Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Intro (00:01):
Do you live in a world filled with corporate data? Are
you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
into action, and become the hubhero your organization needs.
Tune in each week to join theleague of extraordinary inbound
heroes as we help you educate,empower, and execute. Hub
(00:46):
Heroes, it's time to unite andactivate your powers.
George B. Thomas (00:52):
That's right. It is time to activate those
powers. I'm super excitedbecause, well, Liz isn't here.
Here. That's not why I'mexcited.
That's not exciting. Superexcited because Liz is not here
and we get to do whatever it isthat we want to do today. There
is no herding of the cats orherding of the humans that are
the hosts of this show. By theway, did start out this show
(01:13):
with describing Max had thesecool glasses upside down on his
ball cap. Why am I doing that?
Because if you're listening tothis, you can continue to listen
to this. It's fine. You'llprobably get it. But this is
what we would classify as maybea more visual version of the Hub
Heroes podcast. And so we'regoing to put this also up on our
(01:35):
YouTube channel so you can go toSidekick Strategies YouTube
channel.
Heck, we might even try to putit on LinkedIn or something, but
I'm sure that there's probablysome length not able to do that.
We'll put at least links to theYouTube channel on LinkedIn as
well, which then it won't getviewed. Anyway, I digress. That
is not why we're here. We'rehere to talk about what some of
(01:57):
you might still know ascampaigns.
Max Cohen (02:00):
Wait. Wait.
George B. Thomas (02:01):
Yeah. Yeah. What, Max?
Max Cohen (02:03):
Do you wanna know why I wear my sunglasses upside
down?
George B. Thomas (02:06):
I do.
Chad Hohn (02:06):
I I think it's to protect what's the over under on
is there to protect the logofrom UV light from his hat?
George B. Thomas (02:14):
Oh. Oh. Are you protecting your hat?
Max Cohen (02:17):
No. Oh. Okay. I'm I'm you wanna know the honest truth?
Yeah.
I'm here to play ball, George.
George B. Thomas (02:24):
Oh, there we go.
Max Cohen (02:27):
Got him. I'm here to play ball. Got it. Like, just
that's just the just the justthe end end of statement. I'm
here to play ball.
George B. Thomas (02:33):
Well, there you go. Alright. Well, Max is
here to play ball. Some of Ilove it. Some of you might still
call this campaigns because it'snot everywhere.
Not everybody knows about
Max Cohen (02:44):
this. Ultra nerds saw it coming, saw
George B. Thomas (02:47):
it in beta, have had an opportunity to play
Max Cohen (02:50):
with it. But Chad, why don't you just kind of talk
about what you're going to talkabout and share and the
conversation that all three ofus are going to have and just go
from there?
Chad Hohn (03:00):
Well, I'll be, you know, driving through the
marketing studio and marketingstudio is the new home for
campaigns. It's kind of like,you know, a Miro board or a
lucid chart had a baby withcampaign assets, basically. And
then, yeah.
Max Cohen (03:21):
So, Chad, for those folks who are listening or
watching this, and they're usedto HubSpot campaigns and
George B. Thomas (03:29):
the process of going in and creating a
campaign, What has changed? Isthere a biggest, like, mental
hurdle that you've seen humanshave to get over and then they
get the I get it moment? Or,like, talk me through that.
Chad Hohn (03:42):
Maybe, maybe we can get your guys' feedback having
used campaigns traditionallymore because I've always had a
hard time getting my teams toproperly adopt campaign, to be
completely honest. Oh. Justbecause, like, the way you used
to do it was you would create acampaign, add some information
(04:02):
about what it's for and thestuff, and then you would, you
know, add assets to the campaignso that the tracking could
occur. But this allows you tojump in before you're even ready
to actually build all thosethings and plan and ideate the
(04:23):
customer journey, if you will.And you can leverage AI if you'd
like to rebuild some of thelayout, or you could just get in
there and do it yourself.
And it gives you a bit of avisual with tasking and
assignment, which all could bedone in campaigns before, but it
was under a lot more menus and alittle more tedious.
George B. Thomas (04:42):
So let me dig in before you start sharing the
screen and we start talking as ateam around this and where our
brains go. First of all, yousaid AI, which kind of gets
exciting because listen,HubSpot, AI is getting good if
you've been a person who's like,
Chad Hohn (04:56):
I know.
George B. Thomas (04:57):
It's getting really good, ladies and
gentlemen. Listen, I've been theguy who's kind of been a little
bit of a pseudo HubSpot AI haterbecause my other AI assistants
were really great, but I've beenwatching some of the stuff I've
been able to build and it'snuts. But, Chad, you said these
words, Historically, I haven'tbeen able to get my teams to
really use campaigns. Usuallywhen somebody says historically,
(05:20):
it's because that history is nolonger true. So talk to me
through the world or the kind ofenlightening moment where you're
like, wow.
They're diving into this, whichYeah.
Chad Hohn (05:33):
Yeah. I mean, I gave my my team at my new company a
an overview of how to create acampaign with the visual
builder. I did one with them. Soit's more like a watch one. They
did a watch one.
And then I was in the room withthem for a do one where they
(05:55):
started to do it, but they justduplicated my last campaign, and
they've made multiple additionalcampaigns since on their own
through the marketing studio.So, like, my portal now has
campaigns with forms and CTAsand pop up CTAs that lead to
from an external website pageto, you know, to that form
(06:19):
conversion to a meeting link,you know, through to a document
or with multiple entry pointsfor advertising, like a LinkedIn
ad and, you know, a social postand stuff like that. Like, it's
all of the attribution that youused to be able to add to
campaigns that you had to buildthe map in your brain before
(06:40):
with this tool allows people tosee it so that those non
naturally visionary people orthe non naturally like really
understand how it's built underthe hood, those people can
understand why it's important.Oh, that makes sense. I see how
(07:00):
it's going through the funnelhere.
George B. Thomas (07:02):
Right? Yeah. So, so I want to uncover one
thing and then Max, I'm going toflip you because I'm super
curious where your brain isright now. But I want to also
just say, I think Chad, youmight have uncovered a little
bit of a super admin, likeHubSpot super admin nugget. You
explained like, I showed one,then they did one, and then they
are off to the races.
(07:23):
And if you're a super adminlistening or watching this, do
you have a process of new toolshows up at HubSpot, we show
one, they do one, now go.Because I think that's very
interesting what that does tothe human brain in that kind of
cycle that you might bebuilding. Max, where is your
brain right now before we divein and Chad starts to blow
(07:45):
everybody's mind on thismarketing studio tool.
Max Cohen (07:48):
Yeah. I mean, excuse me. I always look back to the
campaign stool as, like, I thinkone of the tools that any if you
were a heavy marketer MarketingHub user, right, and you weren't
using it, I feel like you wereleaving a lot on the table.
Yeah. Right?
Yeah. And the way that I alwaysexplained it to people, was
(08:09):
like, listen, when you build, Iguess what we'll colloquially
refer to as like a campaigninside of HubSpot, which should
be a collection of all thesedifferent assets that you can
build. Right? It's reallydifficult to see, like, how they
all work together unless Mhmm.You tied all together a
campaign.
Right? Right. And, like, I don'tknow if, like I mean, I'm sure
(08:30):
the the power users out thereunderstood this, but, like, you
know, the new marketing hubusers, I think, didn't really
kinda understand, like, its basesimplicity was like, listen.
Yes. The universal truth is youbuild a lot of things in HubSpot
that are supposed to somehowwork together.
Right? But it's really difficultto see if they're working
together by going to a bunch ofindividual analyze pages and,
(08:53):
like, see how the things arekind of performing as a singular
entity. Right? Not tied And theI think the the beautiful thing
about campaign is that like youcould see all that stuff on a
single pane of glass andunderstand without jumping into
40 different places in the tool,how these things are kind of
like working together. And itwas very much for a while, I
(09:14):
think, the glue that heldtogether all these different
things you could possibly buildinside of Marketing Hub and now
Content Hub and things likethat.
Right? Yeah. Thing that I'mlike, I think the biggest place
that they kind of like missedfor so long was they never used
the campaigns tool, at least Idon't think to any real
(09:35):
capacity, as an opportunity toteach people how to use all
these things together andcoordinate all these different
assets and stuff that you'rebuilding. Right? And I'm unsure
if this new marketing studioexactly does that.
Right? Like, it may put thingstogether that way if you, like,
build it with AI. Right? But,like, something I would have,
(09:55):
like, loved to see them do was,again, have this more sort of,
like, visual sort of layout thatshowed how everything was
linking together and how certainthings sat on certain things.
Right?
Because, like, you know, youlook at something like a landing
page and you look at somethinglike a form. Well, those kind of
become the same thing when youput them together. Right. But,
(10:18):
like, there wasn't really a wayto kind of, like, teach people
that or indicate that or makethat connection. Right?
Chad Hohn (10:24):
I think you're this, Max. Yeah. I think you're gonna
Max Cohen (10:27):
like this. I'm excited to see it. Right? So I
think you're
Chad Hohn (10:32):
ready to play ball.
Max Cohen (10:33):
I'm ready to play ball, dude. Let's have a ball
game.
George B. Thomas (10:35):
Let let's dig in and and show what happens
Let's do this, Chad. Let's startmaybe from scratch. Yeah. Just
make some stuff up. And thenmaybe if we have time towards
the end of this, I'm going toopen up a campaign that had
already been created and hadbeen at being added to and show
(10:56):
what HubSpot just automagicallydoes.
If like, if you're sitting hereand you're like, well, what
about my historical campaigns?
Chad Hohn (11:03):
Right. Right.
George B. Thomas (11:04):
Show kinda what happens there. Yeah. Yeah.
Chad Hohn (11:07):
Alright. So I got a marketing studio open here. Now
they have a video demo. So ifyou wanna check that out, feel
free to check that out.Everybody has this.
If you just simply go to thelittle marketing megaphone icon
and, you jump into marketingstudio, this will be the
homepage.
George B. Thomas (11:25):
Alright. Serious question. Serious
question.
Chad Hohn (11:27):
Do you
Max Cohen (11:28):
rock the sidebar like that all the time in HubSpot?
Chad Hohn (11:31):
Yeah. Because I like screen real estate.
George B. Thomas (11:34):
See, I'm I'm old as dirt then because I have
to have mine open. You I don'tlike, I I just can't do the icon
thing for some reason. Anyway,not why we're here. Actually
actually, if you're watchingthis on YouTube, or if you're
listening to this on a podcastepisode, go to a place where you
can comment. It could be myemail, it could be my LinkedIn,
it could be on the YouTube.
(11:54):
I wanna know, icon or menuwords? Like, what kind of human
are you? What kind of human areyou? Icons or men okay. Go ahead
and put it back
Max Cohen (12:04):
to icons. A second? Can we just take a second to
just Yeah. Bask in the fact thatthey changed the navigation to
literally exactly what I toldthem to?
