Listen to George Gilliam, owner of Uncle G’s Pizza in Birmingham, Alabama on The Hot Slice Podcast with Pizza Today
Merry Christmas from all of us at Pizza Today and Pizza Expo. This week on The Hot Slice Podcast with Pizza Today, we are replaying one of the most popular episodes of 2025 with George Gilliam, owner of Uncle G’s Pizza in Birmingham, Alabama. George reached out to us to do a story on how he has doubled and tripled slow days at the restaurant. The conversion was so captivating that we wanted to share it on the podcast.
Gilliam set a strategy into motion to turn his slowest days into high-volume sales days. He focused on increasing sales with daily specials one slow day at a time until he covered the entire week. “This kind of aggressive weekday programming has brought in the traffic and revenue we needed on nights that used to be dead,” he says. “I’ve built out a weekly schedule that gives people a clear reason to visit every single day.”
He approached each day with a new special and/or event and shares which days he started with. Uncle G’s promotes the days through its social accounts, e-mail and in store. It’s designed as weekly programming that Gilliam says people can build into their routines.
The conversation on social media led into a genuine talk on AI and advanced technology and their role in small independent pizzerias.
Read our article with George “Doubling to Tripling a Restaurant’s Slow Day Sales” at https://pizzatoday.com/topics/brand-marketing/doubling-to-tripling-a-restaurants-slow-day-sales/
Learn more about Uncle G’s Pizza at https://unclegspizza.com/ and on Instagram at https://www.instagram.com/unclegspizza/
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