Episode Transcript
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Intro (00:01):
Do you live in a world filled with corporate data? Are
you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
into action, and become the hubhero your organization needs.
Tune in each week to join theleague of extraordinary inbound
heroes as we help you educate,empower, and execute. Hub
(00:46):
Heroes, it's time to unite andactivate your powers.
Liz Moorehead (00:53):
Gentlemen, I don't know how this is possible.
We are what? Two Oh,
Chad Hohn (00:59):
don't
Liz Moorehead (00:59):
see. Weeks away from inbound?
George B. Thomas (01:01):
I think two. I think I think it's is it two
weeks?
Liz Moorehead (01:05):
Great googly.
Max Cohen (01:06):
But, like, two full week. Yeah. This week. Next
week. My.
And then we're there. Yeah. Andthen we're there.
George B. Thomas (01:12):
Yeah.
Liz Moorehead (01:13):
How you guys feeling?
Max Cohen (01:15):
I wanna throw
George B. Thomas (01:15):
up. Good good until about ten seconds don't
ago. No.
Chad Hohn (01:21):
Anything. Yeah.
Liz Moorehead (01:23):
Makes us wanna throw up. HubSpot, sponsor us.
Yeah. They'll love us.
Chad Hohn (01:28):
Get everybody to go.
Max Cohen (01:30):
I was just nervous. I'm just
George B. Thomas (01:32):
nervous. What are nervous about, Max? What are
you nervous about?
Max Cohen (01:35):
I'm not nervous about anything.
Liz Moorehead (01:37):
Oh, do you need an emotional support popsicle?
George B. Thomas (01:39):
Oh, well, hey, popsicle sound good.
Max Cohen (01:42):
An emotional support. Yeah. That's what I want.
Chad Hohn (01:46):
Yeah. So An emotional support. Oh.
Liz Moorehead (01:50):
Not only are we only two weeks away from inbound
as we're recording this, this isour third annual third annual
George B. Thomas (02:01):
Yeah.
Liz Moorehead (02:01):
Inbound prep episode.
George B. Thomas (02:03):
Wow. Jeez.
Liz Moorehead (02:05):
How are feeling about that,
Max Cohen (02:06):
George? Third?
Chad Hohn (02:07):
Yeah. A lot of prep.
George B. Thomas (02:08):
Yeah. Yeah, third. Wow. Means like, it's
crazy that we've been inbusiness for three years, by the
way. Just the George B.
Thomas LLC and then intoSidekick Strategies and the fact
that Hub Heroes, the podcast isthree years old, which means
we've done a good amount ofepisodes. We've added a lot of
(02:29):
value to the world. We've we'vehelped some people along the
way. And, just to stop and takea moment to think about that,
Liz, to be honest with you,like, dang. Dang gone.
In all the good ways that arepossible.
Liz Moorehead (02:42):
That's amazing.
Max Cohen (02:44):
We have touched a lot of people.
George B. Thomas (02:45):
Yep. Yeah. In good ways, Max. In good ways.
Chad Hohn (02:49):
Sure.
Liz Moorehead (02:49):
Sheesh. Once again, not me. Thank you.
George B. Thomas (02:52):
It wasn't you. It was Max this time without a
doubt.
Liz Moorehead (02:56):
I'm so proud of that. Well, let's just kick it
off, guys. Yeah. And you knowwhat? Chad, this is your first
this is your first inbound prepepisode as an official cohost.
Chad Hohn (03:07):
Yeah. So I'm
Liz Moorehead (03:08):
gonna start with you, buddy. Awesome. Let's bring
some new blood into thisconversation. So as we're
counting down to inbound 25,what are you most excited about?
And whether that's events you'relooking forward to, general
vibes and excitement, specificspeakers, seeing people, what
what's getting you prepped andhyped?
Chad Hohn (03:26):
Yeah. Well, one thing I noticed that they added this
year is some and I think thiscomes from I think the the Kyle
Jepson energy when he gets onstage and frantically goes
through his list of, like,87,000,000 things that he tries
to get done in forty fiveminutes. And they added more
(03:47):
sessions where it's like aeither an AMA, like ask me
anything, which I didn't reallysee. Last year, maybe I just
missed them. And then they alsoadded, like, a, like, some level
of I forget what they call it,but it's like a do like a do,
you know, do this session.
Like, they're gonna do it live.They're doing it live. Right?
(04:07):
And it's, you know, I've so I'veactually registered for a couple
of those sessions where it'slike, oh, sales hub, do it live,
you know, type of a thing, whichlooks really fun to go and
they're like, oh, Let's becausepeople just come up with the
craziest stuff to ask you. Like,if you're a HubSpot
professional, like, oh, how do Ido whatever?
And it's like, you know, hyperindustry specific or something,
(04:30):
you know,
Max Cohen (04:31):
a lot
Chad Hohn (04:31):
of times. And then you're like, oh, yeah. I mean,
that's possible, but, you know,maybe whatever. But, you know,
it's never usually just stuffthat's like right there about
HubSpot. So I think that'll bereally, really, really
interesting to see some of theproduct managers in the hot
seat.
Yeah. Or some of the, you know,people like trying to build out
things on the fly from audiencequestions, which will be pretty
(04:53):
cool.
George B. Thomas (04:53):
I mean, listen, as a speaker, that
scares the ish out of me for acouple reasons. And don't get me
wrong. I would do it. You gottajust roll with it. It is it is a
it is a maximum masterclass inyes, and.
Oh, yeah. Especially when you'redealing with conference
Internet. Yeah. Because you justdon't know. You just don't know.
(05:17):
Anyway yeah. Yeah.
Chad Hohn (05:18):
You gotta get a hardwire Oh for
George B. Thomas (05:19):
my gosh. Something. Yeah.
Chad Hohn (05:21):
But, yeah, if I was ever, like if I ever spoke at
inbound, I I would love to do asession like that. You mean when
you do?
Liz Moorehead (05:32):
Nerdy goodness of that?
Chad Hohn (05:33):
Yeah. Oh, yeah. Yeah. That'd be so good.
George B. Thomas (05:36):
By the way, if if anybody from inbound is
listening, Chad is gonna submitnext year, and you should accept
him to do a let's do this inHubSpot session.
Chad Hohn (05:47):
Okay. That'd be great. I don't know. Maybe by
that time, it's just gonna belike, talk to Breeze and it's
just gonna be
George B. Thomas (05:53):
Oh, don't don't go there.
Liz Moorehead (05:55):
I'll say that.
George B. Thomas (05:56):
Inbound 26, not longer needed. Breeze.
Chad Hohn (06:01):
Yeah. Literally.
George B. Thomas (06:02):
Yeah. No. Okay. Let's let's not do that.
We got we got we got to keep theHumanness.
Of
Liz Moorehead (06:09):
There we go.
George B. Thomas (06:10):
We got to we got to keep that.
Max Cohen (06:12):
I think this is I think this year's probably the
most excited I've ever been forthe headliners. Nice. Amy
Poehler, she's hilarious. MarcusBrownlee. Oh, yeah.
Super cool. I watch his YouTubestuff all the time.
Chad Hohn (06:25):
Me too.
Max Cohen (06:26):
And then, you know, Brian Halligan doing Hot Ones is
gonna be objectively hilarious.So, yeah, I'm just super super
stoked on that. And then we'vegot a bunch of fun stuff we're
gonna be showing people for thefirst time ever, which is gonna
be great. And we're actuallyalso gonna be we'll talk about a
little bit later. Maybe buildinga free tool that everyone's able
(06:48):
to use Uh-oh.
At inbound or inbound. Uh-oh.Yes. So we'll talk about it in a
little bit. But, yeah, a lot tobe excited about.
And I'm just, like, honestlystoked that it's just not in
Boston. Oh. Like, I love Boston.Don't get me wrong. It's great.
But the BCC is so played out. Soready to go somewhere else. I
mean, I said it right in the inthe show last time. I was like,
(07:10):
I'm ready for it to be somewhereelse, and I got my wish. Right?
Unfortunately, it's right. I'mleaving the day my kid starts
first grade, so I'm gonna missthat. But Yeah. You know, the
things I do for HubSpot.
George B. Thomas (07:21):
Yeah. Yeah. Yeah. Right? It's I too can say
that I'm finally excited becauseI've had this mental battle of
like, Man, I'm gonna missBoston.
I'm excited. The wife is goingwith me. It's gonna be a new
adventure. We're gonna be ableto see new things. So I've had
to pivot my brain to like, Well,let's just make the best out of
(07:43):
it instead of sitting herecomplaining around it.
So, I'll just roll into this.I'm excited about actually a lot
of things. So, one of the thingsis we're going to be doing the
customer platform podcast thatwe do every weekday, usually
virtually. We're going to bedoing those live from inbound at
(08:03):
11AM each day. I'll only missone day because I'll be speaking
on Wednesday, the same time thatthat'll be going on.
I'll also be speaking on Fridayto kind of close out the end of
like 12:30 to 3PM basically inthe sessions that I'm doing.
We'll talk about that a littlebit later as well. But also then
(08:24):
we're doing the inbound afterhours show, not to be confused
with the After Hours show thatI'm excited about that Colin
Jost. Is it Jost or Jost?
Chad Hohn (08:33):
Oh, yeah. I think it's
Liz Moorehead (08:34):
Jost. Jost.
George B. Thomas (08:35):
Yeah. Colin Jost is headlining the Inbound
twenty twenty five After Hours.So that's gonna be interesting
because that they crack me up.Anyway
Liz Moorehead (08:46):
He's one of the funniest title titled memoirs. I
don't know if you ever have everheard of it, he's written a
memoir and it's called VeryPunchable Face, and it just made
me laugh forever.
Max Cohen (08:56):
Yeah. So so It's honestly such a good lineup this
year.
George B. Thomas (08:59):
It it really is. It really And so two nights
we're doing what has beenhistorically the after hour show
where I get some guests. I mean,this year, I'm excited cause I'm
going to reach out to a coupleof the women of HubSpot podcast
interviews we've done, see ifthey want to do an evening where
for like thirty minutes we'retalking about their inbound
experience. And then I'm goingto grab for another night a
(09:21):
couple random humans, just likeI did last year, so we can talk
about things that are new andstuff like that. So, there's
definitely a lot going on.
I get to have a couple clientdinners, a couple client
breakfasts. And so, just hangingout with humans and and being
able to add value, I think, andbe entertained along the way is
how I'd wrap this up to what I'mexcited about this year at
(09:44):
Inbound twenty five in in SanFran.
