The Case for Focusing on Face-to-Face Networking with Brian Wallace

The digital networking scene is booming. So is a growing lack of respect for common people skills and decency. I discuss the case for bringing them back through face-to-face networking with my guest, Brian Wallace.     Brian is Founder of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which launched in May 2024. We’ve gotten used to interacting in a digital landscape, including video conferencing most of the time. As we get further towards the edge of a proverbial cliff, assuming AI is going to make everything better and we have the totality of everything on the phones in our pockets, what do we do to avoid falling? We can perfect our sales pitches on LinkedIn and elevator pitches on Zoom, and it’s still not nearly as impactful as face-to-face networking. Getting Back to Being Human in Business Networking Situations What people need to understand is, we need to stop running away from humanity and trying to do everything at scale in a virtual world. We need to get more personal again instead of just building new connections on LinkedIn like a video game. Think about it… when is the last time you checked in on somebody you’ve known for a couple of years but haven’t spoken to recently and set up an in-person meeting?  Brian says he can guarantee that everybody right now has a ton of missed messages they’re sifting through because they were focused on playing the LinkedIn game for so long. In person interactions have taken a big hit. We’ve forgotten how to make eye contact, we’ve forgotten how to shake hands, we’ve forgotten how to be human. The world needs to get better at being human again. When it comes to networking in general, more so for in person networking, we need to stop selling everybody, stop coming up with canned sales pitches, and start connecting meaningfully again. At the end of the day meaningful relationships are paramount to your success (or failure) in the business world. Brian believes the main thing to remember about face-to-face networking is to figure out how to be the most interesting person in the room or at least the most interesting version of yourself. That doesn’t mean you have to brag, grandstand, or be over-the-top energetically if you’re normally introverted. It just means that instead of asking meaningless questions about the weather, come up with better stuff and ask more meaningful questions that yield more meaningful answers and interactions. We don’t need dumb party tricks instead of connecting as humans, and that is what is wrong with the networking world. What NOT to do in Face-to-Face Networking Situations Let’s start by unpacking the word “networking”. Brian believes there’s a lot of misuse of the word, and that means developing the understanding of and behind that word. Because a lot of people depending on your personality type, how you show up in business, if you’re introverted or extroverted, in sales or a different career, “networking” means different things to different people. So, let’s just examine the networking event game. When you’re at any kind of conference, meetup, or event where part of the agenda is networking there are many misconceptions. So, what do we automatically think? We better come armed to the teeth with a fancy suit and a bunch of business cards. We’re just doing the business version of speed dating.   We run around in this horrible, cutthroat way, and we’re just focused on sales and transactions instead of trying to make a good impression. But the truth is that people buy, people interact, people engage with the people that they know, like, and trust. It’s not rocket science. But it can seem that way if you have the wrong approach.

Episode Transcript

(00:00):
Welcome to the Idea Clubbing podcast. The power
of face to face networking is not to
be ignored in today's digital age. If you
want to build more meaningful relationships,
it's got to be included in your marketing
strategy. I discuss how to do that in
this episode with my guest, Brian Wallace.
Brian is the founder of NowSourcing,
an industry leading content marketing agency that makes

(00:22):
the world's ideas simple, visual, and influential.
Brian has been named a Google small business
advisor for 2016
to the present,
joined the South by Southwest advisory board in
2019
and still serves on it, and became a
small to medium business advisor for Lexmark in
2023.
He is the co founder for the Innovate

(00:42):
Summit which launched in May of twenty twenty
four. We dive into topics such as how
to introduce yourself in a different way than
their traditional elevator pitch.
How to balance making new connections with fostering
existing relationships.
The one thing above all else that you
need to do to be successful at face
to face networking and more golden nuggets of
advice. You're gonna love this show.

(01:11):
Brian, thank you for making the time to
do the Idea Climbing Podcast. I appreciate you.
Likewise, Mark. I always appreciate the opportunity and
always get to chat. We might as well
bring everybody into the conversation, man. Exactly.
And we're gonna talk about the power of
face to face networking before we get into
some of the strategies and tips and tricks.
As far as face to face networking,
you teach it. You got pretty darn good

(01:32):
at it. What is your story? Why is
it important to you?
So as we get further and further
at the edge of a cliff that AI
is gonna make everything better and replace everything
and we have everything I'm not taking a
phone call. I'm just using this as a
prop. As, you know, we have the totality
of the human experience in our pocket. What
do we do? We just doom scroll and

(01:53):
look at, like, birds with arms and cats
on treadmills and stuff or worse.
And
we can perfect our sales pitches and our
elevator pitches and all that, and we can
make our AI avatars,
and it's not interesting.
What people need to understand is instead of
going
running away
from humanity and trying to do everything at

