Episode Transcript
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Intro (00:01):
Do you live in a world filled with corporate data? Are
you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
into action, and become the hubhero your organization needs.
Tune in each week to join theleague of extraordinary inbound
heroes as we help you educate,empower, and execute. Hub
(00:46):
Heroes, it's time to unite andactivate your powers.
Liz Moorehead (00:52):
And we are back.
Max Cohen (00:54):
Can we get some help with some lack of sleep? Right.
Chad Hohn (00:57):
Yeah. George, can you help us out with that? What do
you got for us?
George B. Thomas (01:01):
George, could you tuck us into bed at night,
please? I mean, I guess I cantuck you in and tell you a
bedtime story and give you somethoughts on always do it. Maybe
maybe
Chad Hohn (01:08):
some milk alone might help.
George B. Thomas (01:10):
Yeah. Yeah. Once upon a time, there was an
orange sprocket. Okay. That'senough of that.
Chad Hohn (01:17):
We should have, like, the ABCs of HubSpot children's
book. Yeah.
Liz Moorehead (01:22):
Well for
Chad Hohn (01:23):
account based marketing.
Liz Moorehead (01:24):
Guys, I understand that we're tired,
confused. I don't know what'shappening right now, but here's
what's even more confusing. Itfeels like it was just yesterday
that we did the Inbound 24 recapepisode. And we are now here
doing our first preview show ofInbound 25. Yeah.
(01:45):
What is time?
Max Cohen (01:47):
Time flies. Yeah.
George B. Thomas (01:51):
It's it's time time this whole year I mean, not
to be that guy, but this wholeyear is like lickety split.
Chad Hohn (01:58):
Just went right into the fourth dimension, dude.
Yeah. Why? Why did that happen?
George B. Thomas (02:02):
I don't know. I think it's AI. Like wasn't
everything AI? Maybe it's
Max Cohen (02:07):
helps about tech's fault. A lot yeah. The updates
were kinda crazy this year.
George B. Thomas (02:11):
Oh, they they still are. Although, today
wasn't bad. We only had threetoday.
Max Cohen (02:16):
Only three.
George B. Thomas (02:17):
Only three. Three.
Liz Moorehead (02:18):
Only three.
George B. Thomas (02:19):
Well, usually listen. Listen. Usually, it's
seven to nine. It's usuallyseven to nine updates per day if
we average it out that we talkabout on the customer platform
podcast that we do. Daily.
Seven to nine.
Max Cohen (02:32):
I gotta do the Monday morning briefing after this.
George B. Thomas (02:35):
Many do I have to friggin? Yeah. I don't even I
haven't even
Chad Hohn (02:38):
looked It's like a week's worth.
Max Cohen (02:40):
Yeah. Good
George B. Thomas (02:41):
Lord. There's a real interesting one this
morning, by the way. This is notwhy we're here. And I know Liz
is gonna herd cats here in aminute, a real interesting one
where nah. Go listen to thecustomer platform show and then
you'll find it out there.
There you go. What a tease. Iknow. I know. Got We're fifty
(03:04):
three years of practice forgonna ease
Liz Moorehead (03:07):
into the inbound previewing. Okay? Oh, Because as
as our longtime listeners mayknow, you know, we cover inbound
quite a bit leading up to it. SoI know a lot of us are trying to
figure out inbound this year,especially since it's now on the
West Coast this year instead ofthe East Coast, which is just
(03:28):
still kind of emotionallyjarring for me. I still
emotionally have tried to figureout my feelings around that.
But today, we're gonna do alittle preview of what we know
about what's happening from asessions and speakers
perspective. A little teaser, alittle amuse bouche, if you
will, to get us all excited.Before we dig into that
George B. Thomas (03:51):
What were those last bouche you just said?
Max Cohen (03:53):
Get get And then culture, George. An amuse
bouche. Oh.
Liz Moorehead (03:57):
Yeah. You gotta get the
George B. Thomas (03:59):
Hang on. Let let me go grab my cane over
here, on the left because
Chad Hohn (04:03):
Oh, man.
Max Cohen (04:04):
Should be
George B. Thomas (04:05):
next to your apertise. Oh
Chad Hohn (04:07):
my god. Well,
Liz Moorehead (04:09):
now that we've done that and George's boosh is
clearly amused, George, how areyou feeling going into this
inbound this year? What are yourinitial thoughts so far before
we dig into this conversation?
George B. Thomas (04:22):
Well, as one, to be always honest and
transparent, I'm a little bitnervous with a dash of
frustrated maybe a sprinkle ofanticipation and angst. That's
That's
Chad Hohn (04:41):
like the whole gamut.
George B. Thomas (04:42):
Like, I'm excited because Don't it's get
me wrong, I love inbound. I'mfrustrated because it's not
gonna be the place that I lovegoing for so many years, but I'm
anticipating loving where I'mgoing to be. But I'm also
anxious because when I havestepped on stage for the last X,
(05:03):
Y, Z years, I've known thebuilding, I've known the stages,
I've known where to get myDunkin Donuts coffee. I've
known, like, I'm just known.
Chad Hohn (05:14):
I has don't know.
Intro (05:14):
Become a
George B. Thomas (05:17):
So Boston has become a second home, a home
away from home, if you will. SoI have never zero times in my
life been to San Francisco.Right? So there's just there's a
whole ball of wax. But again,majorly excited.
I'm also dropping like a veryimportant framework that we've
(05:39):
been working on and building forthe last year plus onto an
audience. Yeah. So I'm all thethings I think.
Max Cohen (05:49):
Did I did I manifest this into reality? Wasn't I
complaining about it being inBoston every single year? And
then it happened.
George B. Thomas (05:56):
Well, if if I can blame you, I'll blame you.
Yeah.
Chad Hohn (06:00):
Yeah. I think we'll just go with that.
George B. Thomas (06:03):
Yeah. We'll say it's Max's fault.
Max Cohen (06:04):
Don't worry. There's Dunkin' Donuts out there. I'm
currently finding the oneclosest to the Musquin Center.
George B. Thomas (06:09):
See, that's why we're friends. That's why
we're friends.
Max Cohen (06:12):
Exactly.
George B. Thomas (06:13):
I mean, that and other reasons. But the fact
that you'll know where Dunkin'is when we get there is Yeah.
Marvelous.
Max Cohen (06:19):
We'll figure it out.
George B. Thomas (06:20):
By the way, this podcast is not sponsored by
but could be if they run out byDunkin'. It does Dunkin'. Run
Yeah, does run on Dunkin'. It'sjust not sponsored by it.
Liz Moorehead (06:31):
Chad, how are you feeling going into this?
Chad Hohn (06:33):
Yeah, I mean, I've been to the Moscone Center
before having just by nature, byextension with my wife being in
the events industry. I've done abunch of different things at the
Moscone Center before over theyears. So I definitely know the
area and I think it's gonna be agood venue for what we're doing.
(06:57):
And I think they've seen someinteresting new session types,
which I think I'm gonna beinterested to go check out and
talk about today when we getinto it. But yeah, I I think
there's like I usually try notto set expectations and hold
(07:19):
things too tightly because Ithink I could be pleasantly
surprised even though I did getused to Boston and really
enjoyed the area.
I mean, though, we're going topossibly or most likely going
back to Boston the next year.Well, already confirmed.
George B. Thomas (07:35):
Yeah. They said that, I think.
Chad Hohn (07:37):
Right. That's what I thought. So anyway, it's just
like a little one off, littletrip to San Fran at one time.
George B. Thomas (07:46):
Which Hey means that I think now when I
hear it that way, okay, so mybrain is literally transforming
as we're on this podcast.Because first of all, Chad, you
gave me a little lessintrepidation. Is that the right
word I'm looking for? Becauseyou've been there and you're
like, Hey, it's a good venue.But also then I'm like, Well, if
this is a one off, maybe I needto find ways to just make the
(08:07):
most of it.
How can I actually go maybe seesome things that I need to see
while I'm there and and thingslike that? So yeah. A little bit
of
Max Cohen (08:15):
an update on the Dunkin' Donuts situation, Joe.
Chad Hohn (08:17):
Oh, yeah. Tell me. Let's go.
Liz Moorehead (08:19):
Oh, boy.
Max Cohen (08:20):
You know how, like, in in Massachusetts, like, we
pretty much have Dunkin's at,like, every other corner?
George B. Thomas (08:25):
Yeah.
Chad Hohn (08:25):
Right?
George B. Thomas (08:26):
Yeah.
Max Cohen (08:26):
Yeah. Not so much the case in San Francisco.
George B. Thomas (08:29):
Oh, no. Is it 17 miles away? Starbucks.
Max Cohen (08:33):
May as well be 17 miles away.
George B. Thomas (08:34):
It's not walkable in other words.
Max Cohen (08:36):
No. Not walkable. No. I mean, marathonable, not
walkable. It's yeah.
It's not like right outside theMoscone Center.
George B. Thomas (08:46):
So so you literally have to pay an Uber.
Max Cohen (08:49):
It's in a place called San Bruno. Oh. Feels
different than San Francisco.
George B. Thomas (08:54):
Okay.
Max Cohen (08:55):
So, yeah, that might not be an off
George B. Thomas (08:57):
It's like a it's like a $50 Uber ride and a
$2 coffee.
Chad Hohn (09:02):
Yeah. So some what you're saying is someone's gonna
have to get the old, you know,coffee square box and bring the
box. And they'll probably make akilling for all
George B. Thomas (09:12):
these coasts.
Max Cohen (09:12):
There's a sex ant sextant sex ant coffee
George B. Thomas (09:18):
roasters right across the street. Okay.
Max Cohen (09:21):
And and there's a nice
Chad Hohn (09:22):
little nautical navigation tool, George. Right?
Max Cohen (09:25):
Oh, Sextant. It's a sextant.
George B. Thomas (09:27):
There's a Sextant.
Chad Hohn (09:28):
Okay. Coolant there, brother.
George B. Thomas (09:30):
I wasn't sure what Max was saying. I was like,
what word are you trying to say?
Max Cohen (09:35):
Either. But you know what? It looks wonderful, and
it's right across the street.
