Navigate the twists and turns of homebuilding and remodeling with expertise from a veteran who's seen it all — me, the owner of three successful construction companies. This episode packs a punch with real-world advice on managing the chaos that often accompanies construction projects. We'll unravel the importance of crystal-clear communication and contracts that protect both you and your builder. Get ready to uncover how to face unexpected setbacks head-on and keep your job site, and your sanity, in impeccable order.
Then, we swap hard hats for hashtags as we tackle the art of storytelling for your brand on social media. I'll guide you through creating a narrative that not only resonates with your audience but also cements your business's identity in their minds. We'll weigh the pros and cons of intertwining personal and business accounts online, and I'll share insights on how your personal social media presence can amplify trust and credibility for your business. Strap in for a podcast episode that marries the gritty details of construction with the finesse of online branding, all aimed at helping you lay a firm foundation for success.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The Homebuilding and Remodeling Show.
Let's go.
Welcome everybody to theHomebuilding and Remodeling Show
.
My name is Chris Kirby and I'llbe your host.
(00:21):
I am the owner of threeconstruction companies on the
Alabama Gulf Coast.
The show is about residentialconstruction.
We're going to cover topics ofhomebuilding and remodeling.
Are you thinking of doing aremodel or building a home?
Are you a contractor looking toimprove your knowledge base or
grow your business?
Have you ever done a remodelproject or built a home?
(00:42):
There were so many things youwish you knew or that you could
have done differently during theprocess.
Then this show is for you.
We break down the process ofbuilding and remodeling and how
to have the best results duringyour project.
Whether you are a DIYer lookingfor tips, someone looking to
hire a contractor to do aproject, or a contractor looking
(01:04):
to expand your knowledge baseor your business, welcome aboard
.
Glad to have you.
Stay tuned.
We kick off the show with mythoughts on homebuilding and
remodeling.
I'll share best practices andtalk about some of our
experiences in business and outin the field.
These shared thoughts andlessons learned are meant to
help you on your very ownjourney.
(01:25):
Let's go.
Number 12 is what is the planfor handling unexpected delays
or issues.
Okay, it's always important totalk about this up front.
Once you get into the situation, reactions and emotions may
overtake the situation.
So it's always smart to reflecton what you talked about from
(01:47):
the beginning with from theclient side and from the
contractor side, because you canalways refer to that
conversation to calm thesituation down.
It's the best practice as acontractor to to make sure that
you emphasize that there aredelays in projects.
There can be delays, so don'texpect that everything will go
(02:09):
perfect and that it will gosmooth all the time.
And the reason that you want tobe up front about this fact is
because, especially with what wedo in kitchen and bath, you
never know, when you startpeeling back and doing demo,
what you're gonna find beyondthe walls that could extend the
time of the project.
(02:30):
So make sure that you're havinga conversation up front and the
client needs to ask you and youneed to be able to answer what
is going to happen if there'sunexpected delays or unexpected
issues during the project.
Make sure you talk it through,reflect on the conversation, use
it as a tool going through theproject, but also make sure that
(02:52):
you're covered in your contract.
There should be things like, ifthere is a change to the
schedule, that should beoutlined on on your contract,
even if it's a one-page contract.
For a smaller job, there may bematerial issues, weather issues
, so many other factors thatcome up during a project,
especially a larger project.
(03:13):
You both sides need to coverthemselves the client and the
contractor.
So number 13 is can you providea written contract?
This is a best practice forboth sides and I so.
When we first started out wedidn't have contracts.
We would just get a call.
We would say, yeah, we could doit.
We would go to the person'shouse, look around, verbalize
(03:37):
what we were going to do.
If they agreed at that time, wewould do the work.
And then, as we continued togrow our business and things
started to change for us,obviously we needed a contract,
and so we would.
You know we made up our own andthen, as we got larger and
larger projects, we actually usea contract for the remodeling
(03:58):
side and for the home buildingside.
That was drafted by the HomeBuilders Association and you can
get one too at the NIHB, so theNational Association of Home
Builders website.
They do provide basic contractsthat you can purchase and then
adapt them to how you need toperform the work.
(04:19):
It's a.
It's not a one size fits all,but it's a great template for
you to use.
So I recommend using those andmake sure that your client is
protected and make sure that youare protected.
