October 1, 2025 • 27 mins
A seven-figure income doesn’t start with a business plan; it starts with a mindset. I discuss how to create a millionaire mindset in this episode with my guest, Cole Vandee.
Cole is a strategic marketing mind behind more than 300 million dollars in found revenue generated for clients ranging from celebrity coaches to DTC brands in the pet industry. With his unique perspective to bridge the gap between what's working now and what the future marketplace will demand, Cole has catapulted several brands to 9 figures and beyond.
The Early Pathway to Cole’s Millionaire Mindset
While Cole’s life isn’t exactly the normal rags to riches story, he grew up in the American Midwest on the border of Illinois and Iowa on the Mississippi River in a small farm town. Success in his town, or even the rest of the country for that matter, wasn't anything like what we see on the Internet today. Success in his hometown was more along the lines of having a sixty-thousand-dollar home. You work at a factory making 18 bucks an hour. You drive a pickup truck. And that was considered wealthy for the most part where Cole grew up.
There were a few outliers that owned local businesses and were doing better than most, but nothing like we see today with YouTubers, TikTokers, and internet celebrities.
Cole had a burning desire because he believed more was available for him in this life, but he didn't know exactly what that meant or what it felt like. He chose to go into sales because it provided a virtually unlimited paycheck because of commissions. If Cole worked really hard and got really good at what he did, he could make as much money as he wanted. That seemed to be the path to follow at the time.
You have to start somewhere, right?
The Beginning of the Path to Success
Cole took on a few random sales jobs. He sold auto parts for a while and then moved on to selling Cutco knives door-to-door. Then he got into car sales but didn't love the industry. He knew he was there to learn how to sell cars, take care of customers, and then move on to do something better. Cole was bridging the gap between not having a resume and having a resume to be able to get a job he actually wanted.
Rather than continuing to add to his resume, Cole quickly moved on to owning his own businesses. He started many different companies. A lot of them failed. Reflecting, Cole says that most of his companies have failed at this point. He’s only had a handful of things that have actually worked; but those few made all the difference.
To date he’s been a part of many companies that scaled up from zero to millions of dollars, millions of dollars to tens of millions of dollars and tens of millions of dollars to hundreds of millions of dollars.
What Most People Don’t See or Know About When it Comes to Creating A Millionaire Mindset
Cole believes the most important thing is to understand that your favorite, more mature business gurus out there that are very successful today got to their first million dollars without the internet. They weren't doing it with paid ads. They weren't relying on funnels. They weren't relying on marketing efforts. They weren't relying on Instagram views or anything else like that. They were picking up the phone and talking to human beings and making money with them and then moving on to the next human beings and making money with them and so on.
The Starting Point of YOUR Millionaire Mindset
When Cole reflects and compares himself to other people that have gone on to build multimillion dollar organizations (and some that have gone on to billions), it's the same mindset across the board. It's an audacious belief that you're going to make it work.
When you look at it as an investment on paper, starting a business is the worst possible thing you could ever do. Almost every single business that starts will fail. Of the ones that do succeed, most of those will fail within the next 12 months. Of those that make it that far,
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the Idea Climbing podcast. A 7
figure income doesn't start with a business plan.
It starts with a mindset.
I discuss how to create a millionaire mindset
in this episode with my guest, Cole VanDee.
Cole is a strategic marketing mind behind more
than $300,000,000
in found revenue generated for clients ranging from
celebrity coaches
to DTC brands in the pet industry.
(00:22):
With his unique perspective to bridge the gap
between what's working now and what the future
marketplace will demand,
Cole has catapulted several brands to 9 figures
and beyond. We dive into topics such as
why your early perceptions of money are really
about running away from something, not moving towards
something,
and how to start running towards the life
you want, how to discover and connect to
(00:43):
your bigger purpose, how to get and keep
traction over getting over your initial hump of
getting started, and the one thing above all
else that you need to do to create
and maintain a millionaire mindset and more golden
nuggets of advice. You're gonna love this show.
(01:05):
Thank you for making the time to do
this podcast interview, Cole. I really appreciate you.
Yeah. I'm excited to be here.
And we're gonna be talking about how to
create a
7 figure or millionaire mindset with your business
before we get into the tips, the tactics,
the strategies.
When it comes to creating a 7 figure
mindset, I know you just mentioned before I
(01:25):
hit record, you've been teaching it forever.
How did you learn it? Why do you
love it? What's your story?
Yeah. I I mean, I I don't wanna
bore everybody with the normal rags to riches
story,
and that'll tie into the kind of the
question that you had asked. But, you know,
I grew up in the Midwest in America
here on the border of Illinois and Iowa
on the Mississippi River in a small farm
(01:47):
town. And,
you know,
success wasn't
anything like it is that we see on
the internet today, right? It was you have
a $60,000
home, you work at a factory, make $18
an hour,
you drive an old pickup truck, and that
is ultra wealthy, ultra successful where I grew
up for the most part.
There's a few outliers that own some local
(02:10):
businesses and stuff
that were doing well, but
nothing like we see today with these YouTubers
and TikTokers
and celebrities and everything else. And so,
for me, I just had like this burning
desire that I wanted more and that I
knew more was available, but I didn't know
what that meant, what it was,
what it felt like, who had it.
(02:32):
I just always had a desire to do
more and I think it came out of
sports. I was a huge baseball guy for
fifteen years, played very competitively,
played probably five or six days a week,
seven days a week.
You know, during the winter we played inside
kind of thing
and
just kind of muscled my way through.
It wasn't great in school.
(02:53):
If you think you have to have some
college degree, it's not true.
And got into sales because unlimited
paycheck, as long as I work really hard
and got really good at what I did,
I can make as much money as I
wanted. And that's, you know, if I wanted
more, that seemed to be the path. So
I got into sales when I was really
young,
took
a couple weird sales jobs. I sold auto
(03:15):
parts for a while and then I sold
Cutco knives door to door.
And then I got into car sales. And
before everybody, you know, starts hating on me,
like I'm a slick hair,
used car salesman.
You know, that I didn't love the industry.
I was there to learn how to sell
cars, take care of customers, and kind of
move on to do something else and
(03:37):
bridge the gap between not having a resume
and then having a resume and being able
to get a job I wanted.
And then quickly got into
owning my own businesses, starting a bunch of
different companies. A lot of them failed.
Most companies I've started have failed at this
point,
and I've only had a handful of things
that have actually worked.
