43 - The Most Common Mistakes Made by New and Small Businesses with The Titan Effect's Kim and Todd Saxton

Your host, Arthur Yon, talks with the Authors of The Titan Effect, Kim and Todd Saxton. Dr. M. Kim Saxton has over 30 years of marketing and market research experience, working with large corporations, startups, and medium-sized businesses. Currently, she teaches marketing at Indiana University’s Kelley School of Business. Her research on market segmentation, branding, and venture ecosystems has received national recognition. Kim is also an active angel investor and advisor to high-potential startups.

Dr. Todd Saxton, Associate Professor and Indiana Venture Faculty Fellow at the IU Kelley School of Business, is an award-winning professor of strategy and entrepreneurship. Todd has advised, helped launch and invested in hundreds of startups spanning life sciences, software, sports, consumer products, and services. Todd serves on the board of multiple entrepreneurial ventures, including VisionTech Angel Partners, the largest angel investing group in Indiana, and Diagnotes, a venture-funded health IT firm he helped found.

To learn more about Kim and Todd's work, click HERE, HERE, and HERE.

Check out Kim and Todd's book, The Titan Effect, HERE.

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Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.