Chad Hohn (09:46):
Love Lots to do.
Liz Moorehead (09:48):
So wait, George, I am curious, though. Yeah. What
gave you friction about SanFrancisco? Just something new,
someone moved my cheese, thatkind of energy? What were we
thinking about?
George B. Thomas (09:58):
Listen. Listen. Your boy GBT is getting
older. Sometimes I battle withgetting set in my ways because I
know it's not a good quality oftrait. But when I go to Boston,
can go on just like autopilot.
I know where this room is. Iknow where the speaker lounge
(10:18):
is. I know where this is gonnabe. I know where I can go to get
my Dunkin's. I know where I cango get a quiet space to just
like chill and maybe have aphone call or like So like my
brain is on autopilot.
And just like I just go do thething. Nah, that ain't happening
this year. Like, it's you I justgotta figure it
Liz Moorehead (10:39):
all out. Where is the Dunkin's? Where is your
Dunkin's?
George B. Thomas (10:42):
No where close. Like, here's a fun thing.
Here's another thing that I'mexcited about. On Wednesday, no,
Thursday, Thursday the fourth at8AM, we're having our annual
Christians at Inbound meetup infront of the Moscone Center
area. Usually, we do Dunkin'Donuts coffee and donuts.
Max Cohen (11:08):
Got
George B. Thomas (11:08):
them. This year, by the way, I'm excited
about this. We're doing bagelsbecause there's a dope bagel
shop real close. Again,September 4 at 8AM. If you want
some bagels and some creamcheese and some prayers before
you head in for the day and somejust great conversation like
that's another kind of meetupevent that we're going to do.
(11:30):
Kyle Jepsen will be there. Acouple other folks that we know
and love Casey and Ben and allthose. So like come and join us
there as well. And get some getsome free bagels and and cream
cheese and stuff. Coffee.
Chad Hohn (11:43):
But they don't have Dunkin', do they? Or
George B. Thomas (11:45):
Not close. Like, the the closest coffee
shop is some I don't even know.I don't remember. I searched it,
and I'm like
Max Cohen (11:52):
I mean, there's plenty of coffee shops. It's
like the Dunkin' is like on theother side of the city.
George B. Thomas (11:56):
Yeah. Yeah. Don't get me wrong. There's
coffee in San Francisco, butit's not coffee. Dunkin' coffee.
Or or I could say it's notDuncan coffee. Like Oh.
Chad Hohn (12:08):
Right.
George B. Thomas (12:08):
Because Humans drink Okay. Dunkin'. Okay. I'll
stop. I'll stop.
Max Cohen (12:13):
America runs on Dunkin'.
George B. Thomas (12:16):
Starbucks. Exactly.
Max Cohen (12:17):
No. Yay.
George B. Thomas (12:18):
I'm sorry. Hey. Stop it.
Chad Hohn (12:20):
Oh, got him.
Max Cohen (12:22):
Got him.
Liz Moorehead (12:23):
Okay. Well, let's decaffeinate this for a moment
or maybe recaffeinate. I have noidea. But let's pivot from our
thoughts about inbound 25, whatwe're thinking. And I would love
to hear from you all how folksshould be preparing.
Right? Because sometimes peopleare traveling alone. Sometimes
you're going with a team, butyou're not like the leader or
(12:45):
the CEO. You're just there withpeople. And sometimes you are
that business owner, that agencyowner, that leader going with
your team.
George, I actually wanna haveyou start this round. I would be
curious to get your advice. Ifyou're talking to folks on their
own with teams, what should theybe doing right right now with
one or two weeks to go dependingon when they're listening?
George B. Thomas (13:04):
Yeah. If you're alone and you're getting,
you know, prepared, I would tryto find some connections on the
LinkedIns or wherever you hangout to actually have some in
person meetups if you're alone.You may be able to find that you
can have an inbound buddy thatyou connect with, and then you
(13:26):
can kind of go and do the eventtogether and meet people
together, that might make iteasier. If you're going with a
team, I would suggest theopposite. Divide and conquer.
Make sure that you're going todifferent sessions and that
you're able to bring the notesback to the team and then do
that. As a leader, this is kindof fun too, because I had to
(13:51):
last year choose times to bewith my team and choose times
not to be with my team, becausethere were things that made
sense that I should go do and bepart of. And it, like, they
should be doing something elsebecause we do different work. We
do, we think about differentthings. And so I think for
everybody, give yourself thegrace and the understanding of
(14:12):
yourself of like, do I need tofind an inbound buddy because
I'm going alone?
How do I have the conversationwith my team that we're going to
separate and conquer? And how asa leader can I show up for like
nightly recaps with the team,but also, you know, them to like
make their own good choiceswhile they're there? That's
(14:33):
where my brain goes initially.
Chad Hohn (14:36):
Especially since this is a new event locale.
Definitely check out the map.Like, one thing, if you've never
been to the Moscone Centerbefore, is there is a
underground hallway that getsyou from one building across the
street to the other building.Wait. What?
(14:56):
Across the street. Yeah. Oh. Soif you didn't know that, like,
you're gonna need to go downsome and it's, like,
counterintuitive at first, butyou gotta go down. I think it's
an escalator.
And then you go under the streetso you don't have to cross the
street and then into the other Ithink it's like Moscone West or
something like that. There'slike there's another building. I
(15:17):
forget the name of it becauseit's been I haven't been to the
Moscone Sensor Center since,like, I think it was I did the
Cisco show because my wife worksin the events industry. So we
did Cisco, which is likenetworking equipment. They
called it Cisco Live.
George B. Thomas (15:32):
Oh, I thought you were talking about 2018.
Max Cohen (15:34):
Thong Song Cisco. No. My gosh.
Chad Hohn (15:38):
Wow. Yeah. So
Max Cohen (15:39):
The Cisco Show. What do you mean?
George B. Thomas (15:41):
That's two that's two times max. That's
twice. I
Chad Hohn (15:46):
go ahead.
Max Cohen (15:48):
Go ahead. That's two
Chad Hohn (15:50):
times max.
George B. Thomas (15:51):
Go ahead.
Chad Hohn (15:52):
Yeah. So, like, definitely check out the map.
And, like, if you can get thereearly at all, even just walking
around or taking a peek in andgetting the lay of the land and
seeing all the differentbuildings before it's even open
is worthwhile, in a newlocation. So whether you're a
seasoned inbound professional ora, new inbound attendee, this is
(16:18):
this is probably going to bepretty important to make sure
you get from place to place.Because remember, if you've been
before, if you don't get to aregistered session
Max Cohen (16:28):
Oh, boy.
Chad Hohn (16:29):
More than five minutes early, then you just go
right into mister standby lineand you lose your reservation.
Max Cohen (16:38):
Terrible. And it sucks. You know, for me, I'd
like, sure. Pack comfortableshoes, number one. That's, I
think, one of my one of thesomething that we always say
every year.
George B. Thomas (16:52):
And yet a lot of miles. And yet, we see people
in, like, these clod hopperboots and six inch heels, and my
heart goes out to the cowboyboots. Man, at the end of the
day, your dogs are they're gonnabe barking. I swear to God. Oh.
Max Cohen (17:09):
True. I bought a bunch of Crocs just for this.
Seriously, I'm sucker for buyingCrocs on the TikTok shop. Are
you for real? That's fine.
Liz Moorehead (17:21):
What's your
Chad Hohn (17:21):
favorite pair of the HubSpot. Extremely for real.
Max Cohen (17:24):
I just got the echo the echo clogs.
George B. Thomas (17:27):
The Oh, you're being serious.
Max Cohen (17:30):
George, I'm being
George B. Thomas (17:31):
Okay.
Max Cohen (17:31):
Dead serious. Are you kidding me? I just got the
mellow slides. Oh. Those arelike walking on clouds.
George B. Thomas (17:38):
Uh-oh.
Max Cohen (17:38):
Just saying. Anyway. So I think the big thing and I
wish I could do this, butunfortunately, I am going to be
at our booth having the sameconversations 800 times in a
row. Okay?
George B. Thomas (17:54):
Which, of course, you love.
Max Cohen (17:57):
I love Yeah. Yep. Yeah. I have one I have one very
specific goal when I go to thesethings, and it's get everyone
really excited about happilyapps, and that's it. Yeah.
If I were not in that position,right, I'd be setting some goals
for myself around networkingYeah. And setting some goals for
(18:17):
myself around learning someYeah. Right? So I'd highly
encourage people that have theluxury to do that to do that.
Right?
And, you know, make sure it'slike, okay, what am I gonna do
this day to go learn some stuff?What am I gonna do this day to
go, you know, do somenetworking? Right? Try to pick
at least one thing for both ofthose for all of those days.
(18:39):
Right?
See what sort of, time you haveleft, and then just, like, keep
working some stuff in. But,also, if you've never been to
San Francisco, try to carve outsome time to do some fun shit in
San Francisco. Right? You'vealready done a ton of fun shit
in Boston if you can go in therefor a while. So don't worry
about Boston.
Right? But if it's your firsttime in San Francisco, like it
is for me, carve out some timeto do that. I have a funny
(19:01):
story.
Chad Hohn (19:01):
Uh-oh.
Max Cohen (19:03):
I was looking through my calendar
George B. Thomas (19:04):
We're already living on the edge of the max,
but here
Max Cohen (19:06):
we go. I was looking through my calendar the other
day because Nikki, our marketingdirector, was sending out a
bunch of calendar invites forstuff that we wanna kinda go do
as a team. And I was looking atmy calendar, and I scroll across
this calendar invite, orcalendar event that I had
created. And all it is is on thefirst day, somewhere kind of,
like, random after I land,there's a little calendar event,
(19:30):
and it just says sandwichquestion mark. And I I was like,
what is this?
Liz Moorehead (19:36):
I was like, I don't
Max Cohen (19:37):
know this. I go and click on it. In the description,
there's a YouTube link or a linkto, like, YouTube or TikTok or
Instagram or something likethat. And I clicked on it, and
it's this, like, food review guydoing this, like, review of this
sandwich shop in San Franciscothat apparently I wanted to try.
George B. Thomas (19:54):
There you go.
Liz Moorehead (19:56):
And so I wrote a
Max Cohen (19:58):
calendar invite for myself to remind myself to go
seek out this sandwich when Iget to when I get to San
Francisco. Right? But I thinkthat's, like, a good thing to do
is, like, remember, you're gonnabe in a place that you haven't
been before unless you're fromthere. Right? Like, try to
figure out some other stuff youwanna do ahead of time.