And,
(03:58):
so I guess that's a little bit about
me. I got into copywriting and marketing and
stuff eight or nine years ago,
writing copy for really big names. Tai Lopez
was one of my first clients,
the you know, here's my Lamborghini, it's cooler
than books guy that everybody's seen on YouTube.
(04:18):
Wrote for him and then went on to
write for a lot of other big names
and make them a lot of money. And
I've been a part of a lot of
companies that scaled up from zero to millions
of dollars, millions of dollars to tens of
millions of dollars and tens of millions of
dollars to hundreds of millions of dollars.
And even more recently, a couple of companies
that are getting into billion dollar exits.
And so I've been inside of organizations
(04:41):
and working hand in hand with entrepreneurs
that
are just different and they operate
in a different capacity than most people think.
And it's a lot of the stuff that
you're not seeing from the gurus and the
YouTubers and everything else about what it actually
takes to be successful. So excited to hopefully
share some things that might be helpful for
(05:02):
people today.
That's interesting. I I love that.
What are what comes to mind when you
with what you just mentioned
that, like, the masses or general public doesn't
see, what are a couple things that come
to mind that people don't see when it
comes to that seven figure plus mindset?
I I mean, the I think the hard
part is that a lot of the and
(05:22):
and I also want I wanna set the
record really straight.
No one has ever paid me for me
to teach them how to make millions of
dollars.
I typically teach someone copywriting and then they're
like, how do I make more money? And
then after this has happened, probably thousands of
times, it's like, all right, here's a roadmap
on like what you need to do in
order to build a million dollar company or
(05:42):
a $10,000,000 company or what we've done to
grow companies to a $100,000,000
And so, like, I don't offer this as
a service. I'm not some guru that, you
know, charges $10,000
for you to learn the secret sauce for
me. So I'm sharing this candidly. I have
no like, there's nothing for you to buy,
right? Your credit card is safe in your
wallet.
(06:02):
I think the biggest thing is that your
favorite gurus that are out there that are
very successful today,
most of them to get to their first
million dollars,
they weren't relying on paid ads. They weren't
relying on funnels. They weren't relying on marketing
efforts. They weren't relying
on Instagram views and DMing and everything else.
(06:24):
They were,
purely
picking up the phone and talking to human
beings and getting money from them, and then
moving on to the next human being and
getting money from them, and moving on to
the next human being and getting money from
them. And it's really boring. It's not sexy.
It's not something that you want to pay
for advice on what to do or how
to do because it requires you to work
(06:44):
really hard and for a lot of people
to tell you no and to get rejected
all of the time.
And that's like the hardcore reality of like
getting there and building the momentum and getting
to that first, you know, 6 figure month
or million dollar year. Is just a lot
of grit and a lot of hustle and
a lot of work without really a lot
of clarity or certainty
(07:05):
or
validation or all the things that we're hoping
for.
It's a grind.
So where does the mindset start? What's the
beginning point?
I think when I look at it for
myself when I look at myself and I
compare myself to a lot of others, that
have gone on to build, again, multimillion dollar
(07:25):
organizations and,
some that have gone on to do billions.
It's the same mindset it's an audacious belief
that you're gonna make it work.
When you look at it on paper, starting
a business is the worst possible thing you
could ever do, ever.
Almost every single business that starts will fail.
(07:46):
Of the ones that do succeed,
most of those will fail within the next
twelve months. Of those that do succeed, most
of those will fail in the next twelve
months. And so, when you look at it
on paper,
if you were to go to the casino
and there was a table game where it
was you put down a thousand bucks and
you had a 0.0002%
(08:06):
chance of making your $100
back, let alone a profit,
would you put your money down? And most
people would say, no, why would I ever
do that? But when you run the numbers
out in business, that's what it is. And,
so it doesn't make any sense. And so
there has to be
a little bit of a delusion
(08:28):
of, I'm going to make this work,
even though you don't know how, you don't
have experience, you don't necessarily even have a
roadmap,
No one's really encouraging you.
You have to have some sort of belief
of like, I'm gonna make this work.
And then parallel to that,
you know, Steve Jobs mentioned this in quite
(08:48):
a few different interviews that he had done
over the years, and he said, if you're
going to go into business, you better be
passionate about something because
you're going to have days where you think
the entire world is coming after you and
wanting to beat you down
and make you fail. And it's those days
where you have to have a reason why
you're doing what you're doing.
(09:09):
Because it's, I mean, business is a lot
of times like war, and if you don't
know why you're in the middle of this
war, you're gonna want to leave the war,
and that means you're leaving your business. And
that's where I think a lot of businesses
end up failing.
And so,
a lot of people preach like, Be passionate
about something.
It's like, okay, but then you start spinning
(09:31):
your wheels, what am I passionate about?
I think it's just like a, just betting
on yourself and
being passionate about being great at something and
being passionate about,
you know, taking the next step, finding the
gap, solving a problem, helping people in some
way, shape, or form. Maybe you love baseball
and that's enough for you to get through
(09:52):
a war.
Whatever it is for you,
having some strong, undeniable reason, unshakable reason to
do it is a huge starting point for
those that end up becoming successful.
And usually the place of lack that a
lot of people have on their way to
becoming successful and they end up failing. Well,
(10:12):
once you're on your way to becoming successful,
you've
had some good fortune. I'm not saying literal.
The word fortune isn't a fortune, but you've
had some good fortune. You're on your way.
How do you get and keep traction after
you get over the initial hump of getting
started?
That's probably
there's lots of plateaus along the way. So
(10:33):
from
0 to $5,000
a month,
that's the first plateau. This is where most
people stop. So if you're a freelancer
or you have, you know, a handcrafting business,
you sell stuff on Etsy or whatever it
may be, most people stop at 5,000 a
month. The reason for that is because that's
the average income in America.
And so once you make $5,000 a month,
(10:55):
for the most part, your mortgage or rent
is paid, food's on the table, car payments
paid, you're paycheck to paycheck again, but you're
doing it on your own terms. You no
longer have a bus.
You know, that's where most people stop.
Most people have this desire like, once I
get to 10,000 a month, life is going
to be great. And so they get to
10,000 a month and they realize how little
(11:16):
money that is. Right? Your mortgage is paid.
You're eating a little nicer food. Your car's
probably a little nicer and you can take
a vacation or two two every year. But
you're still on this hamster wheel of trying
to make everything work as much as you
can. You don't really have a lot of
resources. You are probably the only employee. You're
doing all the work. And it's tough and
(11:38):
it's a grind. The next plateau is $30,000
a month. And this is where,
if you get stuck here, this is a
challenging place to leave. And at $30,000 a
month, typically
you can afford everything that you actually want.
