In this episode, I’m joined by marketing strategist and founder of Etched in Marketing, Danielle Dugan. Danielle brings her wealth of experience helping small businesses stand out online by aligning their marketing strategy with their brand values and vision. We talk about the importance of a strong brand foundation, the difference between marketing strategy and marketing tactics, how to prioritize your time as a business owner, and why it’s okay to slow down to speed up. Danielle also shares her own entrepreneurial journey, some big lessons learned, and how she’s showing up on social media in a more authentic way.
Whether you're brand-new in business or looking to refresh your marketing efforts, this conversation is packed with valuable insights.
What We Cover in This Episode:
- The difference between brand and marketing strategy
- Why foundational work matters more than a quick social media fix
- The importance of defining your core message
- How to avoid the pressure to “be everywhere” online
- The biggest marketing myths that need to be busted
- How Danielle handles burnout and boundaries in her own business
- Danielle’s advice to entrepreneurs who feel stuck or overwhelmed
Connect with Danielle:
https://www.etchedinmarketing.com/
https://www.etchedinmarketing.com/video-content-creation
Facebook: https://www.facebook.com/EtchedInMark/
Instagram: https://www.instagram.com/etchedinmark/
LinkedIn: https://www.linkedin.com/company/etched-in-marketing
TikTok: https://www.tiktok.com/@danielledoesmarketing
Holly’s Website: https://hollypenney.ca/
IG: https://www.instagram.com/holly_penney/
Unlocking Wealth, A Guided Journal to an Abundant Money Mindset
https://hollypenney.ca/pages/unlockingwealth
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