George B. Thomas (12:14):
I mean
Max Cohen (12:16):
Just saying.
George B. Thomas (12:17):
Are the man.
Max Cohen (12:18):
Alright.
George B. Thomas (12:19):
The myth.
Max Cohen (12:19):
I The legend. The legend.
George B. Thomas (12:22):
Okay. Chat. Welcome, John. Sorry. Sorry.
See, this is why we need Liz.Okay. Love it. Let's let's dive
into it. So watch the demovideo.
Now let's move on.
Chad Hohn (12:30):
Yeah. Yeah. So we got a demo video. You know, you have
here. I I George, for you,expanded on the side, and I made
the screen bigger.
Max Cohen (12:38):
Nice.
Chad Hohn (12:39):
Is this good for everyone? I think it's great.
Yeah. Cool. So there's likeobviously some of the same old
templates that they've alwayshad in the past.
What was interesting aboutgenerating a campaign with AI
before is it would just spool upa bunch of assets that were
related to a thing and say youshould make these and then you
just kind of decided if youwanted to do it or not. That's
(13:00):
still somewhat the same. Yeah.But if you come in to create a
campaign, the first place thatit plops you is you can have an
untitled campaign up here so youcould name it and you could give
it, an AI prompt or you couldskip the steps. So we can try an
AI prompt maybe after.
(13:21):
But essentially the goal is it'ssaying, I wanna, you know, get a
timeframe out of you, what yourgoal is, who we should be
targeting, and then any specificassets or channels if you wanna
make sure that it includesanything unique or outside of
the realm of what might normallybe inside of the campaign,
George B. Thomas (13:42):
for example.
Max Cohen (13:42):
What's that now?
Chad Hohn (13:43):
And you're upload fonts. Thing.
George B. Thomas (13:44):
Yeah. Yeah. Yeah. Yeah. I wanna go there
too.
I wanna go there too. So firstof all, before we leave this
open, but one, I love thisbecause you could literally
create a prompt template for acampaign launch. And now you
know if you're the type ofperson that does the ebooks, the
guides, the white papers, thewebinars, you could literally
have a AI prompt template foryour webinars, AI prompt for
(14:06):
your white papers. But Max, thisis exactly where my brain went
to. It's like, what's the helpme prompt thing.
Talk us through that a littlebit, Chad.
Chad Hohn (14:15):
Yeah. Yeah. So basically this helps put those
earlier templates. This doesn'tthose templates are pre
generated, but this allows youto get a template of a prompt
that would give you a similarthing that you can tweak. So you
start from a pretty good place.
And then you remember like thoseeight seventy four episodes we
(14:37):
did on AI data sources. Yep. Isalso related to those AI data
sources which have significantlychanged, right? So that comes
into your products and services,pain points, value prop, your
ICP, your company profile, brandkit, all the sauce, right? And
then it'll use all the sauce.
George B. Thomas (14:58):
If you're watching this and you haven't
watched or listened to, I shouldsay, our AI data sources series,
I think it was three, maybe fourepisodes, please go back and do
that. And in HubSpot productteam, if you're watching this,
or listening to this, being ableto add our own templates, like I
just mentioned to this dropdownwould be super dope too. Like
(15:20):
maybe it's after your ad, yourAI data sources, there's an add
your own template. And now youcan have like your webinar
template, your white papertemplate, like prompt in here.
Chad Hohn (15:30):
Yep. Could be. And again, maybe one thing you do is
you just have a file that youstart for, you know, you just
upload a file with a prompt init. Nice. You know, and just
throw that sucker in there andthat helps you out.
So let me click on, let's say,like, generate new leads. Yeah.
This is what comes out of that.
George B. Thomas (15:49):
Okay.
Chad Hohn (15:50):
And then it wants you to do the target audience. Yeah.
You know? Right? Businessowners.
Max Cohen (15:55):
Oh, I like how they did that. Like, you just click
it and then you don't have to,like, delete it or anything.
Yeah.
Chad Hohn (16:00):
Yeah. Yeah. Yeah. It's real nice. Okay.
Anyway, let's skip out of thisout of that and then we'll take
us into here. So let's do this,the Hub Heroes, you know,
marketing studio promo.
George B. Thomas (16:17):
Yeah. Just add a d in there, and then we'll be
good to go. Yeah. Yeah. No.
Because somebody somebody yeah,Henry. I see you would be like,
hurry. The whole episode studiowas in anyway.
Chad Hohn (16:27):
Yeah. If that's a
George B. Thomas (16:28):
fan of 200, then
Max Cohen (16:29):
I don't even know what to tell you.
Chad Hohn (16:30):
I should've just left it. So then the campaign brief,
some people just ignore this badboy. Right?
George B. Thomas (16:37):
But Do not do that. The
Chad Hohn (16:38):
Yeah, don't do that. But this is like where the
prompt will fill all this in foryou with AI, right?
George B. Thomas (16:46):
Yep.
Chad Hohn (16:46):
So that makes it nice because you don't really have to
worry too much about it. But wewant to promote our marketing
studio episode.
George B. Thomas (17:00):
Yep.
Chad Hohn (17:00):
And then audiences, everyone who does not know we
have a video episode.
George B. Thomas (17:08):
Yeah. There we go. K.
Chad Hohn (17:10):
Yeah. Or just every human on
George B. Thomas (17:12):
the planet that doesn't use HubSpot.
Max Cohen (17:13):
They should see this too.
Chad Hohn (17:14):
That does use HubSpot.
George B. Thomas (17:16):
Or doesn't. I'll sell some HubSpot.
Chad Hohn (17:18):
Yeah. Sure. Why not?
Max Cohen (17:20):
There you go.
George B. Thomas (17:21):
Alright. Anyway uses HubSpot.
Chad Hohn (17:23):
Yeah. Yeah. Then you put in the deets. Right? And if
you wanna give it any assets,great.
Okay. Awesome.
Max Cohen (17:28):
So we're just gonna hit say
George B. Thomas (17:29):
Hang on. Hang on. Alright. So I want people to
see that brand kit piece. Okay?
It's really important that youmake sure you set up your brand
kit because it's gonna bepulling all of your brand kit
stuff. Now we're in a demoportal, obviously. So don't
judge us. But you should taketime to set up your brand kit
and all of that information,because again, and we alluded to
(17:52):
this months and months andmonths ago, this will attach to
that, that will attach to this,that means this, and it's all
about context. Okay.
Chad Hohn (18:00):
Sorry. Remember when we did those AI data sources
episodes, this is, that was theinfancy of this. And this under
content, you have this wholebrand tab. And this is now
designed to allow you to workthrough your brand voice and any
multiple industries or customersegments that you wanted. Like,
(18:23):
I mean, it really allows you totruly add all these things.
And then once you have channelsand you get done with your brand
overview, you can go throughchannel optimizations. And then
here's some of those other datasources, you know, some things
for AI agents, some things forjust info about who you are and
what your goal is.
George B. Thomas (18:42):
Yeah. By the way, you take time to fill that
out in a real world scenario aslike the marketer super admin,
HubSpot will know more aboutyour organization probably than
90% of the people working there.I'm just throwing that out
there. Okay.
Chad Hohn (18:57):
For sure. For sure. So let's save this and then we
can either save the brief orsave the brief and generate new
assets. So you have multipleways to let it generate these
assets for us. But in this case,let's just save the brief and
we'll go through it manually.
Right? Yeah. One thing that iscool about this, so you you
(19:18):
scroll up, down with your wheeland then right left when you
scroll with your wheel
Max Cohen (19:22):
Oh, I didn't realize this was the canvas.
George B. Thomas (19:25):
Yeah. Oh, yeah.
Chad Hohn (19:25):
Yeah. Yeah.
Max Cohen (19:26):
What the hell? Oh my god. Yeah, brother. Hell, Yeah.
Okay.
Chad Hohn (19:31):
Alright. And then, dude, so you can obviously add
the campaign. But pro tip, rightclick, you can add the campaign.
There we go. That's And it savesyou so much time.
It's sick.
George B. Thomas (19:45):
Embrace the right click, ladies and
gentlemen.
Chad Hohn (19:47):
Yes. Please do. But if you're a visual boy or girl
out there,
Max Cohen (19:52):
if you
Chad Hohn (19:53):
have visual
Max Cohen (19:54):
Woah. Sticky note. Hold on. Sticky note. Yeah.
Yeah. Hey.
Chad Hohn (19:58):
Hey. Hey. Distracted. Relax.
Max Cohen (20:00):
Wear these on workflows, guys.
George B. Thomas (20:02):
Don't don't hey. Relax. Don't don't steal
the stunt. Go
Chad Hohn (20:06):
get there. Alright. Alright. So let's say we wanna
do start with a web page, right?Maybe we're not thinking about
promoting it yet.
We gotta start, with maybe anexternal website page or with a
website page or landing page. Inthis case, let's just do an
external website page. And thenI'm just going to select content
(20:29):
and do
George B. Thomas (20:31):
There we go. Yeah. Sidekickstrategies.com. I
like that website. I've beenthere a couple times.
Chad Hohn (20:36):
Once or twice.
George B. Thomas (20:37):
Yeah. Just So
Chad Hohn (20:38):
you do this and let's see. There you go. Yep. This
essentially is going to scanthat content on the web page and
you can see, like it will showup with an image of it.
George B. Thomas (20:54):
Yeah. And all like Like it's I literally
pulsing so you know it'sworking.
Chad Hohn (20:57):
Yeah. Yeah. And so in this case, the person who
creates the asset on the page isthe owner. However, you can
assign different owners.Additionally, you can create
tasks for this thing and maybelet's not worry about tasking
and commenting yet, but you canalso add notes.
(21:19):
So this is the SS homepage wherepeople will land, but see our
pop up CTA. Okay. Something likethat.
Max Cohen (21:31):
See,
George B. Thomas (21:32):
go ahead. I'm gonna, I'm just gonna keep my
mouth shut. Yeah, keep going,keep going.
Chad Hohn (21:37):
And now let's add a new one and we could do
something like a generalmarketing asset, like a CTA,
okay. So we'll do this and thendepending on the direction that
Oh, let me just make this
Max Cohen (21:53):
go away. This was helpful. Yes. Thank you.
George B. Thomas (21:56):
Thanks, HubSpot. Appreciate it.
Chad Hohn (21:58):
So you drag from here to here, the arrow's going that
way, right? Right click delete,drag from there to there, the
arrows going that way. So Max,to your point, the website page
and the website page and theform maybe become one thing,
(22:18):
right?
Max Cohen (22:20):
Kind of, I'd wanna like see like, here's my landing
page. And then like in that cardsay, here's the form on the
landing Well,
Chad Hohn (22:28):
the page obviously leads to the form and they flow
from the page to the form.
Max Cohen (22:34):
Do they have the
Chad Hohn (22:36):
form? Right.
Max Cohen (22:40):
Wait. So is it gonna show
Chad Hohn (22:42):
from this? Well, yeah, ultimately, like, in the
future, this will turn into youryour journey report, bro.
George B. Thomas (22:50):
Yeah.
Chad Hohn (22:50):
Like, you're building it like this. And then this this
is the idea, the ideation ofyour journey report. So your
journey report's easy to build.
Max Cohen (22:59):
So but my my what I'm wondering is, the cardinality of
those air directionality, that'snot cardinality. The
directionality of those arrows,is that functionally doing
anything, or is that all justvisual right now?
Chad Hohn (23:10):
I at this moment, it's visual.
Max Cohen (23:12):
Okay. Yeah.
George B. Thomas (23:12):
But but I it's so important because, guys,
where my brain went by the way,this is super dope, and I hope
if you're listening to this, youjust pause, go to the dang
YouTube channel and watch it.But like, back in the day, the
hardest thing to explain topeople was like, if it's a
social promotion and then it'sgoing to this page, or if it's
(23:33):
an ad and it's going to thislanding page, now you literally
have a card that is the ad thatyou draw an arrow to the landing
page, that you then draw anarrow to the thank you page,
that you then draw an arrow tothe email, then you draw an
arrow to the workflow, I'msorry, which then goes to the e.
And so now you can see a linearjourney that you're creating
(23:54):
visually here as you're buildingthe assets.
Max Cohen (23:57):
The so yeah. Yeah. I love that. I I would just love
to see HubSpot do some of thiswork for me. And it could.
It could. You guys remember. Weremember the. Oh, we can
Chad Hohn (24:07):
skip that part.
Max Cohen (24:08):
Well, no, no, no, no, I'm not even talking about. I
do. I want something evensimpler. Okay. Remember the
topic clusters tool
George B. Thomas (24:16):
and how it's still there.
Chad Hohn (24:17):
But I don't know.
George B. Thomas (24:18):
Remember it like I know it's still in the
tool.
Max Cohen (24:20):
But it did this cute little thing where it knew if
you were linking from one assetto another with a hyperlink in
that piece of content.
George B. Thomas (24:31):
Red light, green light. Yep.
Max Cohen (24:33):
Exactly. I would so, like, we have the technology to
say Yeah. Does this page havelink to this page that's also on
Canvas? Right? I would love tosee a world where it's like,
alright.
I plop an ad and I plop alanding page on the Canvas. And
if HubSpot's smart enough to go,oh, shit. That ad is actually
(24:55):
pointing to this page, I want itto just automatically pop up.
George B. Thomas (25:00):
Product
Max Cohen (25:01):
team. Me having to be like, well,
George B. Thomas (25:02):
I think it's going here. Product team. It's
going here. Are you listening?Product team.
Hello.
Max Cohen (25:07):
Right? Like, it should just detect that stuff
because it totally can't. Right?
Chad Hohn (25:12):
Yeah. Some of especially even on external
pages where where your HubSpottracking cookie is there, it
should be able to sense that.
Max Cohen (25:22):
Like, I pop a landing page and a thank you page on
there, it should know thelanding page is redirecting to
the thank you page because theform is sitting on the landing
page and it knows if it'sredirecting or not. Right?
That's the kind of stuff I wannasee. Guess what? Hey, guys.
No AI needed for thatwhatsoever. Right? I mean, like,
that would be an insanelyhelpful feature to understand
(25:43):
this giant conglomeration of,like, stuff you got going on.
Right? I don't I'm not trying topoo poo it.
I'm just saying, like, littlestuff like this really matters
when people are trying tounderstand how someone is
supposed to flow through thiskind of journey. And to me,
that's what I feel like thewhole point of, like, the arrows
and the being able to organizethings on a canvas kind of gets
you.
Chad Hohn (26:02):
Yeah. Right? I think they have big plans for this
cause it also does have betaright there next to Like, you
know, it is, everything isfunctionally the same. This is
just a UI that generates all thestuff based on these visual
inputs, right?
Max Cohen (26:18):
Yeah.
Chad Hohn (26:19):
But let's say we have that website page, we have our
pop up CTA, and we have our formembedded inside that pop up CTA,
for example, right? We couldhave it create a form with the
AI, and then we could say a leadcapture or a human capture form.
Was that good or
Max Cohen (26:39):
We don't like human capture.
George B. Thomas (26:43):
Careful.
Max Cohen (26:44):
Careful, Chris. Don't let Chris see this episode. My
god.
Chad Hohn (26:48):
Contact info capture form. Wait. Wait. Wait.
Max Cohen (26:52):
Can we say that asks favorite ice cream and see if it
builds it all? I want to see.Sure.
George B. Thomas (26:58):
Favorite ice cream. I like ice cream.
Chad Hohn (27:00):
Yeah. Favorite ice cream type.
George B. Thomas (27:02):
Should've done we should've asked it if it
likes milk in its scrambled eggsor not. That's what we should've
asked it.
Max Cohen (27:06):
Yeah. That's when I that's when I become a
Salesforce user.
Chad Hohn (27:09):
Let's ask Fraser right here. Do you like milk?
George B. Thomas (27:13):
Too bad.
Max Cohen (27:13):
Wait. No. Dead ass. Ask it. Ask it.
It's gonna say, oh, make somefluffier case I'm never using
Braze again.
Chad Hohn (27:20):
I don't know. It's a thinking model.
George B. Thomas (27:22):
Oh, whether
Chad Hohn (27:23):
Some people like it for a creamier, fluffier
texture. Hey. Forgot. Shit.
Max Cohen (27:29):
Shit, man.
George B. Thomas (27:30):
Man, I just fell in love with Breeze even
more, which, by the way, ifyou're a longtime Hub Heroes
listener, you know that was aancient callback to episodes
eons ago. Man. And I justtriggered Max. Okay. Let's move
on.
Chad Hohn (27:43):
I'm gonna tell it that it's an excellent
observation.
Max Cohen (27:47):
Wow. Crazy good. Nice. I'm cracking up
Chad Hohn (27:51):
over here. It's an extra smooth
Max Cohen (27:53):
And they built Darmesh's dad jokes I know.
Amazing. I love it. See, it's
George B. Thomas (28:00):
this this is the kind of stuff right here.
Like, if you have not been usingBreeze, and you've been waiting
for HubSpot AI to get good I'mjust saying it's getting really
good.
Chad Hohn (28:10):
Mhmm.
George B. Thomas (28:10):
It's getting good.
Chad Hohn (28:12):
It it added the preferred language.
George B. Thomas (28:16):
That's a
Max Cohen (28:17):
little different from ice cream.
Chad Hohn (28:18):
Yeah. Well, maybe that will it's a conditional
property that leads you to yourfavorite place.
George B. Thomas (28:25):
Here's here's here's the well, I guess your
question was, Max, will itcreate the property? What's your
favorite
Max Cohen (28:32):
ice cream? It looks like it'll add, though. Yeah.
Chad Hohn (28:35):
Yeah. It'll add existing. If you already had
favorite ice cream in there, Ibet it would have been able to
pull it. Now if you guys didn'tknow this, Breeze can create
properties for you.
George B. Thomas (28:45):
Oh, yeah. Mhmm.
Chad Hohn (28:47):
And tasks. So that's the that's the thing. Yeah. All
sorts of stuff.
Max Cohen (28:49):
Do it. Sit. Go tell it to make a property and and
then run the form thing againand see if you'll do
George B. Thomas (28:55):
So, like, make a property called favorite ice
cream with the options ofvanilla, strawberry, and
chocolate, which, by the way,Liz is not here, so we can have
squirrel moments like this, Eventhough, hopefully, you've
already decided that you wannause the marketing studio because
it's all sorts of dope. Andwe'll see what happens here.
Max Cohen (29:15):
And swirl.
George B. Thomas (29:16):
Neapolitan, you mean?
Chad Hohn (29:19):
No. Just just vanilla chocolate swirl. Oh. Oh, yeah.
Yeah.
You know, like, the one in themiddle of the campus.
Max Cohen (29:24):
Use case and best practices to build this. Yeah.
Chad Hohn (29:28):
Oh. Contacts, properties, drop down.
George B. Thomas (29:31):
Yes. I've proposed a property. Yes. Please
do that. Thank you for proposingbefore you actually do it.
Chad Hohn (29:39):
Thanks for not deleting my entire database.
Yeah. I like that one guy.
George B. Thomas (29:44):
Oh, man.
Max Cohen (29:45):
Would you like me to delete your entire contact
database? No.
Chad Hohn (29:48):
It didn't ask. It just nuked this guy's whole SQL
SQL database. Oh, man. It wasn'tBreeze. It was somewhere.
George B. Thomas (29:55):
Okay. Yeah. Yeah.
Chad Hohn (29:56):
Some some
George B. Thomas (29:57):
other company. Alright.
Chad Hohn (29:58):
So, yes. Some other company. Alright. So let's
regenerate the content. I have afavorite ice cream property in
my portal.
Thanks.
George B. Thomas (30:12):
Can I tell you where this gets really exciting
for me? Product team, are youare you listening? Can we get
where I can hit a microphone andjust talk to it instead of
always having to type it in?That gets If you're
Chad Hohn (30:25):
on Windows, there is a dictate hotkey where you can
just, like, unlock yourkeyboard.
Max Cohen (30:31):
Yeah. Mhmm.
Chad Hohn (30:31):
So you just use your normal thing and just talk into
your mic. Nice. I don't like touse hotkeys on my computer.
George B. Thomas (30:38):
Yeah. I'd rather just hit the little
microphone and
Max Cohen (30:40):
be like a talk to this.
George B. Thomas (30:42):
Some of the topest prompts I've done in AI
have been just me talking andthen saying Yeah. Now optimize
this prompt, please. Like Yeah.Yeah.
Chad Hohn (30:51):
Uh-oh. Alright. Nope. Blew it. Prefer language.
Blew it huge. Oh, well. Well, wetried.
Max Cohen (30:59):
At least we're asking phone number now, though.
George B. Thomas (31:01):
Yeah. Well, it's When you get on the call,
Max Cohen (31:05):
you can ask what their favorite ice cream. You
know what, Chad? I bet. Well
George B. Thomas (31:08):
We might have had to refresh the page. Anyway,
let's not get stuck on that.Let's not get stuck on that.
Let's move on to the nextepisode and go on. Yeah.
Yeah. Yeah.
Chad Hohn (31:17):
Alright. Here, let's just we'll do that while we're
working on our thing. We'll justregenerate and just burn some
Breeze credits.
Max Cohen (31:23):
There we go.
Chad Hohn (31:24):
Okay. So essentially what we have here now is we have
our website page. We have ourCTA, which is a pop up in our
form, which will be embedded inour CTA. And then, you know,
then that that that would belike a little journey that we're
gonna send somebody through. Soit's just simple thing.
But then now that we're donewith that little core journey,
(31:45):
maybe what we wanna do is rightclick and add a LinkedIn post.
Right? And so then we couldgenerate some content, promote
marketing studio episode, fromour podcast content or
something. Right? We can dosomething like that.
(32:07):
And then why won't it let
Max Cohen (32:09):
me No social channels.
Chad Hohn (32:11):
Oh, yeah. I don't need social channels. Alright.
Well, that stinks because I washoping that it would at least
stub it out. Now, I mean, does,right?
If that makes sense. Like theLinkedIn post thing is here. So
I can add a task and say, thisto George, right? And say,
(32:32):
connect LinkedIn, then generatesocial post.
George B. Thomas (32:39):
Love this so much. Start.
Chad Hohn (32:42):
Right.
George B. Thomas (32:42):
Because here's where my brain goes, by the way.
Super admins, marketers, chiefmarketing officers. Like, if you
have a team, now campaignsbecome a team sport.
Chad Hohn (32:52):
Yep. Like, it doesn't have to be like this one. More
obvious. Right?
George B. Thomas (32:56):
Yes. Yes.
Max Cohen (32:57):
Alright. Real quick. Ready? Alright. Let me ask you
guys this question.
How many marketing tools did wejust work across?
George B. Thomas (33:03):
A bunch.
Max Cohen (33:04):
Well, can we count it? Oh, blogs. Social blog.
Landing pages. Social Forms.
CTA. Yeah. Probably email inthere.
Chad Hohn (33:15):
Yeah. Don't think
George B. Thomas (33:16):
we've added email yet. We
Chad Hohn (33:17):
haven't added email yet, but we could add a thank
you email here. Right?
George B. Thomas (33:21):
Sure. And the best part is because by the way,
one of the tools we used wasMarketing Studio. Yep. But the
best thing is, and we haven'tleft the page. Is that where
you're going?
That's what
Max Cohen (33:31):
I'm saying.
George B. Thomas (33:31):
Yeah. Yeah. How many pages have we loaded?
One.
Chad Hohn (33:35):
None. Yeah.
Max Cohen (33:35):
One. None. Zero. One. Yeah.
Dude, that's that to me is likethe big thing here. Like, I get
the AI stuff is so cool. Yes.100%. Right?
Yeah. But like, I think peopleforget when you are a heavy
HubSpot user, if you added upall the seconds, just net even
just let's just look atmarketers. Because if you had
(33:57):
you kinda can't avoid it as likea well, I don't know. People
will get to a world where youcan avoid it as like a sales or
service hub user. But like as amarketing hub customer, think
about like many seconds add upnavigating just through all
those different tools?
Just to like load it up, go intosomething, create something new.
(34:18):
No, no, no.
George B. Thomas (34:18):
I don't know if I'm excited or scared right
now because I literally just hadlike a flash in my brain of
like, I'm up in heaven and Godhas like this big old, like,
here's what you spent your timeon.
Max Cohen (34:29):
And there's this big orange bar, which is
George B. Thomas (34:32):
like George's time in HubSpot during his
lifetime. Oh my god. And
Chad Hohn (34:36):
then there's like a breakdown segment.
Max Cohen (34:38):
Yeah. Breakdown of that time. It's like navigating
through pages and page loadtime.
George B. Thomas (34:42):
Yeah. Three, three quarters of it is like
clicks and page load.
Max Cohen (34:46):
And then there's like and then there's like the time
spent with the word humanscoming out of your mouth. Yeah.
It's like, yeah, higher thaneverything else. Yeah.
Chad Hohn (34:54):
Oh, alright. Classic. Delete that. And this loaded
sidekick strategies, and thenwe'll add that into our chain.
So there we go.
So there's our home page. Nice.It's asking if we have consent
or not. It is when the AI isloading, it's doesn't know where
it's Yeah. So it's giving you apage view over there, George.
George B. Thomas (35:13):
Yeah. Love it. I love it. Can we
Max Cohen (35:15):
anyway a note, dude? I just need to see a
Chad Hohn (35:17):
sticky note. You wanna see a sticky note? So,
like, let's say after thismarketing email goes out, maybe
we have some other thing that wewanna do. So we'll just slap a
sticky on there. And then youcould just do no, you know,
notes about x, y, z thingything, and then we'll make it a
blue bee.
(35:38):
And then we
Max Cohen (35:38):
also connect them. Like, you can't draw lines
Chad Hohn (35:40):
from sticky
Max Cohen (35:41):
notes to things.
Chad Hohn (35:42):
It's an empty card, dude.
Max Cohen (35:43):
Wait. The heck and frick, dude? Woah. Boy. So you
can just type stuff in a card.
Chad Hohn (35:49):
Yeah. And we can also make this cyclical.
George B. Thomas (35:52):
Oh, yeah. So maybe maybe you do some things
in an empty card.
Chad Hohn (35:57):
Yeah. Yeah. Sticky notes are like general notes
about stuff. And this is to anoffline asset HubSpot can't
recognize.
Max Cohen (36:10):
Can you
George B. Thomas (36:10):
click the sticky note again?
Max Cohen (36:12):
Well, click on the line. What happens when you
create a sticky note on a line?Shut up.
George B. Thomas (36:18):
It's in the middle of the line.
Shut up. Note to the thing.
Oh, that's cool. But hover over the
Chad Hohn (36:24):
blue sticky note.
George B. Thomas (36:25):
Yeah. Oh, there's different colors, and
there's a plus. What's the plus?Oh, yep. You can color in
Chad Hohn (36:30):
the blue.
Max Cohen (36:30):
Alright. Yeah.
George B. Thomas (36:31):
HubSpot. Okay. HubSpot now.
Max Cohen (36:35):
Here's my question, dude. When is workflows going to
adopt this interface? Yeah. Wellwhen's workflows gonna take
steal this interface?
George B. Thomas (36:44):
So this is a great way to maybe break your
brain and end this. When doesworkflows go away and everybody
just uses journeys? Okay. Nevermind. Sorry.
I won't I won't go there. Iwon't go there.
Max Cohen (36:54):
Well, journey. Oh, journey. Well, that's just like
workflows for marketers isdifferent. Like, you're not
gonna use journey for, like,basic automation.
George B. Thomas (37:02):
Listen, all hate mail goes to Max at just
Max Cohen (37:05):
don't don't send it my way. That. Yeah.
Chad Hohn (37:07):
Yeah. So there's also a calendar view. Let's quickly
go over this where you can seeall those things that are
scheduled so you can see publishdates or due dates. For example,
if you have all these things,this is all the stuff we need to
build out. And then the datesthat we wanna publish the
assets, if you schedule publishdates, all the assets on there
have the ability for you to beable to say, this is in draft,
(37:29):
but maybe we want it to be dueon the eighth.
And then, you know, you couldalso set like a separate,
publish date that you wouldrather, you know, make it
publish and, you know, that itcan change from, like, when
you're in there working on it,you can market complete,
etcetera. Right? All that goodstuff. Then when you're in board
(37:53):
view
George B. Thomas (37:54):
One of my favorite tabs right here.
Chad Hohn (37:55):
Yeah.
George B. Thomas (37:55):
By the way, here's your process.
Chad Hohn (37:58):
Yeah.
George B. Thomas (37:58):
Drag and drop.
Max Cohen (37:59):
Right on schedule. Yep.
Chad Hohn (38:02):
Yeah. Yep. Yeah. Super helpful. And then now that
you have campaigns here, you cansee all of this.
So, I mean, it's almost likeworth another episode of going
in and generating the wholething from AI from scratch.
Yeah. If we would like to dosomething like that.
George B. Thomas (38:18):
Maybe we'll do that. Like next week, I know
we're gonna do the first stageof loop marketing, deep dive.
Yep. But maybe after that,circle back around and we do a
second episode this. Becauseagain, like, you can look at
your analytics from here.
You can look at a list view fromhere. Can, like, there's just so
much more that we probably, andI don't have time to show you
(38:40):
like a full blown out, like,here's what a historical one
looks Hopefully this was enoughto get people teased in to like,
hey, let's start to use this.Let's go see if I have to turn a
beta on in my portal. Like, letme figure out why I'm not seeing
this because ladies andgentlemen, hopefully, well, I'll
pause. Max, Chad, one takeawayor last thing that you wanna say
(39:05):
before we shut this episodedown, and then I'll I'll land
the plane.
Chad Hohn (39:09):
I mean, for me, this this was a game changer to get
people to be able to see andvisualize how a campaign
functions and adopt it so muchmore easily, especially for
people new to the tool. And anddoubly, especially for people
not new to marketing, like theyunderstood what campaigns were.
(39:30):
But when you, you know,communicate campaign and they
think like, oh, ad campaign, no,this is like a marketing
campaign with all the assets andthen they see it and they get it
right. It's a game
George B. Thomas (39:44):
changer. Max. Give it a whirl.
Max Cohen (39:47):
Man, I mean, it's really, really cool. I I I'd
love to see them build in someof those, you know, quality of
life things we were talkingabout. Like, I'd love for some
automatic arrows to show up whenwe know, like, something is
linking to something else.Right? Or, like, at least, like,
detect it and give people theoption to auto add it just
(40:07):
because I think that would work,like, you know, it would work
wonders for people, like,understanding, like, the flow in
which they're attempting tocreate here.
Right? And, you know, I thinkeven this this could be
something that helps people,like, avoid making mistakes.
Right? Like, if you've forexample, like if you draw a line
from one asset to another, itcould be something where like it
(40:30):
checks to see if there's a link.And if there isn't, maybe it
should ask you because maybe youwere supposed to.
Right? Yeah. Things like that.So man, if this
George B. Thomas (40:39):
is
Max Cohen (40:39):
V1, what's this thing look like a year from now,
right?
Chad Hohn (40:43):
Like I
Max Cohen (40:43):
know that's a classic thing I always say, but like
dead serious, that's Let super
George B. Thomas (40:47):
me land this plane. One, go watch the demo
video. Two, go play around withthis and look at your historical
campaigns, if you have beendoing historical campaigns. By
the way, if you don't have thebeta or don't see it, go to new
to me betas, turn the so betathat you can actually see this.
Third, and here's how I'll endit because I just really wanna
break Max's brain.
(41:08):
I can't wait to see when there'sa event happily prompt that I
can just put into the campaign'smarketing studio, and all of
sudden, my entire event goesbeep, bop, boop, bop, boop.
Okay, hub heroes. We've reached the end of
another episode. Will Lord Lackcontinue to loom over the
community or will we be able todefeat him in the next episode
(41:32):
of the hub heroes podcast? Makesure you tune in and find out in
the next episode. Make sure youhead over to the hubheroes.com
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(41:56):
a friend. Leave a review if youlike what you're listening to
and use the hashtag hashtag hubheroes podcast on any of the
socials and let us know whatstrategy conversation you'd like
to listen into next. Until nexttime, when we meet and combine
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and of course, be looking for away to be someone's hero.
Do you live in a world filled with corporate data? Are
you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
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Tune in each week to join theleague of extraordinary inbound
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(00:46):
Heroes, it's time to unite andactivate your powers.
George B. Thomas (00:52):
That's right. It is time to activate those
powers. I'm super excitedbecause, well, Liz isn't here.
Here. That's not why I'mexcited.
That's not exciting. Superexcited because Liz is not here
and we get to do whatever it isthat we want to do today. There
is no herding of the cats orherding of the humans that are
the hosts of this show. By theway, did start out this show
(01:13):
with describing Max had thesecool glasses upside down on his
ball cap. Why am I doing that?
Because if you're listening tothis, you can continue to listen
to this. It's fine. You'llprobably get it. But this is
what we would classify as maybea more visual version of the Hub
Heroes podcast. And so we'regoing to put this also up on our
(01:35):
YouTube channel so you can go toSidekick Strategies YouTube
channel.
Heck, we might even try to putit on LinkedIn or something, but
I'm sure that there's probablysome length not able to do that.
We'll put at least links to theYouTube channel on LinkedIn as
well, which then it won't getviewed. Anyway, I digress. That
is not why we're here. We'rehere to talk about what some of
(01:57):
you might still know ascampaigns.
Max Cohen (02:00):
Wait. Wait.
George B. Thomas (02:01):
Yeah. Yeah. What, Max?
Max Cohen (02:03):
Do you wanna know why I wear my sunglasses upside
down?
George B. Thomas (02:06):
I do.
Chad Hohn (02:06):
I I think it's to protect what's the over under on
is there to protect the logofrom UV light from his hat?
George B. Thomas (02:14):
Oh. Oh. Are you protecting your hat?
Max Cohen (02:17):
No. Oh. Okay. I'm I'm you wanna know the honest truth?
Yeah.
I'm here to play ball, George.
George B. Thomas (02:24):
Oh, there we go.
Max Cohen (02:27):
Got him. I'm here to play ball. Got it. Like, just
that's just the just the justthe end end of statement. I'm
here to play ball.
George B. Thomas (02:33):
Well, there you go. Alright. Well, Max is
here to play ball. Some of Ilove it. Some of you might still
call this campaigns because it'snot everywhere.
Not everybody knows about
Max Cohen (02:44):
this. Ultra nerds saw it coming, saw
George B. Thomas (02:47):
it in beta, have had an opportunity to play
Max Cohen (02:50):
with it. But Chad, why don't you just kind of talk
about what you're going to talkabout and share and the
conversation that all three ofus are going to have and just go
from there?
Chad Hohn (03:00):
Well, I'll be, you know, driving through the
marketing studio and marketingstudio is the new home for
campaigns. It's kind of like,you know, a Miro board or a
lucid chart had a baby withcampaign assets, basically. And
then, yeah.
Max Cohen (03:21):
So, Chad, for those folks who are listening or
watching this, and they're usedto HubSpot campaigns and
George B. Thomas (03:29):
the process of going in and creating a
campaign, What has changed? Isthere a biggest, like, mental
hurdle that you've seen humanshave to get over and then they
get the I get it moment? Or,like, talk me through that.
Chad Hohn (03:42):
Maybe, maybe we can get your guys' feedback having
used campaigns traditionallymore because I've always had a
hard time getting my teams toproperly adopt campaign, to be
completely honest. Oh. Justbecause, like, the way you used
to do it was you would create acampaign, add some information
(04:02):
about what it's for and thestuff, and then you would, you
know, add assets to the campaignso that the tracking could
occur. But this allows you tojump in before you're even ready
to actually build all thosethings and plan and ideate the
(04:23):
customer journey, if you will.And you can leverage AI if you'd
like to rebuild some of thelayout, or you could just get in
there and do it yourself.
And it gives you a bit of avisual with tasking and
assignment, which all could bedone in campaigns before, but it
was under a lot more menus and alittle more tedious.
George B. Thomas (04:42):
So let me dig in before you start sharing the
screen and we start talking as ateam around this and where our
brains go. First of all, yousaid AI, which kind of gets
exciting because listen,HubSpot, AI is getting good if
you've been a person who's like,
Chad Hohn (04:56):
I know.
George B. Thomas (04:57):
It's getting really good, ladies and
gentlemen. Listen, I've been theguy who's kind of been a little
bit of a pseudo HubSpot AI haterbecause my other AI assistants
were really great, but I've beenwatching some of the stuff I've
been able to build and it'snuts. But, Chad, you said these
words, Historically, I haven'tbeen able to get my teams to
really use campaigns. Usuallywhen somebody says historically,
(05:20):
it's because that history is nolonger true. So talk to me
through the world or the kind ofenlightening moment where you're
like, wow.
They're diving into this, whichYeah.
Chad Hohn (05:33):
Yeah. I mean, I gave my my team at my new company a
an overview of how to create acampaign with the visual
builder. I did one with them. Soit's more like a watch one. They
did a watch one.
And then I was in the room withthem for a do one where they
(05:55):
started to do it, but they justduplicated my last campaign, and
they've made multiple additionalcampaigns since on their own
through the marketing studio.So, like, my portal now has
campaigns with forms and CTAsand pop up CTAs that lead to
from an external website pageto, you know, to that form
(06:19):
conversion to a meeting link,you know, through to a document
or with multiple entry pointsfor advertising, like a LinkedIn
ad and, you know, a social postand stuff like that. Like, it's
all of the attribution that youused to be able to add to
campaigns that you had to buildthe map in your brain before
(06:40):
with this tool allows people tosee it so that those non
naturally visionary people orthe non naturally like really
understand how it's built underthe hood, those people can
understand why it's important.Oh, that makes sense. I see how
(07:00):
it's going through the funnelhere.
George B. Thomas (07:02):
Right? Yeah. So, so I want to uncover one
thing and then Max, I'm going toflip you because I'm super
curious where your brain isright now. But I want to also
just say, I think Chad, youmight have uncovered a little
bit of a super admin, likeHubSpot super admin nugget. You
explained like, I showed one,then they did one, and then they
are off to the races.
(07:23):
And if you're a super adminlistening or watching this, do
you have a process of new toolshows up at HubSpot, we show
one, they do one, now go.Because I think that's very
interesting what that does tothe human brain in that kind of
cycle that you might bebuilding. Max, where is your
brain right now before we divein and Chad starts to blow
(07:45):
everybody's mind on thismarketing studio tool.
Max Cohen (07:48):
Yeah. I mean, excuse me. I always look back to the
campaign stool as, like, I thinkone of the tools that any if you
were a heavy marketer MarketingHub user, right, and you weren't
using it, I feel like you wereleaving a lot on the table.
Yeah. Right?
Yeah. And the way that I alwaysexplained it to people, was
(08:09):
like, listen, when you build, Iguess what we'll colloquially
refer to as like a campaigninside of HubSpot, which should
be a collection of all thesedifferent assets that you can
build. Right? It's reallydifficult to see, like, how they
all work together unless Mhmm.You tied all together a
campaign.
Right? Right. And, like, I don'tknow if, like I mean, I'm sure
(08:30):
the the power users out thereunderstood this, but, like, you
know, the new marketing hubusers, I think, didn't really
kinda understand, like, its basesimplicity was like, listen.
Yes. The universal truth is youbuild a lot of things in HubSpot
that are supposed to somehowwork together.
Right? But it's really difficultto see if they're working
together by going to a bunch ofindividual analyze pages and,
(08:53):
like, see how the things arekind of performing as a singular
entity. Right? Not tied And theI think the the beautiful thing
about campaign is that like youcould see all that stuff on a
single pane of glass andunderstand without jumping into
40 different places in the tool,how these things are kind of
like working together. And itwas very much for a while, I
(09:14):
think, the glue that heldtogether all these different
things you could possibly buildinside of Marketing Hub and now
Content Hub and things likethat.
Right? Yeah. Thing that I'mlike, I think the biggest place
that they kind of like missedfor so long was they never used
the campaigns tool, at least Idon't think to any real
(09:35):
capacity, as an opportunity toteach people how to use all
these things together andcoordinate all these different
assets and stuff that you'rebuilding. Right? And I'm unsure
if this new marketing studioexactly does that.
Right? Like, it may put thingstogether that way if you, like,
build it with AI. Right? But,like, something I would have,
(09:55):
like, loved to see them do was,again, have this more sort of,
like, visual sort of layout thatshowed how everything was
linking together and how certainthings sat on certain things.
Right?
Because, like, you know, youlook at something like a landing
page and you look at somethinglike a form. Well, those kind of
become the same thing when youput them together. Right. But,
(10:18):
like, there wasn't really a wayto kind of, like, teach people
that or indicate that or makethat connection. Right?
Chad Hohn (10:24):
I think you're this, Max. Yeah. I think you're gonna
Max Cohen (10:27):
like this. I'm excited to see it. Right? So I
think you're
Chad Hohn (10:32):
ready to play ball.
Max Cohen (10:33):
I'm ready to play ball, dude. Let's have a ball
game.
George B. Thomas (10:35):
Let let's dig in and and show what happens
Let's do this, Chad. Let's startmaybe from scratch. Yeah. Just
make some stuff up. And thenmaybe if we have time towards
the end of this, I'm going toopen up a campaign that had
already been created and hadbeen at being added to and show
(10:56):
what HubSpot just automagicallydoes.
If like, if you're sitting hereand you're like, well, what
about my historical campaigns?
Chad Hohn (11:03):
Right. Right.
George B. Thomas (11:04):
Show kinda what happens there. Yeah. Yeah.
Chad Hohn (11:07):
Alright. So I got a marketing studio open here. Now
they have a video demo. So ifyou wanna check that out, feel
free to check that out.Everybody has this.
If you just simply go to thelittle marketing megaphone icon
and, you jump into marketingstudio, this will be the
homepage.
George B. Thomas (11:25):
Alright. Serious question. Serious
question.
Chad Hohn (11:27):
Do you
Max Cohen (11:28):
rock the sidebar like that all the time in HubSpot?
Chad Hohn (11:31):
Yeah. Because I like screen real estate.
George B. Thomas (11:34):
See, I'm I'm old as dirt then because I have
to have mine open. You I don'tlike, I I just can't do the icon
thing for some reason. Anyway,not why we're here. Actually
actually, if you're watchingthis on YouTube, or if you're
listening to this on a podcastepisode, go to a place where you
can comment. It could be myemail, it could be my LinkedIn,
it could be on the YouTube.
(11:54):
I wanna know, icon or menuwords? Like, what kind of human
are you? What kind of human areyou? Icons or men okay. Go ahead
and put it back
Max Cohen (12:04):
to icons. A second? Can we just take a second to
just Yeah. Bask in the fact thatthey changed the navigation to
literally exactly what I toldthem to?
George B. Thomas (12:14):
I mean
Max Cohen (12:16):
Just saying.
George B. Thomas (12:17):
Are the man.
Max Cohen (12:18):
Alright.
George B. Thomas (12:19):
The myth.
Max Cohen (12:19):
I The legend. The legend.
George B. Thomas (12:22):
Okay. Chat. Welcome, John. Sorry. Sorry.
See, this is why we need Liz.Okay. Love it. Let's let's dive
into it. So watch the demovideo.
Now let's move on.
Chad Hohn (12:30):
Yeah. Yeah. So we got a demo video. You know, you have
here. I I George, for you,expanded on the side, and I made
the screen bigger.
Max Cohen (12:38):
Nice.
Chad Hohn (12:39):
Is this good for everyone? I think it's great.
Yeah. Cool. So there's likeobviously some of the same old
templates that they've alwayshad in the past.
What was interesting aboutgenerating a campaign with AI
before is it would just spool upa bunch of assets that were
related to a thing and say youshould make these and then you
just kind of decided if youwanted to do it or not. That's
(13:00):
still somewhat the same. Yeah.But if you come in to create a
campaign, the first place thatit plops you is you can have an
untitled campaign up here so youcould name it and you could give
it, an AI prompt or you couldskip the steps. So we can try an
AI prompt maybe after.
(13:21):
But essentially the goal is it'ssaying, I wanna, you know, get a
timeframe out of you, what yourgoal is, who we should be
targeting, and then any specificassets or channels if you wanna
make sure that it includesanything unique or outside of
the realm of what might normallybe inside of the campaign,
George B. Thomas (13:42):
for example.
Max Cohen (13:42):
What's that now?
Chad Hohn (13:43):
And you're upload fonts. Thing.
George B. Thomas (13:44):
Yeah. Yeah. Yeah. Yeah. I wanna go there
too.
I wanna go there too. So firstof all, before we leave this
open, but one, I love thisbecause you could literally
create a prompt template for acampaign launch. And now you
know if you're the type ofperson that does the ebooks, the
guides, the white papers, thewebinars, you could literally
have a AI prompt template foryour webinars, AI prompt for
(14:06):
your white papers. But Max, thisis exactly where my brain went
to. It's like, what's the helpme prompt thing.
Talk us through that a littlebit, Chad.
Chad Hohn (14:15):
Yeah. Yeah. So basically this helps put those
earlier templates. This doesn'tthose templates are pre
generated, but this allows youto get a template of a prompt
that would give you a similarthing that you can tweak. So you
start from a pretty good place.
And then you remember like thoseeight seventy four episodes we
(14:37):
did on AI data sources. Yep. Isalso related to those AI data
sources which have significantlychanged, right? So that comes
into your products and services,pain points, value prop, your
ICP, your company profile, brandkit, all the sauce, right? And
then it'll use all the sauce.
George B. Thomas (14:58):
If you're watching this and you haven't
watched or listened to, I shouldsay, our AI data sources series,
I think it was three, maybe fourepisodes, please go back and do
that. And in HubSpot productteam, if you're watching this,
or listening to this, being ableto add our own templates, like I
just mentioned to this dropdownwould be super dope too. Like
(15:20):
maybe it's after your ad, yourAI data sources, there's an add
your own template. And now youcan have like your webinar
template, your white papertemplate, like prompt in here.
Chad Hohn (15:30):
Yep. Could be. And again, maybe one thing you do is
you just have a file that youstart for, you know, you just
upload a file with a prompt init. Nice. You know, and just
throw that sucker in there andthat helps you out.
So let me click on, let's say,like, generate new leads. Yeah.
This is what comes out of that.
George B. Thomas (15:49):
Okay.
Chad Hohn (15:50):
And then it wants you to do the target audience. Yeah.
You know? Right? Businessowners.
Max Cohen (15:55):
Oh, I like how they did that. Like, you just click
it and then you don't have to,like, delete it or anything.
Yeah.
Chad Hohn (16:00):
Yeah. Yeah. Yeah. It's real nice. Okay.
Anyway, let's skip out of thisout of that and then we'll take
us into here. So let's do this,the Hub Heroes, you know,
marketing studio promo.
George B. Thomas (16:17):
Yeah. Just add a d in there, and then we'll be
good to go. Yeah. Yeah. No.
Because somebody somebody yeah,Henry. I see you would be like,
hurry. The whole episode studiowas in anyway.
Chad Hohn (16:27):
Yeah. If that's a
George B. Thomas (16:28):
fan of 200, then
Max Cohen (16:29):
I don't even know what to tell you.
Chad Hohn (16:30):
I should've just left it. So then the campaign brief,
some people just ignore this badboy. Right?
George B. Thomas (16:37):
But Do not do that. The
Chad Hohn (16:38):
Yeah, don't do that. But this is like where the
prompt will fill all this in foryou with AI, right?
George B. Thomas (16:46):
Yep.
Chad Hohn (16:46):
So that makes it nice because you don't really have to
worry too much about it. But wewant to promote our marketing
studio episode.
George B. Thomas (17:00):
Yep.
Chad Hohn (17:00):
And then audiences, everyone who does not know we
have a video episode.
George B. Thomas (17:08):
Yeah. There we go. K.
Chad Hohn (17:10):
Yeah. Or just every human on
George B. Thomas (17:12):
the planet that doesn't use HubSpot.
Max Cohen (17:13):
They should see this too.
Chad Hohn (17:14):
That does use HubSpot.
George B. Thomas (17:16):
Or doesn't. I'll sell some HubSpot.
Chad Hohn (17:18):
Yeah. Sure. Why not?
Max Cohen (17:20):
There you go.
George B. Thomas (17:21):
Alright. Anyway uses HubSpot.
Chad Hohn (17:23):
Yeah. Yeah. Then you put in the deets. Right? And if
you wanna give it any assets,great.
Okay. Awesome.
Max Cohen (17:28):
So we're just gonna hit say
George B. Thomas (17:29):
Hang on. Hang on. Alright. So I want people to
see that brand kit piece. Okay?
It's really important that youmake sure you set up your brand
kit because it's gonna bepulling all of your brand kit
stuff. Now we're in a demoportal, obviously. So don't
judge us. But you should taketime to set up your brand kit
and all of that information,because again, and we alluded to
(17:52):
this months and months andmonths ago, this will attach to
that, that will attach to this,that means this, and it's all
about context. Okay.
Chad Hohn (18:00):
Sorry. Remember when we did those AI data sources
episodes, this is, that was theinfancy of this. And this under
content, you have this wholebrand tab. And this is now
designed to allow you to workthrough your brand voice and any
multiple industries or customersegments that you wanted. Like,
(18:23):
I mean, it really allows you totruly add all these things.
And then once you have channelsand you get done with your brand
overview, you can go throughchannel optimizations. And then
here's some of those other datasources, you know, some things
for AI agents, some things forjust info about who you are and
what your goal is.
George B. Thomas (18:42):
Yeah. By the way, you take time to fill that
out in a real world scenario aslike the marketer super admin,
HubSpot will know more aboutyour organization probably than
90% of the people working there.I'm just throwing that out
there. Okay.
Chad Hohn (18:57):
For sure. For sure. So let's save this and then we
can either save the brief orsave the brief and generate new
assets. So you have multipleways to let it generate these
assets for us. But in this case,let's just save the brief and
we'll go through it manually.
Right? Yeah. One thing that iscool about this, so you you
(19:18):
scroll up, down with your wheeland then right left when you
scroll with your wheel
Max Cohen (19:22):
Oh, I didn't realize this was the canvas.
George B. Thomas (19:25):
Yeah. Oh, yeah.
Chad Hohn (19:25):
Yeah. Yeah.
Max Cohen (19:26):
What the hell? Oh my god. Yeah, brother. Hell, Yeah.
Okay.
Chad Hohn (19:31):
Alright. And then, dude, so you can obviously add
the campaign. But pro tip, rightclick, you can add the campaign.
There we go. That's And it savesyou so much time.
It's sick.
George B. Thomas (19:45):
Embrace the right click, ladies and
gentlemen.
Chad Hohn (19:47):
Yes. Please do. But if you're a visual boy or girl
out there,
Max Cohen (19:52):
if you
Chad Hohn (19:53):
have visual
Max Cohen (19:54):
Woah. Sticky note. Hold on. Sticky note. Yeah.
Yeah. Hey.
Chad Hohn (19:58):
Hey. Hey. Distracted. Relax.
Max Cohen (20:00):
Wear these on workflows, guys.
George B. Thomas (20:02):
Don't don't hey. Relax. Don't don't steal
the stunt. Go
Chad Hohn (20:06):
get there. Alright. Alright. So let's say we wanna
do start with a web page, right?Maybe we're not thinking about
promoting it yet.
We gotta start, with maybe anexternal website page or with a
website page or landing page. Inthis case, let's just do an
external website page. And thenI'm just going to select content
(20:29):
and do
George B. Thomas (20:31):
There we go. Yeah. Sidekickstrategies.com. I
like that website. I've beenthere a couple times.
Chad Hohn (20:36):
Once or twice.
George B. Thomas (20:37):
Yeah. Just So
Chad Hohn (20:38):
you do this and let's see. There you go. Yep. This
essentially is going to scanthat content on the web page and
you can see, like it will showup with an image of it.
George B. Thomas (20:54):
Yeah. And all like Like it's I literally
pulsing so you know it'sworking.
Chad Hohn (20:57):
Yeah. Yeah. And so in this case, the person who
creates the asset on the page isthe owner. However, you can
assign different owners.Additionally, you can create
tasks for this thing and maybelet's not worry about tasking
and commenting yet, but you canalso add notes.
(21:19):
So this is the SS homepage wherepeople will land, but see our
pop up CTA. Okay. Something likethat.
Max Cohen (21:31):
See,
George B. Thomas (21:32):
go ahead. I'm gonna, I'm just gonna keep my
mouth shut. Yeah, keep going,keep going.
Chad Hohn (21:37):
And now let's add a new one and we could do
something like a generalmarketing asset, like a CTA,
okay. So we'll do this and thendepending on the direction that
Oh, let me just make this
Max Cohen (21:53):
go away. This was helpful. Yes. Thank you.
George B. Thomas (21:56):
Thanks, HubSpot. Appreciate it.
Chad Hohn (21:58):
So you drag from here to here, the arrow's going that
way, right? Right click delete,drag from there to there, the
arrows going that way. So Max,to your point, the website page
and the website page and theform maybe become one thing,
(22:18):
right?
Max Cohen (22:20):
Kind of, I'd wanna like see like, here's my landing
page. And then like in that cardsay, here's the form on the
landing Well,
Chad Hohn (22:28):
the page obviously leads to the form and they flow
from the page to the form.
Max Cohen (22:34):
Do they have the
Chad Hohn (22:36):
form? Right.
Max Cohen (22:40):
Wait. So is it gonna show
Chad Hohn (22:42):
from this? Well, yeah, ultimately, like, in the
future, this will turn into youryour journey report, bro.
George B. Thomas (22:50):
Yeah.
Chad Hohn (22:50):
Like, you're building it like this. And then this this
is the idea, the ideation ofyour journey report. So your
journey report's easy to build.
Max Cohen (22:59):
So but my my what I'm wondering is, the cardinality of
those air directionality, that'snot cardinality. The
directionality of those arrows,is that functionally doing
anything, or is that all justvisual right now?
Chad Hohn (23:10):
I at this moment, it's visual.
Max Cohen (23:12):
Okay. Yeah.
George B. Thomas (23:12):
But but I it's so important because, guys,
where my brain went by the way,this is super dope, and I hope
if you're listening to this, youjust pause, go to the dang
YouTube channel and watch it.But like, back in the day, the
hardest thing to explain topeople was like, if it's a
social promotion and then it'sgoing to this page, or if it's
(23:33):
an ad and it's going to thislanding page, now you literally
have a card that is the ad thatyou draw an arrow to the landing
page, that you then draw anarrow to the thank you page,
that you then draw an arrow tothe email, then you draw an
arrow to the workflow, I'msorry, which then goes to the e.
And so now you can see a linearjourney that you're creating
(23:54):
visually here as you're buildingthe assets.
Max Cohen (23:57):
The so yeah. Yeah. I love that. I I would just love
to see HubSpot do some of thiswork for me. And it could.
It could. You guys remember. Weremember the. Oh, we can
Chad Hohn (24:07):
skip that part.
Max Cohen (24:08):
Well, no, no, no, no, I'm not even talking about. I
do. I want something evensimpler. Okay. Remember the
topic clusters tool
George B. Thomas (24:16):
and how it's still there.
Chad Hohn (24:17):
But I don't know.
George B. Thomas (24:18):
Remember it like I know it's still in the
tool.
Max Cohen (24:20):
But it did this cute little thing where it knew if
you were linking from one assetto another with a hyperlink in
that piece of content.
George B. Thomas (24:31):
Red light, green light. Yep.
Max Cohen (24:33):
Exactly. I would so, like, we have the technology to
say Yeah. Does this page havelink to this page that's also on
Canvas? Right? I would love tosee a world where it's like,
alright.
I plop an ad and I plop alanding page on the Canvas. And
if HubSpot's smart enough to go,oh, shit. That ad is actually
(24:55):
pointing to this page, I want itto just automatically pop up.
George B. Thomas (25:00):
Product
Max Cohen (25:01):
team. Me having to be like, well,
George B. Thomas (25:02):
I think it's going here. Product team. It's
going here. Are you listening?Product team.
Hello.
Max Cohen (25:07):
Right? Like, it should just detect that stuff
because it totally can't. Right?
Chad Hohn (25:12):
Yeah. Some of especially even on external
pages where where your HubSpottracking cookie is there, it
should be able to sense that.
Max Cohen (25:22):
Like, I pop a landing page and a thank you page on
there, it should know thelanding page is redirecting to
the thank you page because theform is sitting on the landing
page and it knows if it'sredirecting or not. Right?
That's the kind of stuff I wannasee. Guess what? Hey, guys.
No AI needed for thatwhatsoever. Right? I mean, like,
that would be an insanelyhelpful feature to understand
(25:43):
this giant conglomeration of,like, stuff you got going on.
Right? I don't I'm not trying topoo poo it.
I'm just saying, like, littlestuff like this really matters
when people are trying tounderstand how someone is
supposed to flow through thiskind of journey. And to me,
that's what I feel like thewhole point of, like, the arrows
and the being able to organizethings on a canvas kind of gets
you.
Chad Hohn (26:02):
Yeah. Right? I think they have big plans for this
cause it also does have betaright there next to Like, you
know, it is, everything isfunctionally the same. This is
just a UI that generates all thestuff based on these visual
inputs, right?
Max Cohen (26:18):
Yeah.
Chad Hohn (26:19):
But let's say we have that website page, we have our
pop up CTA, and we have our formembedded inside that pop up CTA,
for example, right? We couldhave it create a form with the
AI, and then we could say a leadcapture or a human capture form.
Was that good or
Max Cohen (26:39):
We don't like human capture.
George B. Thomas (26:43):
Careful.
Max Cohen (26:44):
Careful, Chris. Don't let Chris see this episode. My
god.
Chad Hohn (26:48):
Contact info capture form. Wait. Wait. Wait.
Max Cohen (26:52):
Can we say that asks favorite ice cream and see if it
builds it all? I want to see.Sure.
George B. Thomas (26:58):
Favorite ice cream. I like ice cream.
Chad Hohn (27:00):
Yeah. Favorite ice cream type.
George B. Thomas (27:02):
Should've done we should've asked it if it
likes milk in its scrambled eggsor not. That's what we should've
asked it.
Max Cohen (27:06):
Yeah. That's when I that's when I become a
Salesforce user.
Chad Hohn (27:09):
Let's ask Fraser right here. Do you like milk?
George B. Thomas (27:13):
Too bad.
Max Cohen (27:13):
Wait. No. Dead ass. Ask it. Ask it.
It's gonna say, oh, make somefluffier case I'm never using
Braze again.
Chad Hohn (27:20):
I don't know. It's a thinking model.
George B. Thomas (27:22):
Oh, whether
Chad Hohn (27:23):
Some people like it for a creamier, fluffier
texture. Hey. Forgot. Shit.
Max Cohen (27:29):
Shit, man.
George B. Thomas (27:30):
Man, I just fell in love with Breeze even
more, which, by the way, ifyou're a longtime Hub Heroes
listener, you know that was aancient callback to episodes
eons ago. Man. And I justtriggered Max. Okay. Let's move
on.
Chad Hohn (27:43):
I'm gonna tell it that it's an excellent
observation.
Max Cohen (27:47):
Wow. Crazy good. Nice. I'm cracking up
Chad Hohn (27:51):
over here. It's an extra smooth
Max Cohen (27:53):
And they built Darmesh's dad jokes I know.
Amazing. I love it. See, it's
George B. Thomas (28:00):
this this is the kind of stuff right here.
Like, if you have not been usingBreeze, and you've been waiting
for HubSpot AI to get good I'mjust saying it's getting really
good.
Chad Hohn (28:10):
Mhmm.
George B. Thomas (28:10):
It's getting good.
Chad Hohn (28:12):
It it added the preferred language.
George B. Thomas (28:16):
That's a
Max Cohen (28:17):
little different from ice cream.
Chad Hohn (28:18):
Yeah. Well, maybe that will it's a conditional
property that leads you to yourfavorite place.
George B. Thomas (28:25):
Here's here's here's the well, I guess your
question was, Max, will itcreate the property? What's your
favorite
Max Cohen (28:32):
ice cream? It looks like it'll add, though. Yeah.
Chad Hohn (28:35):
Yeah. It'll add existing. If you already had
favorite ice cream in there, Ibet it would have been able to
pull it. Now if you guys didn'tknow this, Breeze can create
properties for you.
George B. Thomas (28:45):
Oh, yeah. Mhmm.
Chad Hohn (28:47):
And tasks. So that's the that's the thing. Yeah. All
sorts of stuff.
Max Cohen (28:49):
Do it. Sit. Go tell it to make a property and and
then run the form thing againand see if you'll do
George B. Thomas (28:55):
So, like, make a property called favorite ice
cream with the options ofvanilla, strawberry, and
chocolate, which, by the way,Liz is not here, so we can have
squirrel moments like this, Eventhough, hopefully, you've
already decided that you wannause the marketing studio because
it's all sorts of dope. Andwe'll see what happens here.
Max Cohen (29:15):
And swirl.
George B. Thomas (29:16):
Neapolitan, you mean?
Chad Hohn (29:19):
No. Just just vanilla chocolate swirl. Oh. Oh, yeah.
Yeah.
You know, like, the one in themiddle of the campus.
Max Cohen (29:24):
Use case and best practices to build this. Yeah.
Chad Hohn (29:28):
Oh. Contacts, properties, drop down.
George B. Thomas (29:31):
Yes. I've proposed a property. Yes. Please
do that. Thank you for proposingbefore you actually do it.
Chad Hohn (29:39):
Thanks for not deleting my entire database.
Yeah. I like that one guy.
George B. Thomas (29:44):
Oh, man.
Max Cohen (29:45):
Would you like me to delete your entire contact
database? No.
Chad Hohn (29:48):
It didn't ask. It just nuked this guy's whole SQL
SQL database. Oh, man. It wasn'tBreeze. It was somewhere.
George B. Thomas (29:55):
Okay. Yeah. Yeah.
Chad Hohn (29:56):
Some some
George B. Thomas (29:57):
other company. Alright.
Chad Hohn (29:58):
So, yes. Some other company. Alright. So let's
regenerate the content. I have afavorite ice cream property in
my portal.
Thanks.
George B. Thomas (30:12):
Can I tell you where this gets really exciting
for me? Product team, are youare you listening? Can we get
where I can hit a microphone andjust talk to it instead of
always having to type it in?That gets If you're
Chad Hohn (30:25):
on Windows, there is a dictate hotkey where you can
just, like, unlock yourkeyboard.
Max Cohen (30:31):
Yeah. Mhmm.
Chad Hohn (30:31):
So you just use your normal thing and just talk into
your mic. Nice. I don't like touse hotkeys on my computer.
George B. Thomas (30:38):
Yeah. I'd rather just hit the little
microphone and
Max Cohen (30:40):
be like a talk to this.
George B. Thomas (30:42):
Some of the topest prompts I've done in AI
have been just me talking andthen saying Yeah. Now optimize
this prompt, please. Like Yeah.Yeah.
Chad Hohn (30:51):
Uh-oh. Alright. Nope. Blew it. Prefer language.
Blew it huge. Oh, well. Well, wetried.
Max Cohen (30:59):
At least we're asking phone number now, though.
George B. Thomas (31:01):
Yeah. Well, it's When you get on the call,
Max Cohen (31:05):
you can ask what their favorite ice cream. You
know what, Chad? I bet. Well
George B. Thomas (31:08):
We might have had to refresh the page. Anyway,
let's not get stuck on that.Let's not get stuck on that.
Let's move on to the nextepisode and go on. Yeah.
Yeah. Yeah.
Chad Hohn (31:17):
Alright. Here, let's just we'll do that while we're
working on our thing. We'll justregenerate and just burn some
Breeze credits.
Max Cohen (31:23):
There we go.
Chad Hohn (31:24):
Okay. So essentially what we have here now is we have
our website page. We have ourCTA, which is a pop up in our
form, which will be embedded inour CTA. And then, you know,
then that that that would belike a little journey that we're
gonna send somebody through. Soit's just simple thing.
But then now that we're donewith that little core journey,
(31:45):
maybe what we wanna do is rightclick and add a LinkedIn post.
Right? And so then we couldgenerate some content, promote
marketing studio episode, fromour podcast content or
something. Right? We can dosomething like that.
(32:07):
And then why won't it let
Max Cohen (32:09):
me No social channels.