Anything beyond this in your pocket just becomes
a bigger this or a nicer this. So,
(12:00):
you know, at 30,000 a month, you can
probably live in the nicest part of town
in your city, unless you're living in like
Manhattan or Los Angeles
or San Francisco.
If you're making $30 a month, like, you're
probably doing really well. I know, like, in
Chicago, you can probably have a penthouse and
a skyscraper,
for 7 or 8,000 a month, and then
(12:21):
you can drive a really nice car. Maybe
you drive
Mercedes S Class and you pay $1,600 a
month or a Range Rover or something.
You can take a couple of trips. Food's
no longer an issue. You're not really looking
at the price tag as much anymore,
or whatever it may be. And most people
stay here because they realize, oh,
(12:42):
I have all my needs are met and
the next dollar doesn't excite me anymore. The
pain of going out and getting the next
dollar is not worth
having, you know, not a penthouse, not in
this building, but in that building, or not
having a Mercedes, but having two Mercedes. Like,
it's no longer worth it for most people.
(13:03):
So to get out of that headspace, you
have to start looking outside of yourself of,
Okay, I'm not doing this for me anymore.
Now I'm doing this for a purpose, a
cause, a reason to help people, to serve
people.
Maybe I have family members that I want
to put on payroll and I can't do
that at, you know, 03:60
grand a year.
And so,
(13:23):
something else has to happen and this is
where the sprint from $30 a month to
$83,333
a month goes,
or a million dollars a year. That's pretty
specific.
That's just a million dollars a year when
you back out. Yeah,
kinda thing. So so, yeah, there there there's
a path, and there's plateaus along the way,
and there's different challenges that people are gonna
face along the way. And getting, like, really
(13:45):
honest with yourself about, like, why do you
want a million dollar company? Why do you
want to be a millionaire?
I would say
of the people,
that I've spoken with over the years that
I'm friends with or whatever, and they're in
business or they they're in sales and they
say they want this thing. And then once
I questioned them enough about about, Why do
you want it? What are you going to
do? What's your life going to look like?
(14:06):
What's going to change? How's your family going
to be? I really ask them like 30
or 40 questions. By the end of it,
they're like, Well, I don't need to make
a million dollars a year. I only really
need to make $200 a year. And they
just want other people to know that they
make a million dollars a year, is typically
what ends up happening. And that's where most
people,
stop and they no longer have a desire
(14:27):
to make more money or to build a
big thing or they get really deflated on
the idea of it because they realize I'm
just trying to make other people happy or
like me. So That is just
that's scary. And I love what you meant.
You mentioned the word purpose.
Once you get to a certain level where
it is, you're I'm a without using numbers,
whatever whoever's listening, watching, you're comfortable. You're all
(14:49):
set.
What suggestions do you have for people to
how do you connect to a purpose and
not just go, yeah, I'm all set, or
how do you chase the wrong purpose? Oh,
I want people to know that I have
the next level of Mercedes.
What can people do to connect to a
bigger purpose?
The the best way I've I've had this
conversation with a lot of people over the
(15:10):
last six months specifically. So this one this
one hits really, really close to home for
me, and and it's something I've I've even
been battling of, like, getting really clear on,
like, what why am I here? What am
I doing?
And,
you know,
the biggest thing that's related for a lot
of people, including myself, and I learned this
one years and years and years ago from
from a client of mine and a friend,
(15:31):
Alex Sharfen,
who's
a very successful business coach and consultant. He
worked, he's been a consultant since the early
2000s with like multibillion dollar companies and stuff.
And he said that typically the place that
you get stuck in is,
when you first get into entrepreneurship, you're typically
running away from something. You're running away from
being poor. You're running away from everyone telling
(15:52):
you you can't do it. You're running away
from your hometown. You're running away from living
in a crappy neighborhood or whatever it is.
Right?
And eventually you get far enough away
to where that's no longer scary.
And then the next thing is you have
to stop running away from what life used
to look like, and you have to eventually
start running towards the life that you actually
(16:14):
want.
But along the way, you've never thought about
what you actually want. You've only thought about
what you don't want.
And so most people get stuck kind of
in this pocket of like,
okay, well, what do I want and what
is my purpose? And then, like, you kind
of mentioned,
where you were throwing out some suggestions or
ideas here, right? Where it was like, okay,
(16:35):
what if I'm chasing the wrong purpose?
And that's where I think a lot of
people get stuck in this world of purpose.
Like, your purpose is going to change over
time.
Right? For, you know, for me in my
twenties,
my purpose was to make as much money
as I could, travel as much as I
could,
(16:55):
have as much fun as I could. So,
you know, private jets, going to the beach,
doing all the fun stuff, like,
that was my purpose. I'm in my thirties
now. My purpose is a lot more, okay,
how do I secure myself financially,
to where I don't have to work and
my passive income actually pays,
pays me every single month and I don't
have to make the next dollar to survive?
(17:17):
And how do I make sure that my
family is taken care of? And, you know,
what neighborhoods am I going to be living
in so that way my kids have a
great place to live? And so, you know,
I feel like I'm thinking differently because I'm
at a different stage in my life. And
that doesn't mean that my first purpose was
wrong. It just meant that that was the
purpose at that time.
And so when you start going in and
like, okay, what's my purpose? It's like, well,
you're gonna work on things
(17:38):
now that ten years from now, you're gonna
look back on and go, well, that was
stupid.
And there's nothing that you can do to
change that, avoid that, remove that,
erase that,
or prevent it. It's like, it's going to
happen. You're going to work on things now
that mean nothing to you in ten years,
(17:58):
in fifteen years, in twenty years. You're gonna
do things now that twenty years from now,
you're gonna laugh at yourself for. And the
truth is, you know, when I look back
ten years ago,
like, why? Like, I remember I was flying
in private jets and I was paycheck to
paycheck.
Like, what was I doing? That doesn't make
any sense.
Right? Like, I'd get a little like, I
remember a client would pay me,
(18:20):
to he would fly me out and pay
me a fee to come teach at their
Mastermind for one day. I would use 100%
of that fee to cover my private jet
flight back and forth from LA to Vegas.
That's stupid. Why would I do that?
Right? Now thinking about it, but back then
I was just having fun.
And so,
you know, can I go back to 20
(18:41):
year old me and be like, You don't
need to do that?
Sure. Right? Am I gonna listen? No, I'm
20 years old. That's what I wanna do.
So yeah. So I mean, defining purpose, like
ultimately, it all comes down to everyone wants
to help somebody.
Right? At the end of the day, we
want to help people in some way, shape,
or form. How you want to help them,
who you want to help, that's probably going
to be shaped based off of your life.
(19:02):
Most of the time, we want to help
people that are like us or,
we used to be like. So people from
our neighborhood, people that look like us, people
with the same struggles we have,
people that are facing challenges that,
we were able to overcome, but maybe not
everyone was as resilient or strong or had
the support system or opportunity that we did,
so we want to go back and help
(19:23):
those people. And so,
sorry, my cat keeps coming in and out
of my studio, so it's loud out there.
So, yeah. So it's, at the end of
the day, like just choose something that helps
people. And then the way you help them
is going to change and evolve over time
as you learn more, get more experience, try
more things out. Like you're going to do
(19:43):
50 things that don't work. You only need
one that does.
So that would be my suggestion on like,
what is my purpose? How do I define
that? Like, just move in the direction of
helping people, probably people like you, and just
start trying things and see what happens.
I think I know the answer to this
because I think you just touched on it,
but I got to ask. Once you hit
the, let's say, a high comfort, let's say
(20:05):
high six figures, low seven figures,
how do you maintain it? Because I've heard
so many without getting celebrities goes without saying,
but business people,
horror story, they make it, they're there, and
then they, like, kinda go off the radar,
and then you hear about them if if
it's someone you know. It's like, what happened
to John? Oh my god.
Once you get to that high six, low
(20:26):
seven, how do you maintain it? What do
you what do you have to do mentally?
That's the, that's the worst spot to be
in realistically. You're making $700,
maybe a million 2 a year.
As a business, if you're a W2 employee,
it's completely different.
But if you're like a business owner and
you're in that realm, one, you don't have
enough capital
(20:47):
available to you to have a big enough
team to help solve all of the problems
in the business.
So you're still doing a majority of the
work. By the time you hit that number,
you're hoping for a vacation, you're hoping for
some time off, you're hoping to like, Okay,
I built this thing, now what? Right? I
can chill.
And the reality is, is you want to
get to, you want to push through that
(21:07):
million dollar mark and you want to get
to around,
you know, 2.5, dollars 3,000,000.
And it's significantly easier to sustain
at two and a half to three million
because you have a team now. You're gonna
make the same, if not a little bit
less than you were at a million a
year because you have a bigger team.
You're paying more in taxes. You're paying more
in payroll tax. You're paying more in overhead.
(21:29):
You're probably paying a little bit more to
acquire customers.
So you'll make a little less money,
but you'll have at least the opportunity to
sustain where you're at.
But
trying to Tony Robbins says this in a
more of a roundabout way that's more applicable
to everyone, but,
if you're not growing, you're dying.
(21:50):
And so if you're trying to plateau out
your business and you're like, I'm just gonna
run a $1,000,000
a year business forever. Well,
one, you're losing money every year because of
inflation.
Two, your competitors are growing, so they're able
to spend more money to acquire more customers.
So they're going to put you out of
business.
Three, you're not spending enough time, money, energy,
(22:11):
resources
into
evolving and enhancing what you have.
It's just not like a real, a real
thing. Like businesses have to grow. They have
to scale. And it doesn't mean you have
to double your revenue every year.
But a small growth cycle of 15%
is, is usually the number most companies aim
(22:32):
to grow each year. And if you can
hit that milestone,
you're going to have a much better chance
of sustaining it,
than if you are just like, I'm just
gonna stick right here and not grow past
this point.
Because eventually what will happen, one, you'll get
lazy. Two, something will stop working. Or three,
you're just gonna get tired of it,
from working so hard, working so many hours
(22:53):
and everything else. So businesses
should be more looked at as a fine
or an infinite game rather than a finite
game.
Meaning this business the business that you have
should live beyond you,
which means there is no end point. There's
no finish line, no checkered flag. It's,
this is the business that I have and
I'm going to run it until I sell
it or until I shut it down or
(23:15):
until someone else takes it over from me.
Rather than I'm going to build this business
and then I'm going to retire in ten
years or whatever it is. Like,
it's a completely different way to look at
it.
That is an awesome way to close.
With everything we just spoke about, whether it
is something you already said you wanna reiterate
(23:35):
or maybe something new we haven't touched on,
someone listening, watching, like, you know, there's a
lot of awesome ideas in here. I like
this, this, and this. If you were to
say, look at with what I said or
what I didn't say yet, like I mentioned,
if you wanna have a seven figure mindset,
at least do this one thing. At least
do this above all else. What would you
tell people to do?
(23:55):
No. Without a doubt, you you have to
work hard.
And I don't care what guru
told you, whatever, that you're one funnel away
from this or you're one ad away from
this or your offer needs this.
You have to work hard.
You have to work smart and hard. Like,
and and that's just the reality of it.
There's no getting around it. There's no magic
(24:17):
pill. There is no the side hustle and
two hours a day will make you an
extra $50 a month.
Like, none of that is gonna happen. Like,
yes. You you wanna put in twelve months
of eight hour days every single day,
on this side hustle that's supposed to make
you an extra $20 a month, and then
it only costs you an hour or two
a day. Sure. Like, that's realistic.
(24:38):
But thinking that there's some silver bullet out
there that where you're gonna run a million
dollar company and not work for it and
not earn it and not put effort in
and not give not try and not put
yourself out there and not fail. Like, it's
absolutely ridiculous.
Like, get get over the idea that magical
money is gonna fall from the sky because
you push this button, and all of a
sudden, it just works. All of your gurus,
(24:59):
and I promise you, I've talked to a
lot of them. I've helped them launch their
stuff. I've been with them at zero. I've
I've heard the stories of it.
All of them are, you know, they're doing,
you know, the guys that run the evergreen
webinars these days, these guys are doing live
webinars four or five days a week
minimum
(25:19):
for years before they got the webinar that
they wanted. A lot of these guys would
be they would send an email out to
their 500 person email list and then send
their personal cell phone number out
and get on the phone, call them and
close them on whatever it is they were
selling a $20 product, dollars 100 product, dollars
1,000 product. Like
(25:39):
in order to get going, you have to
take so much action that it becomes impossible
for you to not succeed.
Like when you, when you, at the end
of the day, this is how you know
that you were successful is that you put
up enough evidence that day that it would
be impossible for you to fail.
And you collect that scorecard every single day
(26:00):
and you look, look at it over ninety
days, one hundred and twenty days, six months,
twelve months, twelve years,
that scorecard better be in your favor to
be successful. Otherwise, you just didn't work hard
enough for it. And it's not hustle culture
and it's not working your face off until
you're, you know, you're dead and it's not
not sleeping. It's like work, do the things
that you need to do.