Again, the client is protectedbecause they've got a legal
binding contract and you areprotected because you've got a
(04:39):
legal binding contract, and thereason you want that in place is
because, from the client side,it holds you to a standard and
it holds you to a timeline, andit also gives them some
reinforcement that there is someremedy that they could take if
something were to go wrong.
So if you're going to do a goodjob and do things right, you
(05:01):
should have no worries.
However, from the contractorside, it does the same thing.
You also have legal remediesthat you can seek if the if
there is something that goeswrong, you don't receive payment
.
You're going to receive timelypayment.
These things happen.
So it protects both parties tohave a contract.
(05:23):
Number 14, how will you handlecleanup and disposal of debris?
So this is great informationfor the client and for the
contractor to have.
So one one thing you can docontractor tip is you need to
outline If it's a large scoperemodel or a home build, you
(05:44):
need to provide some sort ofdisposal, so a dumpster on site
and stuff like that or a dumptrailer.
But you need to talk aboutwhere you're going to set the
dumpster, where you're going toset the dump trailer or where
you're going to park, and justleads into a larger conversation
about the logistics of theproject what door to come in,
(06:07):
where to park noise ordinances,who knows that you're in their
house?
The neighbors making sure youknow?
Is it on street parking, offstreet parking?
Can you fit a dumpster?
If you can't, you need to comeup with a way to dispose of the
materials every day, the waste,and especially, like during the
(06:27):
demo phase of the project, whatare you going to do with those
materials?
And then, every day, how doesthe job?
Is the job site expected tolook by the end of the day?
If you have a conversation withthe client about where you are
in the project and what you'releaving on site, if it is
(06:48):
considered waste, if you can'ttake it, you need to let them
know why, because the last thingyou want is for the client to
think that you're just doing adirty job and it starts to bleed
into.
Well, if they're notconsiderate of my home or taken
out the trash, then the workthat they perform probably
(07:10):
follows along that same line andit may not be a quality project
, but the truth is you may nothave the means or a way to take
it that day.
So just communicate and letthem know how.
That way they may also know hey, you can't put a dumpster here.
I know there are for us, likedowntown, midtown mobile and
(07:32):
stuff like that.
Downtown and midtown mobile.
You cannot put dumpsters incertain spots and it is very,
very hard as far as parkingfacing dumpsters and waste
disposal.
So these are conversations thatif the HOA knows, if the client
knows, if you know the communityknows that, hey, we're going to
(07:54):
be here, you're going to have adumpster for a certain amount
of time, then it will be off theproperty.
These things help the flow ofthe project and they help to
ease the burden of stress whenthings start to pile up and Most
of the time the client iscoming in after work.
So if you aren't passing eachother and there is no
(08:16):
Communication as far as theyjust show up after work, and I
guarantee you, every client thatcomes home is Going to analyze
the project, especially ifyou're not there, they're going
to walk to that space andthey're going to look around.
They are judging that spaceevery day.
They're judging the quality ofthe, they're judging the quality
(08:38):
of the work that's performedand they are judging the
cleanliness and safety of thatjob site.
So just be mindful.
If you're not, if they're notthere every day talking to you
Before you leave, you need tohave a means to communicate with
the client about how you aregoing to pick up and why things
are the way they are on the jobsite.
(09:00):
This is our contractorshout-out segment.
We are going to pick 40contractors a month that tag
their business page in our poston the home building and
remodeling show Facebook pageand this month we have with us
Flatline services out ofWashington, pennsylvania,
diligence construction projectsout of Ocean City, new Jersey,
(09:24):
and reconstruct realty out ofNew Hampshire.
Thank you all for commenting onthe monthly post.
We will do another post nextmonth.
Speaker 2 (09:33):
Like, subscribe and share our Facebook page and
hopefully you get a shout-outnext time and, with that,
catering it to a certainstrategy based on your, your
certain goals and and utilizingthose certain platforms to reach
those goals.
For example, as a contractor, Iwould say Facebook is
(09:53):
definitely a an amazing platformto be on, just because one if
you're a contractor, more thanlikely you're serving your local
community and your localcommunity is on Facebook.
And then, of course, when, ifFacebook and Instagram are
together, meta, it is gonna be.
I don't want to say the same,but Similar, similar strategies.
(10:17):
However, you're reaching adifferent demographic, different
ages, different types of peopleare on Instagram.
How are you gonna reach thosepeople?
How are you gonna show yourcontent?