Chad Hohn (32:11):
Oh, yeah. I don't need social channels. Alright.
Well, that stinks because I washoping that it would at least
stub it out. Now, I mean, does,right?
If that makes sense. Like theLinkedIn post thing is here. So
I can add a task and say, thisto George, right? And say,
(32:32):
connect LinkedIn, then generatesocial post.
George B. Thomas (32:39):
Love this so much. Start.
Chad Hohn (32:42):
Right.
George B. Thomas (32:42):
Because here's where my brain goes, by the way.
Super admins, marketers, chiefmarketing officers. Like, if you
have a team, now campaignsbecome a team sport.
Chad Hohn (32:52):
Yep. Like, it doesn't have to be like this one. More
obvious. Right?
George B. Thomas (32:56):
Yes. Yes.
Max Cohen (32:57):
Alright. Real quick. Ready? Alright. Let me ask you
guys this question.
How many marketing tools did wejust work across?
George B. Thomas (33:03):
A bunch.
Max Cohen (33:04):
Well, can we count it? Oh, blogs. Social blog.
Landing pages. Social Forms.
CTA. Yeah. Probably email inthere.
Chad Hohn (33:15):
Yeah. Don't think
George B. Thomas (33:16):
we've added email yet. We
Chad Hohn (33:17):
haven't added email yet, but we could add a thank
you email here. Right?
George B. Thomas (33:21):
Sure. And the best part is because by the way,
one of the tools we used wasMarketing Studio. Yep. But the
best thing is, and we haven'tleft the page. Is that where
you're going?
That's what
Max Cohen (33:31):
I'm saying.
George B. Thomas (33:31):
Yeah. Yeah. How many pages have we loaded?
One.
Chad Hohn (33:35):
None. Yeah.
Max Cohen (33:35):
One. None. Zero. One. Yeah.
Dude, that's that to me is likethe big thing here. Like, I get
the AI stuff is so cool. Yes.100%. Right?
Yeah. But like, I think peopleforget when you are a heavy
HubSpot user, if you added upall the seconds, just net even
just let's just look atmarketers. Because if you had
(33:57):
you kinda can't avoid it as likea well, I don't know. People
will get to a world where youcan avoid it as like a sales or
service hub user. But like as amarketing hub customer, think
about like many seconds add upnavigating just through all
those different tools?
Just to like load it up, go intosomething, create something new.
(34:18):
No, no, no.
George B. Thomas (34:18):
I don't know if I'm excited or scared right
now because I literally just hadlike a flash in my brain of
like, I'm up in heaven and Godhas like this big old, like,
here's what you spent your timeon.
Max Cohen (34:29):
And there's this big orange bar, which is
George B. Thomas (34:32):
like George's time in HubSpot during his
lifetime. Oh my god. And
Chad Hohn (34:36):
then there's like a breakdown segment.
Max Cohen (34:38):
Yeah. Breakdown of that time. It's like navigating
through pages and page loadtime.
George B. Thomas (34:42):
Yeah. Three, three quarters of it is like
clicks and page load.
Max Cohen (34:46):
And then there's like and then there's like the time
spent with the word humanscoming out of your mouth. Yeah.
It's like, yeah, higher thaneverything else. Yeah.
Chad Hohn (34:54):
Oh, alright. Classic. Delete that. And this loaded
sidekick strategies, and thenwe'll add that into our chain.
So there we go.
So there's our home page. Nice.It's asking if we have consent
or not. It is when the AI isloading, it's doesn't know where
it's Yeah. So it's giving you apage view over there, George.
George B. Thomas (35:13):
Yeah. Love it. I love it. Can we
Max Cohen (35:15):
anyway a note, dude? I just need to see a
Chad Hohn (35:17):
sticky note. You wanna see a sticky note? So,
like, let's say after thismarketing email goes out, maybe
we have some other thing that wewanna do. So we'll just slap a
sticky on there. And then youcould just do no, you know,
notes about x, y, z thingything, and then we'll make it a
blue bee.
(35:38):
And then we
Max Cohen (35:38):
also connect them. Like, you can't draw lines
Chad Hohn (35:40):
from sticky
Max Cohen (35:41):
notes to things.
Chad Hohn (35:42):
It's an empty card, dude.
Max Cohen (35:43):
Wait. The heck and frick, dude? Woah. Boy. So you
can just type stuff in a card.
Chad Hohn (35:49):
Yeah. And we can also make this cyclical.
George B. Thomas (35:52):
Oh, yeah. So maybe maybe you do some things
in an empty card.
Chad Hohn (35:57):
Yeah. Yeah. Sticky notes are like general notes
about stuff. And this is to anoffline asset HubSpot can't
recognize.
Max Cohen (36:10):
Can you
George B. Thomas (36:10):
click the sticky note again?
Max Cohen (36:12):
Well, click on the line. What happens when you
create a sticky note on a line?Shut up.
George B. Thomas (36:18):
It's in the middle of the line.
Shut up. Note to the thing.
Oh, that's cool. But hover over the
Chad Hohn (36:24):
blue sticky note.
George B. Thomas (36:25):
Yeah. Oh, there's different colors, and
there's a plus. What's the plus?Oh, yep. You can color in
Chad Hohn (36:30):
the blue.
Max Cohen (36:30):
Alright. Yeah.
George B. Thomas (36:31):
HubSpot. Okay. HubSpot now.
Max Cohen (36:35):
Here's my question, dude. When is workflows going to
adopt this interface? Yeah. Wellwhen's workflows gonna take
steal this interface?
George B. Thomas (36:44):
So this is a great way to maybe break your
brain and end this. When doesworkflows go away and everybody
just uses journeys? Okay. Nevermind. Sorry.
I won't I won't go there. Iwon't go there.
Max Cohen (36:54):
Well, journey. Oh, journey. Well, that's just like
workflows for marketers isdifferent. Like, you're not
gonna use journey for, like,basic automation.
George B. Thomas (37:02):
Listen, all hate mail goes to Max at just
Max Cohen (37:05):
don't don't send it my way. That. Yeah.
Chad Hohn (37:07):
Yeah. So there's also a calendar view. Let's quickly
go over this where you can seeall those things that are
scheduled so you can see publishdates or due dates. For example,
if you have all these things,this is all the stuff we need to
build out. And then the datesthat we wanna publish the
assets, if you schedule publishdates, all the assets on there
have the ability for you to beable to say, this is in draft,
(37:29):
but maybe we want it to be dueon the eighth.
And then, you know, you couldalso set like a separate,
publish date that you wouldrather, you know, make it
publish and, you know, that itcan change from, like, when
you're in there working on it,you can market complete,
etcetera. Right? All that goodstuff. Then when you're in board
(37:53):
view
George B. Thomas (37:54):
One of my favorite tabs right here.
Chad Hohn (37:55):
Yeah.
George B. Thomas (37:55):
By the way, here's your process.
Chad Hohn (37:58):
Yeah.
George B. Thomas (37:58):
Drag and drop.
Max Cohen (37:59):
Right on schedule. Yep.
Chad Hohn (38:02):
Yeah. Yep. Yeah. Super helpful. And then now that
you have campaigns here, you cansee all of this.
So, I mean, it's almost likeworth another episode of going
in and generating the wholething from AI from scratch.
Yeah. If we would like to dosomething like that.
George B. Thomas (38:18):
Maybe we'll do that. Like next week, I know
we're gonna do the first stageof loop marketing, deep dive.
Yep. But maybe after that,circle back around and we do a
second episode this. Becauseagain, like, you can look at
your analytics from here.
You can look at a list view fromhere. Can, like, there's just so
much more that we probably, andI don't have time to show you
(38:40):
like a full blown out, like,here's what a historical one
looks Hopefully this was enoughto get people teased in to like,
hey, let's start to use this.Let's go see if I have to turn a
beta on in my portal. Like, letme figure out why I'm not seeing
this because ladies andgentlemen, hopefully, well, I'll
pause. Max, Chad, one takeawayor last thing that you wanna say
(39:05):
before we shut this episodedown, and then I'll I'll land
the plane.
Chad Hohn (39:09):
I mean, for me, this this was a game changer to get
people to be able to see andvisualize how a campaign
functions and adopt it so muchmore easily, especially for
people new to the tool. And anddoubly, especially for people
not new to marketing, like theyunderstood what campaigns were.
(39:30):
But when you, you know,communicate campaign and they
think like, oh, ad campaign, no,this is like a marketing
campaign with all the assets andthen they see it and they get it
right. It's a game
George B. Thomas (39:44):
changer. Max. Give it a whirl.
Max Cohen (39:47):
Man, I mean, it's really, really cool. I I I'd
love to see them build in someof those, you know, quality of
life things we were talkingabout. Like, I'd love for some
automatic arrows to show up whenwe know, like, something is
linking to something else.Right? Or, like, at least, like,
detect it and give people theoption to auto add it just
(40:07):
because I think that would work,like, you know, it would work
wonders for people, like,understanding, like, the flow in
which they're attempting tocreate here.
Right? And, you know, I thinkeven this this could be
something that helps people,like, avoid making mistakes.
Right? Like, if you've forexample, like if you draw a line
from one asset to another, itcould be something where like it
(40:30):
checks to see if there's a link.And if there isn't, maybe it
should ask you because maybe youwere supposed to.
Right? Yeah. Things like that.So man, if this
George B. Thomas (40:39):
is
Max Cohen (40:39):
V1, what's this thing look like a year from now,
right?
Chad Hohn (40:43):
Like I
Max Cohen (40:43):
know that's a classic thing I always say, but like
dead serious, that's Let super
George B. Thomas (40:47):
me land this plane. One, go watch the demo
video. Two, go play around withthis and look at your historical
campaigns, if you have beendoing historical campaigns. By
the way, if you don't have thebeta or don't see it, go to new
to me betas, turn the so betathat you can actually see this.
Third, and here's how I'll endit because I just really wanna
break Max's brain.
(41:08):
I can't wait to see when there'sa event happily prompt that I
can just put into the campaign'smarketing studio, and all of
sudden, my entire event goesbeep, bop, boop, bop, boop.
Okay, hub heroes. We've reached the end of
another episode. Will Lord Lackcontinue to loom over the
community or will we be able todefeat him in the next episode
(41:32):
of the hub heroes podcast? Makesure you tune in and find out in
the next episode. Make sure youhead over to the hubheroes.com
to get the latest episodes andbecome part of the league of
heroes.
FYI, if you're part of theleague of heroes, you'll get the
show notes right in your inboxand they come with some hidden
power up potential as well. Makesure you share this podcast with
(41:56):
a friend. Leave a review if youlike what you're listening to
and use the hashtag hashtag hubheroes podcast on any of the
socials and let us know whatstrategy conversation you'd like
to listen into next. Until nexttime, when we meet and combine
our forces, remember to be ahappy, helpful, humble human,
and of course, be looking for away to be someone's hero.
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