March 12, 2025 • 22 mins
Community engagement and content marketing go hand in hand if you have the right strategies. I discuss how to combine the two in this episode with my guest, Behdad Jamshidi.
In the past 6 years, Behdad (or Bee) has met with and assessed 992+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process.
Getting Started with Community Engagement and Content Marketing
Bee specializes in connecting businesses with the right marketing partners. He got into that space by engaging with a variety of communities. During COVID everything hit a wall, and everyone rushed into online communities for engagement. In one of the communities that he was in he built up his brand and landed a lot of customers by sharing knowledge and sharing information. In those communities people got to know him over the course of three years. That’s how he got into the community engagement and content marketing space.
Bee’s purpose was to always share value first; he loves learning about new ideas and sharing content. Bee wasn’t trying to sell, and he was adding value and as a result potential clients reached out to him.
Sharing the Right Kind of Content for Marketing
Bee shared his experiences growing as an entrepreneur, including trials and tribulations. He was always learning more and more from mentors and other business owners. Bee realized that not everyone gets access to those people at the level that he did. He learned about new concepts and ideas through those conversations he would then take it in and journal about it. From there Bee would create content around his journal entries in various communities.
Bee learned about some common mistakes that businesses make when they’re trying to pick the right marketing partner and then shared how to avoid them. Some questions included, “I’m about to hire a business coach, what should I think about?” Then afterwards he would share “I hired this business coach, here’s what I learned.” You create a continuity of business advice within those communities.
Making Deeper Community Engagement Connections
Bee spent a lot of time learning on calls. He’s a super connector in the marketing world, so he was always on calls. The byproduct of those calls turned into meaningful content. He also went to a lot of in-person networking events. At those networking events he would create deeper connections with the people that he interacted with online.
That’s where a lot of the content would come from. Bee used to be an engineer. He would do sales engineering for businesses that were in the 50 to 1,000 employee range. So, he got a lot of content and a lot of knowledge from his past work experience that he could share. Bee was unique because most entrepreneurs that are running purely entrepreneurial businesses haven’t worked in or with large organizations.
When you come in with insights that others don’t have you have unique content to share.
How to Stand Out and be Remembered Through Content Marketing
You must discover what your core theme is. What do you like to talk about? You can even start out easily, with “This is who I am, this is a little bit of my background, here’s what I love talking about, here’s how I can support you”. Just be an open book.
The next piece after that is to continue sharing what you know that most people don’t know. For Bee it was seeing businesses constantly failing with marketing partners. He provided feedback in his communities about how to avoid those mistakes. That’s where a lot of his content started out, it was just what he was naturally doing.
That content helped Bee focus on the topic that would become the core of his business.
We also dive into topics such as:
How to keep the attention of the people in the community after you get it so you’re more than just a blip on their radar.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the Idea Climbing podcast.
Community engagement and content marketing go hand in
hand if you have the right strategies.
I discuss how to combine the two in
this episode with my guest, Bidad Jamshedi.
In this past six years, Bidad or Bee
has met with and assessed over 992
marketing agencies and vetted them down to a
(00:21):
lean 100 plus preferred partners across all marketing
niches. After pairing hundreds of businesses with the
right partners, he's found his skill set lies
in the matchmaking process.
We dive into topics such as how to
come up with fresh content for content marketing,
how to choose the right communities to get
involved with when you're getting started,
how to maintain a high level of meaningful,
(00:41):
valuable content over time, and more golden nuggets
of advice. You're going
to
love
this
show.
Hello, Beat. Thank you for joining me on
the Idea Club Meet podcast. I appreciate you
making the time. Yeah. Thanks for having me.
I'm excited to be here. And we're going
to talk about combining community engagement with content
(01:04):
marketing, some of the structures, the strategies, ways
you can combine both of them to get
amazing results in your business as an entrepreneur.
Before we get into the tactics, tips and
tricks,
as far as community engagement and content strategy,
how did you get so good at it?
What's your story there?
Yeah. That's a great question.
So just for context, I I ended up
kinda getting into the marketing connection space. So
(01:25):
I basically help connect businesses with the right
marketing partners. And a lot of the way
that I kinda got into this space,
was through engaging with different communities. Like, during
COVID,
everything kinda hit and everyone flushed into online
communities. And so in one of those specific
communities that I was in, that's kinda how
I built up my brand name and I
got tons of customers from it. And it
(01:45):
was just by, like, just sharing knowledge and
sharing information within that community where people started
to get to know me over the course
of one, two, three years. And that's kinda
how I kind of got into that space
very luckily.
And it was more just because my, like,
my personality was to always value share. I
love sharing ideas. I love sharing content. And
then as I was getting customers from it,
I was like, oh, interesting. This is a
(02:06):
this is an interesting marketing strategy. It actually
works because I'm not trying to sell. I'm
just trying to add value, and then people
will DM you because of that.
What kind of value what kind of content
were you adding to add value when you
got started in the in communities like that?
Yeah. In the beginning, it was just a
lot around, like, business type stuff. Like, hey.
This is kinda what I'm going through in
business. This is how I think. Or if
ever I came up with, like, a new
(02:26):
idea or a new thought. Right? You know,
as you're growing in a business, you're always
just learning more and more, whether it's from,
like, mentors around you, other business owners. And
so I realized that, like, not everyone gets
access to that. Not everyone likes to network
at the level that I like to network
at. So the concepts and ideas that would
come up in those conversations,
I would just basically then
take it, journal it. And then from that
(02:46):
journal, I would just basically create content posts.
So there was things around like, hey, here's
the mistakes that businesses make when they're trying
to
pick the right marketing partner. But then there
was like, hey. I'm about to hire a
business coach. What should I think about? And
then even after that, it's like, I hired
the business coach. Here's what I learned.
And so you kinda create this, like, continuity
of, like, personal and business within that community.
(03:07):
How many calls a week would you make
to get research done like that?
I just always had calls. Right? Like, I'm
a super connector in the marketing space, so
I just I'm always on calls anyways, so
it's just a byproduct of what I do.
And I used to go to different, like,
networking events and stuff as well. And those
networking events were kind of, like, local. Right?
So you'd meet different business owners and things
like that. So that's where a lot of,
(03:28):
like, the content would come from.
And not to mention, like, I used to
be an engineer. I used to do sales
engineering, and a big part of what I
used to do is I worked with businesses
that are anywhere from, like, 50 to a
thousand type employee range. So I got a
lot of content and a lot of knowledge
just from, like, my past work experience that
I could share with the audience because most
entrepreneurs or most people that are running those
(03:48):
entrepreneurship businesses
haven't worked in, like, large organizations. Right? Like,
they're starting from ground zero up or they
just been doing it for ten to fifteen
years. So you come in with this insight
that, like, others don't have.
And anyone that's, like, a solopreneur and has
a full time job working for any type
of company that has structure, like, you have
content that you could share.
So with the content that you that you
(04:09):
share to get started in the community,
what advice do you have for getting their
attention? Because I know in some communities, whether
it's a Facebook group or a stand alone
community on a website, there's a lot of
conversations going on. What do you do to
stand out when you get involved?
Yeah. I mean, you gotta find out like
what your like core thing is, like what
you like to talk about. So you can
even start off easy. Like, hey, this is
(04:31):
who I am. This is a little bit
of my background. Here's the stuff that I
love talking about. Here's the stuff that I
can support people on in the future. Like,
just being super, like, just open with it
and not trying to, like, land calls. Right?
Like, just kinda share from the heart of
who you are. And then the next piece
after is, like, what do you know that
you think most people don't know? Right? And
then just build out post around that. So
for me, it was just like, hey. Like,
(04:52):
a lot of it was like, I was
just seeing businesses constantly failing with marketing partners.
So I would constantly be like, what's happening
here? Like, what's breaking? And how can I,
like, provide that feedback into the community? And
so that's where a lot of my content
started out was just, like, what I was
doing.
But you could talk about a whole bunch
of other stuff. Like,
I don't know. Like, what what do you
do, for example? Like, what could you talk
(05:12):
about within a community that no one else
could talk about?
Podcasting is a networking tool. It's been a
popular while arriving. Guests and other podcasts is
not just the downloads. It's the relationships you
build. Relationship marketing, build meaningful relationships.
Take some time upfront. It does take more
time,
but you also have trusted advisors and trusted
relationships that are gonna give you business in
(05:33):
the long run. It's things like that that
I like to talk about that it's not
the quick fix. It's about the relationship. There
you go. And I just kinda got an
idea there. It's like, hey. I've done over
60 different podcasts. Here's the results and what
happened, and here's the the way that I
did it. And I could break that into
two posts to be like, here's the results,
and then the next one the next week
would be here's how I did it. Right?
Like, there's two posts right there.
That's awesome.
(05:53):
So when you get in the community, you
start getting attention.
Instead of just being a blip on their
radar, how do you keep attention once you
start getting it in communities so you don't
just disappear and fall off the face of
the earth? Yeah. I think you just have
to find the cadence that works for you.
So for me, it's like every two weeks,
I'll post in in different communities. So in
the back end, I basically have this, like,
Excel sheet where it's like, here's all the
(06:14):
different communities that I'm in. Here's the content
that I'm writing, and here's where this content
actually fits. Right? And so every two weeks,
I'll go in, I'll post in the communities,
and then I'll just engage. Like, as people
comment or or make comments on my post,
I'll respond to them. Right? And they'll add
more to it. The other thing is like,
you don't always need to post. Like, if
you're in within a community and you think
the community is valuable, like rank it. Right?
Like, rank it from one to five. And,
(06:35):
you know, five is like super important. This
community really matters. It has my target market
in there. I have friends in there.
Put attention into those communities. So, like, go
in once every one or two days and
see if there's something you can comment on
and actually genuinely add value. So it doesn't
have to just be, like, content you post
and then you disappear, but it can also
be like, oh, other people are commenting on
things. I'll make posts in there. And what
(06:57):
how you gotta think about that is, like,
each one of those is a node. Right?
Like, every time you post a comment in
one of those channels, other people are gonna
look at that post a year later and
start reaching out. Right? Like, there's so many
people that reached out to me just because
I commented on other people's post as well.
So it's a mix of, like, your own
content and also showing up in people's comments
and just genuinely adding value. And over time,
(07:17):
you'll start noticing, like, people will start recognizing
who you are within the community.
Is there a number or a metric as
far as
how many communities should you be involved with
when you get started?
That's probably the best best thing to ask.
How many communities, if there is a number,
should you try try to get involved with
when you're just getting started with the strategy?
I mean, that's a that's a great question.
(07:38):
It's just how much can you really take
on, but I wouldn't start off with more
than three. Like, try to find three solid
ones and put a lot of your attention
into those and see if it works. So
you might have to go into 10 or
15 different groups initially and then go, okay.
These are the three that I wanna focus
on initially and just start building that those
reps in. And then as you build the
system out for how to engage in those
communities, you can start adding another one in
(07:59):
and another one in. And you'll start noticing
that, like, as your business grows or as
your your network grows, other people are gonna
recommend other communities to you. So that finding
of the new community is gonna be easier
each time, that you try to find another
one because people are just gonna tell you
which ones make more sense. I love what
you said about have a system to engage.
Could you unpack that a little bit? What
is assist what is your system? What does
(08:19):
it look like? Yeah. So I talk a
lot about systems because I'm an engineer in
a marketing world. So everything I try to
do is I try to systematize things.
So for me, it's like, let's say I'm
going into community. The next level of my
system, like, right now, I'm posting every two
weeks into different communities and leaving comments.
But I wanna think about, okay, every time
I join a new community, I wanna have,
like, five posts that I put out that
(08:40):
establish, like, a solid foundation within the community
of who I am and what I do.
Right? And so that's gonna be part of
the system so that I don't have to
think about, like, oh, what are we gonna
post in this community? We know we joined
a new one. These are the five things
that we're gonna be posting. And then you
wanna build a system around, okay, we know
we have all these different communities, but they
have different target markets, right? Like some communities
might be around M and A. Some might
just be around business owners wanting to connect
(09:02):
on a relationship level. And so not all
content is gonna work within each community. So,
when you're building your system out, you're actually
finding ways of tagging different posts for which
communities it should go in based on what
those communities are about so that your message
doesn't just kinda get lost,
or just, like, mistargeted, if that makes sense.
So how do you pick a target market?
What's that based on? How do you pick
the ideal target market? I mean, this is,
(09:23):
like, the the foundations of, like, brand strategy
and marketing. Right? Like, figuring out who your
ICP is.
So you gotta sit down and go, like,
who who are the people that I want
to be my customers? Right? Who are they?
How big are they? Where are they spending
time? Are they married? Do they have kids?
Where are they spending their time on? Are
they on Spotify? Are they on LinkedIn? Like,
what are they listening to? Like, you wanna
understand who your target market is and who
(09:45):
they are by understanding who they are as
a person. And then from there, when you're
writing content, you're writing content to that person.
Right?
And that's typically how you gotta go through
it. So there are different ways online that
you can figure out your ICP. There's there's
work What's an ICP?
Oh, your ideal customer profile. Okay. Yeah. So
you can search for that on Google and
then just go through the bunch of questions
(10:06):
and at least get, like, a foundational baseline
of who you're targeting.
It's gonna really help you to get your
messaging down within those communities or even what
communities you should join. Yeah.
Yeah. I was gonna ask, how do you
you you pick a community based on the
ICP or is there a little bit of
testing there where you could figure out your
ICP because of the response in the community?
Is it a chicken and the egg? What
comes first? I mean, it could be a
(10:28):
mix of both. Like if you're if you're
starting out on your entrepreneurship journey and you
wanna try to figure out what makes sense,
what resonates, like you could start with the
approach of like, I'm just gonna post out
content around this specific thing and see if
it ideally attracts anyone.
Usually, you'll get some hits. You'll take some
learning from that. But once once you get,
like, honed in on, like, I know who
my ideal customer profile is, then you're gonna
start looking for communities around that.
(10:50):
And then that way you're building content for
those specific things. So let's say I'm focused
on, like, m and a, and I wanna
be in m and a groups. Like, I'm
just gonna go into m and a groups.
I'm gonna write content around, like, buying and
selling businesses and how it ties to marketing,
for example. Right?
That's kinda how I would think about it.
If you have your ICP, you're gonna be
much more targeted and focused on on the
(11:11):
way down a certain path. If you're still
in the phase where you're like, I don't
really know what I'm doing, but I just
wanna start, like, building a little bit of
a brand around the things that I like
to talk about, then you can just start
shoot from the hip and just see kinda
what resonates and what doesn't.
So once you find your ICP, you have
the you have the initial lot I guess
the launch system, if you'll call it that.
You've you're past that. You found your communities.
(11:31):
How do you keep humming along?
What does the system look like after you've
already discovered this stuff?
Well, I mean, like, you're constantly just seeing
what people want to hear from you. Right?
So in one community, for example, I got
to a point where I was like, I
wonder what they want to hear from me.
Like, they know me well enough. They know
that I talk about these different things. So
I literally just had a post and said,
like, hey. You guys know my background. This
is what I've done. I've done marketing. I've
(11:51):
read this many books, and I I've done
engineering. What do you want me to post
on? Like, what are you curious about? And
I had a lot of people, like, respond
back to, like, be we're actually interested in
the journey of, like, how you went from
being an engineer to being, like, a marketing
connector and how you made that switch. Like,
how did you do that?
And so a bunch of my, like, next
posts were just me sharing my story of
how I made that transition,
(12:11):
into running my business.
So, like, that's one way. You can literally
ask your audience in that community at that
point, like, what do you want me to
post?
The other things that I typically like doing
in communities, which we haven't hit on is,
like, I like to go to the events.
Like, if I have the opportunity to go
to an event and it's close enough, like,
initially, it'd just be, like, events that are
within a city. But now, like for example,
I joined a recent community and they have
(12:33):
a Mexico event. So I booked a Mexico
ticket to go down and meet people in
that community because I'm like, that's the best
way to get in front of people, make
one on one connections so that next time
you see something in that community, like, oh,
that guy knows me or I know him.
And it's just such a deeper connection, and
it helps kind of fast track your, like,
relationship within that community.
So you start making a lot of connections.
(12:53):
You're building a reputation. People are getting to
know you. You're humming along.
What do you do without being too salesy?
How do you convert conversations and connections into
clients?
So
my method for that is just being fully
value add. I don't even have call to
actions on the bottom of my, like, posts
within communities. I don't that's not it. Like,
I'm just literally here. Like, I'm here to
(13:14):
share a bunch of knowledge with you.
And as I do that, like, people just
automatically will reach out. Like
so go in with the intention of, like,
you actually want to share information and you
wanna share it with people and and add
value. And I think the return's gonna come
from themselves. Like,
don't be so don't be so focused on,
like, what call to action do I need?
It's very different than, like, when you're running,
(13:34):
like, content on LinkedIn, for example, where you
you're writing a bunch of stuff and you're
like, comment this and, you know, you'll get
this lead magnet, for example.
You
don't do that in communities. It's more about
the value add. Explain more. How how does
content become valuable? I mean, is it from
the research or feedback you get that you're
only talk not only, but mostly
talking about the problems they have and how
they can solve them. What does that look
(13:56):
like without a lead magnet? Yeah. So think
about it in terms of like, okay, what
is my customer really struggling with? Right? So
for for me, for example, is like a
lot of businesses really struggle with finding marketing
partners the first time. And so when I
kind of talk about it, it's like, hey,
I know as a business owner, it's really
hard to find marketing partners that you trust.
And typically you're going to three to five
of them, spending two years to do that.
And at the end of the day, you
(14:17):
just wanna focus on like the strategy aspect
of your business and not trying to find
the right partners in place. It's the same
as always trying to get like, you know,
when you have, like, b employees, but you
really want the a players. Because you know
the a players are gonna move the needle
forward. Here's the three things that I would
do to make sure I'm finding a players
when it comes to marketing partners that I'm
working with. And then list the three things,
and you're going the guy's going, oh, I
(14:37):
definitely feel that. Oh, these are actually tips
that I've never actually thought about before. Maybe
I should talk to this guy because it
seems like he knows what he's talking about
and might be able to help me find
the right partners. Right? So
that's kinda how you think about it. So
with marketing partners, I think that's interesting.
How do you foster marketing partner relationships? Because
I do. Referral partners, marketing partners, partners, whatever
(14:57):
you wanna call it. It takes time, and
it's not everyone.
How do you notice them in the first
place and then foster those relationships
so you know there's an ROI on your
time to build a relationship with a marketing
or referral partner? What do you do?
Yeah. So for me, I mean, I I've
talked to over 975
of them at this at this point. So
I got a pretty good read in the
(15:18):
first thirty minutes of,
talking to different marketing agencies and experts, because
you've you've talked to so many, so you
kinda classify them. You go, oh, this is
this type of agency that just wants to
grow and sell. Or it's this type of
agency that they're like scaling, but they're like
breaking at the seams. So there's all these
different things that I kind of have in
my head where I like classify the partners
that come in. And so for me, I'm
always looking for people that have been around
(15:39):
long enough. They have well established, like, processes
and systems. They have a good, like, client
roster and people that actually like working with
them.
And if I have not heard any bad
things about them and the with the web
of agencies that I know and partners that
I know,
and a lot of agencies, like, finding the
the right agencies or experts, they're typically found
in layers. Right? Like,
just consider, like, layer one is like Google.
(16:01):
Right? Like, you have the Google, you have
the market hires of the world, you have
the Upwork. I consider that all layer one
type services.
But then there's, like, the layer two where
it's like, okay. I've already vetted a partner.
They're at level two. I know they're good.
And when I'm asking for a recommendation from
them, they're giving me someone. So let's say
I'm working with a fractional CMO, and they're
like, hey, b. We work with this creative
agency, and we know they're good. Or we've
worked with this website agency. We know they're
(16:22):
good because we've used them on five projects.
And so are kinda like level three relationships
that I get introed into. And at that
point, I'm going, okay. Someone else has used
you within my network. They've talked really highly
about you. Now I'm just gonna go look
at the facts and make sure you what,
like, what you're actually good at and which
industries and which types of customers you're good
at, and then I get end up matching
that way. And so to answer your question,
it's hard because it's like you need to
(16:43):
build out networks
to get
into those types of circles and finding those
types of agencies because typically their websites are
not very good.
They get customers through referrals. That's how most
agencies build to, like, the 7 or 8
figure range.
And so they're not spending time on their
own marketing, which is kind of funny.
But they're just busy enough with referrals.
And a tip for, like, solopreneurs, like, if
(17:04):
you're in different business groups, like, you can
get to, like, the level two type thing
because you can get to the level two
type connections by asking other business owners who
they've used. Right? Just because they've used that
marketing partner for their business doesn't mean it's
gonna work for you, but at least it's
gonna be more vetted than trying to get
someone that's, like, coming out from nowhere.
So when you start to get referrals, people
start coming to you
(17:25):
When it comes to getting a client and
not doing it sales, like you said, there's
not the call to action, the typical sales
funnel, things like that. What does that conversation
when what is the tipping point conversation? When
you know they're interested in you, what does
a sales conversation look like at that point?
Yeah.
I mean, it's pretty interesting. Once people hit
your DMs and they're like, hey, I'm interested
in chatting with you. They've already made the
decision to, like, basically work with you. So
(17:47):
the next piece is like, hey, would love
to have a conversation. Let's jump on a
thirty minute call. For me, if it's like
someone where I'm like, the business might be
too small for what I do, I'll typically
ask some questions upfront like, hey, what are
you trying to do? Tell me a little
bit of background of your business, how long
you've been around for,
and you know, like, what are you looking
to do? Like, I'm looking to do this
in marketing. I'm like, do you have this
type of budget to even do something like
that? And if the answer is like, no,
(18:08):
then I'm like, maybe that's a consulting session
because I don't think you're ready for the
thing that you're trying to do. Mhmm. But
then if everything looks good, then it's like,
okay. Let's just jump on a thirty minute
call. Let's learn a little bit more about
that, and then you go through your your
typical sales process. Right?
So it sounds like even if they're DMing
you and they're coming to you, you have
to qual that's some that's a little bit
different than, oh, they came to me. They
must wanna buy.
(18:29):
You qualify them
and don't assume that they're ready to buy.
Is that right? There's a qualification stage between
their DMing you and closing a sale. A
%. Yeah. So for me, it's like really
important to be jumping on calls that that,
like, makes sense because my calendar is very,
very full all the time. And so it
becomes like an opportunity cost. So I think
as a as a solopreneur,
(18:50):
if you're running a business, like, yes, you
can jump on calls with clients,
but if they're not the right fit, that's
a that's an opportunity cost because you can
be focusing on something else. So I always
like to do a little bit of qualifying
upfront to make sure that it like, that
call is gonna be useful, one, for the
customer that's gonna be talking to me, and
I actually have good advice for them. And
two, for me, vice versa, it'd be like,
I can actually help you, because you have
(19:10):
the right budget in place. Otherwise, it's a
it's a waste of time for both parties.
So once you get the clients, how do
you turn happy clients into referral partners?
Yeah. So there's a there's a model where
I basically if, I have a customer that
works with one of my my agencies, typically,
I'm checking in at two or three months
and say, like, hey. How's that relationship going?
Are things going well?
And if things are going well, the next
(19:30):
piece is, can you get a review? And
then after the review, you ask, hey, is
there anyone else that you can introduce me
to that may want to talk to me,
that runs a business? Right? And so you
can build out a system around that so
that you're you're building a referral system,
of your customers, like, actively trying to introduce
you into people.
That's one way. Do you find your are
are your customers do you find them to
(19:51):
be receptive to becoming referral partners, or how
do you
how do you walk that path so it's
not like, oh, give me a client. Give
me a client. Give me a client. What
does that look like as far as the
receptive receptivity, if that's the right word for
it, of them saying, oh, of course. I'd
love to help. I'd love to refer you
business. How do you make that happen? Yeah.
I mean, there's there's a couple different ways.
Most clients, if they've liked working with you,
(20:12):
they're pretty receptive to it. Right? Like, if
you've helped them and you've helped their business
grow, like, why would they not want to
introduce other people into that? Right? So customers
are receptive to it, but you have to
ask them in a nice way. It's like,
hey. We've been we've done some work together.
I was able to help you find a
really good partner. If you found what I
did valuable, is there anyone that you'd want
to, forward an email intro into? And then
you can even give them the intro. It's
like, hey. I met Bee. He was a
(20:33):
marketing connector. We hired this specific person from
him.
Would you like an intro and just have
a chat with him? Like, it's just like
a not a very hard sales pitch. Like,
I'm not there, like, there to network and
meet people. Mhmm. That's the way that I
run my, like, sales
sales side of things. Like, I like to
come in with value first and build relationships,
rather than just trying to be like a
transactional sale. Like for example, just today, I
(20:55):
had a customer of mine that I helped
five months ago and I checked in with
him like two months. And then I checked
in with him at the beginning of the
year just to see how the project was
going and things were going well. And now
he's like, hey, I'm at a stage where
I actually wanna like take this specific business.
Can we run Google Ads or SEO or
do something to kinda help that grow?
We literally just finished a call today, so
I'm helping him find, like, a Google Ads
partner when I've already helped him find, like,
(21:16):
a website development partner for his other three
websites.
That is awesome. And we have covered a
lot of ground in a short period of
time. When it comes to community engagement, blending
it with content marketing,
someone watching and listening is like, okay. I
love a lot of the things that you
said. I wanna get rolling with this. I
wanna make this happen. If you were to
say, at least do this one thing, above
all else, at least do this the right
(21:38):
way, what would you tell people to do
when it comes to that community engagement and
content marketing strategy?
Man, just get three communities that you're a
part of. Write one post, and then just
post it. Don't even build a system. Just
post it. And just see kind of what
happens and see what kind of feedback you
get. And just don't be disengaged or upset
if it doesn't get a ton of likes,
but you don't know. Maybe you'll get a
ton of likes around the thing that you're
(21:58):
trying to share. So, that would be my
first tip. Just get into it.
Excellent, B. And if people wanna find you
online, where's the best place or places to
go?
The best place is to go to www.cjammarketing.com.
That's how you can get in contact with
me or just follow me on my LinkedIn
at, beta jamshidi. You write that in
(22:19):
LinkedIn, and you can find me on there.
Excellent. Thanks again. This has been awesome. Thanks
for having me, Mark.
And scene.
Cool. Thank you for joining us today. I
hope you enjoyed the episode. I also hope
that you'll subscribe to the Idea Climbing podcast
and rate us on iTunes.
Visit ideaclimbing.com
(22:39):
to learn more about Idea Climbing and hear
more episodes about mentoring,
marketing, and big ideas.
Welcome to the Idea Climbing podcast.
Community engagement and content marketing go hand in
hand if you have the right strategies.
I discuss how to combine the two in
this episode with my guest, Bidad Jamshedi.
In this past six years, Bidad or Bee
has met with and assessed over 992
marketing agencies and vetted them down to a
(00:21):
lean 100 plus preferred partners across all marketing
niches. After pairing hundreds of businesses with the
right partners, he's found his skill set lies
in the matchmaking process.
We dive into topics such as how to
come up with fresh content for content marketing,
how to choose the right communities to get
involved with when you're getting started,
how to maintain a high level of meaningful,
(00:41):
valuable content over time, and more golden nuggets
of advice. You're going
to
love
this
show.
Hello, Beat. Thank you for joining me on
the Idea Club Meet podcast. I appreciate you
making the time. Yeah. Thanks for having me.
I'm excited to be here. And we're going
to talk about combining community engagement with content
(01:04):
marketing, some of the structures, the strategies, ways
you can combine both of them to get
amazing results in your business as an entrepreneur.
Before we get into the tactics, tips and
tricks,
as far as community engagement and content strategy,
how did you get so good at it?
What's your story there?
Yeah. That's a great question.
So just for context, I I ended up
kinda getting into the marketing connection space. So
(01:25):
I basically help connect businesses with the right
marketing partners. And a lot of the way
that I kinda got into this space,
was through engaging with different communities. Like, during
COVID,
everything kinda hit and everyone flushed into online
communities. And so in one of those specific
communities that I was in, that's kinda how
I built up my brand name and I
got tons of customers from it. And it
(01:45):
was just by, like, just sharing knowledge and
sharing information within that community where people started
to get to know me over the course
of one, two, three years. And that's kinda
how I kind of got into that space
very luckily.
And it was more just because my, like,
my personality was to always value share. I
love sharing ideas. I love sharing content. And
then as I was getting customers from it,
I was like, oh, interesting. This is a
(02:06):
this is an interesting marketing strategy. It actually
works because I'm not trying to sell. I'm
just trying to add value, and then people
will DM you because of that.
What kind of value what kind of content
were you adding to add value when you
got started in the in communities like that?
Yeah. In the beginning, it was just a
lot around, like, business type stuff. Like, hey.
This is kinda what I'm going through in
business. This is how I think. Or if
ever I came up with, like, a new
(02:26):
idea or a new thought. Right? You know,
as you're growing in a business, you're always
just learning more and more, whether it's from,
like, mentors around you, other business owners. And
so I realized that, like, not everyone gets
access to that. Not everyone likes to network
at the level that I like to network
at. So the concepts and ideas that would
come up in those conversations,
I would just basically then
take it, journal it. And then from that
(02:46):
journal, I would just basically create content posts.
So there was things around like, hey, here's
the mistakes that businesses make when they're trying
to
pick the right marketing partner. But then there
was like, hey. I'm about to hire a
business coach. What should I think about? And
then even after that, it's like, I hired
the business coach. Here's what I learned.
And so you kinda create this, like, continuity
of, like, personal and business within that community.
(03:07):
How many calls a week would you make
to get research done like that?
I just always had calls. Right? Like, I'm
a super connector in the marketing space, so
I just I'm always on calls anyways, so
it's just a byproduct of what I do.
And I used to go to different, like,
networking events and stuff as well. And those
networking events were kind of, like, local. Right?
So you'd meet different business owners and things
like that. So that's where a lot of,
(03:28):
like, the content would come from.
And not to mention, like, I used to
be an engineer. I used to do sales
engineering, and a big part of what I
used to do is I worked with businesses
that are anywhere from, like, 50 to a
thousand type employee range. So I got a
lot of content and a lot of knowledge
just from, like, my past work experience that
I could share with the audience because most
entrepreneurs or most people that are running those
(03:48):
entrepreneurship businesses
haven't worked in, like, large organizations. Right? Like,
they're starting from ground zero up or they
just been doing it for ten to fifteen
years. So you come in with this insight
that, like, others don't have.
And anyone that's, like, a solopreneur and has
a full time job working for any type
of company that has structure, like, you have
content that you could share.
So with the content that you that you
(04:09):
share to get started in the community,
what advice do you have for getting their
attention? Because I know in some communities, whether
it's a Facebook group or a stand alone
community on a website, there's a lot of
conversations going on. What do you do to
stand out when you get involved?
Yeah. I mean, you gotta find out like
what your like core thing is, like what
you like to talk about. So you can
even start off easy. Like, hey, this is
(04:31):
who I am. This is a little bit
of my background. Here's the stuff that I
love talking about. Here's the stuff that I
can support people on in the future. Like,
just being super, like, just open with it
and not trying to, like, land calls. Right?
Like, just kinda share from the heart of
who you are. And then the next piece
after is, like, what do you know that
you think most people don't know? Right? And
then just build out post around that. So
for me, it was just like, hey. Like,
(04:52):
a lot of it was like, I was
just seeing businesses constantly failing with marketing partners.
So I would constantly be like, what's happening
here? Like, what's breaking? And how can I,
like, provide that feedback into the community? And
so that's where a lot of my content
started out was just, like, what I was
doing.
