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July 7, 2023 43 mins

In today's digital landscape, every company is a media company. In this episode of the Hype Happy Hour Podcast, Michael F. Schein, sits down with filmmaker David Beilinson to explore the art of getting noticed through visual storytelling.


As a partner at Rumur Inc., David has been producing and directing documentary films for more than 20 years. He’s created media projects for ESPN, Netflix, HBO, A&E, NBC, ABC, PBS, and numerous Fortune 500 companies. His focus is telling stories that move audiences to take action.


David was recently nominated for an Emmy as a director of ESPN’s Special about the 30th Anniversary of the movie White Men Can’t Jump. He is also the director and producer of Win or Else (ESPN Films) the story of the first integrated basketball team at the University of Kentucky to deliver a national championship, as well as the seminal documentary on the legendary Savannah Bananas.


Main topics in this episode are:

● How to figure out who will pay attention to your work

● Turning a "no" into an opportunity

● Why hype must be baked into products

● The art of capitvating an audience.


Resources:


The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com


For more about David, visit rumur.com


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