Right? And, like, give yourselfreminders because inbound moves
(20:19):
very quickly. All of it happensin an instant, and it's gonna be
a giant blur because you'regonna feel so busy. You're gonna
have no time to just, like, sitdown and smell the roses.
Remember, there's more therethan just the conference.
Right? Yeah. So manage your timewell. Right? Try to figure out
how to make the most of it.
Give yourself some realisticbuffer space in between going to
(20:40):
stuff because you don't knowwhat it's gonna be like
navigating the floor setup thatthey have now. Right? Again,
listen to what Chad said. Golook into map. Right?
But, you know, just set yourselfsome goals and, like, try to
make the most of it is kindawhat I'm gonna say. And if you
go as a team that's even better,like, remember, like, you know,
you're if if if you're the soleteammates heading there from
your company, like, you know,your your company's kinda
(21:03):
trusting you to bring back asmuch good solid information as
you can do impart that wisdomamongst your colleagues. And so
try to divide and conquer eventhough it's fun to probably go
sit through the same classeswith your buddies. Like, go try
to learn different stuff andthen put your knowledge together
when you come home.
George B. Thomas (21:20):
Yeah. Leave. We say this every year, but this
might be your first yearlistening to the podcast. Like,
leave room for the magic momentsin the hallway. Yeah.
Like, there have
Liz Moorehead (21:31):
been We talk about that every year, George.
Can you give us a little recapof what that means?
George B. Thomas (21:34):
I mean, listen, there's sessions in all
the things, and all the parties,and all like, you you could you
could easily fill up everysingle day, minute to minute,
back to back, and I would justsuggest that you don't. Because
when I've given myself like anhour break here, or a thirty
minute break there to just goand plop down somewhere, where
(21:58):
people are walking around orwhere people are sitting. I'll
never forget, one year I satdown in the lobby of Inbound in
the BCEC, and all of a suddenChristopher Penn and Oh, who
else? Another, like, at thatpoint for me was like, Oh my
(22:19):
gosh, it's a professionalspeaker, sat down beside me. And
I sat there and chatted forforty five minutes with these
cats who were like, at thatpoint, like speaking at inbound.
And this is before I was even aspeaker. So we're going way back
to like 2014, 2015. ChrisBrogan, There we go. There we
go. And so it was like, oh mygosh.
(22:40):
I'll never forget another timewe're sitting, took time out.
We're sitting there in theWeston lobby and all of a sudden
who comes strolling by and sitson the couch, but Brian
Halligan. And so all of suddenit's like Remington begged me,
Brian Halligan, and a coupleother folks. And we're just
sitting there chilling andtalking. Those are moments that
(23:01):
you can't schedule that, but ifyou schedule room or buffer time
for that And by the way, there'stimes where I was like, Hey, I'm
supposed to be at this session,but all of sudden I'm talking to
a person or several people.
And internally, I give myselfthe grace to be like, Screw it.
Like, I'm gonna stay here. Thisconversation is going in a good
(23:23):
direction. And I'll just I'llcatch the next one.
Liz Moorehead (23:27):
So by now, most folks have probably done a lot
of their registering. We'rekinda we're kinda at the tail
end of it. So I'd be curious ifyou guys had any recommendations
for folks who may be stilltoying with their agenda, maybe
running a little bit behind theeight ball in terms of
registration. What are our lastminute words of wisdom we wanna
(23:50):
drop here? George, you look likeyou're hopping up on the mic to
say something.
George B. Thomas (23:52):
Oh, I mean, listen, VIPs, it was like, what,
a week or two ago they theyopened. Everybody else, I think,
opened the beginning of lastweek. At this point, you should
have downloaded the app. Youshould probably have things
scheduled. If you're listeningto this, I mean, this is going
to go out next week.
(24:13):
Do your best. If you'relistening to this and we're
trying to answer this questionfor you right now, you better
get real good at getting in thenon registered line real quick.
What that does- You can
Chad Hohn (24:26):
still get in, usually.
George B. Thomas (24:27):
Yeah, that adjusts the amount of time that
you have to skip out of asession or not book a session
because you know that thesesessions are now important and
I've got to be one of the firstso and so's in line. But, yeah,
like, the other the other thingtoo that I wanna say here is
(24:48):
like, don't just go to sessionsthat you're already great at.
Like, yes, you should stilllearn about things that you're
great at, but you should go tosessions that pull you into
other directions. I think aboutthis idea of like a T shaped
marketer, you know, T shapedsalesperson where you're like,
there's something that you'rereally, really, really good at,
but then you've got like thingsthat are like the top of the T
(25:11):
for you. Like what are
Liz Moorehead (25:12):
some breadth of knowledge.
George B. Thomas (25:14):
Yeah, What are some other sessions that will
pull you out into other areas?And what is the one session or
two that has nothing to do withbusiness that might change your
life forever? Like, give spacefor that as well when you're
registering for these sessions.
Chad Hohn (25:30):
Good stuff.
Max Cohen (25:30):
I mean, maybe I'll announce something that everyone
should be looking at or evenusing rather. Yeah. So You're
gonna we're get gonna be
George B. Thomas (25:44):
this trouble or you in trouble, right?
Max Cohen (25:46):
Yeah. Okay. Yeah. Okay. Especially since this
comes out a week before theevent, we'll be promoting it by
then.
George B. Thomas (25:53):
Okay. So So I'll make sure that we push this
out tomorrow then. Yeah. That'sfine. Okay.
Max Cohen (25:58):
So we're gonna be launching, and this is good
because this is a tool thateveryone can use. K? Everyone's
gonna be able to use it for freeat inbound. Right? We're
launching our first app on theApple App Store.
Right? And you know from youryour mobile devices, I guess,
unless you're an Android user.Maybe it's on Android too. I
(26:20):
can't it's gonna be eventually.I don't know if it's gonna be a
launch.
But we are building a event leadcapture app for HubSpot. Right?
It's part of like Event Happily.But you can use it even if you
don't have Event Happily. Right?
So basically, what it lets youdo is you can scan someone's
(26:41):
badge, you can scan a businesscard, you can keep track of all
the leads you captured at theevent. Okay. So you go in, you
say, I'm at this event, you cancapture leads.
George B. Thomas (26:50):
Oh my god. That's three times.
Max Cohen (26:52):
It will even write an AI generated email for you to
send a follow-up that includesyour meeting link and context
from the event and theconversation that you had.
Right? And then it will give youall of those leads at the end of
the event in a spreadsheet thatyou could then upload in
HubSpot, and it's alreadyformatted perfectly for HubSpot
(27:12):
and all that kind of fun stuff.Right? Eventually, though, we'll
have it hooked up actually toevent happily, but that doesn't
matter.
We're giving everyone a freeutility that they can use that's
much easier than the boot bootscoot boot things that we're all
used to with the bad things.Clicky blippy. Clicky blippy.
The boopy boopy boopy boopy. Andso everyone's gonna be able to
(27:32):
use it.
It's gonna be awesome. We'regonna have a good time. And if
you need to capture leads at theevents
George B. Thomas (27:38):
Oh my god. Four times.
Max Cohen (27:39):
Utility to make it happen.
Chad Hohn (27:40):
No. He said it one more time. So does it create
leads objects? My god.
George B. Thomas (27:44):
Max? Okay.
Max Cohen (27:44):
If you wanted to. Okay.
Chad Hohn (27:45):
No. No. Stop. Can you lead me in the right
George B. Thomas (27:47):
direction? What
Liz Moorehead (27:49):
about leads?
George B. Thomas (27:50):
Stop it. Capture. Stop it.
Max Cohen (27:53):
There's a way that with the app, can capture leads
at the event.
George B. Thomas (27:58):
Well, okay. We need leads.
Max Cohen (27:59):
It's an event lead capture app list is what I'm
trying to say.
George B. Thomas (28:03):
Ladies and gentlemen, ladies and gentlemen.
Max Cohen (28:05):
It doesn't capture contacts. Oh my gosh.
George B. Thomas (28:08):
Event leads at the
Max Cohen (28:09):
event you go to.
George B. Thomas (28:10):
If the people in the hallway, the people that
you're talking to, they'rehumans. Think that's Tell that
to a salesperson, If you want anapp that is by the dope company,
Happily, that is a Human.Connector so that you can
connect And with you cancommunicate with them in a
(28:33):
streamlined way after the eventbecause you're trying to be more
Human. With the AI assistedemail that you're generating,
then get the connector app.
Max Cohen (28:47):
The thing is I wanna swear so bad. Human capture
human capture didn't roll
George B. Thomas (28:51):
off the tongue as well. I wanna I wanna
Max Cohen (28:55):
We don't wanna capture humans, George, because
that would be illegal. ThatNelson.
George B. Thomas (29:01):
Just be human about it, please. Sales,
service, marketing.
Max Cohen (29:08):
Listen, if there are human beings you meet at the
event that might be interestedin purchasing a product that you
have because there are humansand humans buy things from other
humans and you want a better wayto get them to book time with
you to have human to humanconversations after the event
that all the humans areattending, do the human thing
(29:30):
and download the event happilyhuman
Chad Hohn (29:33):
Connector.
Max Cohen (29:34):
Yeah. Connector app. That's much better.
Chad Hohn (29:37):
And then
Max Cohen (29:37):
Which we're code naming we're code naming the
event lead capture app. That'sjust a code name. Oh my Okay.
Anyway, it's gonna be free.Everyone can use it.
It's gonna be a great time.
Chad Hohn (29:47):
Well, just make sure you upload it as a human who
wants to buy something objectfor your reps to reference. Yes.
Max Cohen (29:54):
George, I gotta ask you. Have you renamed your
contact object to humans yet?
Chad Hohn (29:58):
Yes, sir. Of course, you did. Yes, sir.
Max Cohen (30:00):
I have. You did?
George B. Thomas (30:01):
I would assume. My contacts are humans,
and my deals are opportunities.
Liz Moorehead (30:06):
Let me ask you this. Before someone converts
into a human, what were theybefore?
George B. Thomas (30:11):
Oh, shit. An embryo?
Max Cohen (30:14):
Shit. What? Here,
George B. Thomas (30:19):
I'll get us in trouble. An egg might occur. I
mean.
Liz Moorehead (30:22):
We're doing. Oh my God. No one is ever going to
shame me for anything I say onthis episode ever again. The
question. Dear producer Noah,you will want to keep that in.