(26:21):
Get leads,
close deals. That's it. You don't need a
logo. You don't need a funnel. You don't
need a website. You don't need branding. You
don't need a color palette. You don't need
some chat GPT thing. You need to talk
to human beings. You need to sell them
something that you have to sell. You need
to collect money. You need to do that
all day, every day until you're at a
place where you can start affording,
paying for advertising,
(26:41):
building a funnel, having a logo,
and doing those sorts of things. And that
becomes an optimization phase of the old school
way of picking up the phone, calling a
human being, selling them on your product, and
moving on to the next one.
So if anyone takes anything away from this,
I I hope it's that.
That is awesome. And if people wanna find
you online, where's the best place or places
(27:02):
to go?
You can find me on on social,
Cole Vandee, v a n d e e.
I'm sure it'll be somewhere in the show
notes as well.
You can follow me there. I have a
website too, colvandy.com,
where there's some free resources and I'll be
publishing more content and blogs and videos and
stuff like that as well.
(27:23):
This has been excellent. Thank you again, Cole.
I appreciate you. Yeah. Thank you so much
for having me on. I had a blast.
And
scene.
Thank you for joining us today. I hope
you enjoyed the episode. I also hope that
you'll subscribe to the Idea Climbing podcast and
rate us on iTunes.
Visit ideaclimbing.com
(27:44):
to learn more about idea climbing and hear
more episodes about mentoring,
marketing, and big ideas.
Welcome to the Idea Climbing podcast. A 7
figure income doesn't start with a business plan.
It starts with a mindset.
I discuss how to create a millionaire mindset
in this episode with my guest, Cole VanDee.
Cole is a strategic marketing mind behind more
than $300,000,000
in found revenue generated for clients ranging from
celebrity coaches
to DTC brands in the pet industry.
(00:22):
With his unique perspective to bridge the gap
between what's working now and what the future
marketplace will demand,
Cole has catapulted several brands to 9 figures
and beyond. We dive into topics such as
why your early perceptions of money are really
about running away from something, not moving towards
something,
and how to start running towards the life
you want, how to discover and connect to
(00:43):
your bigger purpose, how to get and keep
traction over getting over your initial hump of
getting started, and the one thing above all
else that you need to do to create
and maintain a millionaire mindset and more golden
nuggets of advice. You're gonna love this show.
(01:05):
Thank you for making the time to do
this podcast interview, Cole. I really appreciate you.
Yeah. I'm excited to be here.
And we're gonna be talking about how to
create a
7 figure or millionaire mindset with your business
before we get into the tips, the tactics,
the strategies.
When it comes to creating a 7 figure
mindset, I know you just mentioned before I
(01:25):
hit record, you've been teaching it forever.
How did you learn it? Why do you
love it? What's your story?
Yeah. I I mean, I I don't wanna
bore everybody with the normal rags to riches
story,
and that'll tie into the kind of the
question that you had asked. But, you know,
I grew up in the Midwest in America
here on the border of Illinois and Iowa
on the Mississippi River in a small farm
(01:47):
town. And,
you know,
success wasn't
anything like it is that we see on
the internet today, right? It was you have
a $60,000
home, you work at a factory, make $18
an hour,
you drive an old pickup truck, and that
is ultra wealthy, ultra successful where I grew
up for the most part.
There's a few outliers that own some local
(02:10):
businesses and stuff
that were doing well, but
nothing like we see today with these YouTubers
and TikTokers
and celebrities and everything else. And so,
for me, I just had like this burning
desire that I wanted more and that I
knew more was available, but I didn't know
what that meant, what it was,
what it felt like, who had it.
(02:32):
I just always had a desire to do
more and I think it came out of
sports. I was a huge baseball guy for
fifteen years, played very competitively,
played probably five or six days a week,
seven days a week.
You know, during the winter we played inside
kind of thing
and
just kind of muscled my way through.
It wasn't great in school.
(02:53):
If you think you have to have some
college degree, it's not true.
And got into sales because unlimited
paycheck, as long as I work really hard
and got really good at what I did,
I can make as much money as I
wanted. And that's, you know, if I wanted
more, that seemed to be the path. So
I got into sales when I was really
young,
took
a couple weird sales jobs. I sold auto
(03:15):
parts for a while and then I sold
Cutco knives door to door.
And then I got into car sales. And
before everybody, you know, starts hating on me,
like I'm a slick hair,
used car salesman.
You know, that I didn't love the industry.
I was there to learn how to sell
cars, take care of customers, and kind of
move on to do something else and
(03:37):
bridge the gap between not having a resume
and then having a resume and being able
to get a job I wanted.
And then quickly got into
owning my own businesses, starting a bunch of
different companies. A lot of them failed.
Most companies I've started have failed at this
point,
and I've only had a handful of things
that have actually worked.
And,
(03:58):
so I guess that's a little bit about
me. I got into copywriting and marketing and
stuff eight or nine years ago,
writing copy for really big names. Tai Lopez
was one of my first clients,
the you know, here's my Lamborghini, it's cooler
than books guy that everybody's seen on YouTube.
(04:18):
Wrote for him and then went on to
write for a lot of other big names
and make them a lot of money. And
I've been a part of a lot of
companies that scaled up from zero to millions
of dollars, millions of dollars to tens of
millions of dollars and tens of millions of
dollars to hundreds of millions of dollars.
And even more recently, a couple of companies
that are getting into billion dollar exits.
And so I've been inside of organizations
(04:41):
and working hand in hand with entrepreneurs
that
are just different and they operate
in a different capacity than most people think.
And it's a lot of the stuff that
you're not seeing from the gurus and the
YouTubers and everything else about what it actually
takes to be successful. So excited to hopefully
share some things that might be helpful for
(05:02):
people today.
That's interesting. I I love that.
What are what comes to mind when you
with what you just mentioned
that, like, the masses or general public doesn't
see, what are a couple things that come
to mind that people don't see when it
comes to that seven figure plus mindset?
I I mean, the I think the hard
part is that a lot of the and
(05:22):
and I also want I wanna set the
record really straight.
No one has ever paid me for me
to teach them how to make millions of
dollars.
I typically teach someone copywriting and then they're
like, how do I make more money? And
then after this has happened, probably thousands of
times, it's like, all right, here's a roadmap
on like what you need to do in
order to build a million dollar company or
(05:42):
a $10,000,000 company or what we've done to
grow companies to a $100,000,000
And so, like, I don't offer this as
a service. I'm not some guru that, you
know, charges $10,000
for you to learn the secret sauce for
me. So I'm sharing this candidly. I have
no like, there's nothing for you to buy,
right? Your credit card is safe in your
wallet.
(06:02):
I think the biggest thing is that your
favorite gurus that are out there that are
very successful today,
most of them to get to their first
million dollars,
they weren't relying on paid ads. They weren't
relying on funnels. They weren't relying on marketing
efforts. They weren't relying
on Instagram views and DMing and everything else.
(06:24):
They were,
purely
picking up the phone and talking to human
beings and getting money from them, and then
moving on to the next human being and
getting money from them, and moving on to
the next human being and getting money from
them. And it's really boring. It's not sexy.
It's not something that you want to pay
for advice on what to do or how
to do because it requires you to work
(06:44):
really hard and for a lot of people
to tell you no and to get rejected
all of the time.
And that's like the hardcore reality of like
getting there and building the momentum and getting
to that first, you know, 6 figure month
or million dollar year. Is just a lot
of grit and a lot of hustle and
a lot of work without really a lot
of clarity or certainty
(07:05):
or
validation or all the things that we're hoping
for.
It's a grind.
So where does the mindset start? What's the
beginning point?
I think when I look at it for
myself when I look at myself and I
compare myself to a lot of others, that
have gone on to build, again, multimillion dollar
(07:25):
organizations and,
some that have gone on to do billions.
It's the same mindset it's an audacious belief
that you're gonna make it work.
When you look at it on paper, starting
a business is the worst possible thing you
could ever do, ever.
Almost every single business that starts will fail.
(07:46):
Of the ones that do succeed,
most of those will fail within the next
twelve months. Of those that do succeed, most
of those will fail in the next twelve
months. And so, when you look at it
on paper,
if you were to go to the casino
and there was a table game where it
was you put down a thousand bucks and
you had a 0.0002%
(08:06):
chance of making your $100
back, let alone a profit,
would you put your money down? And most
people would say, no, why would I ever
do that? But when you run the numbers
out in business, that's what it is. And,
so it doesn't make any sense. And so
there has to be
a little bit of a delusion
(08:28):
of, I'm going to make this work,
even though you don't know how, you don't
have experience, you don't necessarily even have a
roadmap,
No one's really encouraging you.
You have to have some sort of belief
of like, I'm gonna make this work.
And then parallel to that,
you know, Steve Jobs mentioned this in quite
(08:48):
a few different interviews that he had done
over the years, and he said, if you're
going to go into business, you better be
passionate about something because
you're going to have days where you think
the entire world is coming after you and
wanting to beat you down
and make you fail. And it's those days
where you have to have a reason why
you're doing what you're doing.
(09:09):
Because it's, I mean, business is a lot
of times like war, and if you don't
know why you're in the middle of this
war, you're gonna want to leave the war,
and that means you're leaving your business. And
that's where I think a lot of businesses
end up failing.
And so,
a lot of people preach like, Be passionate
about something.
It's like, okay, but then you start spinning
(09:31):
your wheels, what am I passionate about?
I think it's just like a, just betting
on yourself and
being passionate about being great at something and
being passionate about,
you know, taking the next step, finding the
gap, solving a problem, helping people in some
way, shape, or form. Maybe you love baseball
and that's enough for you to get through
(09:52):
a war.
Whatever it is for you,
having some strong, undeniable reason, unshakable reason to
do it is a huge starting point for
those that end up becoming successful.
And usually the place of lack that a
lot of people have on their way to
becoming successful and they end up failing. Well,
(10:12):
once you're on your way to becoming successful,
you've
had some good fortune. I'm not saying literal.
The word fortune isn't a fortune, but you've
had some good fortune. You're on your way.
How do you get and keep traction after
you get over the initial hump of getting
started?
That's probably
there's lots of plateaus along the way. So
(10:33):
from
0 to $5,000
a month,
that's the first plateau. This is where most
people stop. So if you're a freelancer
or you have, you know, a handcrafting business,
you sell stuff on Etsy or whatever it
may be, most people stop at 5,000 a
month. The reason for that is because that's
the average income in America.
And so once you make $5,000 a month,
(10:55):
for the most part, your mortgage or rent
is paid, food's on the table, car payments
paid, you're paycheck to paycheck again, but you're
doing it on your own terms. You no
longer have a bus.
You know, that's where most people stop.
Most people have this desire like, once I
get to 10,000 a month, life is going
to be great. And so they get to
10,000 a month and they realize how little
(11:16):
money that is. Right? Your mortgage is paid.
You're eating a little nicer food. Your car's
probably a little nicer and you can take
a vacation or two two every year. But
you're still on this hamster wheel of trying
to make everything work as much as you
can. You don't really have a lot of
resources. You are probably the only employee. You're
doing all the work. And it's tough and
(11:38):
it's a grind. The next plateau is $30,000
a month. And this is where,
if you get stuck here, this is a
challenging place to leave. And at $30,000 a
month, typically
you can afford everything that you actually want.
Anything beyond this in your pocket just becomes
a bigger this or a nicer this. So,
(12:00):
you know, at 30,000 a month, you can
probably live in the nicest part of town
in your city, unless you're living in like
Manhattan or Los Angeles
or San Francisco.
If you're making $30 a month, like, you're
probably doing really well. I know, like, in
Chicago, you can probably have a penthouse and
a skyscraper,
for 7 or 8,000 a month, and then
(12:21):
you can drive a really nice car. Maybe
you drive
Mercedes S Class and you pay $1,600 a
month or a Range Rover or something.
You can take a couple of trips. Food's
no longer an issue. You're not really looking
at the price tag as much anymore,
or whatever it may be. And most people
stay here because they realize, oh,
(12:42):
I have all my needs are met and
the next dollar doesn't excite me anymore. The
pain of going out and getting the next
dollar is not worth
having, you know, not a penthouse, not in
this building, but in that building, or not
having a Mercedes, but having two Mercedes. Like,
it's no longer worth it for most people.
(13:03):
So to get out of that headspace, you
have to start looking outside of yourself of,
Okay, I'm not doing this for me anymore.
Now I'm doing this for a purpose, a
cause, a reason to help people, to serve
people.
Maybe I have family members that I want
to put on payroll and I can't do
that at, you know, 03:60
grand a year.
And so,
(13:23):
something else has to happen and this is
where the sprint from $30 a month to
$83,333
a month goes,
or a million dollars a year. That's pretty
specific.
