collaborators like Randy Huth and Nick Hiter. Jim’s personal achievements include holding a Guinness World Record for bowling backwards and completing a transformative health journey where he lost over 80 pounds. His insights into success emphasize the importance of strong partnerships, both in business and personal life.

Follow and contact:

Instagram: