The Summer Edit: Why It's Not Working + What To Do About It

Welcome to The Summer Edit, a fresh, bite-sized solo series designed to spark momentum in your business this season. In this kickoff episode, Jen Szpigiel brings the heat with a potent download on a question so many women are quietly asking: “Why isn’t this working?”

She pulls back the curtain on the hidden reasons your business may feel stalled, despite all the effort you’re pouring in. If you’ve been grinding with little to show for it, this episode will meet you where you are, with compassion, clarity, and a plan.

IN THIS EPISODE, YOU’LL LEARN:

• The real reason output ≠ results and why you must shift from activity to outcome
• How vague offers and reactive marketing could be keeping you stuck
• Why more effort doesn’t mean more results, and what to focus on instead
• The energetic and strategic power of building a business you can rest in
• The secret behind a client’s 6-figure quarter, without a live launch
• Three things you can implement today to move the needle

ACTION STEPS:

1. Shift from output to outcome
   • Reflect on whether your activity is tied to intentional strategy or if you’re just doing more to feel more.
2. Clarify your offer suite
   • Eliminate vague or redundant offers and identify your bullseye: your signature, transformational offer.
3. Lead instead of react
   • Map your messaging, marketing, and offers from a place of clarity and rhythm not last-minute survival.

RESOURCES & LINKS:

• Masterpiece – Create your signature offer: Only $88
• Funnel Mastery – Build your sales ecosystem from scratch: Join now
• B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and results

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co