Speaker 1 (10:25):
Just having, if you're, if you're in it for the
long haul, those, those theClients or potential clients who
are seventeen, eighteen andmaybe even in high school right
now, in five years maybe buyingtheir first home and need work
done.
They're growing with you ifyou're already reaching them now
(10:47):
.
And is there a differentdemographic as far as age that
Facebook you would say reachesversus Instagram?
Like our younger people onInstagram, more are they on tick
tock more and stuff like thatwill.
Speaker 2 (11:03):
Naturally.
Through research, it is shownthat different age ranges are on
different platforms.
I think it also has to do withwhen social media platforms were
created.
Obviously, facebook is a lotolder than tick tock, but, with
that being said, you're able toreach not only new audiences,
but the same audience, yourtarget audience, in a different
(11:25):
way.
I would say yes, you definitelyhave to cater your strategy,
what you're doing, your content,to the platform itself and then
your, your targeted audiences,and that can change between
platform.
Speaker 1 (11:38):
What are the questions always get asked and
it's frustrating because it'sthe target audience question.
Right, even when you look atwhen I was doing those Facebook
ads, they would ask you thedemographic stuff, age range and
all of that.
It's so how.
I don't know how to come up withthat because in general in
(11:58):
construction I just leave it at18 to 65.
But some people will say, well,that's not, that's not
realistic, it's too broad of anaudience.
Do you have any knowledge orany any answers to the target?
How do you come up with atarget audience?
Speaker 2 (12:18):
Base it.
I would say that, actually,before starting with your target
audience, you have to startwith your storyboard for your
brand, for your company.
Speaker 1 (12:27):
Storyboard.
Get it?
I don't and I don't know.
I'm a contractor and I'mlearning.
This is, this is the benefit ofthe show a storyboard.
Speaker 2 (12:34):
Yes, that is ultimately the starting point to
figure out your target audience.
And I say that because yourstoryboard is your story, who
you are, how you do things, whyyou do things and, with that
said, the solutions you canprovide for your clients.
And that, I feel like, is howyou figure out who your target
audience is.
(12:55):
If you don't know, ultimately,the foundation of the values and
the solutions that you canprovide as a contractor, how are
you going to be able to figureout who your clients are,
hearing that out, nailing thatdown and saying I know, as a
company, that we can do thisbecause of how we do this.
I would start there and then,from there, you're able to
(13:15):
figure out well, these are theindividuals with these pain
points and I know that oursolutions can help them.
This is the target audiencethat we want to cater to begin
with the storyboard and craft inyour story.
Speaker 1 (13:27):
I haven't done that.
I have one and when I do anintroduction to hey, I'm Chris
Kirby and just generally give abackground, is there a way to
what, what?
How do you craft a storyboardfor those audience members who
don't know, that are just reallybeginning out in this?
Is it your background, yourhistory, where you come from?
(13:48):
What are you trying to hit onwhen you're, when you're
starting that storyboard?
Speaker 2 (13:53):
Ultimately it's, it's a comprehensive of all of that,
but I would say, at the basisof it, it's how you do business
and why.
And why are you different?
Why, why should someone chooseyou?
And I feel like that's themillion dollar question.
Speaker 1 (14:10):
And maybe why you started it right.
There is a reason, there's areason you started social
partner.
There's a reason I started thecompany I did, and it has to
deal with my family and stuffand is it important to make your
story relatable.
I'm not saying fabricate, butwhat I'm saying is what, as
you're telling and crafting yourstory, you may get in your
(14:32):
feelings a little bit, becauseit really does touch people's
hearts as to why they startedbusiness and so putting your
story out there now that is whoyou are and it should reflect in
your company right and from thestoryboard, you're starting to
really develop who you want yourtarget audience to be.
(14:54):
And so once you figure that out, getting the right message and
getting the right awareness ofwho you are and what you do how
do you recommend getting it out?
Social media is one part.
That's what we're primarilytalking about.
But how do you tell your storythrough visual and through media
(15:15):
?
What?
How can you get it out there?
What are some ways that handsdown?
If you want to market yourconstruction company, you need
to start here.
Speaker 2 (15:26):
I would definitely say that all content is king.
