the hotlou show

the hotlou show

WARNING: This podcast is NOT for robotic drones of Corporate America, individuals who have it all figured out, or Bill Gates (love you, Bill). Social experimenter hotlou (a.k.a. Lou Abramowski) and co-host Mike Franklin share stories of weird experiments in digital marketing, real life, and everything in between, then take an irreverent look at the surprising lessons drawn from them that may apply to your life, career, or digital marketing efforts. Buckle up, because this is not your typical business or lifestyle podcast.

Episodes

May 13, 2019 26 min

In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. hotlou.com) and co-host Mike Franklin share a bit about themselves, discuss why they’re starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the craziest social experiment you’ve ever heard of and how the lessons from it accidentally gave rise to the creation of a software company called Evergreen (www.evergreen.app).  

 

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In Episode 2, in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowsk) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to rest, once and for all.

For show notes, visit hotlou.com/ep02

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Many lessons can be drawn from Paul Walker's life and untimely passing. This episode covers almost none of them, but hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss another lesson of an entirely different variety from a mistake made while testing Evergreen years ago.    Complete show notes: https://hotlou.com/ep3
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Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing.  And later, how one obscure competition a long long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou understand how to approach Twitter marketing by working smarter, not harder.  Plus, see if you can tell which parts of the podcast are a simulation versus real-life Lou and Mike. 

Full ...

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This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers.  Plus, you’ll learn how you might use a similar tactic to get similarly surprising results.  Even if it’s not a million, it will help you reach way more people than you are today.  If nothing else, you may want to liste...
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At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history.  Full show notes: hotlou.com/ep6

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This week, creator and host of Living on a One Way joins hotlou and Mike to discuss how she built her community of 50k YouTube subscribers and 10k Instagram followers.  Plus, she reveals her newest endeavor and even offers up a prize to one special listener (apologies to Mark Zuckerberg, et al, celebrity listeners are not eligible for said prize). Show notes: hotlou.com/ep7

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Exciting news for the hotlou show!  We've been acquired!  Well, more like a hostile takeover.  And by hostile, we mean mutually-agreed-upon.  In an unprecedented and unforeseeable move, it is none other than Mike Franklin who hosts the show this week.  Because, as it turns out, he has been unwittingly conducting an experiment of his own.  And let’s just say that if you love or loath dad jokes, this is the episode you’ve been wa...
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July 10, 2019 20 min

Amidst Mike’s coining of the term “Resting Lou Face”, host hotlou tells us how Facebook’s failed AI-powered facial recognition technology led to an incredibly valuable marketing tactic anyone can use.  It might even allow you to get what amounts to an ad showing up in your followers’ photo albums on Facebook. Show notes: hotlou.com/ep9

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July 17, 2019 27 min

After a brief aside where hotlou and Mike realize the opportunity to ride Apple's coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that's struggling with creating ideas for social media or capturing the stories that happen to them.  Whether you're a dromedary camel, a non-profit, or a CEO of a small fruit company like Apple, Inc., this is truly the ...

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July 23, 2019 27 min
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July 30, 2019 13 min

Minnesotans are notoriously provincial.  In episode 12, hotlou discusses how he leveraged their provincialism to grow a Facebook App and Page to 100,000 users/followers in 30 days.  Show notes: hotlou.com/ep12

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Many in the Minnesota startup community are familiar with the startup 8thBridge.  In particular, 2009 catapulted 8thBridge into the startup stratosphere locally and nationally.  In that year alone, they launched the very first storefront ever on Facebook, won the biggest entrepreneurship competition in Minnesota, and raised $5M in a venture capital Series A Round.  Except, 8thBridge didn't do any of those things. Host hotlou re...

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This episode features some birds and the bees talk, minus the birds anyway, to focus on a social media boat.  Host hotlou shares how a single, simple post with a floating boat on a page with not even 500 followers managed to get 159,000 likes using a technique often called cross-pollination.   And then he and Mike break down how you might use this technique for your organization, business, or camel-enthusiast Facebook Page. Show no...

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In this week’s episode, the Lounatics are treated to a healthy dose of what many artists might call lunacy: Pablo Picasso’s potentially apocryphal quote “Good Artists Copy, Great Artists Steal.”   Then, hotlou shares one story of using this principle to create a post that’s probably been shared millions of times and maybe been seen hundreds of millions of times.  A feat that would, of course, effectively demand that the cycle perpe...

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August 27, 2019 19 min

This Lousday, hotlou discusses a rarely used, but incredibly effective strategy that answers one of the most common questions: how to get more likes on Facebook.  It works for brands, for public personalities, B2B companies, and everything in between.  Mike even hints that he may already be employing this strategy elsewhere (stay tuned for a future episode). Show notes: hotlou.com/ep16

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September 4, 2019 23 min

Introducing ... [drum roll] ... the best intro email ever!  This week, hotlou shares his lessons in how to write an intro email.  Mike jumps in with a few lessons of his own.  And together, they may have -- dare we say -- crafted the most perfect intro email ever.  Show notes: hotlou.com/ep17

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It's time to come clean.  Half the reason the hotlou show exists was for the eventual opportunity to interview the unstoppable mother-daughter team Mandi and Dina Simon.  At just 7 years old, Mandi approached her mother Dina wanting to help other kids.  Soon after, the Minnesota-based non-profit Simon Says Give was founded.  And just a few years after that, Simon Says Give raised nearly $1 million in donations to help kids in n...

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So you're stuck in a conversation and you can't escape?  We've all been there.  This week, hotlou could hardly contain his excitement as he shares perhaps the funniest social experiment in history.  And the lessons you learn from this episode might just help you escape that rambler at the office, at your front door, or wherever the non-stop talker in your life frequently traps you.  Even if you can't escape them, at...

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September 24, 2019 17 min

In this episode, host hotlou shares the story of the day he met his lord and savior Mark Zuckerberg.  Unsurprisingly, there’s a bit of a meandering — this time on the current state of stand-up comedy — until Lou shares the story.  But buckle up and get ready to hear way more about how Zuck feels about the Palm Pre than you could have ever hoped for. Show Notes: hotlou.com/ep20

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