You cannot keep that in, but youcan keep this awkward aside in
just to shame your dad, and it'stotally fine by me.
George B. Thomas (30:43):
I mean, hey, if we have to talk about the
birds and the bees beforehumans, then we can go there.
Liz Moorehead (30:48):
You know what, George? Speaking of the birds
and the bees, why don't you tellus about the talk you're giving
at Inbound this year? Look atthat. Look at that.
George B. Thomas (30:56):
Yeah. Wow. So the talk that I'm giving this
year, I'm super excited becauseit's superhuman centric
marketing. And basically what itis, it's based off of the
superhuman framework that we,Liz, kind of brought to the
world on the Beyond Your Defaultpodcast from a personal growth
standpoint, but I'verepositioned it in a secondary
(31:18):
kind of pillar of, well, what ifwe took the superhuman framework
and we said for marketing? Andwhat does it mean if an
organization actually lives withpurpose, lives with passion,
lives with persistence, liveswith love for themselves, their
employee, the people thatthey're serving with the
products and services?
And it really takes a very humanapproach to what this would mean
(31:42):
for your mission, your vision,your content strategy, your
sales process. And so we'retrying to fit a lot in there.
But before we even get to thefour cornerstones, we're going
to talk about things that shouldbe apparent. But with many
organizations we have helped,we're going to talk about value
first. We're going to talk abouthuman centric.
(32:04):
We're going to talk about AIassisted. We're going to talk
about content driven. These arefour things that if your
organization is going to havesuperhuman centric marketing,
you've got to have those fourpieces in place and then you can
live with the four cornerstones.And Liz, we're talking about so
much that we don't even get intothe H pillars. Literally the
(32:24):
last slide, I'm going to do thatwhole infomercial thing, but
wait, there's more.
The last slide is like thegauges, the 10 H pillars. And
I'm kind of letting people knowif they want to learn more about
what they've heard in thatninety minute session that they
can one, reach out and talk tome, two, reach out, engage with
(32:46):
our superhuman clone that we'vecreated around all of this stuff
as well. And or dive into thekind of pillars, engages and how
that would feel. Superhumancentric marketing, that's kind
of a nutshell. If you're amarketer, a business owner,
solopreneur, entrepreneur, likeyou should be in the room, I'm
gonna, I'm gonna be bringingenergy.
(33:07):
What's fun is with this with thesections, I've built it in a way
where there's a dope quote, tostart, purpose quote. And then
at the very end of that section,there's three actions you should
take. And three questions youshould be asking yourself as an
organization. So it's very like,here's the philosophy and here's
the tactics to move forward withas well.
Liz Moorehead (33:29):
Like that. We've only got a couple of minutes
left here, folks, and I'm gonnaswitch things up for the end of
this episode. George, instead ofjust coming to you for one thing
Oh. I would love to hear fromeach of you. One final word of
wisdom for our listeners as wehead into inbound.
Max, you look absolutelypetrified, so I'm gonna call on
you first. Chad, if you laughlike that again, I'll do that to
(33:53):
you next episode. Uh-oh.
George B. Thomas (33:55):
A word of wisdom Yeah.
Max Cohen (33:56):
Besides comfy shoes, booking booking stuff in
advance. Oh, dude. Make somefreaking friends. Oh, yeah.
Honestly, make some make somefriends.
Like, let's make like all thesepeople that you interact with on
(34:17):
LinkedIn all the time. Like, youforget that they're they're
flesh and bones and have storiesand these lives that we just
never see. Right?
George B. Thomas (34:28):
And this is from the convert leads guy.
Max Cohen (34:30):
Gee, man. This from the convert leads guy.
Chad Hohn (34:33):
Well, I almost thought he's gonna say make some
humans, but
Max Cohen (34:35):
Oh, don't think Woah. Don't do that.
Chad Hohn (34:38):
I mean
Liz Moorehead (34:39):
I I just got us off that.
Max Cohen (34:40):
Woah. I just got us off that track. That's crazy.
George B. Thomas (34:44):
Oh my god.
Max Cohen (34:45):
So, anyway, what's the What?
Liz Moorehead (34:48):
Do we just watch the record the episode?
Max Cohen (34:51):
No. No. This is gold.
Liz Moorehead (34:53):
This is
Max Cohen (34:54):
gold. Ladies and gentlemen, make some friends
talk about some shit that's notHubSpot with people too. Like,
that's the other thing. Like,it's Yeah. It's gonna be so easy
to just, like, be at the bar andbe like, oh, so what do you
think of those latest updates tothe record creation?
Like, don't do that. Don't dothat at all. Like,
George B. Thomas (35:14):
take as an opportunity
Max Cohen (35:15):
to converse with people. Take this as an
opportunity to converse withthese people who you only talk
about HubSpot with aboutsomething else. Go find that
person that you see postingstuff about, you know, HubSpot
all the time and just go talk tothem about anything but HubSpot,
please. Like, learn who thesepeople are as human beings.
Like, you know, I think it'llit'll it'll make your
(35:37):
interactions with them much moreand more enjoyable going going
forward, and it'll feel a lotmore real if we, you know, can
interact just as humans, not asHubSpot users.
George B. Thomas (35:47):
Yeah.
Liz Moorehead (35:47):
Right? Yeah.
George B. Thomas (35:48):
Max, I gotta give
Max Cohen (35:49):
you a
George B. Thomas (35:49):
gold star, brother. I gotta give you a gold
Yeah. So good. Anyway
Chad Hohn (36:00):
Yeah.
Max Cohen (36:01):
Yeah. I think people.
Chad Hohn (36:02):
Yeah. I mean, I I second that for sure. I I would
I would say, you know, as far asjust things to be ready for is,
you know, if there is, like, oneHubSpot feature or product or
something that's lacking, like,the product managers just wanna
hear the good, bad, and theugly. Right? And they're, like,
(36:26):
ready for a thank you may haveanother.
Right? And if you go to theproduct den, where all of the
actual product managers, like,even was able to speak to, like,
different, you know, VP ofinsert whatever, you know, of
insert whatever product categoryor specific feature or
something. Like, you're able tospeak to those people, the
(36:48):
people who actually makedecisions. I would say, I talked
to the Commerce Hub team lastyear, and every single thing
that I talked to them about iseither already built or in
progress of being built fromlast year to this year. Like,
every single thing that I neededfor, like, a highly specialized
(37:08):
and verticalized use case at thetime, which a lot of people
could theoretically benefitfrom, but, like, so much was
added, and they love yourfeedback.
So don't be afraid to just like,hey. Like, who does whatever?
And I I use this, and this is mysituation. And the product
people really wanna talk becausethey have, like, all their
(37:29):
colleagues there too. Like maybesomebody works on one part of
the feature and somebody workson like a database part and
somebody works on the UI part.
They're all right there in theproduct end for each area. So as
far as, you know, absolutely behuman and talk to the people,
that are there and makeopportunities for that, but also
like you're there for HubSpottoo. And if you can get some of
(37:52):
that feedback right to thepeople who actually make the
decisions, that's a great use oftime for everybody. And it'll
make HubSpot better too. Becauseyour use case needs to be
considered in the design and inthe architecture of what they're
building.
Liz Moorehead (38:10):
Buddy, take us home.
George B. Thomas (38:11):
Well, Liz, you've sat, during this episode.
I'm actually curious if there's,like, a tip or a thing that
comes to your mind around this.
Liz Moorehead (38:21):
Yeah. Here's what I would say. I've been to a
number of inbounds. I'm sadlygoing to be in Georgia, so I
will not be able to attend thisyear's. But here is what I will
say about folks going.
Nailing your inbound experienceis a weird balancing act between
underplanning in the areas youfeel compelled to overplan and
(38:44):
overplanning in the areas whereyou think you can skate by.
Right? Like, you shouldn't sleepon registering for session foe
sessions, folks. You shouldn'tpanic if you can't get into
everything and be open tolearning new things. Be prepared
to meet new people and comeprepared with your elevator
pitches, how you wanna show up,who you wanna be.
(39:07):
But, also, stick around forhuman conversations. Don't
always try to be selling. Don'talways try to be do these
things. Everybody goes in everyyear no matter if you're a
veteran or a first time personthinking they have the plan for
inbound. Guarantee the plan infront of you will not work
perfectly.
Something will go wrong. Youknow, you will miss sessions.
(39:27):
Particularly, like, the thing Ican imagine for people going to
San Francisco this year is,like, I understand that for a
lot of people, Boston was playedout. I love Boston. I always
love going there.
But at the same time, you'regonna have a lot of new people
who are used to going to inboundwho who knew mentally the map of
where they were going to be. Soit's a whole new ballgame. It's
a whole new city. Experiment.Have fun.
(39:48):
Learn. Don't be too hard onyourself if things go wrong. Try
to let the moments take youwhere you're supposed to go.
You're going to have the inboundyou're supposed to have.
George B. Thomas (39:57):
Yeah. Yep. Love that. So my one thing is
one thing. Let me explain.
Are going to have a ton ofinformation coming your way.
You're literally going to besitting in multiple sessions of
fire hose of information. So myone thing for you of this
episode is every session you gointo, whether it's your iPad,
(40:21):
your notepad, whatever, howeveryou're taking your notes, at the
top of your notepad or at thetop of the document that you're
creating for that session, Iwant you to write one thing. And
as you're going through thissession, I want you to pull out
the one thing that you're goingto take action on based on that
(40:42):
talk. Because then what you cando when you get home is you can
look at the OneThings and you'llactually have what in the moment
your brain felt was importantinstead of having 52,000 things
and not getting a damn thingdone.
Okay, hub heroes. We've reachedthe end of another episode. Will
(41:05):
Lord Lack continue to loom overthe community, or will we be
able to defeat him in the nextepisode of the hub Heroes
podcast? Make sure you tune inand find out in the next
episode. Make sure you head overto the hubheroes.com to get the
latest episodes and become partof the League of Heroes.
FYI, if you're part of theLeague of Heroes, you'll get the
(41:28):
show notes right in your inboxand they come with some hidden
power up potential as well. Makesure you share this podcast with
a friend. Leave a review if youlike what you're listening to
and use the hashtag hashtag hubheroes podcast on any of the
socials and let us know whatstrategy conversation you'd like
to listen into next. Until nexttime, when we meet and combine
(41:51):
our forces, remember to be ahappy, helpful, humble human,
and of course, be looking for away to be someone's hero.