Presenting yourself onlinemeans complete transparency if
you want to be the business thatyou say that you are and have
your clients trust you andpotential clients trust you, is
showing the ins and outs of yourbusiness and I feel like Kirby
custom renovations does a greatjob of this but showing what
(15:47):
it's like to not only run run abusiness, but the issues that
arise, but also the, the thewins of it all, and and how and
how you do services, how youperform services.
One that is how.
That is how people trust you.
People need to see how you'redoing business, how it works,
(16:10):
and the thing is, the greatthing about social media is the
main thing I feel like is it'sfor brand awareness and, with
that said, you're able toshowcase your business in any
way you want it to, and those,those tools are videos and
photos and really any type ofcontent that you can take and
showcase that you feel likeprovides value and Lights to
(16:32):
your business.
Speaker 1 (16:33):
Is is amazing and I've been told before we've done
work for people that have saidwe really hired you because we
watched some of the videosyou've done and speak about the
construction industry and thingslike that, and for brand
awareness, and I say that a lot.
I have a.
I have a personal page that'sthe Christopher Kirby page, and
(16:55):
then we've got the businesspages.
Do you recommend having both orCan you just have the business
page and launch it?
How does that?
You know, what is your thoughtsthere?
Because that's where mostpeople hesitate the personal
page, because there's a lot ofstuff that happens on social
media and sometimes they view itas negative.
(17:17):
But from a business sense, doyou need both?
Should you have both and whatare your thoughts on that?
Speaker 2 (17:24):
my personal opinion, I you've got to understand that
social media is not only afinancial investment.
You are investing yourself init and, with that being said,
people are, of course, peopleare paying for your service.
However, they're paying for you.
They're paying for you, and Ifyou want to represent yourself
(17:46):
in the way that I feel like abusiness owner should to be a
community leader, to have thebusiness that Will can trust, I
would say that I would, yes, Iwould consider having your own
personal page, because that is ayour business is a reflection
of you, and I know for me, whenI'm when I'm searching for a
(18:07):
business, I go immediately tothat business page.
Speaker 1 (18:11):
But I go to the about so I can see if it lists the
owners and kind of look, thereis some truth in that and that's
kind of how the world is today.
They're going to look, evenwhen we are looking at clients
and stuff.
Sometimes I will go and look atthis person called the office.
We're going to this client'shouse.
(18:31):
I look and see if they have aFacebook page just to.
It is a.
It's a good way to see whatpeople are about.
Thanks for joining us today.
As always, we are grateful forour listeners and your continued
support.
Please subscribe to our YouTubechannel, follow us on social
media via Facebook, instagramand Tiktok, and get more info at
(18:55):
our website,wwwtheshomebuildingshowcom.
And, as always, remember who weare the home building and
remodeling show.
The Homebuilding and Remodeling Show.
Let's go.
Welcome everybody to theHomebuilding and Remodeling Show
.
My name is Chris Kirby and I'llbe your host.
(00:21):
I am the owner of threeconstruction companies on the
Alabama Gulf Coast.
The show is about residentialconstruction.
We're going to cover topics ofhomebuilding and remodeling.
Are you thinking of doing aremodel or building a home?
Are you a contractor looking toimprove your knowledge base or
grow your business?
Have you ever done a remodelproject or built a home?
(00:42):
There were so many things youwish you knew or that you could
have done differently during theprocess.
Then this show is for you.
We break down the process ofbuilding and remodeling and how
to have the best results duringyour project.
Whether you are a DIYer lookingfor tips, someone looking to
hire a contractor to do aproject, or a contractor looking
(01:04):
to expand your knowledge baseor your business, welcome aboard
.
Glad to have you.
Stay tuned.
We kick off the show with mythoughts on homebuilding and
remodeling.
I'll share best practices andtalk about some of our
experiences in business and outin the field.
These shared thoughts andlessons learned are meant to
help you on your very ownjourney.
(01:25):
Let's go.
Number 12 is what is the planfor handling unexpected delays
or issues.
Okay, it's always important totalk about this up front.
Once you get into the situation, reactions and emotions may
overtake the situation.
So it's always smart to reflecton what you talked about from
(01:47):
the beginning with from theclient side and from the
contractor side, because you canalways refer to that
conversation to calm thesituation down.
It's the best practice as acontractor to to make sure that
you emphasize that there aredelays in projects.
There can be delays, so don'texpect that everything will go
(02:09):
perfect and that it will gosmooth all the time.
