What Your Personal Brand is Telling Employers and How to FIX It

Are you struggling to make your mark in your industry? Have you ever wondered how a simple video can change everything for your career? In this episode, we uncover the transformational power of personal branding with Rhona Pierce, a true expert in leveraging video to amplify influence! In this engaging conversation, Rhona shares: ✅ The unexpected path from software engineer to personal branding guru. ✅ How she landed her first job using a unique video strategy. ✅ Key steps for successfully defining your personal brand, including why your content should focus on others, not just yourself. ✅ Tips on niching down and why less can sometimes mean more in brand visibility. ✅ Real-life examples of personal brands that have excelled in today's digital landscape. 🌟 Rhona's unique insights and tips from her extensive experience provide a roadmap for anyone looking to elevate their personal branding game! 📖 [Timestamps]: 0:00 - Intro to the Human Capitalist Podcast 0:28 - Meet Rhona Pierce: From Engineer to Branding Expert 1:33 - The Power of Video in Job Search 4:54 - How Rhona's Videos Changed Her Career Path 8:12 - Building Personally Authentic Brands 11:25 - The Evolution of Rhona's Career and Services 14:15 - Defining Personal Branding 18:50 - The Importance of Service in Branding 22:32 - Learning from Industry Experts 27:00 - Niching Down for Success 30:40 - The Rise of Workfluencers 33:15 - Building Trust through Authenticity 39:05 - Closing Thoughts on Visibility 41:20 - Rapid Fire Questions: Book Recommendations Links & Resources: - Rhona’s Podcast: (https://workfluencerpodcast.com) - Trent Cotton's LinkedIn: (https://linkedin.com/in/trentcotton) 💬 What do YOU think about the impact of personal branding? Drop your thoughts in the comments below—I read every single one! 👇 #PersonalBranding #VideoMarketing #HR #Workfluencer #HumanCapitalist Learn more about your ad choices. Visit megaphone.fm/adchoices