Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Reputation Management, Facebook & other Social Ads, Retargeting, Marketing Automation, and Social Media Marketing. Learn what is working right now with the ideas and strategies to get your phone ringing, crews working, and the profits flowing. Discover what marketing efforts work and how you can grow your business to $1M, $5M, 10M, & beyond.
ย ๐๏ธ New Podcast Episode: The Future of SEO & GEO for Home Service Pros ๐ย
The game has changed. For over a decade, Google was the king of search and SEO was the proven path to leads. But in 2025 and beyond, customers arenโt just searching on Google anymore โ theyโre asking AI-powered platforms like ChatGPT, Perplexity, Claude, and even voice assistants for quick, trusted answers.
This shift has created a new lead generation for...
๐๏ธ Website Traffic That Converts: How to Turn Clicks Into Customers Without Wasting Money
Welcome to todayโs episode! If you're a home service proโgarage door installer, landscaper, pool builder, or any contractor-type businessโthis episode is a must-listen.
Youโve invested in a website... but is it actually working for you? Most home service websites look โgood enough,โ but fail where it matters most: converting visitors into ...
Want to know the secret to keeping your Google Business Profile ranking at the top? ๐ In this episode, we reveal how topical relevance can transform your online visibility and attract more customers. ๐ก Hear the real-world story of a carpet cleaning company ๐งน and how posting focused content skyrocketed their rankings ๐, while straying off-topic led to an instant drop.
Discover actionable tips to refine your strategy, bu...
What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is packed with actionable strategies. We'll guide you through the essentials of impl...
why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth ๐๐ผ. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains ๐ก๐ฐ. Learn the importance of tracking lifetime client value and how a simple 1% improvement can have a massive impact on your bottom line ๐.
Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first visit. I'll explain how optimizing your website for conversionsโby usi...
Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any home service business owner looking to dominate their local market and grow...
In todayโs digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve.
In this video, weโll dive into:
In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click without guaranteeing a call or form submission.
Weโll break down how each ad type wor...
Imagine transforming your home service business's website from a mere digital footprint to your business's core hub - sounds enticing, doesn't it? This episode promises an enlightening exploration into the world of website optimization, where we turn a spotlight on the crucial role of a user-friendly website. We'll guide you on how to make your website not just easily navigable but also a trusted first point of ...
Want to learn how to write effective pay-per-click Google Ads for your landscaping, garage door or home service company?
It's no secret that Google Adwords is a very effective strategy for growing your landscaping garage door or home service business, but it must be done correctly. And if you want to get more leads from Google Ads and have a 3-10x ROI then you need to how to write your Google PPC Ads! Listen to this episode and...
Are you ready to take 2021 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy for your Landscaping, Garage Door, Pool Building or Home Service Company? Have you put together an updated plan based on all of the changes in the online space?
Download the Home Services Internet Marketing Plan workbook that goes along with this presentation here:
https://lead...
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; โHe paid me to do it.โ David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a โliveโ investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was Davidโs claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, โbrokeโ her.โ The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run โTrying to murder my father, this was the thing that put me on the path.โ Thatโs Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the howโฆ and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentinaโs leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one womanโs triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as โThe Corner on Blood.โ The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didnโt do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one manโs last chance to overturn his life sentence. He may prevail, but someoneโs gotta pay. The Burden: Empire on Blood is the directorโs cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. โThe Hulkโ was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But thatโs all heโd say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. โThe guilty have gone free,โ he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!