Can advertising play a significant role in fighting global warming?
Before this interview with Brian O’Kelley, I didn’t think so.
Now I’m convinced.
Brian O’Kelley is the inventor of programmatic advertising. His most recent venture is co-founding Scope 3, a company focused on reducing the negative effects of greenhouse gas emissions on society through a brand new kind of ads interface.
If you've ever wondered about the environmental impact of technology, this episode is a must-listen.
Key topics we explore:
- Recognizing that digital actions have physical consequences.
- Understanding how the marketing and tech industry contribute to environmental effects.
- The importance of access to trusted information for making informed decisions.
- Implementing tangible actions to decarbonize the media and advertising industry.
Resources:
Hype Book List: https://www.hypereads.com/list
MicroFame Media website: microfamemedia.com
Author Website: michaelfschein.com
For more information about Brian and his company, visit scope3.com
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