George B. Thomas (09:39):
Well, that's good. Going through there. As
long as there's
Chad Hohn (09:41):
a car.
Max Cohen (09:41):
They draw the little leaves in your coffee.
George B. Thomas (09:43):
No. We're not on track yet.
Liz Moorehead (09:44):
Everybody's totally on track. This is
absolutely fine. Speaking ofSoldom. Track. Alright, guys.
Wrangle it up. Here's what we'regoing to be doing today each of
us are going to be sharing thetwo speakers or sessions we are
looking forward to most nowkeeping in mind. The agenda is
still coming together. There isstill a ton to be announced. But
(10:07):
I think we can all agree or atleast I was pretty excited.
When I was initially looking atwhat speakers were announced and
what sessions were I was
Max Cohen (10:13):
like,
Liz Moorehead (10:13):
okay nothing too much yet. But then when I
started digging deeper, I gotreally excited. Spoiler alert, I
think they've finally heard mycries about content and content
strategy this year. So thatmakes me really, really just
absolutely tickled. But George,why don't we start with yours?
George B. Thomas (10:33):
Are we doing one at a time? Like flip flop
Yeah. Back and Yeah. Let's flipflop back and
Chad Hohn (10:38):
Let's do that. Yeah. Yeah. Let's do that.
George B. Thomas (10:39):
So, by the way, I have three. But okay. So,
did I say that?
Liz Moorehead (10:43):
Of course you do.
Chad Hohn (10:44):
Okay. One of the guests.
George B. Thomas (10:47):
Okay. So, first one though, like listen,
for years and years and years, Iabsolutely loved watching Brian
Halligan and Darmesh on stagetogether. And then I loved
watching them do the handoff,the baton, like hit this
section, that section. And I'vereally enjoyed just the way that
(11:09):
Darmesh has become the mostamazing introverted extrovert
speaker and dad jokes and, youknow, just amazing. So I'm
really excited for the sessionthat is Building What's Next.
And it's a special solo, solokeynote with HubSpot co founder
(11:31):
and CTO, Darmesh Shah. And he'sgoing to explore how to build
and lead in an era ofunprecedented change. Now, I
love those two words, build andlead. And I can't wait to see
what he has to say about leadingin this, like, we, we, listen,
we said it at the beginning ofthis, like, did the year go?
(11:53):
Like, how much is changing?
HubSpot updates, AI. And so he,he's going to talk from AI
transformation to evolvingcustomer expectations. And it
says he'll decode the patternsthat define tomorrow's
successful companies. And as onewho always likes to be on the
cutting edge, and as one whoalso nerds out on patterns that
(12:17):
I see in like human andorganizations and all of those
things. Like, I just getexcited, but here's where it
seals the deal for me.
It says that we as theattendees, by the way, this is
open to all levels, by the way,like if you're VIP or like the
whatever, whatever, but we'llwalk away with a clear vision of
(12:37):
what's coming and the practicalsteps to position your position
or position your business aheadof the curve. So that's the
number one pick, Darmesh, alwaysa fan, will be a fan, can't wait
to sit in there and just take aton, ton of notes. And when I
say ton of notes, I literallymean have my AI assistant
(13:00):
transcribe what he's saying so Ican turn it into a piece of
content quite quickly after thatsession is over.
Chad Hohn (13:06):
Phenomenal. So what's up? Max.
Max Cohen (13:09):
I'd like to high highlight a meetup
Chad Hohn (13:12):
that's happening.
George B. Thomas (13:13):
Wow.
Max Cohen (13:15):
And I think it's just so it's it's Ali Clifford, from
HubSpot is hosting it. And shoutout to Ali. I'm not just
plugging this because me and Alistarted as solutions engineers
together. But it helps. Becauseit it helps.
Sure. I'm highlighting thisbecause I think it's
interesting, the type of meetupthat we're seeing being held at
(13:36):
Inbound of all places. And it'scalled humanizing the health
care patient. It's called what?Experience.
Can
Chad Hohn (13:46):
you help us
Max Cohen (13:46):
with that? Oh, wait. Do I have Humanize. Humanizing.
Humanizing.
I think I have is this my all?Humanizing. There we go.
Chad Hohn (13:58):
Yeah.
Liz Moorehead (13:58):
I feel very uncomfortable.
Max Cohen (14:00):
The health care patient experience. Now me, I'm
not I'm not somebody who's,like, typically interested in
health care myself. Yeah. Right?Or being healthy, trying to be
healthy, trying to get controlof my health.
Sure. Yeah. The health careindustry, less so interested in
it. Right. Right?
The the thing that really kindof struck me is can you believe
(14:21):
that we're in a world where aninbound, we're talking about
patient experience in thehealthcare industry. Yeah. And
how far HubSpot has come alongfrom being a little SEO tool.
George B. Thomas (14:36):
You know
Max Cohen (14:36):
how many years. These conversations.
George B. Thomas (14:38):
Yeah. You know how many years we had to say as
partners, Oh yeah, HubSpot's notHIPAA compliant. You don't want
to do that. Exactly. And now notonly can you do that in HubSpot,
but now there's meetups likeyou're talking about, Max.
Max Cohen (14:51):
Yeah. I think it's a very interesting sign of the
times, right? Of how people arethinking about using HubSpot and
how much it's evolved. So yeah,shout out. We're talking about
healthcare patient experiencesinbound now, which is just a
wild concept.
So excited for that.
Liz Moorehead (15:11):
Phenomenal. Chad.
Chad Hohn (15:13):
Yeah. Meow. All right. So there's the
interactive workflow automation,you vote, we build live session.
George B. Thomas (15:27):
I no longer have three.
Chad Hohn (15:29):
It's a simple strat. And I just think that, oh man, I
would love to be actually on thestage side of this one because I
want to give them something justwild to build or whatever on the
on the on the during the the Ithink it's a deep dive. Right?
And I think that'd be so far.
Max Cohen (15:50):
I wanna make a place stairway to heaven.
Chad Hohn (15:52):
Yeah. Make a place stairway to heaven. Right?
Exactly. But let's see.
There's the new, like, sessiontypes. Let's see, this one is
deep dive but there's some ofthose new session types. So
we'll maybe cover that on mynext one because one of them is
one of those. But I just thinkthat'll be so fun because I love
workflows but I also love thatit has ways to get around its
(16:14):
own limitations and I wonder howmany people are gonna ask them
to do things that just won'tnatively be possible in
workflows. But I'm also curiousto see how much of a HubSpot
centric HubSpot first.
Like how much effort do you tryto go through to not have to use
a custom coded action step toaccomplish your goal within a
(16:35):
workflow. And I'm interested tosee how that would go. Because
sometimes Just put a customcoded action there, make it
easier or whatever, depending onwhat it is. But it could
theoretically be maintained bysomebody else a little bit more
easily if you didn't necessarilyhave to put the code in there.
So I think it'll be I want tosee what people come up with.
(16:59):
Maybe I'll have a couple ofthings that I want to dump in
there. I think that'd be a realfun one.
George B. Thomas (17:07):
Yeah. So I no longer have three because this
was one of mine. I want to goless Thank on the
Liz Moorehead (17:14):
you, Chad, for your service.
George B. Thomas (17:15):
Yes. Yes, you're awesome. Well, actually,
I might be able to find anotherone in the next five minutes, so
we'll see. So I want to go Iwant to go less on the HubSpot
and technical side and go moreon the
Max Cohen (17:26):
human side
George B. Thomas (17:28):
for a second. I just want to give a large
round of applause to Allie,Tyler, and honestly, even let's
just throw Will in there,because all three of them have
been, there we go, there we go.All three of them have been
(17:49):
putting in the work, creatingYouTube videos, right? And I'll
never forget when I was creatingYouTube videos, this was back, I
think, at the sales line, andand the the show HubSpot Hacks
showed up on YouTube. And I waslike, finally, somebody else
realizes that valuable tutorialsaround HubSpot is a smart thing
(18:13):
to actually create on theinternet.
And while I've gone from theSales Lion to Impulse Creative
to now Jorge doing them atPsychic Strategies, HubSpot
Hacks has been, they're the OG.I'll call them the OG of HubSpot
tutorials. And so, I've had theopportunity to sit and eat
dinner with Allie and we'vechatted. I think she's awesome.
(18:36):
I think the team's awesome.
And I just like the fact that atan inbound event, literally see
a host of HubSpot Hacks YouTubechannel with 26,000 subscribers.
Yeah. I'm just, I'm so happy forthe HubSpot Hacks YouTube
(18:56):
channel and the team and Allie,and just the ability to have
this purpose of HubSpottutorials, be passionate enough
to continue to do it over andover and over again. And the
persistence just to keep going.And, and the love of the people
(19:17):
that they're helping, theplatform that they're teaching.
And by the way, I just, I justgave them the four cornerstones
of the superhuman framework. Andas I'm doing this podcast, I'm
like, they should be an examplein my talk, which I won't talk
about right now at Inbound,because they're a great example,
this YouTube channel and whatthey're doing is a great example
(19:40):
of the Superhuman Framework andhuman centric marketing. Okay,
I'm done, I'm done.
Chad Hohn (19:46):
Thought you had one more.
George B. Thomas (19:47):
No, no, well Liz is gonna go, I think, and
then I'll go with my second one.
Chad Hohn (19:53):
Yeah. Fabulous.
Liz Moorehead (19:54):
Yeah, I'm excited. So as you guys know, I
have loved that they do talkabout content and content
strategy to some degree everyyear. I've always felt there has
been a shortfall or deficit insessions that really dig into,
okay, now that you have yourcontent strategy, right? Now
(20:15):
that you have the actual topics,what is it that you're going to
say? How do you actually tellstories that help you show who
you are, what you believe, getyou in front of the right person
at the right time exactly whenthey need you most and they see
you.
Because often when people createcontent, particularly if you're
(20:37):
subscribing to things like theyask you answer, we can end up
with a lot of blogs or videosthat are literally just like
Wikipedia articles. No soul, nohumanity, no resonance, nothing
that makes someone lean in andconnect with you. Right? And
that may have been somethingthat was fine years ago, but
that's just not the reality welive in now, particularly with
(21:00):
the rise of AI and how that iscreating this uncanny valley
effect where we're just there'sthis waterfall of really bad
mediocre content where everybodyis just like, yeah, that's AI.