And the reason that you want tobe up front about this fact is
because, especially with what wedo in kitchen and bath, you
never know, when you startpeeling back and doing demo,
what you're gonna find beyondthe walls that could extend the
time of the project.
(02:30):
So make sure that you're havinga conversation up front and the
client needs to ask you and youneed to be able to answer what
is going to happen if there'sunexpected delays or unexpected
issues during the project.
Make sure you talk it through,reflect on the conversation, use
it as a tool going through theproject, but also make sure that
(02:52):
you're covered in your contract.
There should be things like, ifthere is a change to the
schedule, that should beoutlined on on your contract,
even if it's a one-page contract.
For a smaller job, there may bematerial issues, weather issues
, so many other factors thatcome up during a project,
especially a larger project.
(03:13):
You both sides need to coverthemselves the client and the
contractor.
So number 13 is can you providea written contract?
This is a best practice forboth sides and I so.
When we first started out wedidn't have contracts.
We would just get a call.
We would say, yeah, we could doit.
We would go to the person'shouse, look around, verbalize
(03:37):
what we were going to do.
If they agreed at that time, wewould do the work.
And then, as we continued togrow our business and things
started to change for us,obviously we needed a contract,
and so we would.
You know we made up our own andthen, as we got larger and
larger projects, we actually usea contract for the remodeling
(03:58):
side and for the home buildingside.
That was drafted by the HomeBuilders Association and you can
get one too at the NIHB, so theNational Association of Home
Builders website.
They do provide basic contractsthat you can purchase and then
adapt them to how you need toperform the work.
(04:19):
It's a.
It's not a one size fits all,but it's a great template for
you to use.
So I recommend using those andmake sure that your client is
protected and make sure that youare protected.
Again, the client is protectedbecause they've got a legal
binding contract and you areprotected because you've got a
(04:39):
legal binding contract, and thereason you want that in place is
because, from the client side,it holds you to a standard and
it holds you to a timeline, andit also gives them some
reinforcement that there is someremedy that they could take if
something were to go wrong.
So if you're going to do a goodjob and do things right, you
(05:01):
should have no worries.
However, from the contractorside, it does the same thing.
You also have legal remediesthat you can seek if the if
there is something that goeswrong, you don't receive payment
.
You're going to receive timelypayment.
These things happen.
So it protects both parties tohave a contract.
(05:23):
Number 14, how will you handlecleanup and disposal of debris?
So this is great informationfor the client and for the
contractor to have.
So one one thing you can docontractor tip is you need to
outline If it's a large scoperemodel or a home build, you
(05:44):
need to provide some sort ofdisposal, so a dumpster on site
and stuff like that or a dumptrailer.
But you need to talk aboutwhere you're going to set the
dumpster, where you're going toset the dump trailer or where
you're going to park, and justleads into a larger conversation
about the logistics of theproject what door to come in,
(06:07):
where to park noise ordinances,who knows that you're in their
house?
The neighbors making sure youknow?
Is it on street parking, offstreet parking?
Can you fit a dumpster?
If you can't, you need to comeup with a way to dispose of the
materials every day, the waste,and especially, like during the
(06:27):
demo phase of the project, whatare you going to do with those
materials?
And then, every day, how doesthe job?
Is the job site expected tolook by the end of the day?
If you have a conversation withthe client about where you are
in the project and what you'releaving on site, if it is
(06:48):
considered waste, if you can'ttake it, you need to let them
know why, because the last thingyou want is for the client to
think that you're just doing adirty job and it starts to bleed
into.
Well, if they're notconsiderate of my home or taken
out the trash, then the workthat they perform probably
(07:10):
follows along that same line andit may not be a quality project
, but the truth is you may nothave the means or a way to take
it that day.
So just communicate and letthem know how.
That way they may also know hey, you can't put a dumpster here.
I know there are for us, likedowntown, midtown mobile and
(07:32):
stuff like that.
Downtown and midtown mobile.
You cannot put dumpsters incertain spots and it is very,
very hard as far as parkingfacing dumpsters and waste
disposal.
So these are conversations thatif the HOA knows, if the client
knows, if you know the communityknows that, hey, we're going to
(07:54):
be here, you're going to have adumpster for a certain amount
of time, then it will be off theproperty.
These things help the flow ofthe project and they help to
ease the burden of stress whenthings start to pile up and Most
of the time the client iscoming in after work.
