Episode 195 of The Hitstreak, a podcast where we talk about anything and everything!
This week we are joined by the Founder and Owner of Elite Customs, Rich McClellan!
Episode in a Glance:
In this episode of The Hitstreak, I sit down with Rich McClellan, founder of Elite Customs, discussing his journey in the automotive customization industry. Rich shares insights on customer service, the importance of personal relationships, and the evolution of his business over the years. He emphasizes the significance of education in the industry, the challenges of customization, and the untapped potential of female clients in automotive. The episode also touches on innovative practices like powder coating and partnerships with other businesses, showcasing Rich's commitment to quality and customer satisfaction.
Key Points:
- Rich emphasizes the importance of personal relationships in business.
- Education is crucial for customers to understand their options.
- Rich's business started with a small investment and grew through word of mouth.
- He believes in standing behind his work and providing excellent customer service.
- Customization requires understanding the client's vision and managing expectations.
- Rich's wife plays a significant role in his business and marketing efforts.
- The importance of digital presence is recognized as a growth opportunity.
- Rich shares his experiences with high-profile clients like Jelly Roll.
- Building a strong reputation in a niche market is key to success.
About our guest:
Richard “Rich” McClellan is the founder of Elite Customs, a top luxury automotive customization shop in Franklin, Tennessee. With 20+ years in the industry and nearly a decade as a business owner, Rich is known for blending West Coast flair with Southern craftsmanship in Middle Tennessee’s high-end car scene.
Originally from San Bernardino, California, Rich was shaped by lowrider and hip-hop culture, and raised by a hardworking single mom. After moving to Las Vegas and then Nashville, he channeled his passion for electronics and cars into a career, gaining a reputation early on for fixing anything—from game consoles to car systems. What started as a side hustle grew into Elite Customs, now known for award-winning builds and collaborations with top dealerships, national brands, and music stars like Jelly Roll. From Brabus G-Wagons to classic Lincolns, Rich’s work speaks for itself.
Fueled by challenges and driven by hands-on experience, Rich is redefining the custom car industry. Alongside his wife Sam, he’s building not just a business, but a movement—making customization more transparent, inclusive, and cutting-edge.
Follow and contact:
Instagram: @rich_m615 | @elitecustomstn
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