Enter stage left, BriettaCallaway, who is going to be
doing an incredible ninetyminute deep dive session called
the science of visibilitystorytelling that builds trust.
(21:24):
And what really brought my like,caught my attention was the
first line in her sessiondescription, which is your brand
isn't just competing forattention, it's competing for
belief. And so she's gonna betaking everybody through a
ninety minute working sessionthat talks through the actual
(21:45):
science of storytelling that ofchecks both boxes. How do you
engage in someone's logic sideof their brain but also the
emotional side of their brain.Because as much as we would like
to pretend that people make factbased decisions only, that's
simply not the case. Right?
(22:06):
Like how many times have we beenon the losing end of a deal and
we ask why did we lose to acompetitor? And it's something
nebulous like a culture fit justlike things that are not
measured by KPIs or things youcan find in a case study. And I
think you know storytelling forpeople like me and you George
(22:26):
and others have always beenimportant. We've always seen
this. I think it is now becomingmore urgent because of the rise
of AI, but these are not newhacks.
These are not new strategies.These are the principles that
people who are greatstorytellers have always been
trying to embrace. And so seeingthat surfaced at inbound just
(22:49):
makes me incredibly happy.That's fine. Yeah.
George, take us through yoursecond through five speakers,
please.
George B. Thomas (22:57):
No. No. No. It's just seconds. Sheesh.
Shot's fired. By the way, Max, Ineed you to send me that sound
effect for that's hot. I've hadso many times that I've needed
to use that. Yeah. I need to addthat.
Chad Hohn (23:12):
I've got
Max Cohen (23:13):
a whole Will Smith button. W's in the shot.
George B. Thomas (23:15):
And it's also a Drake button at the same time.
Max Cohen (23:17):
Fortnite. Yes. Wow. Thank you.
Chad Hohn (23:20):
W's in the shot.
Max Cohen (23:22):
Yeah. Fortnite. Oh. Yeah. Congratulations.
George B. Thomas (23:24):
Oh my god. God. It'll it'll be cycled to
that side at some point. Okay.So, you know what I think's hot,
what makes me happy?
I do love me some AI. And I alsohave, listen, I'll be completely
honest, like a lot of my AIjourney has been ChatGPT,
(23:45):
OpenAI, but I also have beenmessing around with Anthropix
Claude. And I've also watchedsome videos where a man named
Dario has just dropped somesuper bombs. Also I'm a big fan
of Yamini of HubSpot as well.And so to have both of them be
(24:06):
part of a session that how AIwill transform businesses in the
next eighteen months, which bythe way, eighteen months in the
world of AI is like fifty years.
Chad Hohn (24:19):
That's like two doublings of performance.
George B. Thomas (24:22):
I'm, I'm just, it's crazy, right? But so in
that, they're having is they'rehaving a candid conversation.
And again, this is two CEOs thatI would say, and the description
says they're at the forefront ofAI, and they're going to explore
the questions every leaderfaces. How do you build AI
(24:44):
systems that are safe,steerable, and aligned with
human values? Can I get an amenon the human values?
What is scalable AI driven? Nownotice it's not AI powered. Am I
winning the victory AI drivengrowth actually look like? How
(25:07):
do you lead through disruptionwhen the rules are being
rewritten in real time? Again,can I get an amen to that?
Isn't just another AIdiscussion. It's a practical
conversation about navigatingthe most consequential
transformation of your lifetime,which I do believe we're in
Look, last night? Yeah, lastnight, Michael Stelzner, Social
(25:32):
Media Examiner, he also has anAI podcast. The episode where I
talked about my clone wasliterally released, like, I
think last week. But he put apost out, What you do or what do
you say to somebody who isopposed to AI?
And I had the most simplestcomment. I was like, if they're
opposed to AI, it's like beingopposed to fire. It's like being
(25:55):
opposed to electricity. It'slike being opposed to the
internet. I try to help themease into at least getting
started.
This has been such atransformational, and we're just
at the beginning period of whatwill be human civilization. And
I'm not trying to be grandiosewhen I say that. Like, I know
you'll look back at this andit'll be like the cotton gin,
(26:20):
the, you know, the car.
Chad Hohn (26:22):
The wheel, dude.
Liz Moorehead (26:24):
It's like
Chad Hohn (26:24):
the wheel.
George B. Thomas (26:25):
Yeah, yeah. And so, like, when this
description says, you know,practical conversation about
navigating the mostconsequential transformation of
our lifetime, It's not blowingsmoke up your butt. And so I'm
really excited to see Yamini andDario just hash this out.
(26:49):
Because as somebody who istrying to, again, keep my feet
rooted deep in humanity andOops. And what makes what make
wait, yeah, I'll just keep thatbutton on for the rest of the
podcast.
Deeply rooted in my humanity andnot lose my brain over
(27:10):
everything that is happening sofast in our culture, tech,
everything else. Like, I'm justsuper interested to sit down and
listen to this conversation andhopefully be able to glean some
insights to at least the nextsix months, twelve months as as
this title says eighteen monthsof how we're gonna kinda
(27:33):
navigate this this amazingcraziness that we find ourself
in. Maximus.
Max Cohen (27:40):
This one's gonna be quick. Shawn Evans is doing a
Hot Ones with Brian Halligan.
George B. Thomas (27:44):
Let's go. What?
Max Cohen (27:46):
It's gonna be
George B. Thomas (27:47):
yeah. I thought he was gonna I thought
he
Max Cohen (27:50):
was just gonna come do a talk about, like, building
a YouTube channel or something,but, no, it's a Hot Ones episode
with Brian Halligan.
George B. Thomas (27:58):
I love it.
Liz Moorehead (27:59):
I need Shawn Evans to ask Brian Halligan
while his face is full of hotwings why we can't do bulk
tagging on blog posts inHubSpot.
Max Cohen (28:07):
Oh.
Liz Moorehead (28:07):
I say this.
George B. Thomas (28:09):
Shots fired.
Liz Moorehead (28:10):
It's been a long weekend, guys. It's been a long
weekend. That's all I have tosay.
Max Cohen (28:14):
Yeah. Helligan's not gonna know the answer to that
question.
George B. Thomas (28:19):
He knows a guy or gal, though, but know?
Max Cohen (28:22):
Yeah. Yeah. Let's just say he's so far removed
that he's doing Hot Onesepisodes with Chris Evans. And
in Beth. Yeah.
But that's sick. I mean, I Ilike the whole, I feel like this
is, the invasion of theYouTubers this year. Like, we
got Marquis Yeah. In to talkabout, you know Really? Yeah.
He's he's coming in and doing awhole, like, tech like, he's
(28:44):
doing an actual talk. Right?He's talking about tech. I I
mean, I I can't act like I'm Iunderstand exactly what they're
gonna talk about there, but he'sdoing some
Chad Hohn (28:54):
Right. He's about dope tech.
George B. Thomas (28:58):
Dope tech.
Max Cohen (28:58):
Yeah. He's gonna come review an iPhone, whatever
iPhone comes out right before.He's probably gonna bring gonna
unbox it. Yeah. Unbox therapyguys are gonna come out.
They're gonna open up an iPad orsomething. I don't know. Talk
about AI.
Chad Hohn (29:11):
They're gonna open up Breeze. You're gonna open
Max Cohen (29:16):
up Breeze GoPilot.
George B. Thomas (29:17):
So But,
Max Cohen (29:19):
yeah, it's gonna be sick.
George B. Thomas (29:19):
So but, Max, I wanna rewind on something you
said or kind of alluded to. It'slike this year's kind of the
attack of the YouTuber. Ifyou're a business owner or
marketer, you might want to payattention to that statement.
Listen, I mentioned HubSpotHacks and Ali in the team.
YouTube.
(29:40):
Hot Ones, YouTube. Right? Tech,know, the latest I'm iPhone,
surprised they don't have Jimmy,MrBeast, Maybe that's next year.
YouTube. If Like, you're notactively trying to figure out
how to leverage that channel ina human way for your
(30:02):
organization, like, anyway, it'snot my turn.
Chad Hohn (30:06):
Max has fantastical thing in his brain right now.
George B. Thomas (30:11):
We locked 50 marketers in a room in a 100
times
Max Cohen (30:14):
That's it. Literally get
Chad Hohn (30:15):
to say, like, oh, they're gonna lock them in
overnight, and then they're notallowed to leave. And if they
get caught by building security,they don't get $500,000.
George B. Thomas (30:23):
And then and and if their CTA doesn't get
clicked in the first 24
Chad Hohn (30:29):
Right. Yeah. They win
George B. Thomas (30:31):
a million dollars. Big o.
Chad Hohn (30:32):
That'd be amazing.
George B. Thomas (30:33):
You know
Chad Hohn (30:33):
what you do is you just, like, get the venue staff
to put up a touchscreen monitorsomewhere and then boom,
everybody's gonna walk by andclick on that sucker.
George B. Thomas (30:44):
That would be funny. Who's next?
Liz Moorehead (30:49):
Chadwick.
Chad Hohn (30:50):
Yeah. Oh, well. Chad. So, like, I'm actually pretty
interested. Like, you know howthere's different session types?
So they'd have, like, breakoutsor whatever. They have deep
dives and, a lot of peoplereally love the deep dives and
all that sort of stuff. But Ithink there's a couple of
(31:10):
different ones that are academylabs. So they have to do with
the HubSpot Academy folks doingdifferent things. And there's
been so many additional BreezeAI workflow actions and just
different things like that.
And I think it'd be reallyinteresting to see the lab for
(31:33):
HubSpot Breeze AI for workflowautomation and see maybe there's
gonna be some additionalworkflow action endpoints that
they're gonna add for eitherenriching records or running
different Breeze actions orthings like that. And I'd be
interested to see also how itcompares to the ChatGPT
integration. Because I mean,there's so many things where
(31:55):
Breeze just knows your AI datasources, your ICP, your
different things about yourbusiness which is so helpful.
And I'm curious to see what theycome up with. And so it's tagged
as like an advanced level classor like lab but I think that'd
(32:17):
be pretty interesting to see.
And it's got a couple of theHubSpot inbound professors. But
I think if I'm not mistaken,Nicole Let's see, I'm gonna
butcher this. Rez or something.But anyway, I've seen her on
developer YouTube channel quitea few times. She's newer to
(32:38):
their, if I'm not mistaken.
But I think that will be veryinteresting because again, I
think workflows Yeah, theirworkflows are point and click,
but they work best if you comeat them from a really analytical
perspective for not having toconstantly go in and hit the
workflow errors tab and ignorethings or whatever. So I'm
(33:02):
curious to see what kind ofoutputs that you can get, if you
can get more structured outputsin your Breeze actions because
that's one of the things that'shard with an AI output is
getting it to output distinctproperties and use those
distinct properties or thosedistinct answers inside of a
(33:25):
workflow effectively, differentthings like that. So I'm curious
what kind of things they'regoing to come up with or what
kind of things they're going totackle with that.
George B. Thomas (33:36):
I think it's really important for a lot of
folks to lean into what you justsaid, Chad, in those type of
sessions. One, I'm alreadygetting asked, like, when should
I use the GPT connector? Whenshould I use Copilot? When
should I use Breeze workflows?Like I'm already getting those
types of questions.
And what can I do with the GPTConnector or the Claude MCP
(34:00):
Connector? Yeah, well that's sothere has to be some straight up
dope education around thosepieces. I mean, not to mention
that Co Pilot just got rebuiltfrom the ground up. It still
might be in beta. I don't knowif it's released yet, but Co
Pilot is coming out brand newwith a whole bunch of new stuff
(34:20):
that you can do just platformbased on these things.
Like, you do have to kind ofthink about what is possible and
where is it possible and almostthink completely differently
when you're trying to use AIeither connected or internally
or in workflow form withHubSpot. So anyway,
Chad Hohn (34:44):
I'm- Yeah, it's a whole different ballgame. Mean,
I think they're gonna have tomake the workflow action. It's
like to allow you to choosespecific output properties like
you do with a custom codedaction. When you're building a
custom coded action, can say, Iwanna have these output
properties. This is gonna be astring, a number.
(35:05):
This is gonna be a dropdown withspecific options. This is gonna
be a date. Things like that.You're gonna need to be able to
choose those as action outputsfor your AI steps. And I don't
know if they're there yet, butthat's going to be really
necessary for getting orderedand structured and repeatably
usable data from an AI source,things like that.
(35:28):
And it's only getting better andit's changing so fast. The
answer that was the answer sixmonths ago is not the answer
anymore. And you also know somany people are just working off
of one model. They just openChatGPT and they stay on four
point zero for their whole lifeuntil the default model changes.
And then I introduced somebodythis weekend to reasoning models
(35:52):
and the difference in the answeroutput blew their mind.
They're like, I had no idea thatthere was different things for
different reasons. So it's hardbecause people just use
products. I think hopefully thiswill help maybe even level up my
own knowledge and experienceabout how Breeze in Workflows
(36:14):
was designed. I'm interested tosee all that.
George B. Thomas (36:17):
Love it. Liz, I think it's you next, right?
Liz Moorehead (36:20):
It is me. My last one obviously also has to do
with storytelling, but it's adifferent side of it. So Morgan
Jay Ingram, who is the CEO andfounder of AMP Social, is gonna
be doing a great talk about howto use customer insights data to
influence your storytelling. AndI think this is going to be a
(36:42):
really important session for anyof the content writers or
content creators out there wholet's admit it. Sometimes you
get a little too wedded to theidea of your craft.
Right? And you view data andsales to be at odds with the
quote unquote brand storytellingthat you're trying to do. But
(37:03):
the reality is data, at leastfrom my perspective, has always
been my most powerful resourceswhen it comes to understanding
the human stories I need totell. We can get in our own
heads as writers thinking, thisis how a story should be told.
This is the stuff that we needto show up with.
(37:25):
These are the arguments we needto be making. But in reality,
goal is to meet people wherethey are. We are not creating
blog posts to hang up in amuseum so someone can sit there
and have 15 different theoriesabout why we wrote the thing
that we did. We're doing it tobuild a bridge between ourselves
and the humans we are built toserve with what we do ourselves.
(37:48):
And so data is your number oneresource.
So I'm very excited for thissession personally. I think it
is a long overdue discussionthat I don't nearly see enough
of at Inbound, and I'm veryexcited to see it happen. That's
my my takeaway. Shocker. Thecontent nerd shows up with two
(38:10):
content sessions.
You're welcome.
Chad Hohn (38:12):
Well, I mean, not like anything I said surprised
anybody.
George B. Thomas (38:16):
Yeah. That's what makes this show great,
though, is we all think indifferent ways and like
different things. And so theaudience will be able to pick
and choose like, oh, I didn'tthink about that one, but let me
add that to my repertoire. Howhow do you like that word for r
h I
Liz Moorehead (38:32):
I love it. George, very big question before
we go into wrap up. Does yourbooj feel amused?
George B. Thomas (38:39):
Sure. I guess. I don't know.
Liz Moorehead (38:44):
George, take us home today. It's not just the
one thing that, I'm gonna askyou for. Yeah. You can actually
give us multiple things if you'dlike.
George B. Thomas (38:53):
Oh, wow.
Liz Moorehead (38:54):
We're only a couple of short months out from
inbound. This Yeah. Snuck up onus. It's on a different coast.
We still don't have the fullagenda yet.
To our listeners at home, whatwould you be encouraging them to
do right now to get ready? Whatshould be the thing that they
are focusing on the most?
George B. Thomas (39:15):
I mean, let's be honest. Yesterday, I went out
and bought new kicks. So I gotme some new comfortable shoes, a
couple different pair. So, youknow, right now you should be
thinking about what you wannalearn though, not what you're
gonna wear. I was kind ofjesting, although I did really
get some new shoes.
(39:36):
You should be thinking about
Chad Hohn (39:37):
I got
Max Cohen (39:37):
some new Crocs. I'm right there with you, dude. You
go.
George B. Thomas (39:39):
There you Are they like the, like, the minion
Crocs?
Max Cohen (39:44):
No. Just like standard white ones. I went with
white this time.
George B. Thomas (39:46):
Okay. There you go.
Chad Hohn (39:47):
You running those suckers in sport mode, brother?
Mhmm.
Max Cohen (39:50):
Four wheel drive, baby.
George B. Thomas (39:52):
So you should be thinking about what you want
to learn. And I've probably saidthis historically for other
Inbound episodes, but listen,it's not like everything that
you're already doing, but it'ssome things that you might not
yet be doing. And so what do youwant to learn and how do you
push yourself to the edge?That's what I think you should
be doing now. Thinking about howyou're going to put your agenda
(40:13):
together.
When you do think about howyou're going to put your agenda
together, also making sureyou're leaving space for like
some downtime to decompress onall of the things that you're
learning and also have somespace to have conversations with
other humans in the in the kindof walls of the Moscone? Am I
(40:36):
saying
Chad Hohn (40:36):
that right? Moscone. Moscone. Moscone.
Max Cohen (40:38):
I was thinking it's like a Marscaponi.
George B. Thomas (40:40):
Yeah. Moscone sound.
Liz Moorehead (40:41):
Yeah. Now I'm hummus.
George B. Thomas (40:42):
That's what I think they should be thinking
about. Like, go go through thesessions. Go through the inbound
website with like a fine toothcomb. Or if you want to have
some fun, you could go over tothe clone helper.
Georgebthomas.com, explain tothe clone who you are, what you
do, and ask it to give you somesuggestions of maybe sessions
(41:05):
that you should go to, becauseit's fully trained up on the
inbound agenda as it sits rightnow as well.
Yeah, but think about what youragenda should look like.
Liz Moorehead (41:14):
Love it. Well, that's it. Yeah. We've come to
the end of our show.
George B. Thomas (41:19):
Yep. Well, kind of. Kind of. We haven't
done this for a while. Wehaven't done this for a while.
No. Y'all have a bedtime storythat you're like, could you read
me a bedtime story? So I thinkthat was my first attempt at
Max.
Chad Hohn (41:36):
Your best Max.
George B. Thomas (41:38):
Can you tell me your bedtime story? Yeah.
Yeah. Oh. Totally.
You want me to do me? Yep. Thereyou go. So under the glow of the
Moscone Center Lanterns, the HubHeroes crew, George, Max, Chad,
and Liz, arrived at Inbound 2025for three days of 200 plus
sessions across dynamic stages,all designed to spark fresh
(42:02):
ideas and growth. They wanderedthrough immersive workshops
where AI driven marketingtactics felt like bedtime spells
and swapped stories about mainstage keynotes that challenged
their thinking about breakoutsessions that unlocked real
hands on tactics.
Just as the night wind whisperedthrough the Moscone South Halls,
(42:23):
they spotted a shy sprite namedInboundia lost among the
networking lounges. With generalguidance, the host showed her
how to conjure chatbots andanswered every question, map
customer journeys like treasurehunts, and turned insights into
shining results. As the finalkeynote's glow faded, Inboundia
(42:44):
danced beneath the HubSpot moon,her toolkit brimming with
newfound confidence, and the hubheroes smiled, knowing
tomorrow's sessions would helpcountless more dreams take
flight. Sleep tight, andremember, with the right team
and the right tools, every storycan find a perfect ending. Okay,
(43:07):
hub heroes.
We've reached the end of anotherepisode. Will Lord Lack continue
to loom over the community, orwill we be able to defeat him in
the next episode of the hubheroes podcast? Make sure you
tune in and find out in the nextepisode. Make sure you head over
to the hubheroes.com to get thelatest episodes and become part
(43:28):
of the league of heroes. FYI, ifyou're part of the league of
heroes, you'll get the shownotes right in your inbox and
they come with some hidden powerup potential as well.
Make sure you share this podcastwith a friend. Leave a review if
you like what you're listeningto and use the hashtag hashtag
hub heroes podcast on any of thesocials and let us know what
(43:50):
strategy conversation you'd liketo listen into next. Until next
time, when we meet and combineour forces, remember to be a
happy, helpful, humble human,and of course, be looking for a
way to be someone's hero.
Do you live in a world filled with corporate data? Are
you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
into action, and become the hubhero your organization needs.
Tune in each week to join theleague of extraordinary inbound
heroes as we help you educate,empower, and execute. Hub
(00:46):
Heroes, it's time to unite andactivate your powers.
Liz Moorehead (00:52):
And we are back.
Max Cohen (00:54):
Can we get some help with some lack of sleep? Right.
Chad Hohn (00:57):
Yeah. George, can you help us out with that? What do
you got for us?
George B. Thomas (01:01):
George, could you tuck us into bed at night,
please? I mean, I guess I cantuck you in and tell you a
bedtime story and give you somethoughts on always do it. Maybe
maybe
Chad Hohn (01:08):
some milk alone might help.
George B. Thomas (01:10):
Yeah. Yeah. Once upon a time, there was an
orange sprocket. Okay. That'senough of that.
Chad Hohn (01:17):
We should have, like, the ABCs of HubSpot children's
book. Yeah.
Liz Moorehead (01:22):
Well for
Chad Hohn (01:23):
account based marketing.
Liz Moorehead (01:24):
Guys, I understand that we're tired,
confused. I don't know what'shappening right now, but here's
what's even more confusing. Itfeels like it was just yesterday
that we did the Inbound 24 recapepisode. And we are now here
doing our first preview show ofInbound 25. Yeah.
(01:45):
What is time?
Max Cohen (01:47):
Time flies. Yeah.
George B. Thomas (01:51):
It's it's time time this whole year I mean, not
to be that guy, but this wholeyear is like lickety split.
Chad Hohn (01:58):
Just went right into the fourth dimension, dude.
Yeah. Why? Why did that happen?
George B. Thomas (02:02):
I don't know. I think it's AI. Like wasn't
everything AI? Maybe it's
Max Cohen (02:07):
helps about tech's fault. A lot yeah. The updates
were kinda crazy this year.
George B. Thomas (02:11):
Oh, they they still are. Although, today
wasn't bad. We only had threetoday.
Max Cohen (02:16):
Only three.
George B. Thomas (02:17):
Only three. Three.
Liz Moorehead (02:18):
Only three.
George B. Thomas (02:19):
Well, usually listen. Listen. Usually, it's
seven to nine. It's usuallyseven to nine updates per day if
we average it out that we talkabout on the customer platform
podcast that we do. Daily.
Seven to nine.
Max Cohen (02:32):
I gotta do the Monday morning briefing after this.
George B. Thomas (02:35):
Many do I have to friggin? Yeah. I don't even I
haven't even
Chad Hohn (02:38):
looked It's like a week's worth.
Max Cohen (02:40):
Yeah. Good
George B. Thomas (02:41):
Lord. There's a real interesting one this
morning, by the way. This is notwhy we're here. And I know Liz
is gonna herd cats here in aminute, a real interesting one
where nah. Go listen to thecustomer platform show and then
you'll find it out there.
There you go. What a tease. Iknow. I know. Got We're fifty
(03:04):
three years of practice forgonna ease
Liz Moorehead (03:07):
into the inbound previewing. Okay? Oh, Because as
as our longtime listeners mayknow, you know, we cover inbound
quite a bit leading up to it. SoI know a lot of us are trying to
figure out inbound this year,especially since it's now on the
West Coast this year instead ofthe East Coast, which is just
(03:28):
still kind of emotionallyjarring for me. I still
emotionally have tried to figureout my feelings around that.
But today, we're gonna do alittle preview of what we know
about what's happening from asessions and speakers
perspective. A little teaser, alittle amuse bouche, if you
will, to get us all excited.Before we dig into that
George B. Thomas (03:51):
What were those last bouche you just said?
Max Cohen (03:53):
Get get And then culture, George. An amuse
bouche. Oh.
Liz Moorehead (03:57):
Yeah. You gotta get the
George B. Thomas (03:59):
Hang on. Let let me go grab my cane over
here, on the left because
Chad Hohn (04:03):
Oh, man.
Max Cohen (04:04):
Should be
George B. Thomas (04:05):
next to your apertise. Oh
Chad Hohn (04:07):
my god. Well,
Liz Moorehead (04:09):
now that we've done that and George's boosh is
clearly amused, George, how areyou feeling going into this
inbound this year? What are yourinitial thoughts so far before
we dig into this conversation?
George B. Thomas (04:22):
Well, as one, to be always honest and
transparent, I'm a little bitnervous with a dash of
frustrated maybe a sprinkle ofanticipation and angst. That's
That's
Chad Hohn (04:41):
like the whole gamut.
George B. Thomas (04:42):
Like, I'm excited because Don't it's get
me wrong, I love inbound. I'mfrustrated because it's not
gonna be the place that I lovegoing for so many years, but I'm
anticipating loving where I'mgoing to be. But I'm also
anxious because when I havestepped on stage for the last X,
(05:03):
Y, Z years, I've known thebuilding, I've known the stages,
I've known where to get myDunkin Donuts coffee. I've
known, like, I'm just known.
Chad Hohn (05:14):
I has don't know.
Intro (05:14):
Become a
George B. Thomas (05:17):
So Boston has become a second home, a home
away from home, if you will. SoI have never zero times in my
life been to San Francisco.Right? So there's just there's a
whole ball of wax. But again,majorly excited.
I'm also dropping like a veryimportant framework that we've
(05:39):
been working on and building forthe last year plus onto an
audience. Yeah. So I'm all thethings I think.
Max Cohen (05:49):
Did I did I manifest this into reality? Wasn't I
complaining about it being inBoston every single year? And
then it happened.
George B. Thomas (05:56):
Well, if if I can blame you, I'll blame you.
Yeah.
Chad Hohn (06:00):
Yeah. I think we'll just go with that.
George B. Thomas (06:03):
Yeah. We'll say it's Max's fault.
Max Cohen (06:04):
Don't worry. There's Dunkin' Donuts out there. I'm
currently finding the oneclosest to the Musquin Center.
George B. Thomas (06:09):
See, that's why we're friends. That's why
we're friends.
Max Cohen (06:12):
Exactly.
George B. Thomas (06:13):
I mean, that and other reasons. But the fact
that you'll know where Dunkin'is when we get there is Yeah.
Marvelous.
Max Cohen (06:19):
We'll figure it out.
George B. Thomas (06:20):
By the way, this podcast is not sponsored by
but could be if they run out byDunkin'. It does Dunkin'. Run
Yeah, does run on Dunkin'. It'sjust not sponsored by it.
Liz Moorehead (06:31):
Chad, how are you feeling going into this?
Chad Hohn (06:33):
Yeah, I mean, I've been to the Moscone Center
before having just by nature, byextension with my wife being in
the events industry. I've done abunch of different things at the
Moscone Center before over theyears. So I definitely know the
area and I think it's gonna be agood venue for what we're doing.
(06:57):
And I think they've seen someinteresting new session types,
which I think I'm gonna beinterested to go check out and
talk about today when we getinto it. But yeah, I I think
there's like I usually try notto set expectations and hold
(07:19):
things too tightly because Ithink I could be pleasantly
surprised even though I did getused to Boston and really
enjoyed the area.
I mean, though, we're going topossibly or most likely going
back to Boston the next year.Well, already confirmed.
George B. Thomas (07:35):
Yeah. They said that, I think.
Chad Hohn (07:37):
Right. That's what I thought. So anyway, it's just
like a little one off, littletrip to San Fran at one time.
George B. Thomas (07:46):
Which Hey means that I think now when I
hear it that way, okay, so mybrain is literally transforming
as we're on this podcast.Because first of all, Chad, you
gave me a little lessintrepidation. Is that the right
word I'm looking for? Becauseyou've been there and you're
like, Hey, it's a good venue.But also then I'm like, Well, if
this is a one off, maybe I needto find ways to just make the
(08:07):
most of it.
How can I actually go maybe seesome things that I need to see
while I'm there and and thingslike that? So yeah. A little bit
of
Max Cohen (08:15):
an update on the Dunkin' Donuts situation, Joe.
Chad Hohn (08:17):
Oh, yeah. Tell me. Let's go.
Liz Moorehead (08:19):
Oh, boy.
Max Cohen (08:20):
You know how, like, in in Massachusetts, like, we
pretty much have Dunkin's at,like, every other corner?
George B. Thomas (08:25):
Yeah.
Chad Hohn (08:25):
Right?
George B. Thomas (08:26):
Yeah.
Max Cohen (08:26):
Yeah. Not so much the case in San Francisco.
George B. Thomas (08:29):
Oh, no. Is it 17 miles away? Starbucks.
Max Cohen (08:33):
May as well be 17 miles away.
George B. Thomas (08:34):
It's not walkable in other words.
Max Cohen (08:36):
No. Not walkable. No. I mean, marathonable, not
walkable. It's yeah.
It's not like right outside theMoscone Center.
George B. Thomas (08:46):
So so you literally have to pay an Uber.
Max Cohen (08:49):
It's in a place called San Bruno. Oh. Feels
different than San Francisco.
George B. Thomas (08:54):
Okay.
Max Cohen (08:55):
So, yeah, that might not be an off
George B. Thomas (08:57):
It's like a it's like a $50 Uber ride and a
$2 coffee.
Chad Hohn (09:02):
Yeah. So some what you're saying is someone's gonna
have to get the old, you know,coffee square box and bring the
box. And they'll probably make akilling for all
George B. Thomas (09:12):
these coasts.
Max Cohen (09:12):
There's a sex ant sextant sex ant coffee
George B. Thomas (09:18):
roasters right across the street. Okay.
Max Cohen (09:21):
And and there's a nice
Chad Hohn (09:22):
little nautical navigation tool, George. Right?
Max Cohen (09:25):
Oh, Sextant. It's a sextant.
George B. Thomas (09:27):
There's a Sextant.
Chad Hohn (09:28):
Okay. Coolant there, brother.
George B. Thomas (09:30):
I wasn't sure what Max was saying. I was like,
what word are you trying to say?
Max Cohen (09:35):
Either. But you know what? It looks wonderful, and
it's right across the street.
George B. Thomas (09:39):
Well, that's good. Going through there. As
long as there's
Chad Hohn (09:41):
a car.