(02:14):
scale,
instead of just building new connections on LinkedIn
like it's a video game, when was the
last time any of you checked
on somebody you've known for a decade,
for, you know, a year back, two years
back? I can guarantee everybody right now
that, like, March of twenty twenty, there's probably
500 LinkedIn connections and messages that you forgot
because you were figuring out how to do

(02:36):
life because there was this tidal wave that
kinda kept us inside for a while.
And the reason I bring that up is
because there was a dictionary, you know, like
Merriam Webster, they come out with their word
of the year. They came out with goblin
mode that year, which basically meant that you
don't take showers anymore and you just sit
inside, you don't comb your hair, you don't
go out, you don't do showers, you sit
in sweatpants,

(02:57):
And we just turn into goblins, our lowest
echelon of society. And we forgot how to
make eye contact. We forgot how to shake
hands. We forgot how to be human.
And maybe
the world
needs to get better at being human. Stop
selling everybody, stop coming up with dumb sales
pitches.
And the main thing,
and I'm sure we'll dive into this a
lot, is to try to figure out how

(03:18):
to be the most interesting person in the
room, or at least your most interesting self.
That doesn't mean you have to lie. That
doesn't mean that you have to grandstand or
be super annoying.
It just means that instead of,
Hello, how do you like sports ball? How
is the weather? If you're both in the
same place, I remember giving a lecture about

(03:40):
this, and it was like the middle of
the summer in a very hot location. So
I'm saying to everybody, it's like, What are
you going to say? How's the weather? It's
hot.
Are you not also melting? Like, what's happening
here? Come up with better stuff. I even
remember once I was at a conference, a
very large conference,
and I think I was getting a little
bit special.
And I get a little more interesting and
unhinged as some of the days gone. And

(04:02):
I think somebody's like, so where are you
from? Blah blah blah. I think I literally
said to the guy, could you just ask
a better question?
Now some people would get insulted,
but I'm pretty sure he said, like, what?
And then I had the opportunity
to try. And again, that's not being an
egomaniac or a narcissist or a crazy person.
We just don't need dumb party tricks

(04:24):
instead of connecting as humans.
And that is what is wrong with the
world. Well, if you're touching on it big
time, I'd love to do a little bit
of a deeper dive. Before we talk into
what you should do, what are people doing
wrong? What shouldn't you be doing? And when
it comes to we'll stick with face to
face networking. What shouldn't you be doing? So
let's start by unpacking the word networking because

(04:45):
I think there's a lot of trauma and
there's a lot of misuse and misunderstanding
behind and beyond that word.
Because a lot of people, depending on your
personality type, how you show up in business,
if you're introverted or extroverted, if you're in
sales or a different career, networking means different
things to different people. So let's just examine
the game.

(05:05):
We're at any kind of conference, any kind
of meetup, whatever, and then part of the
agenda is networking. So what do we automatically
think? We better come armed to the teeth
with a fancy suit and a bunch of
business cards that have LinkedIn handed out or
wherever our app of the day is or
whatever, and we're just speed dating. And we
run around
in this horrible cutthroat way, and we're just

(05:26):
like focused on sales and transactions
instead of trying to make an impression.
But we know
by a lot of people saying this over
and over, I don't even remember who originally
said it anymore, but people
buy, people interact, people engage
with the people that they know, like, and
trust. It is not rocket science. You have
endless

(05:46):
choices in the world to do business with
whoever you want across the world that you
could talk to in a snap.
Why am I gonna work with somebody that
I don't know? Why would I work with
somebody that I don't like? And why would
I work with somebody that I don't trust?
Maybe if your toilet is overflowing and it's
midnight,
maybe I'm not so picky and I just
need the toilet
unmessed up so I don't, you know, get

(06:07):
divorced or something, and I don't want sewage
on my floor. But aside from that, in
a normal situation,
we actually have choices.
So instead of these dumb networking games where
you try to meet people as fast as
possible with terrible messages, there is a way
to
evolve that conversation.
So people think networking is bad because they

(06:28):
think that it's just salesy and superficial.
But I think if they understood the true
art and science of networking, they wouldn't hate
it so much. It's also like a thing
that, like let's say you're just in a
room and it isn't one on ones. So
sometimes you'll have, like, these type a extroverts
that are just waiting for you to have
a pause in conversation
so they can talk more and not listen.

