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April 14, 2025 58 mins
I recently had a fascinating conversation with Amit Parmar, CEO of Clickify, about the future of employer branding in the age of AI. We discussed how to define employer branding, its importance, and AI in HR. One of the most interesting takeaways was the importance of aligning employer branding with workforce planning. By understanding the skills and capabilities your company will need in the future, you can create an employer brand that attracts and retains the right talent. We also discussed the power of storytelling in employer branding. By sharing employee stories and celebrating their successes, you can create a more authentic and engaging brand that resonates with potential candidates. Be sure to connect with Amit: LinkedIn:   / parmar79   His Company: https://www.cliquify.me/ Don't forget to like, subscribe, and hit the notification bell to stay updated on more recruitment tips and strategies! Join the mailing list here: https://bit.ly/3UrBhGP I'd love to hear your thoughts on the future of employer branding. What strategies are you implementing to attract and retain top talent in the age of AI? Share your insights and feedback in the comments below. And don't forget to share this video with another HR professional or business leader who might find it valuable. This is Trent Cotton, your Human Capitalist, signing off. Remember, invest in yourself, own your potential, and keep building your human capital! Until next time...
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