Max Cohen (09:41):
They draw the little leaves in your coffee.
George B. Thomas (09:43):
No. We're not on track yet.
Liz Moorehead (09:44):
Everybody's totally on track. This is
absolutely fine. Speaking ofSoldom. Track. Alright, guys.
Wrangle it up. Here's what we'regoing to be doing today each of
us are going to be sharing thetwo speakers or sessions we are
looking forward to most nowkeeping in mind. The agenda is
still coming together. There isstill a ton to be announced. But
(10:07):
I think we can all agree or atleast I was pretty excited.
When I was initially looking atwhat speakers were announced and
what sessions were I was
Max Cohen (10:13):
like,
Liz Moorehead (10:13):
okay nothing too much yet. But then when I
started digging deeper, I gotreally excited. Spoiler alert, I
think they've finally heard mycries about content and content
strategy this year. So thatmakes me really, really just
absolutely tickled. But George,why don't we start with yours?
George B. Thomas (10:33):
Are we doing one at a time? Like flip flop
Yeah. Back and Yeah. Let's flipflop back and
Chad Hohn (10:38):
Let's do that. Yeah. Yeah. Let's do that.
George B. Thomas (10:39):
So, by the way, I have three. But okay. So,
did I say that?
Liz Moorehead (10:43):
Of course you do.
Chad Hohn (10:44):
Okay. One of the guests.
George B. Thomas (10:47):
Okay. So, first one though, like listen,
for years and years and years, Iabsolutely loved watching Brian
Halligan and Darmesh on stagetogether. And then I loved
watching them do the handoff,the baton, like hit this
section, that section. And I'vereally enjoyed just the way that
(11:09):
Darmesh has become the mostamazing introverted extrovert
speaker and dad jokes and, youknow, just amazing. So I'm
really excited for the sessionthat is Building What's Next.
And it's a special solo, solokeynote with HubSpot co founder
(11:31):
and CTO, Darmesh Shah. And he'sgoing to explore how to build
and lead in an era ofunprecedented change. Now, I
love those two words, build andlead. And I can't wait to see
what he has to say about leadingin this, like, we, we, listen,
we said it at the beginning ofthis, like, did the year go?
(11:53):
Like, how much is changing?
HubSpot updates, AI. And so he,he's going to talk from AI
transformation to evolvingcustomer expectations. And it
says he'll decode the patternsthat define tomorrow's
successful companies. And as onewho always likes to be on the
cutting edge, and as one whoalso nerds out on patterns that
(12:17):
I see in like human andorganizations and all of those
things. Like, I just getexcited, but here's where it
seals the deal for me.
It says that we as theattendees, by the way, this is
open to all levels, by the way,like if you're VIP or like the
whatever, whatever, but we'llwalk away with a clear vision of
(12:37):
what's coming and the practicalsteps to position your position
or position your business aheadof the curve. So that's the
number one pick, Darmesh, alwaysa fan, will be a fan, can't wait
to sit in there and just take aton, ton of notes. And when I
say ton of notes, I literallymean have my AI assistant
(13:00):
transcribe what he's saying so Ican turn it into a piece of
content quite quickly after thatsession is over.
Chad Hohn (13:06):
Phenomenal. So what's up? Max.
Max Cohen (13:09):
I'd like to high highlight a meetup
Chad Hohn (13:12):
that's happening.
George B. Thomas (13:13):
Wow.
Max Cohen (13:15):
And I think it's just so it's it's Ali Clifford, from
HubSpot is hosting it. And shoutout to Ali. I'm not just
plugging this because me and Alistarted as solutions engineers
together. But it helps. Becauseit it helps.
Sure. I'm highlighting thisbecause I think it's
interesting, the type of meetupthat we're seeing being held at
(13:36):
Inbound of all places. And it'scalled humanizing the health
care patient. It's called what?Experience.
Can
Chad Hohn (13:46):
you help us
Max Cohen (13:46):
with that? Oh, wait. Do I have Humanize. Humanizing.
Humanizing.
I think I have is this my all?Humanizing. There we go.
Chad Hohn (13:58):
Yeah.
Liz Moorehead (13:58):
I feel very uncomfortable.
Max Cohen (14:00):
The health care patient experience. Now me, I'm
not I'm not somebody who's,like, typically interested in
health care myself. Yeah. Right?Or being healthy, trying to be
healthy, trying to get controlof my health.
Sure. Yeah. The health careindustry, less so interested in
it. Right. Right?
The the thing that really kindof struck me is can you believe
(14:21):
that we're in a world where aninbound, we're talking about
patient experience in thehealthcare industry. Yeah. And
how far HubSpot has come alongfrom being a little SEO tool.
George B. Thomas (14:36):
You know
Max Cohen (14:36):
how many years. These conversations.
George B. Thomas (14:38):
Yeah. You know how many years we had to say as
partners, Oh yeah, HubSpot's notHIPAA compliant. You don't want
to do that. Exactly. And now notonly can you do that in HubSpot,
but now there's meetups likeyou're talking about, Max.
Max Cohen (14:51):
Yeah. I think it's a very interesting sign of the
times, right? Of how people arethinking about using HubSpot and
how much it's evolved. So yeah,shout out. We're talking about
healthcare patient experiencesinbound now, which is just a
wild concept.
So excited for that.
Liz Moorehead (15:11):
Phenomenal. Chad.
Chad Hohn (15:13):
Yeah. Meow. All right. So there's the
interactive workflow automation,you vote, we build live session.
George B. Thomas (15:27):
I no longer have three.
Chad Hohn (15:29):
It's a simple strat. And I just think that, oh man, I
would love to be actually on thestage side of this one because I
want to give them something justwild to build or whatever on the
on the on the during the the Ithink it's a deep dive. Right?
And I think that'd be so far.
Max Cohen (15:50):
I wanna make a place stairway to heaven.
Chad Hohn (15:52):
Yeah. Make a place stairway to heaven. Right?
Exactly. But let's see.
There's the new, like, sessiontypes. Let's see, this one is
deep dive but there's some ofthose new session types. So
we'll maybe cover that on mynext one because one of them is
one of those. But I just thinkthat'll be so fun because I love
workflows but I also love thatit has ways to get around its
(16:14):
own limitations and I wonder howmany people are gonna ask them
to do things that just won'tnatively be possible in
workflows. But I'm also curiousto see how much of a HubSpot
centric HubSpot first.
Like how much effort do you tryto go through to not have to use
a custom coded action step toaccomplish your goal within a
(16:35):
workflow. And I'm interested tosee how that would go. Because
sometimes Just put a customcoded action there, make it
easier or whatever, depending onwhat it is. But it could
theoretically be maintained bysomebody else a little bit more
easily if you didn't necessarilyhave to put the code in there.
So I think it'll be I want tosee what people come up with.
(16:59):
Maybe I'll have a couple ofthings that I want to dump in
there. I think that'd be a realfun one.
George B. Thomas (17:07):
Yeah. So I no longer have three because this
was one of mine. I want to goless Thank on the
Liz Moorehead (17:14):
you, Chad, for your service.
George B. Thomas (17:15):
Yes. Yes, you're awesome. Well, actually,
I might be able to find anotherone in the next five minutes, so
we'll see. So I want to go Iwant to go less on the HubSpot
and technical side and go moreon the
Max Cohen (17:26):
human side
George B. Thomas (17:28):
for a second. I just want to give a large
round of applause to Allie,Tyler, and honestly, even let's
just throw Will in there,because all three of them have
been, there we go, there we go.All three of them have been
(17:49):
putting in the work, creatingYouTube videos, right? And I'll
never forget when I was creatingYouTube videos, this was back, I
think, at the sales line, andand the the show HubSpot Hacks
showed up on YouTube. And I waslike, finally, somebody else
realizes that valuable tutorialsaround HubSpot is a smart thing
(18:13):
to actually create on theinternet.
And while I've gone from theSales Lion to Impulse Creative
to now Jorge doing them atPsychic Strategies, HubSpot
Hacks has been, they're the OG.I'll call them the OG of HubSpot
tutorials. And so, I've had theopportunity to sit and eat
dinner with Allie and we'vechatted. I think she's awesome.
(18:36):
I think the team's awesome.
And I just like the fact that atan inbound event, literally see
a host of HubSpot Hacks YouTubechannel with 26,000 subscribers.
Yeah. I'm just, I'm so happy forthe HubSpot Hacks YouTube
(18:56):
channel and the team and Allie,and just the ability to have
this purpose of HubSpottutorials, be passionate enough
to continue to do it over andover and over again. And the
persistence just to keep going.And, and the love of the people
(19:17):
that they're helping, theplatform that they're teaching.
And by the way, I just, I justgave them the four cornerstones
of the superhuman framework. Andas I'm doing this podcast, I'm
like, they should be an examplein my talk, which I won't talk
about right now at Inbound,because they're a great example,
this YouTube channel and whatthey're doing is a great example
(19:40):
of the Superhuman Framework andhuman centric marketing. Okay,
I'm done, I'm done.
Chad Hohn (19:46):
Thought you had one more.
George B. Thomas (19:47):
No, no, well Liz is gonna go, I think, and
then I'll go with my second one.
Chad Hohn (19:53):
Yeah. Fabulous.
Liz Moorehead (19:54):
Yeah, I'm excited. So as you guys know, I
have loved that they do talkabout content and content
strategy to some degree everyyear. I've always felt there has
been a shortfall or deficit insessions that really dig into,
okay, now that you have yourcontent strategy, right? Now
(20:15):
that you have the actual topics,what is it that you're going to
say? How do you actually tellstories that help you show who
you are, what you believe, getyou in front of the right person
at the right time exactly whenthey need you most and they see
you.
Because often when people createcontent, particularly if you're
(20:37):
subscribing to things like theyask you answer, we can end up
with a lot of blogs or videosthat are literally just like
Wikipedia articles. No soul, nohumanity, no resonance, nothing
that makes someone lean in andconnect with you. Right? And
that may have been somethingthat was fine years ago, but
that's just not the reality welive in now, particularly with
(21:00):
the rise of AI and how that iscreating this uncanny valley
effect where we're just there'sthis waterfall of really bad
mediocre content where everybodyis just like, yeah, that's AI.
