The Humantel Podcast
The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior. Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.
Episodes
Do current events and political tensions influence where you're willing to travel?
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Maria Henson, Sr. Director of Market Research & Insights at Visit Orlando, and Jennie Germann Molz, Professor of Sociology and expert in tourism mobilities.
Together, they discuss new research revealing how economic pressures, political tensions, and safety concerns are affect...
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Ananta Engineer, an insights professional with 20+ years in food insights, and Arwen Kimmell, Doctor of Anthropology and Founder of Insomnia Insights.
Together, they unpack new research revealing how food sustainability concerns rank among Americans' top priorities, and what this means for brands navigating the complex relationship between consumer values, econ...
Are you a facts-and-figures thinker, or do stories and visuals sway you?
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Megan Peitz, Founder & CEO of Numerious, and Melina Palmer, Founder & CEO of The Brainy Business.
Together, they unpack how literal and figurative cognitive styles can influence ad engagement and purchasing decisions — and what this means for brands looking to connect with different...
Can AI enhance rather than replace the human element in understanding consumers?
In this episode of The Humantel Podcast, Steve is joined by Tom Johnson, Senior Director of Consumer Insights at Jack In The Box / Del Taco, and Tracy Adams, Senior Director of Research & Insights at ARF.
Together, they’ll share what they’ve learned about how AI can amplify human intuition in consumer research, the balance between technological effic...
What really drives our snacking decisions in a world of endless options?
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Hunter Thurman, founder of AlphaDiver and creator of the annual Snack50 report, and Donna Foti, Director of Consumer Insights & Analytics at KIND Snacks.
Together, they explore the psychology behind snacking choices, from the emotional journey of anticipation to satisfaction, and what t...
In this episode of The Humantel Podcast, CEO Steve Kantscheidt is joined by Justin Evans, a twenty-year veteran of the data and technology industry and author of "The Little Book of Data," a guide that reveals how data solves real-world problems.
Together, they explore how data has evolved, the ethical responsibilities of data professionals, and practical frameworks for turning complex information into actionable insights.
#humaninte...
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Ruby Warrington, author of Sober Curious and a leading voice in the mindful drinking movement, and Jordan Cusner, Senior Director of Consumer Insights at Inspire Brands.
Together, they unpack what our data reveals about shifting attitudes toward alcohol and what it means for brands navigating this cultural and behavioral shift.
On The Humantel Podcast, we pair our members with cultural experts and industry thought leaders to shed some light on what we’ve been learning about why people do what they do.
Each episode unpacks the insights from Humantel's collaborative research to bring you intelligence that will challenge assumptions, reveal opportunities, and inspire new thinking. We’re not just looking at trends, we’re uncovering the emotions, values, a...
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