But you could talk about a whole bunch
of other stuff. Like,
I don't know. Like, what what do you
do, for example? Like, what could you talk
(05:12):
about within a community that no one else
could talk about?
Podcasting is a networking tool. It's been a
popular while arriving. Guests and other podcasts is
not just the downloads. It's the relationships you
build. Relationship marketing, build meaningful relationships.
Take some time upfront. It does take more
time,
but you also have trusted advisors and trusted
relationships that are gonna give you business in
(05:33):
the long run. It's things like that that
I like to talk about that it's not
the quick fix. It's about the relationship. There
you go. And I just kinda got an
idea there. It's like, hey. I've done over
60 different podcasts. Here's the results and what
happened, and here's the the way that I
did it. And I could break that into
two posts to be like, here's the results,
and then the next one the next week
would be here's how I did it. Right?
Like, there's two posts right there.
That's awesome.
(05:53):
So when you get in the community, you
start getting attention.
Instead of just being a blip on their
radar, how do you keep attention once you
start getting it in communities so you don't
just disappear and fall off the face of
the earth? Yeah. I think you just have
to find the cadence that works for you.
So for me, it's like every two weeks,
I'll post in in different communities. So in
the back end, I basically have this, like,
Excel sheet where it's like, here's all the
(06:14):
different communities that I'm in. Here's the content
that I'm writing, and here's where this content
actually fits. Right? And so every two weeks,
I'll go in, I'll post in the communities,
and then I'll just engage. Like, as people
comment or or make comments on my post,
I'll respond to them. Right? And they'll add
more to it. The other thing is like,
you don't always need to post. Like, if
you're in within a community and you think
the community is valuable, like rank it. Right?
Like, rank it from one to five. And,
(06:35):
you know, five is like super important. This
community really matters. It has my target market
in there. I have friends in there.
Put attention into those communities. So, like, go
in once every one or two days and
see if there's something you can comment on
and actually genuinely add value. So it doesn't
have to just be, like, content you post
and then you disappear, but it can also
be like, oh, other people are commenting on
things. I'll make posts in there. And what
(06:57):
how you gotta think about that is, like,
each one of those is a node. Right?
Like, every time you post a comment in
one of those channels, other people are gonna
look at that post a year later and
start reaching out. Right? Like, there's so many
people that reached out to me just because
I commented on other people's post as well.
So it's a mix of, like, your own
content and also showing up in people's comments
and just genuinely adding value. And over time,
(07:17):
you'll start noticing, like, people will start recognizing
who you are within the community.
Is there a number or a metric as
far as
how many communities should you be involved with
when you get started?
That's probably the best best thing to ask.
How many communities, if there is a number,
should you try try to get involved with
when you're just getting started with the strategy?
I mean, that's a that's a great question.
(07:38):
It's just how much can you really take
on, but I wouldn't start off with more
than three. Like, try to find three solid
ones and put a lot of your attention
into those and see if it works. So
you might have to go into 10 or
15 different groups initially and then go, okay.
These are the three that I wanna focus
on initially and just start building that those
reps in. And then as you build the
system out for how to engage in those
communities, you can start adding another one in
(07:59):
and another one in. And you'll start noticing
that, like, as your business grows or as
your your network grows, other people are gonna
recommend other communities to you. So that finding
of the new community is gonna be easier
each time, that you try to find another
one because people are just gonna tell you
which ones make more sense. I love what
you said about have a system to engage.
Could you unpack that a little bit? What
is assist what is your system? What does
(08:19):
it look like? Yeah. So I talk a
lot about systems because I'm an engineer in
a marketing world. So everything I try to
do is I try to systematize things.
So for me, it's like, let's say I'm
going into community. The next level of my
system, like, right now, I'm posting every two
weeks into different communities and leaving comments.
But I wanna think about, okay, every time
I join a new community, I wanna have,
like, five posts that I put out that
(08:40):
establish, like, a solid foundation within the community
of who I am and what I do.
Right? And so that's gonna be part of
the system so that I don't have to
think about, like, oh, what are we gonna
post in this community? We know we joined
a new one. These are the five things
that we're gonna be posting. And then you
wanna build a system around, okay, we know
we have all these different communities, but they
have different target markets, right? Like some communities
might be around M and A. Some might
just be around business owners wanting to connect
(09:02):
on a relationship level. And so not all
content is gonna work within each community. So,
when you're building your system out, you're actually
finding ways of tagging different posts for which
communities it should go in based on what
those communities are about so that your message
doesn't just kinda get lost,
or just, like, mistargeted, if that makes sense.
So how do you pick a target market?
What's that based on? How do you pick
the ideal target market? I mean, this is,
(09:23):
like, the the foundations of, like, brand strategy
and marketing. Right? Like, figuring out who your
ICP is.
So you gotta sit down and go, like,
who who are the people that I want
to be my customers? Right? Who are they?
How big are they? Where are they spending
time? Are they married? Do they have kids?
Where are they spending their time on? Are
they on Spotify? Are they on LinkedIn? Like,
what are they listening to? Like, you wanna
understand who your target market is and who
(09:45):
they are by understanding who they are as
a person. And then from there, when you're
writing content, you're writing content to that person.
Right?
And that's typically how you gotta go through
it. So there are different ways online that
you can figure out your ICP. There's there's
work What's an ICP?
Oh, your ideal customer profile. Okay. Yeah. So
you can search for that on Google and
then just go through the bunch of questions
(10:06):
and at least get, like, a foundational baseline
of who you're targeting.
It's gonna really help you to get your
messaging down within those communities or even what
communities you should join. Yeah.
Yeah. I was gonna ask, how do you
you you pick a community based on the
ICP or is there a little bit of
testing there where you could figure out your
ICP because of the response in the community?
Is it a chicken and the egg? What
comes first? I mean, it could be a
(10:28):
mix of both. Like if you're if you're
starting out on your entrepreneurship journey and you
wanna try to figure out what makes sense,
what resonates, like you could start with the
approach of like, I'm just gonna post out
content around this specific thing and see if
it ideally attracts anyone.
Usually, you'll get some hits. You'll take some
learning from that. But once once you get,
like, honed in on, like, I know who
my ideal customer profile is, then you're gonna
start looking for communities around that.
(10:50):
And then that way you're building content for
those specific things. So let's say I'm focused
on, like, m and a, and I wanna
be in m and a groups. Like, I'm
just gonna go into m and a groups.