Do you live in a world filled with corporate data? Are
you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
into action, and become the hubhero your organization needs.
Tune in each week to join theleague of extraordinary inbound
heroes as we help you educate,empower, and execute. Hub
(00:46):
Heroes, it's time to unite andactivate your powers.
Liz Moorehead (00:53):
Gentlemen, I don't know how this is possible.
We are what? Two Oh,
Chad Hohn (00:59):
don't
Liz Moorehead (00:59):
see. Weeks away from inbound?
George B. Thomas (01:01):
I think two. I think I think it's is it two
weeks?
Liz Moorehead (01:05):
Great googly.
Max Cohen (01:06):
But, like, two full week. Yeah. This week. Next
week. My.
And then we're there. Yeah. Andthen we're there.
George B. Thomas (01:12):
Yeah.
Liz Moorehead (01:13):
How you guys feeling?
Max Cohen (01:15):
I wanna throw
George B. Thomas (01:15):
up. Good good until about ten seconds don't
ago. No.
Chad Hohn (01:21):
Anything. Yeah.
Liz Moorehead (01:23):
Makes us wanna throw up. HubSpot, sponsor us.
Yeah. They'll love us.
Chad Hohn (01:28):
Get everybody to go.
Max Cohen (01:30):
I was just nervous. I'm just
George B. Thomas (01:32):
nervous. What are nervous about, Max? What are
you nervous about?
Max Cohen (01:35):
I'm not nervous about anything.
Liz Moorehead (01:37):
Oh, do you need an emotional support popsicle?
George B. Thomas (01:39):
Oh, well, hey, popsicle sound good.
Max Cohen (01:42):
An emotional support. Yeah. That's what I want.
Chad Hohn (01:46):
Yeah. So An emotional support. Oh.
Liz Moorehead (01:50):
Not only are we only two weeks away from inbound
as we're recording this, this isour third annual third annual
George B. Thomas (02:01):
Yeah.
Liz Moorehead (02:01):
Inbound prep episode.
George B. Thomas (02:03):
Wow. Jeez.
Liz Moorehead (02:05):
How are feeling about that,
Max Cohen (02:06):
George? Third?
Chad Hohn (02:07):
Yeah. A lot of prep.
George B. Thomas (02:08):
Yeah. Yeah, third. Wow. Means like, it's
crazy that we've been inbusiness for three years, by the
way. Just the George B.
Thomas LLC and then intoSidekick Strategies and the fact
that Hub Heroes, the podcast isthree years old, which means
we've done a good amount ofepisodes. We've added a lot of
(02:29):
value to the world. We've we'vehelped some people along the
way. And, just to stop and takea moment to think about that,
Liz, to be honest with you,like, dang. Dang gone.
In all the good ways that arepossible.
Liz Moorehead (02:42):
That's amazing.
Max Cohen (02:44):
We have touched a lot of people.
George B. Thomas (02:45):
Yep. Yeah. In good ways, Max. In good ways.
Chad Hohn (02:49):
Sure.
Liz Moorehead (02:49):
Sheesh. Once again, not me. Thank you.
George B. Thomas (02:52):
It wasn't you. It was Max this time without a
doubt.
Liz Moorehead (02:56):
I'm so proud of that. Well, let's just kick it
off, guys. Yeah. And you knowwhat? Chad, this is your first
this is your first inbound prepepisode as an official cohost.
Chad Hohn (03:07):
Yeah. So I'm
Liz Moorehead (03:08):
gonna start with you, buddy. Awesome. Let's bring
some new blood into thisconversation. So as we're
counting down to inbound 25,what are you most excited about?
And whether that's events you'relooking forward to, general
vibes and excitement, specificspeakers, seeing people, what
what's getting you prepped andhyped?
Chad Hohn (03:26):
Yeah. Well, one thing I noticed that they added this
year is some and I think thiscomes from I think the the Kyle
Jepson energy when he gets onstage and frantically goes
through his list of, like,87,000,000 things that he tries
to get done in forty fiveminutes. And they added more
(03:47):
sessions where it's like aeither an AMA, like ask me
anything, which I didn't reallysee. Last year, maybe I just
missed them. And then they alsoadded, like, a, like, some level
of I forget what they call it,but it's like a do like a do,
you know, do this session.
Like, they're gonna do it live.They're doing it live. Right?
(04:07):
And it's, you know, I've so I'veactually registered for a couple
of those sessions where it'slike, oh, sales hub, do it live,
you know, type of a thing, whichlooks really fun to go and
they're like, oh, Let's becausepeople just come up with the
craziest stuff to ask you. Like,if you're a HubSpot
professional, like, oh, how do Ido whatever?
And it's like, you know, hyperindustry specific or something,
(04:30):
you know,
Max Cohen (04:31):
a lot
Chad Hohn (04:31):
of times. And then you're like, oh, yeah. I mean,
that's possible, but, you know,maybe whatever. But, you know,
it's never usually just stuffthat's like right there about
HubSpot. So I think that'll bereally, really, really
interesting to see some of theproduct managers in the hot
seat.
Yeah. Or some of the, you know,people like trying to build out
things on the fly from audiencequestions, which will be pretty
(04:53):
cool.
George B. Thomas (04:53):
I mean, listen, as a speaker, that
scares the ish out of me for acouple reasons. And don't get me
wrong. I would do it. You gottajust roll with it. It is it is a
it is a maximum masterclass inyes, and.
Oh, yeah. Especially when you'redealing with conference
Internet. Yeah. Because you justdon't know. You just don't know.
(05:17):
Anyway yeah. Yeah.
Chad Hohn (05:18):
You gotta get a hardwire Oh for
George B. Thomas (05:19):
my gosh. Something. Yeah.
Chad Hohn (05:21):
But, yeah, if I was ever, like if I ever spoke at
inbound, I I would love to do asession like that. You mean when
you do?
Liz Moorehead (05:32):
Nerdy goodness of that?
Chad Hohn (05:33):
Yeah. Oh, yeah. Yeah. That'd be so good.
George B. Thomas (05:36):
By the way, if if anybody from inbound is
listening, Chad is gonna submitnext year, and you should accept
him to do a let's do this inHubSpot session.
Chad Hohn (05:47):
Okay. That'd be great. I don't know. Maybe by
that time, it's just gonna belike, talk to Breeze and it's
just gonna be
George B. Thomas (05:53):
Oh, don't don't go there.
Liz Moorehead (05:55):
I'll say that.
George B. Thomas (05:56):
Inbound 26, not longer needed. Breeze.
Chad Hohn (06:01):
Yeah. Literally.
George B. Thomas (06:02):
Yeah. No. Okay. Let's let's not do that.
We got we got we got to keep theHumanness.
Of
Liz Moorehead (06:09):
There we go.
George B. Thomas (06:10):
We got to we got to keep that.
Max Cohen (06:12):
I think this is I think this year's probably the
most excited I've ever been forthe headliners. Nice. Amy
Poehler, she's hilarious. MarcusBrownlee. Oh, yeah.
Super cool. I watch his YouTubestuff all the time.
Chad Hohn (06:25):
Me too.
Max Cohen (06:26):
And then, you know, Brian Halligan doing Hot Ones is
gonna be objectively hilarious.So, yeah, I'm just super super
stoked on that. And then we'vegot a bunch of fun stuff we're
gonna be showing people for thefirst time ever, which is gonna
be great. And we're actuallyalso gonna be we'll talk about a
little bit later. Maybe buildinga free tool that everyone's able
(06:48):
to use Uh-oh.
At inbound or inbound. Uh-oh.Yes. So we'll talk about it in a
little bit. But, yeah, a lot tobe excited about.
And I'm just, like, honestlystoked that it's just not in
Boston. Oh. Like, I love Boston.Don't get me wrong. It's great.
But the BCC is so played out. Soready to go somewhere else. I
mean, I said it right in the inthe show last time. I was like,
(07:10):
I'm ready for it to be somewhereelse, and I got my wish. Right?
Unfortunately, it's right. I'mleaving the day my kid starts
first grade, so I'm gonna missthat. But Yeah. You know, the
things I do for HubSpot.
George B. Thomas (07:21):
Yeah. Yeah. Yeah. Right? It's I too can say
that I'm finally excited becauseI've had this mental battle of
like, Man, I'm gonna missBoston.
I'm excited. The wife is goingwith me. It's gonna be a new
adventure. We're gonna be ableto see new things. So I've had
to pivot my brain to like, Well,let's just make the best out of
(07:43):
it instead of sitting herecomplaining around it.
So, I'll just roll into this.I'm excited about actually a lot
of things. So, one of the thingsis we're going to be doing the
customer platform podcast thatwe do every weekday, usually
virtually. We're going to bedoing those live from inbound at
(08:03):
11AM each day. I'll only missone day because I'll be speaking
on Wednesday, the same time thatthat'll be going on.
I'll also be speaking on Fridayto kind of close out the end of
like 12:30 to 3PM basically inthe sessions that I'm doing.
We'll talk about that a littlebit later as well. But also then
(08:24):
we're doing the inbound afterhours show, not to be confused
with the After Hours show thatI'm excited about that Colin
Jost. Is it Jost or Jost?
Chad Hohn (08:33):
Oh, yeah. I think it's
Liz Moorehead (08:34):
Jost. Jost.
George B. Thomas (08:35):
Yeah. Colin Jost is headlining the Inbound
twenty twenty five After Hours.So that's gonna be interesting
because that they crack me up.Anyway
Liz Moorehead (08:46):
He's one of the funniest title titled memoirs. I
don't know if you ever have everheard of it, he's written a
memoir and it's called VeryPunchable Face, and it just made
me laugh forever.
Max Cohen (08:56):
Yeah. So so It's honestly such a good lineup this
year.
George B. Thomas (08:59):
It it really is. It really And so two nights
we're doing what has beenhistorically the after hour show
where I get some guests. I mean,this year, I'm excited cause I'm
going to reach out to a coupleof the women of HubSpot podcast
interviews we've done, see ifthey want to do an evening where
for like thirty minutes we'retalking about their inbound
experience. And then I'm goingto grab for another night a
(09:21):
couple random humans, just likeI did last year, so we can talk
about things that are new andstuff like that. So, there's
definitely a lot going on.
I get to have a couple clientdinners, a couple client
breakfasts. And so, just hangingout with humans and and being
able to add value, I think, andbe entertained along the way is
how I'd wrap this up to what I'mexcited about this year at
(09:44):
Inbound twenty five in in SanFran.