(06:49):
That's not networking.
That's just a person being a little special.
Right? You don't have to be like that.
It is a skill that can be finely
honed. You go to the gym. I haven't
so much. I walk a lot. I get
my 10,000 steps in. But this is something
in your brain that you can flex as
a muscle.
So how do you get how do you

(07:10):
how
do you go along the spectrum of know,
like, and trust? Because it seems like not
seems like, but that takes time. And people
adopt that shortcut of, oh, here's my card
you wanna buy for me. How do you
successfully move along the spectrum of know, like,
and trust?
Sure. So
there's a bunch of books in your background.
Maybe one of them has to do with

(07:31):
a particular book called The Go Giver, which
I'm sure you're familiar with.
So Bob Berg and a few other very
smart people over the years have developed
what I'm about to encapsulate here. So you
hear the words go giver, but first your
brain is like, oh, a go getter. So
what's a go getter? A go getter is
that annoying guy at all the networking things

(07:53):
where they're just being so over the top,
so salesy,
no trust built,
and they think that, like, it's just a
numbers game and cold call a thousand people,
and maybe somebody will go for it. You
know, if that's your zone, great. I'm not
picking on that. But I think that there's
a better use of your time
that can be more reflective and thoughtful for

(08:13):
everybody around you so you're not so much
of a jerk when you're showing up at
some of these things. So a go giver
instead of taking first is giving. Right? Zig
Ziglar said that nobody cares about what you
know until you care about them. I think
I'm getting that right.
Oh, so I remember that one. Yeah, something
like that. I'm pretty sure that's it, or

(08:34):
95%
of it. So people
are interested when you care about them. And
if you're a nice, natural thinking human, why
can't you care about other people?
If you want somebody to do business with
you, you don't have to get married here,
but you should at least have a cordial
relationship, and you should be useful, and you
should be resourceful.
I I give a lot of talks around

(08:55):
the world where I talk about being the
most interesting man in the room.
Not and I don't mean that as, like,
being an egomaniac.
I just mean that as if you're really
interesting, you're gonna leave this indelible mark in
somebody's mind where it's like,
That Brian guy was kinda cool.
Maybe I should, like, go connect with him
on LinkedIn and see what he does. And

(09:16):
then they're, like, going down the Brian Wallace
rabbit hole, and they're kinda selling themselves on
me. And they're like, wow.
I just booked the time on your calendar,
and I see that you do this and
that. And I have all these people to
introduce, and I can just say thank you
because I bothered to at least start the
dance
to set the stage for something better and

(09:36):
not talk about weather and sportsball.
So what is an what is
a appropriate or successful introduction look like? What
do you what's different than the usual elevator
pitch? What do you do to get to
to get to know and hopefully get to
like? How do you introduce yourself in a
different kind of way?
So
there's a lot of ways to approach that.

(09:57):
I like taking the stage
or running an event because
if you are on stage, people hear something
and it's really interesting.
Or if I'm running an event, I'm automatically
an interesting person because I have cultivated this
gathering.
But not everybody's running an event and not
everybody's on stage. So let's evolve the question

(10:19):
because that's not helpful because it's like, okay,
Brian, well, I'm not a keynote speaker. Come
on, buddy. Skip this part of the podcast.
So what do you do? So I love
LinkedIn. I don't like other dumb apps. I
don't like bumping the phone. I don't like
all these other things. I like LinkedIn.
So usually when I'm meeting somebody for the
first time and we're in, like, a room
and we're all kinda gathering around,

(10:40):
I like to be helpful
and demonstrate a couple of things that are
in my mind. This is a really great
it's not a trick, it's not a game,
but it's a really interesting way of thinking
about stuff. So
first, I might show people where the hidden
QR code is and teach them something. And
I can say, if you like going to
events like this, it would be really helpful

(11:01):
for you to know. Most people don't know
it. So I've changed their game to be
more accessible to every room going forward that
I'm that guy that put it in the
head. So immediately I'm building value and trust.
And again, not salesy like you see some
of these guys where they're like, Hey, Mark.
Isn't that right, Mark? What do you think,
Mark? And they just like say your name
time. It's like, can you please stop it?

(11:21):
Like, there's gotta be a human in there
somehow. Right? Like, I'm a capitalist. I like
money too, but it's not that effective because
you're overdoing it. You're showing the tactics and
it's gross. Okay. So one thing is I
can show people the QR code. Another thing
is I can show them other stuff like,
here's how you leave
a personalized message when I'm connecting. And I

(11:41):
can be like, hey, Mark. It was really
neat meeting you at the cybersecurity conference
in Budapest
or something. And then it's like at the
start of the chain. So whenever we think
about how we met and all that, I
can go back to that in history.
And then even before I connect, and I'll
leave with this one and we can move
on, I like to look at if we

(12:01):
know people in common, I'll be like, oh,
wow. Look at these 27 connections. And instead
of just saying that as a trick, I'm
looking to see who I know and I
could be like, Oh, wow, how do you
know that person? Oh, wow, I just met
with this person yesterday.
So immediately
we could talk about like a thousand different
things instead of sure is hot in Phoenix,

(12:22):
isn't it, Mark? Right? Like, come on. Yes.
It is, Brian.
Could you grow a brain next time? Yep.
There you go.
So once you meet somebody to kick the
relationship off the right way, what things can
you do to become likable at the next
step?
So I'm gonna go back to LinkedIn again.