Enter stage left, BriettaCallaway, who is going to be
doing an incredible ninetyminute deep dive session called
the science of visibilitystorytelling that builds trust.
(21:24):
And what really brought my like,caught my attention was the
first line in her sessiondescription, which is your brand
isn't just competing forattention, it's competing for
belief. And so she's gonna betaking everybody through a
ninety minute working sessionthat talks through the actual
(21:45):
science of storytelling that ofchecks both boxes. How do you
engage in someone's logic sideof their brain but also the
emotional side of their brain.Because as much as we would like
to pretend that people make factbased decisions only, that's
simply not the case. Right?
(22:06):
Like how many times have we beenon the losing end of a deal and
we ask why did we lose to acompetitor? And it's something
nebulous like a culture fit justlike things that are not
measured by KPIs or things youcan find in a case study. And I
think you know storytelling forpeople like me and you George
(22:26):
and others have always beenimportant. We've always seen
this. I think it is now becomingmore urgent because of the rise
of AI, but these are not newhacks.
These are not new strategies.These are the principles that
people who are greatstorytellers have always been
trying to embrace. And so seeingthat surfaced at inbound just
(22:49):
makes me incredibly happy.That's fine. Yeah.
George, take us through yoursecond through five speakers,
please.
George B. Thomas (22:57):
No. No. No. It's just seconds. Sheesh.
Shot's fired. By the way, Max, Ineed you to send me that sound
effect for that's hot. I've hadso many times that I've needed
to use that. Yeah. I need to addthat.
Chad Hohn (23:12):
I've got
Max Cohen (23:13):
a whole Will Smith button. W's in the shot.
George B. Thomas (23:15):
And it's also a Drake button at the same time.
Max Cohen (23:17):
Fortnite. Yes. Wow. Thank you.
Chad Hohn (23:20):
W's in the shot.
Max Cohen (23:22):
Yeah. Fortnite. Oh. Yeah. Congratulations.
George B. Thomas (23:24):
Oh my god. God. It'll it'll be cycled to
that side at some point. Okay.So, you know what I think's hot,
what makes me happy?
I do love me some AI. And I alsohave, listen, I'll be completely
honest, like a lot of my AIjourney has been ChatGPT,
(23:45):
OpenAI, but I also have beenmessing around with Anthropix
Claude. And I've also watchedsome videos where a man named
Dario has just dropped somesuper bombs. Also I'm a big fan
of Yamini of HubSpot as well.And so to have both of them be
(24:06):
part of a session that how AIwill transform businesses in the
next eighteen months, which bythe way, eighteen months in the
world of AI is like fifty years.
Chad Hohn (24:19):
That's like two doublings of performance.
George B. Thomas (24:22):
I'm, I'm just, it's crazy, right? But so in
that, they're having is they'rehaving a candid conversation.
And again, this is two CEOs thatI would say, and the description
says they're at the forefront ofAI, and they're going to explore
the questions every leaderfaces. How do you build AI
(24:44):
systems that are safe,steerable, and aligned with
human values? Can I get an amenon the human values?
What is scalable AI driven? Nownotice it's not AI powered. Am I
winning the victory AI drivengrowth actually look like? How
(25:07):
do you lead through disruptionwhen the rules are being
rewritten in real time? Again,can I get an amen to that?
Isn't just another AIdiscussion. It's a practical
conversation about navigatingthe most consequential
transformation of your lifetime,which I do believe we're in
Look, last night? Yeah, lastnight, Michael Stelzner, Social
(25:32):
Media Examiner, he also has anAI podcast. The episode where I
talked about my clone wasliterally released, like, I
think last week. But he put apost out, What you do or what do
you say to somebody who isopposed to AI?
And I had the most simplestcomment. I was like, if they're
opposed to AI, it's like beingopposed to fire. It's like being
(25:55):
opposed to electricity. It'slike being opposed to the
internet. I try to help themease into at least getting
started.
This has been such atransformational, and we're just
at the beginning period of whatwill be human civilization. And
I'm not trying to be grandiosewhen I say that. Like, I know
you'll look back at this andit'll be like the cotton gin,
(26:20):
the, you know, the car.
Chad Hohn (26:22):
The wheel, dude.
Liz Moorehead (26:24):
It's like
Chad Hohn (26:24):
the wheel.
George B. Thomas (26:25):
Yeah, yeah. And so, like, when this
description says, you know,practical conversation about
navigating the mostconsequential transformation of
our lifetime, It's not blowingsmoke up your butt. And so I'm
really excited to see Yamini andDario just hash this out.
(26:49):
Because as somebody who istrying to, again, keep my feet
rooted deep in humanity andOops. And what makes what make
wait, yeah, I'll just keep thatbutton on for the rest of the
podcast.
Deeply rooted in my humanity andnot lose my brain over
(27:10):
everything that is happening sofast in our culture, tech,
everything else. Like, I'm justsuper interested to sit down and
listen to this conversation andhopefully be able to glean some
insights to at least the nextsix months, twelve months as as
this title says eighteen monthsof how we're gonna kinda
(27:33):
navigate this this amazingcraziness that we find ourself
in. Maximus.
Max Cohen (27:40):
This one's gonna be quick. Shawn Evans is doing a
Hot Ones with Brian Halligan.
George B. Thomas (27:44):
Let's go. What?
Max Cohen (27:46):
It's gonna be
George B. Thomas (27:47):
yeah. I thought he was gonna I thought
he
Max Cohen (27:50):
was just gonna come do a talk about, like, building
a YouTube channel or something,but, no, it's a Hot Ones episode
with Brian Halligan.
George B. Thomas (27:58):
I love it.
Liz Moorehead (27:59):
I need Shawn Evans to ask Brian Halligan
while his face is full of hotwings why we can't do bulk
tagging on blog posts inHubSpot.
Max Cohen (28:07):
Oh.
Liz Moorehead (28:07):
I say this.
George B. Thomas (28:09):
Shots fired.
Liz Moorehead (28:10):
It's been a long weekend, guys. It's been a long
weekend. That's all I have tosay.
Max Cohen (28:14):
Yeah. Helligan's not gonna know the answer to that
question.
George B. Thomas (28:19):
He knows a guy or gal, though, but know?
Max Cohen (28:22):
Yeah. Yeah. Let's just say he's so far removed
that he's doing Hot Onesepisodes with Chris Evans. And
in Beth. Yeah.
But that's sick. I mean, I Ilike the whole, I feel like this
is, the invasion of theYouTubers this year. Like, we
got Marquis Yeah. In to talkabout, you know Really? Yeah.
He's he's coming in and doing awhole, like, tech like, he's
(28:44):
doing an actual talk. Right?He's talking about tech. I I
mean, I I can't act like I'm Iunderstand exactly what they're
gonna talk about there, but he'sdoing some
Chad Hohn (28:54):
Right. He's about dope tech.
George B. Thomas (28:58):
Dope tech.
Max Cohen (28:58):
Yeah. He's gonna come review an iPhone, whatever
iPhone comes out right before.He's probably gonna bring gonna
unbox it. Yeah. Unbox therapyguys are gonna come out.
They're gonna open up an iPad orsomething. I don't know. Talk
about AI.
Chad Hohn (29:11):
They're gonna open up Breeze. You're gonna open
Max Cohen (29:16):
up Breeze GoPilot.
George B. Thomas (29:17):
So But,
Max Cohen (29:19):
yeah, it's gonna be sick.
George B. Thomas (29:19):
So but, Max, I wanna rewind on something you
said or kind of alluded to. It'slike this year's kind of the
attack of the YouTuber. Ifyou're a business owner or
marketer, you might want to payattention to that statement.
Listen, I mentioned HubSpotHacks and Ali in the team.
YouTube.
(29:40):
Hot Ones, YouTube. Right? Tech,know, the latest I'm iPhone,
surprised they don't have Jimmy,MrBeast, Maybe that's next year.
YouTube. If Like, you're notactively trying to figure out
how to leverage that channel ina human way for your
(30:02):
organization, like, anyway, it'snot my turn.
Chad Hohn (30:06):
Max has fantastical thing in his brain right now.
George B. Thomas (30:11):
We locked 50 marketers in a room in a 100
times
Max Cohen (30:14):
That's it. Literally get
Chad Hohn (30:15):
to say, like, oh, they're gonna lock them in
overnight, and then they're notallowed to leave. And if they
get caught by building security,they don't get $500,000.
George B. Thomas (30:23):
And then and and if their CTA doesn't get
clicked in the first 24
Chad Hohn (30:29):
Right. Yeah. They win
George B. Thomas (30:31):
a million dollars. Big o.
Chad Hohn (30:32):
That'd be amazing.
George B. Thomas (30:33):
You know
Chad Hohn (30:33):
what you do is you just, like, get the venue staff
to put up a touchscreen monitorsomewhere and then boom,
everybody's gonna walk by andclick on that sucker.
George B. Thomas (30:44):
That would be funny. Who's next?
Liz Moorehead (30:49):
Chadwick.
Chad Hohn (30:50):
Yeah. Oh, well. Chad. So, like, I'm actually pretty
interested. Like, you know howthere's different session types?
So they'd have, like, breakoutsor whatever. They have deep
dives and, a lot of peoplereally love the deep dives and
all that sort of stuff. But Ithink there's a couple of
(31:10):
different ones that are academylabs. So they have to do with
the HubSpot Academy folks doingdifferent things. And there's
been so many additional BreezeAI workflow actions and just
different things like that.
And I think it'd be reallyinteresting to see the lab for
(31:33):
HubSpot Breeze AI for workflowautomation and see maybe there's
gonna be some additionalworkflow action endpoints that
they're gonna add for eitherenriching records or running
different Breeze actions orthings like that. And I'd be
interested to see also how itcompares to the ChatGPT
integration. Because I mean,there's so many things where
(31:55):
Breeze just knows your AI datasources, your ICP, your
different things about yourbusiness which is so helpful.
And I'm curious to see what theycome up with. And so it's tagged
as like an advanced level classor like lab but I think that'd
(32:17):
be pretty interesting to see.