Chad Hohn (09:46):
Love Lots to do.
Liz Moorehead (09:48):
So wait, George, I am curious, though. Yeah. What
gave you friction about SanFrancisco? Just something new,
someone moved my cheese, thatkind of energy? What were we
thinking about?
George B. Thomas (09:58):
Listen. Listen. Your boy GBT is getting
older. Sometimes I battle withgetting set in my ways because I
know it's not a good quality oftrait. But when I go to Boston,
can go on just like autopilot.
I know where this room is. Iknow where the speaker lounge
(10:18):
is. I know where this is gonnabe. I know where I can go to get
my Dunkin's. I know where I cango get a quiet space to just
like chill and maybe have aphone call or like So like my
brain is on autopilot.
And just like I just go do thething. Nah, that ain't happening
this year. Like, it's you I justgotta figure it
Liz Moorehead (10:39):
all out. Where is the Dunkin's? Where is your
Dunkin's?
George B. Thomas (10:42):
No where close. Like, here's a fun thing.
Here's another thing that I'mexcited about. On Wednesday, no,
Thursday, Thursday the fourth at8AM, we're having our annual
Christians at Inbound meetup infront of the Moscone Center
area. Usually, we do Dunkin'Donuts coffee and donuts.
Max Cohen (11:08):
Got
George B. Thomas (11:08):
them. This year, by the way, I'm excited
about this. We're doing bagelsbecause there's a dope bagel
shop real close. Again,September 4 at 8AM. If you want
some bagels and some creamcheese and some prayers before
you head in for the day and somejust great conversation like
that's another kind of meetupevent that we're going to do.
(11:30):
Kyle Jepsen will be there. Acouple other folks that we know
and love Casey and Ben and allthose. So like come and join us
there as well. And get some getsome free bagels and and cream
cheese and stuff. Coffee.
Chad Hohn (11:43):
But they don't have Dunkin', do they? Or
George B. Thomas (11:45):
Not close. Like, the the closest coffee
shop is some I don't even know.I don't remember. I searched it,
and I'm like
Max Cohen (11:52):
I mean, there's plenty of coffee shops. It's
like the Dunkin' is like on theother side of the city.
George B. Thomas (11:56):
Yeah. Yeah. Don't get me wrong. There's
coffee in San Francisco, butit's not coffee. Dunkin' coffee.
Or or I could say it's notDuncan coffee. Like Oh.
Chad Hohn (12:08):
Right.
George B. Thomas (12:08):
Because Humans drink Okay. Dunkin'. Okay. I'll
stop. I'll stop.
Max Cohen (12:13):
America runs on Dunkin'.
George B. Thomas (12:16):
Starbucks. Exactly.
Max Cohen (12:17):
No. Yay.
George B. Thomas (12:18):
I'm sorry. Hey. Stop it.
Chad Hohn (12:20):
Oh, got him.
Max Cohen (12:22):
Got him.
Liz Moorehead (12:23):
Okay. Well, let's decaffeinate this for a moment
or maybe recaffeinate. I have noidea. But let's pivot from our
thoughts about inbound 25, whatwe're thinking. And I would love
to hear from you all how folksshould be preparing.
Right? Because sometimes peopleare traveling alone. Sometimes
you're going with a team, butyou're not like the leader or
(12:45):
the CEO. You're just there withpeople. And sometimes you are
that business owner, that agencyowner, that leader going with
your team.
George, I actually wanna haveyou start this round. I would be
curious to get your advice. Ifyou're talking to folks on their
own with teams, what should theybe doing right right now with
one or two weeks to go dependingon when they're listening?
George B. Thomas (13:04):
Yeah. If you're alone and you're getting,
you know, prepared, I would tryto find some connections on the
LinkedIns or wherever you hangout to actually have some in
person meetups if you're alone.You may be able to find that you
can have an inbound buddy thatyou connect with, and then you
(13:26):
can kind of go and do the eventtogether and meet people
together, that might make iteasier. If you're going with a
team, I would suggest theopposite. Divide and conquer.
Make sure that you're going todifferent sessions and that
you're able to bring the notesback to the team and then do
that. As a leader, this is kindof fun too, because I had to
(13:51):
last year choose times to bewith my team and choose times
not to be with my team, becausethere were things that made
sense that I should go do and bepart of. And it, like, they
should be doing something elsebecause we do different work. We
do, we think about differentthings. And so I think for
everybody, give yourself thegrace and the understanding of
(14:12):
yourself of like, do I need tofind an inbound buddy because
I'm going alone?
How do I have the conversationwith my team that we're going to
separate and conquer? And how asa leader can I show up for like
nightly recaps with the team,but also, you know, them to like
make their own good choiceswhile they're there? That's
(14:33):
where my brain goes initially.
Chad Hohn (14:36):
Especially since this is a new event locale.
Definitely check out the map.Like, one thing, if you've never
been to the Moscone Centerbefore, is there is a
underground hallway that getsyou from one building across the
street to the other building.Wait. What?
(14:56):
Across the street. Yeah. Oh. Soif you didn't know that, like,
you're gonna need to go downsome and it's, like,
counterintuitive at first, butyou gotta go down. I think it's
an escalator.
And then you go under the streetso you don't have to cross the
street and then into the other Ithink it's like Moscone West or
something like that. There'slike there's another building. I
(15:17):
forget the name of it becauseit's been I haven't been to the
Moscone Sensor Center since,like, I think it was I did the
Cisco show because my wife worksin the events industry. So we
did Cisco, which is likenetworking equipment. They
called it Cisco Live.
George B. Thomas (15:32):
Oh, I thought you were talking about 2018.
Max Cohen (15:34):
Thong Song Cisco. No. My gosh.
Chad Hohn (15:38):
Wow. Yeah. So
Max Cohen (15:39):
The Cisco Show. What do you mean?
George B. Thomas (15:41):
That's two that's two times max. That's
twice. I
Chad Hohn (15:46):
go ahead.
Max Cohen (15:48):
Go ahead. That's two
Chad Hohn (15:50):
times max.
George B. Thomas (15:51):
Go ahead.
Chad Hohn (15:52):
Yeah. So, like, definitely check out the map.
And, like, if you can get thereearly at all, even just walking
around or taking a peek in andgetting the lay of the land and
seeing all the differentbuildings before it's even open
is worthwhile, in a newlocation. So whether you're a
seasoned inbound professional ora, new inbound attendee, this is
(16:18):
this is probably going to bepretty important to make sure
you get from place to place.Because remember, if you've been
before, if you don't get to aregistered session
Max Cohen (16:28):
Oh, boy.
Chad Hohn (16:29):
More than five minutes early, then you just go
right into mister standby lineand you lose your reservation.
Max Cohen (16:38):
Terrible. And it sucks. You know, for me, I'd
like, sure. Pack comfortableshoes, number one. That's, I
think, one of my one of thesomething that we always say
every year.
George B. Thomas (16:52):
And yet a lot of miles. And yet, we see people
in, like, these clod hopperboots and six inch heels, and my
heart goes out to the cowboyboots. Man, at the end of the
day, your dogs are they're gonnabe barking. I swear to God. Oh.
Max Cohen (17:09):
True. I bought a bunch of Crocs just for this.
Seriously, I'm sucker for buyingCrocs on the TikTok shop. Are
you for real? That's fine.
Liz Moorehead (17:21):
What's your
Chad Hohn (17:21):
favorite pair of the HubSpot. Extremely for real.
Max Cohen (17:24):
I just got the echo the echo clogs.
George B. Thomas (17:27):
The Oh, you're being serious.
Max Cohen (17:30):
George, I'm being
George B. Thomas (17:31):
Okay.
Max Cohen (17:31):
Dead serious. Are you kidding me? I just got the
mellow slides. Oh. Those arelike walking on clouds.
George B. Thomas (17:38):
Uh-oh.
Max Cohen (17:38):
Just saying. Anyway. So I think the big thing and I
wish I could do this, butunfortunately, I am going to be
at our booth having the sameconversations 800 times in a
row. Okay?
George B. Thomas (17:54):
Which, of course, you love.
Max Cohen (17:57):
I love Yeah. Yep. Yeah. I have one I have one very
specific goal when I go to thesethings, and it's get everyone
really excited about happilyapps, and that's it. Yeah.
If I were not in that position,right, I'd be setting some goals
for myself around networkingYeah. And setting some goals for
(18:17):
myself around learning someYeah. Right? So I'd highly
encourage people that have theluxury to do that to do that.
Right?
And, you know, make sure it'slike, okay, what am I gonna do
this day to go learn some stuff?What am I gonna do this day to
go, you know, do somenetworking? Right? Try to pick
at least one thing for both ofthose for all of those days.
(18:39):
Right?
See what sort of, time you haveleft, and then just, like, keep
working some stuff in. But,also, if you've never been to
San Francisco, try to carve outsome time to do some fun shit in
San Francisco. Right? You'vealready done a ton of fun shit
in Boston if you can go in therefor a while. So don't worry
about Boston.
Right? But if it's your firsttime in San Francisco, like it
is for me, carve out some timeto do that. I have a funny
(19:01):
story.
Chad Hohn (19:01):
Uh-oh.
Max Cohen (19:03):
I was looking through my calendar
George B. Thomas (19:04):
We're already living on the edge of the max,
but here
Max Cohen (19:06):
we go. I was looking through my calendar the other
day because Nikki, our marketingdirector, was sending out a
bunch of calendar invites forstuff that we wanna kinda go do
as a team. And I was looking atmy calendar, and I scroll across
this calendar invite, orcalendar event that I had
created. And all it is is on thefirst day, somewhere kind of,
like, random after I land,there's a little calendar event,
(19:30):
and it just says sandwichquestion mark. And I I was like,
what is this?
Liz Moorehead (19:36):
I was like, I don't
Max Cohen (19:37):
know this. I go and click on it. In the description,
there's a YouTube link or a linkto, like, YouTube or TikTok or
Instagram or something likethat. And I clicked on it, and
it's this, like, food review guydoing this, like, review of this
sandwich shop in San Franciscothat apparently I wanted to try.
George B. Thomas (19:54):
There you go.
Liz Moorehead (19:56):
And so I wrote a
Max Cohen (19:58):
calendar invite for myself to remind myself to go
seek out this sandwich when Iget to when I get to San
Francisco. Right? But I thinkthat's, like, a good thing to do
is, like, remember, you're gonnabe in a place that you haven't
been before unless you're fromthere. Right? Like, try to
figure out some other stuff youwanna do ahead of time.
