The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Reputation Management, Facebook & other Social Ads, Retargeting, Marketing Automation, and Social Media Marketing. Learn what is working right now with the ideas and strategies to get your phone ringing, crews working, and the profits flowing. Discover what marketing efforts work and how you can grow your business to $1M, $5M, 10M, & beyond.
Episodes
🎙️ New Podcast Episode: The Future of SEO & GEO for Home Service Pros 🚀
The game has changed. For over a decade, Google was the king of search and SEO was the proven path to leads. But in 2025 and beyond, customers aren’t just searching on Google anymore — they’re asking AI-powered platforms like ChatGPT, Perplexity, Claude, and even voice assistants for quick, trusted answers.
This shift has created a new lead generation for...
🎙️ Website Traffic That Converts: How to Turn Clicks Into Customers Without Wasting Money
Welcome to today’s episode! If you're a home service pro—garage door installer, landscaper, pool builder, or any contractor-type business—this episode is a must-listen.
You’ve invested in a website... but is it actually working for you? Most home service websites look “good enough,” but fail where it matters most: converting visitors into ...
Want to know the secret to keeping your Google Business Profile ranking at the top? 🚀 In this episode, we reveal how topical relevance can transform your online visibility and attract more customers. 💡 Hear the real-world story of a carpet cleaning company 🧹 and how posting focused content skyrocketed their rankings 📈, while straying off-topic led to an instant drop.
Discover actionable tips to refine your strategy, bu...
What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is packed with actionable strategies. We'll guide you through the essentials of impl...
why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a simple 1% improvement can have a massive impact on your bottom line 📈.
Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first visit. I'll explain how optimizing your website for conversions—by usi...
Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any home service business owner looking to dominate their local market and grow...
In today’s digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve.
In this video, we’ll dive into:
- Why AI Optimization Matters: Understand the growing influence of AI on search behaviors.
- Effective Strategies: Learn actionable tips to optimize your ...
In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click without guaranteeing a call or form submission.
We’ll break down how each ad type wor...
Imagine transforming your home service business's website from a mere digital footprint to your business's core hub - sounds enticing, doesn't it? This episode promises an enlightening exploration into the world of website optimization, where we turn a spotlight on the crucial role of a user-friendly website. We'll guide you on how to make your website not just easily navigable but also a trusted first point of ...
Want to learn how to write effective pay-per-click Google Ads for your landscaping, garage door or home service company?
It's no secret that Google Adwords is a very effective strategy for growing your landscaping garage door or home service business, but it must be done correctly. And if you want to get more leads from Google Ads and have a 3-10x ROI then you need to how to write your Google PPC Ads! Listen to this episode and...
Are you ready to take 2021 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy for your Landscaping, Garage Door, Pool Building or Home Service Company? Have you put together an updated plan based on all of the changes in the online space?
Download the Home Services Internet Marketing Plan workbook that goes along with this presentation here:
https://lead...
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