I'm gonna write content around, like, buying and
selling businesses and how it ties to marketing,
for example. Right?
That's kinda how I would think about it.
If you have your ICP, you're gonna be
much more targeted and focused on on the
(11:11):
way down a certain path. If you're still
in the phase where you're like, I don't
really know what I'm doing, but I just
wanna start, like, building a little bit of
a brand around the things that I like
to talk about, then you can just start
shoot from the hip and just see kinda
what resonates and what doesn't.
So once you find your ICP, you have
the you have the initial lot I guess
the launch system, if you'll call it that.
You've you're past that. You found your communities.
(11:31):
How do you keep humming along?
What does the system look like after you've
already discovered this stuff?
Well, I mean, like, you're constantly just seeing
what people want to hear from you. Right?
So in one community, for example, I got
to a point where I was like, I
wonder what they want to hear from me.
Like, they know me well enough. They know
that I talk about these different things. So
I literally just had a post and said,
like, hey. You guys know my background. This
is what I've done. I've done marketing. I've
(11:51):
read this many books, and I I've done
engineering. What do you want me to post
on? Like, what are you curious about? And
I had a lot of people, like, respond
back to, like, be we're actually interested in
the journey of, like, how you went from
being an engineer to being, like, a marketing
connector and how you made that switch. Like,
how did you do that?
And so a bunch of my, like, next
posts were just me sharing my story of
how I made that transition,
(12:11):
into running my business.
So, like, that's one way. You can literally
ask your audience in that community at that
point, like, what do you want me to
post?
The other things that I typically like doing
in communities, which we haven't hit on is,
like, I like to go to the events.
Like, if I have the opportunity to go
to an event and it's close enough, like,
initially, it'd just be, like, events that are
within a city. But now, like for example,
I joined a recent community and they have
(12:33):
a Mexico event. So I booked a Mexico
ticket to go down and meet people in
that community because I'm like, that's the best
way to get in front of people, make
one on one connections so that next time
you see something in that community, like, oh,
that guy knows me or I know him.
And it's just such a deeper connection, and
it helps kind of fast track your, like,
relationship within that community.
So you start making a lot of connections.
(12:53):
You're building a reputation. People are getting to
know you. You're humming along.
What do you do without being too salesy?
How do you convert conversations and connections into
clients?
So
my method for that is just being fully
value add. I don't even have call to
actions on the bottom of my, like, posts
within communities. I don't that's not it. Like,
I'm just literally here. Like, I'm here to
(13:14):
share a bunch of knowledge with you.
And as I do that, like, people just
automatically will reach out. Like
so go in with the intention of, like,
you actually want to share information and you
wanna share it with people and and add
value. And I think the return's gonna come
from themselves. Like,
don't be so don't be so focused on,
like, what call to action do I need?
It's very different than, like, when you're running,
(13:34):
like, content on LinkedIn, for example, where you
you're writing a bunch of stuff and you're
like, comment this and, you know, you'll get
this lead magnet, for example.
You
don't do that in communities. It's more about
the value add. Explain more. How how does
content become valuable? I mean, is it from
the research or feedback you get that you're
only talk not only, but mostly
talking about the problems they have and how
they can solve them. What does that look
(13:56):
like without a lead magnet? Yeah. So think
about it in terms of like, okay, what
is my customer really struggling with? Right? So
for for me, for example, is like a
lot of businesses really struggle with finding marketing
partners the first time. And so when I
kind of talk about it, it's like, hey,
I know as a business owner, it's really
hard to find marketing partners that you trust.
And typically you're going to three to five
of them, spending two years to do that.
And at the end of the day, you
(14:17):
just wanna focus on like the strategy aspect
of your business and not trying to find
the right partners in place. It's the same
as always trying to get like, you know,
when you have, like, b employees, but you
really want the a players. Because you know
the a players are gonna move the needle
forward. Here's the three things that I would
do to make sure I'm finding a players
when it comes to marketing partners that I'm
working with. And then list the three things,
and you're going the guy's going, oh, I
(14:37):
definitely feel that. Oh, these are actually tips
that I've never actually thought about before. Maybe
I should talk to this guy because it
seems like he knows what he's talking about
and might be able to help me find
the right partners. Right? So
that's kinda how you think about it. So
with marketing partners, I think that's interesting.
How do you foster marketing partner relationships? Because
I do. Referral partners, marketing partners, partners, whatever
(14:57):
you wanna call it. It takes time, and
it's not everyone.
How do you notice them in the first
place and then foster those relationships
so you know there's an ROI on your
time to build a relationship with a marketing
or referral partner? What do you do?
Yeah. So for me, I mean, I I've
talked to over 975
of them at this at this point. So
I got a pretty good read in the
(15:18):
first thirty minutes of,
talking to different marketing agencies and experts, because
you've you've talked to so many, so you
kinda classify them. You go, oh, this is
this type of agency that just wants to
grow and sell. Or it's this type of
agency that they're like scaling, but they're like
breaking at the seams. So there's all these
different things that I kind of have in
my head where I like classify the partners
that come in. And so for me, I'm
always looking for people that have been around
(15:39):
long enough. They have well established, like, processes
and systems. They have a good, like, client
roster and people that actually like working with
them.
And if I have not heard any bad
things about them and the with the web
of agencies that I know and partners that
I know,
and a lot of agencies, like, finding the
the right agencies or experts, they're typically found
in layers. Right? Like,
just consider, like, layer one is like Google.
(16:01):
Right? Like, you have the Google, you have
the market hires of the world, you have
the Upwork. I consider that all layer one
type services.
But then there's, like, the layer two where
it's like, okay. I've already vetted a partner.
They're at level two. I know they're good.
And when I'm asking for a recommendation from
them, they're giving me someone. So let's say
I'm working with a fractional CMO, and they're
like, hey, b. We work with this creative
agency, and we know they're good. Or we've
worked with this website agency. We know they're
(16:22):
good because we've used them on five projects.
And so are kinda like level three relationships
that I get introed into. And at that
point, I'm going, okay. Someone else has used
you within my network. They've talked really highly
about you. Now I'm just gonna go look
at the facts and make sure you what,
like, what you're actually good at and which
industries and which types of customers you're good
at, and then I get end up matching
that way. And so to answer your question,
it's hard because it's like you need to
(16:43):
build out networks
to get
into those types of circles and finding those
types of agencies because typically their websites are
not very good.
They get customers through referrals. That's how most
agencies build to, like, the 7 or 8
figure range.