Right? And, like, give yourselfreminders because inbound moves
(20:19):
very quickly. All of it happensin an instant, and it's gonna be
a giant blur because you'regonna feel so busy. You're gonna
have no time to just, like, sitdown and smell the roses.
Remember, there's more therethan just the conference.
Right? Yeah. So manage your timewell. Right? Try to figure out
how to make the most of it.
Give yourself some realisticbuffer space in between going to
(20:40):
stuff because you don't knowwhat it's gonna be like
navigating the floor setup thatthey have now. Right? Again,
listen to what Chad said. Golook into map. Right?
But, you know, just set yourselfsome goals and, like, try to
make the most of it is kindawhat I'm gonna say. And if you
go as a team that's even better,like, remember, like, you know,
you're if if if you're the soleteammates heading there from
your company, like, you know,your your company's kinda
(21:03):
trusting you to bring back asmuch good solid information as
you can do impart that wisdomamongst your colleagues. And so
try to divide and conquer eventhough it's fun to probably go
sit through the same classeswith your buddies. Like, go try
to learn different stuff andthen put your knowledge together
when you come home.
George B. Thomas (21:20):
Yeah. Leave. We say this every year, but this
might be your first yearlistening to the podcast. Like,
leave room for the magic momentsin the hallway. Yeah.
Like, there have
Liz Moorehead (21:31):
been We talk about that every year, George.
Can you give us a little recapof what that means?
George B. Thomas (21:34):
I mean, listen, there's sessions in all
the things, and all the parties,and all like, you you could you
could easily fill up everysingle day, minute to minute,
back to back, and I would justsuggest that you don't. Because
when I've given myself like anhour break here, or a thirty
minute break there to just goand plop down somewhere, where
(21:58):
people are walking around orwhere people are sitting. I'll
never forget, one year I satdown in the lobby of Inbound in
the BCEC, and all of a suddenChristopher Penn and Oh, who
else? Another, like, at thatpoint for me was like, Oh my
(22:19):
gosh, it's a professionalspeaker, sat down beside me. And
I sat there and chatted forforty five minutes with these
cats who were like, at thatpoint, like speaking at inbound.
And this is before I was even aspeaker. So we're going way back
to like 2014, 2015. ChrisBrogan, There we go. There we
go. And so it was like, oh mygosh.
(22:40):
I'll never forget another timewe're sitting, took time out.
We're sitting there in theWeston lobby and all of a sudden
who comes strolling by and sitson the couch, but Brian
Halligan. And so all of suddenit's like Remington begged me,
Brian Halligan, and a coupleother folks. And we're just
sitting there chilling andtalking. Those are moments that
(23:01):
you can't schedule that, but ifyou schedule room or buffer time
for that And by the way, there'stimes where I was like, Hey, I'm
supposed to be at this session,but all of sudden I'm talking to
a person or several people.
And internally, I give myselfthe grace to be like, Screw it.
Like, I'm gonna stay here. Thisconversation is going in a good
(23:23):
direction. And I'll just I'llcatch the next one.
Liz Moorehead (23:27):
So by now, most folks have probably done a lot
of their registering. We'rekinda we're kinda at the tail
end of it. So I'd be curious ifyou guys had any recommendations
for folks who may be stilltoying with their agenda, maybe
running a little bit behind theeight ball in terms of
registration. What are our lastminute words of wisdom we wanna
(23:50):
drop here? George, you look likeyou're hopping up on the mic to
say something.
George B. Thomas (23:52):
Oh, I mean, listen, VIPs, it was like, what,
a week or two ago they theyopened. Everybody else, I think,
opened the beginning of lastweek. At this point, you should
have downloaded the app. Youshould probably have things
scheduled. If you're listeningto this, I mean, this is going
to go out next week.
(24:13):
Do your best. If you'relistening to this and we're
trying to answer this questionfor you right now, you better
get real good at getting in thenon registered line real quick.
What that does- You can
Chad Hohn (24:26):
still get in, usually.
George B. Thomas (24:27):
Yeah, that adjusts the amount of time that
you have to skip out of asession or not book a session
because you know that thesesessions are now important and
I've got to be one of the firstso and so's in line. But, yeah,
like, the other the other thingtoo that I wanna say here is
(24:48):
like, don't just go to sessionsthat you're already great at.
Like, yes, you should stilllearn about things that you're
great at, but you should go tosessions that pull you into
other directions. I think aboutthis idea of like a T shaped
marketer, you know, T shapedsalesperson where you're like,
there's something that you'rereally, really, really good at,
but then you've got like thingsthat are like the top of the T
(25:11):
for you. Like what are
Liz Moorehead (25:12):
some breadth of knowledge.
George B. Thomas (25:14):
Yeah, What are some other sessions that will
pull you out into other areas?And what is the one session or
two that has nothing to do withbusiness that might change your
life forever? Like, give spacefor that as well when you're
registering for these sessions.
Chad Hohn (25:30):
Good stuff.
Max Cohen (25:30):
I mean, maybe I'll announce something that everyone
should be looking at or evenusing rather. Yeah. So You're
gonna we're get gonna be
George B. Thomas (25:44):
this trouble or you in trouble, right?
Max Cohen (25:46):
Yeah. Okay. Yeah. Okay. Especially since this
comes out a week before theevent, we'll be promoting it by
then.
George B. Thomas (25:53):
Okay. So So I'll make sure that we push this
out tomorrow then. Yeah. That'sfine. Okay.
Max Cohen (25:58):
So we're gonna be launching, and this is good
because this is a tool thateveryone can use. K? Everyone's
gonna be able to use it for freeat inbound. Right? We're
launching our first app on theApple App Store.
Right? And you know from youryour mobile devices, I guess,
unless you're an Android user.Maybe it's on Android too. I
(26:20):
can't it's gonna be eventually.I don't know if it's gonna be a
launch.
But we are building a event leadcapture app for HubSpot. Right?
It's part of like Event Happily.But you can use it even if you
don't have Event Happily. Right?
So basically, what it lets youdo is you can scan someone's
(26:41):
badge, you can scan a businesscard, you can keep track of all
the leads you captured at theevent. Okay. So you go in, you
say, I'm at this event, you cancapture leads.
George B. Thomas (26:50):
Oh my god. That's three times.
Max Cohen (26:52):
It will even write an AI generated email for you to
send a follow-up that includesyour meeting link and context
from the event and theconversation that you had.
Right? And then it will give youall of those leads at the end of
the event in a spreadsheet thatyou could then upload in
HubSpot, and it's alreadyformatted perfectly for HubSpot
(27:12):
and all that kind of fun stuff.Right? Eventually, though, we'll
have it hooked up actually toevent happily, but that doesn't
matter.
We're giving everyone a freeutility that they can use that's
much easier than the boot bootscoot boot things that we're all
used to with the bad things.Clicky blippy. Clicky blippy.
The boopy boopy boopy boopy. Andso everyone's gonna be able to
(27:32):
use it.
It's gonna be awesome. We'regonna have a good time. And if
you need to capture leads at theevents
George B. Thomas (27:38):
Oh my god. Four times.
Max Cohen (27:39):
Utility to make it happen.
Chad Hohn (27:40):
No. He said it one more time. So does it create
leads objects? My god.
George B. Thomas (27:44):
Max? Okay.
Max Cohen (27:44):
If you wanted to. Okay.
Chad Hohn (27:45):
No. No. Stop. Can you lead me in the right
George B. Thomas (27:47):
direction? What
Liz Moorehead (27:49):
about leads?
George B. Thomas (27:50):
Stop it. Capture. Stop it.
Max Cohen (27:53):
There's a way that with the app, can capture leads
at the event.
George B. Thomas (27:58):
Well, okay. We need leads.
Max Cohen (27:59):
It's an event lead capture app list is what I'm
trying to say.
George B. Thomas (28:03):
Ladies and gentlemen, ladies and gentlemen.
Max Cohen (28:05):
It doesn't capture contacts. Oh my gosh.
George B. Thomas (28:08):
Event leads at the
Max Cohen (28:09):
event you go to.
George B. Thomas (28:10):
If the people in the hallway, the people that
you're talking to, they'rehumans. Think that's Tell that
to a salesperson, If you want anapp that is by the dope company,
Happily, that is a Human.Connector so that you can
connect And with you cancommunicate with them in a
(28:33):
streamlined way after the eventbecause you're trying to be more
Human. With the AI assistedemail that you're generating,
then get the connector app.
Max Cohen (28:47):
The thing is I wanna swear so bad. Human capture
human capture didn't roll
George B. Thomas (28:51):
off the tongue as well. I wanna I wanna
Max Cohen (28:55):
We don't wanna capture humans, George, because
that would be illegal. ThatNelson.
George B. Thomas (29:01):
Just be human about it, please. Sales,
service, marketing.
Max Cohen (29:08):
Listen, if there are human beings you meet at the
event that might be interestedin purchasing a product that you
have because there are humansand humans buy things from other
humans and you want a better wayto get them to book time with
you to have human to humanconversations after the event
that all the humans areattending, do the human thing
(29:30):
and download the event happilyhuman
Chad Hohn (29:33):
Connector.
Max Cohen (29:34):
Yeah. Connector app. That's much better.
Chad Hohn (29:37):
And then
Max Cohen (29:37):
Which we're code naming we're code naming the
event lead capture app. That'sjust a code name. Oh my Okay.
Anyway, it's gonna be free.Everyone can use it.
It's gonna be a great time.
Chad Hohn (29:47):
Well, just make sure you upload it as a human who
wants to buy something objectfor your reps to reference. Yes.
Max Cohen (29:54):
George, I gotta ask you. Have you renamed your
contact object to humans yet?
Chad Hohn (29:58):
Yes, sir. Of course, you did. Yes, sir.
Max Cohen (30:00):
I have. You did?
George B. Thomas (30:01):
I would assume. My contacts are humans,
and my deals are opportunities.
Liz Moorehead (30:06):
Let me ask you this. Before someone converts
into a human, what were theybefore?
George B. Thomas (30:11):
Oh, shit. An embryo?
Max Cohen (30:14):
Shit. What? Here,
George B. Thomas (30:19):
I'll get us in trouble. An egg might occur. I
mean.
Liz Moorehead (30:22):
We're doing. Oh my God. No one is ever going to
shame me for anything I say onthis episode ever again. The
question. Dear producer Noah,you will want to keep that in.
