Your host, Arthur Yon, talks with the CEO of Core Matters, Ryan Englin. Ryan's journey into the heart of the home service industry began with a mission to "make the trades cool again." He observed a societal shift that undervalued the importance of field technicians and construction workers. Ryan's goal is to restore the appeal and respect these professions deserve, countering the narrative that has led many to overlook the impact of these essential jobs.
Ryan highlighted that the home service industry's hiring practices have remained stagnant while the world around it has evolved. The industry must adapt and confront the misconceptions about trade professions to attract the workforce it needs.
To draw in exceptional talent, Ryan advises against belittling competitors. Instead, businesses should focus on promoting their positive attributes, fostering a strong company culture, and emphasizing a higher purpose beyond the paycheck. This approach not only attracts candidates but also builds a community within the company.
To learn more about Ryan's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.
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