Most Advisors build plans around numbers. Emily Rassam builds them around people.
In this episode of The Human Side of Money, Brendan sits down with Emily Rassam, Partner and Senior Financial Planner, to explore how she infuses purpose and emotion into every aspect of the planning process. Emily’s approach goes beyond spreadsheets and projections. It’s about helping clients clarify their values, align their decisions, and live intentionally with their wealth.
The conversation goes deeper into helping clients define “enough,” connect values to goals, and navigate trade-offs that honor what matters most. Emily offers a window into how she integrates behavioral insights and purposeful planning to make every plan a living, evolving reflection of a client’s life.
You’ll Learn:
- How to uncover the deeper motivations behind client goals
- The importance of connecting values and money decisions
- Ways to help clients spend intentionally and celebrate financial joy
- How to apply behavioral principles to deepen planning conversations
- Practical scripts to guide clients through trade-offs and “enough” conversations
Listen now to learn how to turn every plan into a purpose-driven partnership that reflects the human side of advice.
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About Our Guest:
Emily Rassam is a Partner and Senior Financial Planner known for blending technical expertise with the emotional intelligence required to guide clients through life’s biggest financial decisions. With nearly two decades in the industry, Emily has become a recognized voice in behavioral finance and intentional planning. She’s been featured by Investopedia for her insight on creating purpose-driven financial strategies and was recently named a Partner at Archer Investment Management. Her work centers on helping clients move beyond accumulation toward alignment, using money as a tool to live richer, more meaningful lives.
Connect with Brendan:
RFG Advisory
LinkedIn: Brendan Frazier
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