You cannot keep that in, but youcan keep this awkward aside in
just to shame your dad, and it'stotally fine by me.
George B. Thomas (30:43):
I mean, hey, if we have to talk about the
birds and the bees beforehumans, then we can go there.
Liz Moorehead (30:48):
You know what, George? Speaking of the birds
and the bees, why don't you tellus about the talk you're giving
at Inbound this year? Look atthat. Look at that.
George B. Thomas (30:56):
Yeah. Wow. So the talk that I'm giving this
year, I'm super excited becauseit's superhuman centric
marketing. And basically what itis, it's based off of the
superhuman framework that we,Liz, kind of brought to the
world on the Beyond Your Defaultpodcast from a personal growth
standpoint, but I'verepositioned it in a secondary
(31:18):
kind of pillar of, well, what ifwe took the superhuman framework
and we said for marketing? Andwhat does it mean if an
organization actually lives withpurpose, lives with passion,
lives with persistence, liveswith love for themselves, their
employee, the people thatthey're serving with the
products and services?
And it really takes a very humanapproach to what this would mean
(31:42):
for your mission, your vision,your content strategy, your
sales process. And so we'retrying to fit a lot in there.
But before we even get to thefour cornerstones, we're going
to talk about things that shouldbe apparent. But with many
organizations we have helped,we're going to talk about value
first. We're going to talk abouthuman centric.
(32:04):
We're going to talk about AIassisted. We're going to talk
about content driven. These arefour things that if your
organization is going to havesuperhuman centric marketing,
you've got to have those fourpieces in place and then you can
live with the four cornerstones.And Liz, we're talking about so
much that we don't even get intothe H pillars. Literally the
(32:24):
last slide, I'm going to do thatwhole infomercial thing, but
wait, there's more.
The last slide is like thegauges, the 10 H pillars. And
I'm kind of letting people knowif they want to learn more about
what they've heard in thatninety minute session that they
can one, reach out and talk tome, two, reach out, engage with
(32:46):
our superhuman clone that we'vecreated around all of this stuff
as well. And or dive into thekind of pillars, engages and how
that would feel. Superhumancentric marketing, that's kind
of a nutshell. If you're amarketer, a business owner,
solopreneur, entrepreneur, likeyou should be in the room, I'm
gonna, I'm gonna be bringingenergy.
(33:07):
What's fun is with this with thesections, I've built it in a way
where there's a dope quote, tostart, purpose quote. And then
at the very end of that section,there's three actions you should
take. And three questions youshould be asking yourself as an
organization. So it's very like,here's the philosophy and here's
the tactics to move forward withas well.
Liz Moorehead (33:29):
Like that. We've only got a couple of minutes
left here, folks, and I'm gonnaswitch things up for the end of
this episode. George, instead ofjust coming to you for one thing
Oh. I would love to hear fromeach of you. One final word of
wisdom for our listeners as wehead into inbound.
Max, you look absolutelypetrified, so I'm gonna call on
you first. Chad, if you laughlike that again, I'll do that to
(33:53):
you next episode. Uh-oh.
George B. Thomas (33:55):
A word of wisdom Yeah.
Max Cohen (33:56):
Besides comfy shoes, booking booking stuff in
advance. Oh, dude. Make somefreaking friends. Oh, yeah.
Honestly, make some make somefriends.
Like, let's make like all thesepeople that you interact with on
(34:17):
LinkedIn all the time. Like, youforget that they're they're
flesh and bones and have storiesand these lives that we just
never see. Right?
George B. Thomas (34:28):
And this is from the convert leads guy.
Max Cohen (34:30):
Gee, man. This from the convert leads guy.
Chad Hohn (34:33):
Well, I almost thought he's gonna say make some
humans, but
Max Cohen (34:35):
Oh, don't think Woah. Don't do that.
Chad Hohn (34:38):
I mean
Liz Moorehead (34:39):
I I just got us off that.
Max Cohen (34:40):
Woah. I just got us off that track. That's crazy.
George B. Thomas (34:44):
Oh my god.
Max Cohen (34:45):
So, anyway, what's the What?
Liz Moorehead (34:48):
Do we just watch the record the episode?
Max Cohen (34:51):
No. No. This is gold.
Liz Moorehead (34:53):
This is
Max Cohen (34:54):
gold. Ladies and gentlemen, make some friends
talk about some shit that's notHubSpot with people too. Like,
that's the other thing. Like,it's Yeah. It's gonna be so easy
to just, like, be at the bar andbe like, oh, so what do you
think of those latest updates tothe record creation?
Like, don't do that. Don't dothat at all. Like,
George B. Thomas (35:14):
take as an opportunity
Max Cohen (35:15):
to converse with people. Take this as an
opportunity to converse withthese people who you only talk
about HubSpot with aboutsomething else. Go find that
person that you see postingstuff about, you know, HubSpot
all the time and just go talk tothem about anything but HubSpot,
please. Like, learn who thesepeople are as human beings.
Like, you know, I think it'llit'll it'll make your
(35:37):
interactions with them much moreand more enjoyable going going
forward, and it'll feel a lotmore real if we, you know, can
interact just as humans, not asHubSpot users.
George B. Thomas (35:47):
Yeah.
Liz Moorehead (35:47):
Right? Yeah.
George B. Thomas (35:48):
Max, I gotta give
Max Cohen (35:49):
you a
George B. Thomas (35:49):
gold star, brother. I gotta give you a gold
Yeah. So good. Anyway
Chad Hohn (36:00):
Yeah.
Max Cohen (36:01):
Yeah. I think people.
Chad Hohn (36:02):
Yeah. I mean, I I second that for sure. I I would
I would say, you know, as far asjust things to be ready for is,
you know, if there is, like, oneHubSpot feature or product or
something that's lacking, like,the product managers just wanna
hear the good, bad, and theugly. Right? And they're, like,
(36:26):
ready for a thank you may haveanother.
Right? And if you go to theproduct den, where all of the
actual product managers, like,even was able to speak to, like,
different, you know, VP ofinsert whatever, you know, of
insert whatever product categoryor specific feature or
something. Like, you're able tospeak to those people, the
(36:48):
people who actually makedecisions. I would say, I talked
to the Commerce Hub team lastyear, and every single thing
that I talked to them about iseither already built or in
progress of being built fromlast year to this year. Like,
every single thing that I neededfor, like, a highly specialized
(37:08):
and verticalized use case at thetime, which a lot of people
could theoretically benefitfrom, but, like, so much was
added, and they love yourfeedback.
So don't be afraid to just like,hey. Like, who does whatever?
And I I use this, and this is mysituation. And the product
people really wanna talk becausethey have, like, all their
(37:29):
colleagues there too. Like maybesomebody works on one part of
the feature and somebody workson like a database part and
somebody works on the UI part.
They're all right there in theproduct end for each area. So as
far as, you know, absolutely behuman and talk to the people,
that are there and makeopportunities for that, but also
like you're there for HubSpottoo. And if you can get some of
(37:52):
that feedback right to thepeople who actually make the
decisions, that's a great use oftime for everybody. And it'll
make HubSpot better too. Becauseyour use case needs to be
considered in the design and inthe architecture of what they're
building.
Liz Moorehead (38:10):
Buddy, take us home.
George B. Thomas (38:11):
Well, Liz, you've sat, during this episode.
I'm actually curious if there's,like, a tip or a thing that
comes to your mind around this.
Liz Moorehead (38:21):
Yeah. Here's what I would say. I've been to a
number of inbounds. I'm sadlygoing to be in Georgia, so I
will not be able to attend thisyear's. But here is what I will
say about folks going.
Nailing your inbound experienceis a weird balancing act between
underplanning in the areas youfeel compelled to overplan and
(38:44):
overplanning in the areas whereyou think you can skate by.
Right? Like, you shouldn't sleepon registering for session foe
sessions, folks. You shouldn'tpanic if you can't get into
everything and be open tolearning new things. Be prepared
to meet new people and comeprepared with your elevator
pitches, how you wanna show up,who you wanna be.
(39:07):
But, also, stick around forhuman conversations. Don't
always try to be selling. Don'talways try to be do these
things. Everybody goes in everyyear no matter if you're a
veteran or a first time personthinking they have the plan for
inbound. Guarantee the plan infront of you will not work
perfectly.
Something will go wrong. Youknow, you will miss sessions.
(39:27):
Particularly, like, the thing Ican imagine for people going to
San Francisco this year is,like, I understand that for a
lot of people, Boston was playedout. I love Boston. I always
love going there.
But at the same time, you'regonna have a lot of new people
who are used to going to inboundwho who knew mentally the map of
where they were going to be. Soit's a whole new ballgame. It's
a whole new city. Experiment.Have fun.
(39:48):
Learn. Don't be too hard onyourself if things go wrong. Try
to let the moments take youwhere you're supposed to go.
You're going to have the inboundyou're supposed to have.
George B. Thomas (39:57):
Yeah. Yep. Love that. So my one thing is
one thing. Let me explain.
Are going to have a ton ofinformation coming your way.
You're literally going to besitting in multiple sessions of
fire hose of information. So myone thing for you of this
episode is every session you gointo, whether it's your iPad,
(40:21):
your notepad, whatever, howeveryou're taking your notes, at the
top of your notepad or at thetop of the document that you're
creating for that session, Iwant you to write one thing. And
as you're going through thissession, I want you to pull out
the one thing that you're goingto take action on based on that
(40:42):
talk. Because then what you cando when you get home is you can
look at the OneThings and you'llactually have what in the moment
your brain felt was importantinstead of having 52,000 things
and not getting a damn thingdone.
Okay, hub heroes. We've reachedthe end of another episode. Will
(41:05):
Lord Lack continue to loom overthe community, or will we be
able to defeat him in the nextepisode of the hub Heroes
podcast? Make sure you tune inand find out in the next
episode. Make sure you head overto the hubheroes.com to get the
latest episodes and become partof the League of Heroes.
FYI, if you're part of theLeague of Heroes, you'll get the
(41:28):
show notes right in your inboxand they come with some hidden
power up potential as well. Makesure you share this podcast with
a friend. Leave a review if youlike what you're listening to
and use the hashtag hashtag hubheroes podcast on any of the
socials and let us know whatstrategy conversation you'd like
to listen into next. Until nexttime, when we meet and combine
(41:51):
our forces, remember to be ahappy, helpful, humble human,
and of course, be looking for away to be someone's hero.
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