That's just a million dollars a year when
you back out. Yeah,
kinda thing. So so, yeah, there there there's
a path, and there's plateaus along the way,
and there's different challenges that people are gonna
face along the way. And getting, like, really
(13:45):
honest with yourself about, like, why do you
want a million dollar company? Why do you
want to be a millionaire?
I would say
of the people,
that I've spoken with over the years that
I'm friends with or whatever, and they're in
business or they they're in sales and they
say they want this thing. And then once
I questioned them enough about about, Why do
you want it? What are you going to
do? What's your life going to look like?
(14:06):
What's going to change? How's your family going
to be? I really ask them like 30
or 40 questions. By the end of it,
they're like, Well, I don't need to make
a million dollars a year. I only really
need to make $200 a year. And they
just want other people to know that they
make a million dollars a year, is typically
what ends up happening. And that's where most
people,
stop and they no longer have a desire
(14:27):
to make more money or to build a
big thing or they get really deflated on
the idea of it because they realize I'm
just trying to make other people happy or
like me. So That is just
that's scary. And I love what you meant.
You mentioned the word purpose.
Once you get to a certain level where
it is, you're I'm a without using numbers,
whatever whoever's listening, watching, you're comfortable. You're all
(14:49):
set.
What suggestions do you have for people to
how do you connect to a purpose and
not just go, yeah, I'm all set, or
how do you chase the wrong purpose? Oh,
I want people to know that I have
the next level of Mercedes.
What can people do to connect to a
bigger purpose?
The the best way I've I've had this
conversation with a lot of people over the
(15:10):
last six months specifically. So this one this
one hits really, really close to home for
me, and and it's something I've I've even
been battling of, like, getting really clear on,
like, what why am I here? What am
I doing?
And,
you know,
the biggest thing that's related for a lot
of people, including myself, and I learned this
one years and years and years ago from
from a client of mine and a friend,
(15:31):
Alex Sharfen,
who's
a very successful business coach and consultant. He
worked, he's been a consultant since the early
2000s with like multibillion dollar companies and stuff.
And he said that typically the place that
you get stuck in is,
when you first get into entrepreneurship, you're typically
running away from something. You're running away from
being poor. You're running away from everyone telling
(15:52):
you you can't do it. You're running away
from your hometown. You're running away from living
in a crappy neighborhood or whatever it is.
Right?
And eventually you get far enough away
to where that's no longer scary.
And then the next thing is you have
to stop running away from what life used
to look like, and you have to eventually
start running towards the life that you actually
(16:14):
want.
But along the way, you've never thought about
what you actually want. You've only thought about
what you don't want.
And so most people get stuck kind of
in this pocket of like,
okay, well, what do I want and what
is my purpose? And then, like, you kind
of mentioned,
where you were throwing out some suggestions or
ideas here, right? Where it was like, okay,
(16:35):
what if I'm chasing the wrong purpose?
And that's where I think a lot of
people get stuck in this world of purpose.
Like, your purpose is going to change over
time.
Right? For, you know, for me in my
twenties,
my purpose was to make as much money
as I could, travel as much as I
could,
(16:55):
have as much fun as I could. So,
you know, private jets, going to the beach,
doing all the fun stuff, like,
that was my purpose. I'm in my thirties
now. My purpose is a lot more, okay,
how do I secure myself financially,
to where I don't have to work and
my passive income actually pays,
pays me every single month and I don't
have to make the next dollar to survive?
(17:17):
And how do I make sure that my
family is taken care of? And, you know,
what neighborhoods am I going to be living
in so that way my kids have a
great place to live? And so, you know,
I feel like I'm thinking differently because I'm
at a different stage in my life. And
that doesn't mean that my first purpose was
wrong. It just meant that that was the
purpose at that time.
And so when you start going in and
like, okay, what's my purpose? It's like, well,
you're gonna work on things
(17:38):
now that ten years from now, you're gonna
look back on and go, well, that was
stupid.
And there's nothing that you can do to
change that, avoid that, remove that,
erase that,
or prevent it. It's like, it's going to
happen. You're going to work on things now
that mean nothing to you in ten years,
(17:58):
in fifteen years, in twenty years. You're gonna
do things now that twenty years from now,
you're gonna laugh at yourself for. And the
truth is, you know, when I look back
ten years ago,
like, why? Like, I remember I was flying
in private jets and I was paycheck to
paycheck.
Like, what was I doing? That doesn't make
any sense.
Right? Like, I'd get a little like, I
remember a client would pay me,
(18:20):
to he would fly me out and pay
me a fee to come teach at their
Mastermind for one day. I would use 100%
of that fee to cover my private jet
flight back and forth from LA to Vegas.
That's stupid. Why would I do that?
Right? Now thinking about it, but back then
I was just having fun.
And so,
you know, can I go back to 20
(18:41):
year old me and be like, You don't
need to do that?
Sure. Right? Am I gonna listen? No, I'm
20 years old. That's what I wanna do.
So yeah. So I mean, defining purpose, like
ultimately, it all comes down to everyone wants
to help somebody.
Right? At the end of the day, we
want to help people in some way, shape,
or form. How you want to help them,
who you want to help, that's probably going
to be shaped based off of your life.
(19:02):
Most of the time, we want to help
people that are like us or,
we used to be like. So people from
our neighborhood, people that look like us, people
with the same struggles we have,
people that are facing challenges that,
we were able to overcome, but maybe not
everyone was as resilient or strong or had
the support system or opportunity that we did,
so we want to go back and help
(19:23):
those people. And so,
sorry, my cat keeps coming in and out
of my studio, so it's loud out there.
So, yeah. So it's, at the end of
the day, like just choose something that helps
people. And then the way you help them
is going to change and evolve over time
as you learn more, get more experience, try
more things out. Like you're going to do
(19:43):
50 things that don't work. You only need
one that does.
So that would be my suggestion on like,
what is my purpose? How do I define
that? Like, just move in the direction of
helping people, probably people like you, and just
start trying things and see what happens.
I think I know the answer to this
because I think you just touched on it,
but I got to ask. Once you hit
the, let's say, a high comfort, let's say
(20:05):
high six figures, low seven figures,
how do you maintain it? Because I've heard
so many without getting celebrities goes without saying,
but business people,
horror story, they make it, they're there, and
then they, like, kinda go off the radar,
and then you hear about them if if
it's someone you know. It's like, what happened
to John? Oh my god.
Once you get to that high six, low
(20:26):
seven, how do you maintain it? What do
you what do you have to do mentally?
That's the, that's the worst spot to be
in realistically. You're making $700,
maybe a million 2 a year.
