The Bold Plan to Unite Rental Owners and Managers: Inside VRNation’s Strategy | S02E29

In this episode of The Hospitality Edge, we sit down with Heidie Henriksen, Executive Director of VRNation and Co-Founder of ASTRHO, to dive deep into the evolving landscape of the vacation rental industry — and why bridging the gap between rental owners (RBOs) and professional property managers is more critical than ever.

Heidie shares how VRNation is leading a movement to unite the industry, elevate standards, and support hosts of all sizes — from individual owners to large-scale managers.

Whether you're an experienced property manager or a rental-by-owner figuring it out as you go, this episode is packed with insights on what’s changing, what mistakes to avoid, and how to stay ahead in today’s competitive short-term rental market.

What You’ll Learn:

• The key differences between rental-by-owners (RBOs) and property managers — and why it matters

• The biggest challenges rental owners face today (and why many are struggling to get bookings)

• Why professionalizing the industry is crucial for long-term success (even for small hosts)

• How VRNation's new national strategy is changing the game for hosts and managers alike

• The truth about OTA diversification — should you be on more platforms, or focus on a few?

• How advocacy and upcoming regulations are shaping the future of short-term rentals

• The surprising reasons why working together (RBOs + managers) may be the best path forward

If you want to know where the industry is heading and how to protect your rental business, this is an episode you can't miss.