The Home Service Contractor Blueprint
All things related to home services, with a focus on marketing. In addition, we will cover topics like operations, sales, and anything valuable to a home service business.
Episodes
In this episode, Tim, Justin, and Natalie dive into the recent changes with Google Business Profiles (GBP) and Local Service Ads (LSA), discussing the challenges businesses are facing with the new review integration. Google has begun phasing out LSA reviews and require LSA accounts to be linked to a verified GBP. The team talks about the issues with suspensions, inconsistent connections, and the impact on lead volume. They share ti...
In this episode, our host Doug Bencsko talks to Austin Meek, and they dive into the world of franchising a garage door repair business. The key elements discussed are effective communication, building a positive company culture, and setting clear goals. Austin, a former franchise development lead for Precision Garage Door and current owner of the Portland Maine franchise, shares valuable insights from his journey.
Tune in...
A2O Digital meets with host Justin Bencsko and guest Ryan Chute, a partner at the Wizard of Ads. This episode discusses the importance of branding for home service companies and how the experts at the Wizards of Ads create a brand's story using emotional connections with customers through repetitive messaging and evoking emotions. This approach emphasizes brand-building which aims to establish trust and a strong reputation.
In this episode A2O Digital analyzes the recent Google leaked document and reveals possible factors affecting Google Search rankings, such as PageRank variations, site authority metrics, and more. Check out this episode to hear Tim and Justin discuss the latest Google algorithm updates and their effects on home service businesses. They also break down the key points and takeaways from the leaked document and explore how these insig...
A2O Digital meets with host Tim Coleman and our Google LSA specialist Natalie Canas to discuss all the new Google LSA updates. We cover important LSA changes that are affecting ranking factors in the program. We will also discuss new features that were rolled out and could be impacting your listing. Listen to this episode to make sure you are fully optimizing your listing for Google Local Services and stay on top of the current u...
A2O Digital meets with hosts Tim Coleman and Justin Bencsko to discuss why Google is showing Reddit in search results. SEOs are reporting Reddit to become more prominent in the SERPs and they have sky rocketed. Google has taken action to partner with Reddit and work with the company to gain more access to their data. Find out why Google is pushing this new initiative and how it can impact your home service business.
A2O Digital meets with hosts Brandon Falone and Justin Bencsko to discuss pay structure and how it can impact your business. How can pay structure be profitable for your home service business? Listen to this episode for a deeper dive on how to navigate pay structure based on performance and position tiers and see what will work for your business!
A2O Digital meets with hosts Tim Coleman and Justin Bencsko to review SEO as discussed by Google's VP of Search Pandu Nayak. He revealed at the Google antitrust trial how Google Search and ranking works including indexing, algorithm updates and more. Listen to this episode to hear our debrief into the topic of SEO and specifically cover what factors shape Google's Search results.
A2O Digital meets with special guest Tim Wakefield, the business owner for a successful garage door franchise in South Florida. Tim has built a strong brand presence in his market area of Boca Raton and West Palm Beach. In this episode, we dig into what other sources of marketing can be utilized to grow your business and brand. Strong branding along with paid advertising can help your business grow tremendously.
A2O Digital meets with hosts Brandon Falone and Justin Bencsko to discuss how important good customer service can be to your business and booking leads.
For more information on our call center episode "How to Use Your Call Center to Book Leads and Generate Revenue, listen here.
For more information on our online booking tool Street2Fleet, you can visit our website and listen here.
A2O Digital meets with hosts Brandon Falone and Justin Bencsko to discuss how you can protect your business and brand from a business owner's perspective. Brandon dives into multiple factors that all home service business owners should proactively do. Check out this episode to hear what collaborative business efforts you can do to protect your business and reputation.
In this compelling two part episode, A2O Digital invites Ed Hesling back to discuss each Enneagram style as well as their deadly sins attributes, and the 3 Triads. Ed and his team have a vast understanding of all the Enneagram types, and it has created a successful employee retention rate for his organization. Listen to this episode to see what types would be a great fit for roles in your business and how to understand each one.
A2O Digital invites Ed Hesling back to take a deeper dive into the Enneagram Test and how to utilize it as a business owner or manager during the hiring process. See how this invaluable tool will help you with your business by identifying the best candidates for the position and can help with employee retention too!
A2O Digital meets with our experts Ashley and Julie, to dig deeper into the Google Business Profile product, and how it's specifically affecting the home service industry. GBP is rolling out an important change to the US, which will impact suspended listings and the reinstatement process. Listen to our episode to hear what you can do to prepare for the new rollout.
A2O Digital meets with hosts Brandon Falone and Justin Bencsko to dive into the Google PPC landscape and how the rising costs in pay per click are affecting the home service industry. Are you finding it difficult to maintain profitability year after year? Listen to our episode to learn more on how you can prepare and tackle Google's rising costs.
A2O Digital interviews Anthony Castiglione who is the owner of a successful call center company called IAA. Anthony is also a multi franchise home services business owner. Tune in to learn valuable strategies from him that can help improve your own booking rates and refine your business model.
A2O Digital discusses Search Generative AI and its capabilities. Search Generative AI is now taking more of the work out of searching to help us understand a topic faster, and uncover new insights quickly. This has supercharged search and will continue to improve in the future. This episode will cover our take on what's to come with the future of SEO and these new AI features.
A2O Digital discusses the best practices to consider when starting multi locations for your service area business. Multi-locations can help enhance your local SEO within your market area. If you're facing challenges with improving your rankings on Google Maps and Google Local Services, this episode offers valuable insights which can lead to success in your service area.
A2O Digital discusses online booking and how it's transformed the customer experience. We speak to special guests Doug Bencsko and Brandon Falone about their experience with the scheduling software system Street2Fleet. Street2Fleet has been a gamechanger in their business allowing customers to browse appointment availability in real time. The research is clear, booking online is better for your customers and your business.
A2O Digital meets with special guest Ed Hesling, the business owner for a successful garage door franchise in Central PA. Ed has cracked the code with the Enneagram method and uses it in the hiring process. The Enneagram test has created a great company culture and achieved high employee retention. If you're struggling to find the right employees for your company, tune into this episode.
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