And it's got a couple of theHubSpot inbound professors. But
I think if I'm not mistaken,Nicole Let's see, I'm gonna
butcher this. Rez or something.But anyway, I've seen her on
developer YouTube channel quitea few times. She's newer to
(32:38):
their, if I'm not mistaken.
But I think that will be veryinteresting because again, I
think workflows Yeah, theirworkflows are point and click,
but they work best if you comeat them from a really analytical
perspective for not having toconstantly go in and hit the
workflow errors tab and ignorethings or whatever. So I'm
(33:02):
curious to see what kind ofoutputs that you can get, if you
can get more structured outputsin your Breeze actions because
that's one of the things that'shard with an AI output is
getting it to output distinctproperties and use those
distinct properties or thosedistinct answers inside of a
(33:25):
workflow effectively, differentthings like that. So I'm curious
what kind of things they'regoing to come up with or what
kind of things they're going totackle with that.
George B. Thomas (33:36):
I think it's really important for a lot of
folks to lean into what you justsaid, Chad, in those type of
sessions. One, I'm alreadygetting asked, like, when should
I use the GPT connector? Whenshould I use Copilot? When
should I use Breeze workflows?Like I'm already getting those
types of questions.
And what can I do with the GPTConnector or the Claude MCP
(34:00):
Connector? Yeah, well that's sothere has to be some straight up
dope education around thosepieces. I mean, not to mention
that Co Pilot just got rebuiltfrom the ground up. It still
might be in beta. I don't knowif it's released yet, but Co
Pilot is coming out brand newwith a whole bunch of new stuff
(34:20):
that you can do just platformbased on these things.
Like, you do have to kind ofthink about what is possible and
where is it possible and almostthink completely differently
when you're trying to use AIeither connected or internally
or in workflow form withHubSpot. So anyway,
Chad Hohn (34:44):
I'm- Yeah, it's a whole different ballgame. Mean,
I think they're gonna have tomake the workflow action. It's
like to allow you to choosespecific output properties like
you do with a custom codedaction. When you're building a
custom coded action, can say, Iwanna have these output
properties. This is gonna be astring, a number.
(35:05):
This is gonna be a dropdown withspecific options. This is gonna
be a date. Things like that.You're gonna need to be able to
choose those as action outputsfor your AI steps. And I don't
know if they're there yet, butthat's going to be really
necessary for getting orderedand structured and repeatably
usable data from an AI source,things like that.
(35:28):
And it's only getting better andit's changing so fast. The
answer that was the answer sixmonths ago is not the answer
anymore. And you also know somany people are just working off
of one model. They just openChatGPT and they stay on four
point zero for their whole lifeuntil the default model changes.
And then I introduced somebodythis weekend to reasoning models
(35:52):
and the difference in the answeroutput blew their mind.
They're like, I had no idea thatthere was different things for
different reasons. So it's hardbecause people just use
products. I think hopefully thiswill help maybe even level up my
own knowledge and experienceabout how Breeze in Workflows
(36:14):
was designed. I'm interested tosee all that.
George B. Thomas (36:17):
Love it. Liz, I think it's you next, right?
Liz Moorehead (36:20):
It is me. My last one obviously also has to do
with storytelling, but it's adifferent side of it. So Morgan
Jay Ingram, who is the CEO andfounder of AMP Social, is gonna
be doing a great talk about howto use customer insights data to
influence your storytelling. AndI think this is going to be a
(36:42):
really important session for anyof the content writers or
content creators out there wholet's admit it. Sometimes you
get a little too wedded to theidea of your craft.
Right? And you view data andsales to be at odds with the
quote unquote brand storytellingthat you're trying to do. But
(37:03):
the reality is data, at leastfrom my perspective, has always
been my most powerful resourceswhen it comes to understanding
the human stories I need totell. We can get in our own
heads as writers thinking, thisis how a story should be told.
This is the stuff that we needto show up with.
(37:25):
These are the arguments we needto be making. But in reality,
goal is to meet people wherethey are. We are not creating
blog posts to hang up in amuseum so someone can sit there
and have 15 different theoriesabout why we wrote the thing
that we did. We're doing it tobuild a bridge between ourselves
and the humans we are built toserve with what we do ourselves.
(37:48):
And so data is your number oneresource.
So I'm very excited for thissession personally. I think it
is a long overdue discussionthat I don't nearly see enough
of at Inbound, and I'm veryexcited to see it happen. That's
my my takeaway. Shocker. Thecontent nerd shows up with two
(38:10):
content sessions.
You're welcome.
Chad Hohn (38:12):
Well, I mean, not like anything I said surprised
anybody.
George B. Thomas (38:16):
Yeah. That's what makes this show great,
though, is we all think indifferent ways and like
different things. And so theaudience will be able to pick
and choose like, oh, I didn'tthink about that one, but let me
add that to my repertoire. Howhow do you like that word for r
h I
Liz Moorehead (38:32):
I love it. George, very big question before
we go into wrap up. Does yourbooj feel amused?
George B. Thomas (38:39):
Sure. I guess. I don't know.
Liz Moorehead (38:44):
George, take us home today. It's not just the
one thing that, I'm gonna askyou for. Yeah. You can actually
give us multiple things if you'dlike.
George B. Thomas (38:53):
Oh, wow.
Liz Moorehead (38:54):
We're only a couple of short months out from
inbound. This Yeah. Snuck up onus. It's on a different coast.
We still don't have the fullagenda yet.
To our listeners at home, whatwould you be encouraging them to
do right now to get ready? Whatshould be the thing that they
are focusing on the most?
George B. Thomas (39:15):
I mean, let's be honest. Yesterday, I went out
and bought new kicks. So I gotme some new comfortable shoes, a
couple different pair. So, youknow, right now you should be
thinking about what you wannalearn though, not what you're
gonna wear. I was kind ofjesting, although I did really
get some new shoes.
(39:36):
You should be thinking about
Chad Hohn (39:37):
I got
Max Cohen (39:37):
some new Crocs. I'm right there with you, dude. You
go.
George B. Thomas (39:39):
There you Are they like the, like, the minion
Crocs?
Max Cohen (39:44):
No. Just like standard white ones. I went with
white this time.
George B. Thomas (39:46):
Okay. There you go.
Chad Hohn (39:47):
You running those suckers in sport mode, brother?
Mhmm.
Max Cohen (39:50):
Four wheel drive, baby.
George B. Thomas (39:52):
So you should be thinking about what you want
to learn. And I've probably saidthis historically for other
Inbound episodes, but listen,it's not like everything that
you're already doing, but it'ssome things that you might not
yet be doing. And so what do youwant to learn and how do you
push yourself to the edge?That's what I think you should
be doing now. Thinking about howyou're going to put your agenda
(40:13):
together.
When you do think about howyou're going to put your agenda
together, also making sureyou're leaving space for like
some downtime to decompress onall of the things that you're
learning and also have somespace to have conversations with
other humans in the in the kindof walls of the Moscone? Am I
(40:36):
saying
Chad Hohn (40:36):
that right? Moscone. Moscone. Moscone.
Max Cohen (40:38):
I was thinking it's like a Marscaponi.
George B. Thomas (40:40):
Yeah. Moscone sound.
Liz Moorehead (40:41):
Yeah. Now I'm hummus.
George B. Thomas (40:42):
That's what I think they should be thinking
about. Like, go go through thesessions. Go through the inbound
website with like a fine toothcomb. Or if you want to have
some fun, you could go over tothe clone helper.
Georgebthomas.com, explain tothe clone who you are, what you
do, and ask it to give you somesuggestions of maybe sessions
(41:05):
that you should go to, becauseit's fully trained up on the
inbound agenda as it sits rightnow as well.
Yeah, but think about what youragenda should look like.
Liz Moorehead (41:14):
Love it. Well, that's it. Yeah. We've come to
the end of our show.
George B. Thomas (41:19):
Yep. Well, kind of. Kind of. We haven't
done this for a while. Wehaven't done this for a while.
No. Y'all have a bedtime storythat you're like, could you read
me a bedtime story? So I thinkthat was my first attempt at
Max.
Chad Hohn (41:36):
Your best Max.
George B. Thomas (41:38):
Can you tell me your bedtime story? Yeah.
Yeah. Oh. Totally.
You want me to do me? Yep. Thereyou go. So under the glow of the
Moscone Center Lanterns, the HubHeroes crew, George, Max, Chad,
and Liz, arrived at Inbound 2025for three days of 200 plus
sessions across dynamic stages,all designed to spark fresh
(42:02):
ideas and growth. They wanderedthrough immersive workshops
where AI driven marketingtactics felt like bedtime spells
and swapped stories about mainstage keynotes that challenged
their thinking about breakoutsessions that unlocked real
hands on tactics.
Just as the night wind whisperedthrough the Moscone South Halls,
(42:23):
they spotted a shy sprite namedInboundia lost among the
networking lounges. With generalguidance, the host showed her
how to conjure chatbots andanswered every question, map
customer journeys like treasurehunts, and turned insights into
shining results. As the finalkeynote's glow faded, Inboundia
(42:44):
danced beneath the HubSpot moon,her toolkit brimming with
newfound confidence, and the hubheroes smiled, knowing
tomorrow's sessions would helpcountless more dreams take
flight. Sleep tight, andremember, with the right team
and the right tools, every storycan find a perfect ending. Okay,
(43:07):
hub heroes.
We've reached the end of anotherepisode. Will Lord Lack continue
to loom over the community, orwill we be able to defeat him in
the next episode of the hubheroes podcast? Make sure you
tune in and find out in the nextepisode. Make sure you head over
to the hubheroes.com to get thelatest episodes and become part
(43:28):
of the league of heroes. FYI, ifyou're part of the league of
heroes, you'll get the shownotes right in your inbox and
they come with some hidden powerup potential as well.
Make sure you share this podcastwith a friend. Leave a review if
you like what you're listeningto and use the hashtag hashtag
hub heroes podcast on any of thesocials and let us know what
(43:50):
strategy conversation you'd liketo listen into next. Until next
time, when we meet and combineour forces, remember to be a
happy, helpful, humble human,and of course, be looking for a
way to be someone's hero.
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