So if you aren't passing eachother and there is no
(08:16):
Communication as far as theyjust show up after work, and I
guarantee you, every client thatcomes home is Going to analyze
the project, especially ifyou're not there, they're going
to walk to that space andthey're going to look around.
They are judging that spaceevery day.
They're judging the quality ofthe, they're judging the quality
(08:38):
of the work that's performedand they are judging the
cleanliness and safety of thatjob site.
So just be mindful.
If you're not, if they're notthere every day talking to you
Before you leave, you need tohave a means to communicate with
the client about how you aregoing to pick up and why things
are the way they are on the jobsite.
(09:00):
This is our contractorshout-out segment.
We are going to pick 40contractors a month that tag
their business page in our poston the home building and
remodeling show Facebook pageand this month we have with us
Flatline services out ofWashington, pennsylvania,
diligence construction projectsout of Ocean City, new Jersey,
(09:24):
and reconstruct realty out ofNew Hampshire.
Thank you all for commenting onthe monthly post.
We will do another post nextmonth.
Speaker 2 (09:33):
Like, subscribe and share our Facebook page and
hopefully you get a shout-outnext time and, with that,
catering it to a certainstrategy based on your, your
certain goals and and utilizingthose certain platforms to reach
those goals.
For example, as a contractor, Iwould say Facebook is
(09:53):
definitely a an amazing platformto be on, just because one if
you're a contractor, more thanlikely you're serving your local
community and your localcommunity is on Facebook.
And then, of course, when, ifFacebook and Instagram are
together, meta, it is gonna be.
I don't want to say the same,but Similar, similar strategies.
(10:17):
However, you're reaching adifferent demographic, different
ages, different types of peopleare on Instagram.
How are you gonna reach thosepeople?
How are you gonna show yourcontent?
Speaker 1 (10:25):
Just having, if you're, if you're in it for the
long haul, those, those theClients or potential clients who
are seventeen, eighteen andmaybe even in high school right
now, in five years maybe buyingtheir first home and need work
done.
They're growing with you ifyou're already reaching them now
(10:47):
.
And is there a differentdemographic as far as age that
Facebook you would say reachesversus Instagram?
Like our younger people onInstagram, more are they on tick
tock more and stuff like thatwill.
Speaker 2 (11:03):
Naturally.
Through research, it is shownthat different age ranges are on
different platforms.
I think it also has to do withwhen social media platforms were
created.
Obviously, facebook is a lotolder than tick tock, but, with
that being said, you're able toreach not only new audiences,
but the same audience, yourtarget audience, in a different
(11:25):
way.
I would say yes, you definitelyhave to cater your strategy,
what you're doing, your content,to the platform itself and then
your, your targeted audiences,and that can change between
platform.
Speaker 1 (11:38):
What are the questions always get asked and
it's frustrating because it'sthe target audience question.
Right, even when you look atwhen I was doing those Facebook
ads, they would ask you thedemographic stuff, age range and
all of that.
It's so how.
I don't know how to come up withthat because in general in
(11:58):
construction I just leave it at18 to 65.
But some people will say, well,that's not, that's not
realistic, it's too broad of anaudience.
Do you have any knowledge orany any answers to the target?
How do you come up with atarget audience?
Speaker 2 (12:18):
Base it.
I would say that, actually,before starting with your target
audience, you have to startwith your storyboard for your
brand, for your company.
Speaker 1 (12:27):
Storyboard.
Get it?
I don't and I don't know.
I'm a contractor and I'mlearning.
This is, this is the benefit ofthe show a storyboard.
Speaker 2 (12:34):
Yes, that is ultimately the starting point to
figure out your target audience.
And I say that because yourstoryboard is your story, who
you are, how you do things, whyyou do things and, with that
said, the solutions you canprovide for your clients.
And that, I feel like, is howyou figure out who your target
audience is.
(12:55):
If you don't know, ultimately,the foundation of the values and
the solutions that you canprovide as a contractor, how are
you going to be able to figureout who your clients are,
hearing that out, nailing thatdown and saying I know, as a
company, that we can do thisbecause of how we do this.
I would start there and then,from there, you're able to
(13:15):
figure out well, these are theindividuals with these pain
points and I know that oursolutions can help them.
This is the target audiencethat we want to cater to begin
with the storyboard and craft inyour story.
Speaker 1 (13:27):
I haven't done that.
