In this episode, Stuart and Mena unpack the three essential pillars of building a successful, scalable, and sustainable business: profit margin, distribution, and demand. They begin by breaking down profit margins, exploring what makes them sustainable, and how they impact your ability to attract talent and quality inputs. Additionally, they explain why every business owner must understand whether they’re a price maker or a price taker. They explore how businesses can use their unique selling proposition (USP) to charge higher prices and build long-term profitability.
Next, they dive into distribution, how to get your product or service in front of the right people. From calculating customer acquisition cost (CAC) to leveraging local SEO and digital tools, Stuart and Mena share smart, low-cost ways small businesses can compete with larger players. They also discuss segmentation and strategies to target the most profitable customer base.
Finally, they tackle the foundation of all business success: demand. Is your product solving a real problem? Are you riding a strong trend or trying to create a market from scratch? Stuart and Mena explore how to validate your idea, identify demand-driven opportunities, and strike the right balance between innovation and market readiness.
This is a must-listen for anyone growing a business the smart, strategic way.
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Work with Mena & Stuart's team: At ProSolution Private Clients we encourage clients to adopt a holistic and evidence-based approach when making financial decisions. Visit our website.
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IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.
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