And so they're not spending time on their
own marketing, which is kind of funny.
But they're just busy enough with referrals.
And a tip for, like, solopreneurs, like, if
(17:04):
you're in different business groups, like, you can
get to, like, the level two type thing
because you can get to the level two
type connections by asking other business owners who
they've used. Right? Just because they've used that
marketing partner for their business doesn't mean it's
gonna work for you, but at least it's
gonna be more vetted than trying to get
someone that's, like, coming out from nowhere.
So when you start to get referrals, people
start coming to you
(17:25):
When it comes to getting a client and
not doing it sales, like you said, there's
not the call to action, the typical sales
funnel, things like that. What does that conversation
when what is the tipping point conversation? When
you know they're interested in you, what does
a sales conversation look like at that point?
Yeah.
I mean, it's pretty interesting. Once people hit
your DMs and they're like, hey, I'm interested
in chatting with you. They've already made the
decision to, like, basically work with you. So
(17:47):
the next piece is like, hey, would love
to have a conversation. Let's jump on a
thirty minute call. For me, if it's like
someone where I'm like, the business might be
too small for what I do, I'll typically
ask some questions upfront like, hey, what are
you trying to do? Tell me a little
bit of background of your business, how long
you've been around for,
and you know, like, what are you looking
to do? Like, I'm looking to do this
in marketing. I'm like, do you have this
type of budget to even do something like
that? And if the answer is like, no,
(18:08):
then I'm like, maybe that's a consulting session
because I don't think you're ready for the
thing that you're trying to do. Mhmm. But
then if everything looks good, then it's like,
okay. Let's just jump on a thirty minute
call. Let's learn a little bit more about
that, and then you go through your your
typical sales process. Right?
So it sounds like even if they're DMing
you and they're coming to you, you have
to qual that's some that's a little bit
different than, oh, they came to me. They
must wanna buy.
(18:29):
You qualify them
and don't assume that they're ready to buy.
Is that right? There's a qualification stage between
their DMing you and closing a sale. A
%. Yeah. So for me, it's like really
important to be jumping on calls that that,
like, makes sense because my calendar is very,
very full all the time. And so it
becomes like an opportunity cost. So I think
as a as a solopreneur,
(18:50):
if you're running a business, like, yes, you
can jump on calls with clients,
but if they're not the right fit, that's
a that's an opportunity cost because you can
be focusing on something else. So I always
like to do a little bit of qualifying
upfront to make sure that it like, that
call is gonna be useful, one, for the
customer that's gonna be talking to me, and
I actually have good advice for them. And
two, for me, vice versa, it'd be like,
I can actually help you, because you have
(19:10):
the right budget in place. Otherwise, it's a
it's a waste of time for both parties.
So once you get the clients, how do
you turn happy clients into referral partners?
Yeah. So there's a there's a model where
I basically if, I have a customer that
works with one of my my agencies, typically,
I'm checking in at two or three months
and say, like, hey. How's that relationship going?
Are things going well?
And if things are going well, the next
(19:30):
piece is, can you get a review? And
then after the review, you ask, hey, is
there anyone else that you can introduce me
to that may want to talk to me,
that runs a business? Right? And so you
can build out a system around that so
that you're you're building a referral system,
of your customers, like, actively trying to introduce
you into people.
That's one way. Do you find your are
are your customers do you find them to
(19:51):
be receptive to becoming referral partners, or how
do you
how do you walk that path so it's
not like, oh, give me a client. Give
me a client. Give me a client. What
does that look like as far as the
receptive receptivity, if that's the right word for
it, of them saying, oh, of course. I'd
love to help. I'd love to refer you
business. How do you make that happen? Yeah.
I mean, there's there's a couple different ways.
Most clients, if they've liked working with you,
(20:12):
they're pretty receptive to it. Right? Like, if
you've helped them and you've helped their business
grow, like, why would they not want to
introduce other people into that? Right? So customers
are receptive to it, but you have to
ask them in a nice way. It's like,
hey. We've been we've done some work together.
I was able to help you find a
really good partner. If you found what I
did valuable, is there anyone that you'd want
to, forward an email intro into? And then
you can even give them the intro. It's
like, hey. I met Bee. He was a
(20:33):
marketing connector. We hired this specific person from
him.
Would you like an intro and just have
a chat with him? Like, it's just like
a not a very hard sales pitch. Like,
I'm not there, like, there to network and
meet people. Mhmm. That's the way that I
run my, like, sales
sales side of things. Like, I like to
come in with value first and build relationships,
rather than just trying to be like a
transactional sale. Like for example, just today, I
(20:55):
had a customer of mine that I helped
five months ago and I checked in with
him like two months. And then I checked
in with him at the beginning of the
year just to see how the project was
going and things were going well. And now
he's like, hey, I'm at a stage where
I actually wanna like take this specific business.
Can we run Google Ads or SEO or
do something to kinda help that grow?
We literally just finished a call today, so
I'm helping him find, like, a Google Ads
partner when I've already helped him find, like,
(21:16):
a website development partner for his other three
websites.
That is awesome. And we have covered a
lot of ground in a short period of
time. When it comes to community engagement, blending
it with content marketing,
someone watching and listening is like, okay. I
love a lot of the things that you
said. I wanna get rolling with this. I
wanna make this happen. If you were to
say, at least do this one thing, above
all else, at least do this the right
(21:38):
way, what would you tell people to do
when it comes to that community engagement and
content marketing strategy?
Man, just get three communities that you're a
part of. Write one post, and then just
post it. Don't even build a system. Just
post it. And just see kind of what
happens and see what kind of feedback you
get. And just don't be disengaged or upset
if it doesn't get a ton of likes,
but you don't know. Maybe you'll get a
ton of likes around the thing that you're
(21:58):
trying to share. So, that would be my
first tip. Just get into it.
Excellent, B. And if people wanna find you
online, where's the best place or places to
go?
The best place is to go to www.cjammarketing.com.
That's how you can get in contact with
me or just follow me on my LinkedIn
at, beta jamshidi. You write that in
(22:19):
LinkedIn, and you can find me on there.
Excellent. Thanks again. This has been awesome. Thanks
for having me, Mark.
And scene.
Cool. Thank you for joining us today. I
hope you enjoyed the episode. I also hope
that you'll subscribe to the Idea Climbing podcast
and rate us on iTunes.
Visit ideaclimbing.com
(22:39):
to learn more about Idea Climbing and hear
more episodes about mentoring,
marketing, and big ideas.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.