As a business, if you're a W2 employee,
it's completely different.
But if you're like a business owner and
you're in that realm, one, you don't have
enough capital
(20:47):
available to you to have a big enough
team to help solve all of the problems
in the business.
So you're still doing a majority of the
work. By the time you hit that number,
you're hoping for a vacation, you're hoping for
some time off, you're hoping to like, Okay,
I built this thing, now what? Right? I
can chill.
And the reality is, is you want to
get to, you want to push through that
(21:07):
million dollar mark and you want to get
to around,
you know, 2.5, dollars 3,000,000.
And it's significantly easier to sustain
at two and a half to three million
because you have a team now. You're gonna
make the same, if not a little bit
less than you were at a million a
year because you have a bigger team.
You're paying more in taxes. You're paying more
in payroll tax. You're paying more in overhead.
(21:29):
You're probably paying a little bit more to
acquire customers.
So you'll make a little less money,
but you'll have at least the opportunity to
sustain where you're at.
But
trying to Tony Robbins says this in a
more of a roundabout way that's more applicable
to everyone, but,
if you're not growing, you're dying.
(21:50):
And so if you're trying to plateau out
your business and you're like, I'm just gonna
run a $1,000,000
a year business forever. Well,
one, you're losing money every year because of
inflation.
Two, your competitors are growing, so they're able
to spend more money to acquire more customers.
So they're going to put you out of
business.
Three, you're not spending enough time, money, energy,
(22:11):
resources
into
evolving and enhancing what you have.
It's just not like a real, a real
thing. Like businesses have to grow. They have
to scale. And it doesn't mean you have
to double your revenue every year.
But a small growth cycle of 15%
is, is usually the number most companies aim
(22:32):
to grow each year. And if you can
hit that milestone,
you're going to have a much better chance
of sustaining it,
than if you are just like, I'm just
gonna stick right here and not grow past
this point.
Because eventually what will happen, one, you'll get
lazy. Two, something will stop working. Or three,
you're just gonna get tired of it,
from working so hard, working so many hours
(22:53):
and everything else. So businesses
should be more looked at as a fine
or an infinite game rather than a finite
game.
Meaning this business the business that you have
should live beyond you,
which means there is no end point. There's
no finish line, no checkered flag. It's,
this is the business that I have and
I'm going to run it until I sell
it or until I shut it down or
(23:15):
until someone else takes it over from me.
Rather than I'm going to build this business
and then I'm going to retire in ten
years or whatever it is. Like,
it's a completely different way to look at
it.
That is an awesome way to close.
With everything we just spoke about, whether it
is something you already said you wanna reiterate
(23:35):
or maybe something new we haven't touched on,
someone listening, watching, like, you know, there's a
lot of awesome ideas in here. I like
this, this, and this. If you were to
say, look at with what I said or
what I didn't say yet, like I mentioned,
if you wanna have a seven figure mindset,
at least do this one thing. At least
do this above all else. What would you
tell people to do?
(23:55):
No. Without a doubt, you you have to
work hard.
And I don't care what guru
told you, whatever, that you're one funnel away
from this or you're one ad away from
this or your offer needs this.
You have to work hard.
You have to work smart and hard. Like,
and and that's just the reality of it.
There's no getting around it. There's no magic
(24:17):
pill. There is no the side hustle and
two hours a day will make you an
extra $50 a month.
Like, none of that is gonna happen. Like,
yes. You you wanna put in twelve months
of eight hour days every single day,
on this side hustle that's supposed to make
you an extra $20 a month, and then
it only costs you an hour or two
a day. Sure. Like, that's realistic.
(24:38):
But thinking that there's some silver bullet out
there that where you're gonna run a million
dollar company and not work for it and
not earn it and not put effort in
and not give not try and not put
yourself out there and not fail. Like, it's
absolutely ridiculous.
Like, get get over the idea that magical
money is gonna fall from the sky because
you push this button, and all of a
sudden, it just works. All of your gurus,
(24:59):
and I promise you, I've talked to a
lot of them. I've helped them launch their
stuff. I've been with them at zero. I've
I've heard the stories of it.
All of them are, you know, they're doing,
you know, the guys that run the evergreen
webinars these days, these guys are doing live
webinars four or five days a week
minimum
(25:19):
for years before they got the webinar that
they wanted. A lot of these guys would
be they would send an email out to
their 500 person email list and then send
their personal cell phone number out
and get on the phone, call them and
close them on whatever it is they were
selling a $20 product, dollars 100 product, dollars
1,000 product. Like
(25:39):
in order to get going, you have to
take so much action that it becomes impossible
for you to not succeed.
Like when you, when you, at the end
of the day, this is how you know
that you were successful is that you put
up enough evidence that day that it would
be impossible for you to fail.
And you collect that scorecard every single day
(26:00):
and you look, look at it over ninety
days, one hundred and twenty days, six months,
twelve months, twelve years,
that scorecard better be in your favor to
be successful. Otherwise, you just didn't work hard
enough for it. And it's not hustle culture
and it's not working your face off until
you're, you know, you're dead and it's not
not sleeping. It's like work, do the things
that you need to do.
(26:21):
Get leads,
close deals. That's it. You don't need a
logo. You don't need a funnel. You don't
need a website. You don't need branding. You
don't need a color palette. You don't need
some chat GPT thing. You need to talk
to human beings. You need to sell them
something that you have to sell. You need
to collect money. You need to do that
all day, every day until you're at a
place where you can start affording,
paying for advertising,
(26:41):
building a funnel, having a logo,
and doing those sorts of things. And that
becomes an optimization phase of the old school
way of picking up the phone, calling a
human being, selling them on your product, and
moving on to the next one.
So if anyone takes anything away from this,
I I hope it's that.
That is awesome. And if people wanna find
you online, where's the best place or places
(27:02):
to go?
You can find me on on social,
Cole Vandee, v a n d e e.
I'm sure it'll be somewhere in the show
notes as well.
You can follow me there. I have a
website too, colvandy.com,
where there's some free resources and I'll be
publishing more content and blogs and videos and
stuff like that as well.
(27:23):
This has been excellent. Thank you again, Cole.
I appreciate you. Yeah. Thank you so much
for having me on. I had a blast.
And
scene.
Thank you for joining us today. I hope
you enjoyed the episode. I also hope that
you'll subscribe to the Idea Climbing podcast and
rate us on iTunes.
Visit ideaclimbing.com
(27:44):
to learn more about idea climbing and hear
more episodes about mentoring,
marketing, and big ideas.
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