I have one and when I do anintroduction to hey, I'm Chris
Kirby and just generally give abackground, is there a way to
what, what?
How do you craft a storyboardfor those audience members who
don't know, that are just reallybeginning out in this?
Is it your background, yourhistory, where you come from?
(13:48):
What are you trying to hit onwhen you're, when you're
starting that storyboard?
Speaker 2 (13:53):
Ultimately it's, it's a comprehensive of all of that,
but I would say, at the basisof it, it's how you do business
and why.
And why are you different?
Why, why should someone chooseyou?
And I feel like that's themillion dollar question.
Speaker 1 (14:10):
And maybe why you started it right.
There is a reason, there's areason you started social
partner.
There's a reason I started thecompany I did, and it has to
deal with my family and stuffand is it important to make your
story relatable.
I'm not saying fabricate, butwhat I'm saying is what, as
you're telling and crafting yourstory, you may get in your
(14:32):
feelings a little bit, becauseit really does touch people's
hearts as to why they startedbusiness and so putting your
story out there now that is whoyou are and it should reflect in
your company right and from thestoryboard, you're starting to
really develop who you want yourtarget audience to be.
(14:54):
And so once you figure that out, getting the right message and
getting the right awareness ofwho you are and what you do how
do you recommend getting it out?
Social media is one part.
That's what we're primarilytalking about.
But how do you tell your storythrough visual and through media
(15:15):
?
What?
How can you get it out there?
What are some ways that handsdown?
If you want to market yourconstruction company, you need
to start here.
Speaker 2 (15:26):
I would definitely say that all content is king.
Presenting yourself onlinemeans complete transparency if
you want to be the business thatyou say that you are and have
your clients trust you andpotential clients trust you, is
showing the ins and outs of yourbusiness and I feel like Kirby
custom renovations does a greatjob of this but showing what
(15:47):
it's like to not only run run abusiness, but the issues that
arise, but also the, the thewins of it all, and and how and
how you do services, how youperform services.
One that is how.
That is how people trust you.
People need to see how you'redoing business, how it works,
(16:10):
and the thing is, the greatthing about social media is the
main thing I feel like is it'sfor brand awareness and, with
that said, you're able toshowcase your business in any
way you want it to, and those,those tools are videos and
photos and really any type ofcontent that you can take and
showcase that you feel likeprovides value and Lights to
(16:32):
your business.
Speaker 1 (16:33):
Is is amazing and I've been told before we've done
work for people that have saidwe really hired you because we
watched some of the videosyou've done and speak about the
construction industry and thingslike that, and for brand
awareness, and I say that a lot.
I have a.
I have a personal page that'sthe Christopher Kirby page, and
(16:55):
then we've got the businesspages.
Do you recommend having both orCan you just have the business
page and launch it?
How does that?
You know, what is your thoughtsthere?
Because that's where mostpeople hesitate the personal
page, because there's a lot ofstuff that happens on social
media and sometimes they view itas negative.
(17:17):
But from a business sense, doyou need both?
Should you have both and whatare your thoughts on that?
Speaker 2 (17:24):
my personal opinion, I you've got to understand that
social media is not only afinancial investment.
You are investing yourself init and, with that being said,
people are, of course, peopleare paying for your service.
However, they're paying for you.
They're paying for you, and Ifyou want to represent yourself
(17:46):
in the way that I feel like abusiness owner should to be a
community leader, to have thebusiness that Will can trust, I
would say that I would, yes, Iwould consider having your own
personal page, because that is ayour business is a reflection
of you, and I know for me, whenI'm when I'm searching for a
(18:07):
business, I go immediately tothat business page.
Speaker 1 (18:11):
But I go to the about so I can see if it lists the
owners and kind of look, thereis some truth in that and that's
kind of how the world is today.
They're going to look, evenwhen we are looking at clients
and stuff.
Sometimes I will go and look atthis person called the office.
We're going to this client'shouse.
(18:31):
I look and see if they have aFacebook page just to.
It is a.
It's a good way to see whatpeople are about.
Thanks for joining us today.
As always, we are grateful forour listeners and your continued
support.
Please subscribe to our YouTubechannel, follow us on social
media via Facebook, instagramand Tiktok, and get more info at
(18:55):
our website,wwwtheshomebuildingshowcom.
And, as always, remember who weare the home building and
remodeling show.
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