(12:43):
Mhmm.
So sometimes I might leave a voice note
in direct message
because
people like the sound of my voice, which
is sort of a creepy thing to say
to people on the Internet, but
I guess that
is that like saying you have a face
for radio? I don't know. It's usually meant
as a compliment. People like the sound of
my voice, so maybe I should use that.
So hearing it and hearing my vocal intonation,

(13:04):
and if I'm taking a walk and it's
beautiful and sunny outside and I'm in a
good mood, you can hear somebody's mood
in a voice note. And I could say,
Mark, it was so wonderful meeting you.
I was thinking about you today. I have
somebody in mind to introduce you to. I
like making introductions, but I like making
super targeted introductions. There are people I know
that make, like, 10 introductions at a time,

(13:26):
and I'm like, do you even remember my
name or what I do? Why? So be
really targeted with that. Or if there's something
that I think they would like or sometimes
I just tell people, like, I do a
lot of really interesting stuff on LinkedIn. I
think you would enjoy the content.
Right? Stuff like that.
So once you get to know somebody, what
is then how do you build trust with

(13:46):
people? Because I'd imagine that takes a little
bit more time or it's a different skill
set to just like.
Yeah.
So
literally just thinking about people means the world
to people because we don't know what people
are going through. I mean, dude, some of
the stuff that people told me during the
pandemic,
like, we're talking about, like, death and suicide

(14:08):
and all sorts of wild stuff around their
lives,
as much as people always want to meet
new connections and people have all these little
goals and to do lists and vision boards
and all this crap, And it's like, I
need to meet 10 new people a day
and I'm gonna use sales
now. It's like,
do yourself a favor.
Literally just reach out to people you haven't

(14:28):
heard from in a while.
Think about people that you haven't talked to
in a year, two years, five years, people
that have been along with you for the
journey for a decade.
Why would you not bother
to retain the trust of stuff that you've
already earned?
And then they might say,
it's really funny that you reached out because

(14:48):
I just left company x, and now I
just got $50,000,000
and started a startup, and let's work together.
You already have built that. Why not continue?
Why do you think people overlook that? Because
that's that's a common,
tip or strategy that I'll hear from people
like you that are just phenomenal at networking.
But why do you think people are chasing

(15:10):
a shiny object when they have five, ten
year relationships
at their hip?
Because we have a bunch of evil people
that run social networks that have decided that
it's a dopamine hit when you get more
likes and you get more followers and you
get all these little micro interactions.
So we're rewarded for vanity metrics that don't
matter, and we have become accustomed to not

(15:32):
care
about things that take longer to work and
develop.
It is always worth playing the long game.
There isn't a get which prick
you're like, you're not getting rich overnight. Like,
it doesn't work.
Okay? Maybe you, like, you play the stock
market right. You get Bitcoin at the right
time, but
a lot of the time, it doesn't work.
If you've ever read about the black swan

(15:53):
event
No.
Oh, yeah. There's an economist by the name
of Nassim Tlaib that talks about black swan.
So, like,
the I'm gonna ruin the the construct for
you, but you can read it later. So,
like, people buy and sell stuff at the
wrong time. So you buy low and sell
high, except people buy on emotion and panic.
So, like, the Bitcoin runs. So, like, everybody

(16:15):
bought it at the peak, and then everybody's
like, oh, this is worth too much. Let's
crash it. Right? Or, like, there was literally
stuff in, like, The US economy that just
happened. There's all sorts of weird stuff. So
people panic
because sometimes there's, like, a once in a
lifetime event that happens,
and it kinda changes everything.
So sometimes it's better
to not do that and just hang on

(16:37):
to your position on stuff.
Have you always played the long game, or
is it something you learned along along your
networking journey?
That's a really good question. So I think
when there's up and down cycles in business,
sometimes we get desperate, and sometimes we are
feeling like, well, we better do this. We
better execute on it. I feel like I've

(16:58):
probably had highs and lows of it, but
I feel like I've been attuned to it
for a while. Now if I'm first starting
out, I don't have a network, so there
isn't a long game to have been played
yet. I guess I've gotten better at it
over the years, but I feel like
it's usually my default position. And as I
traverse through a lot of really interesting
systems and happenings throughout the world,

(17:21):
the more I do that, the better because
people
like it. People wanna be part of that
action. Like, I was just traveling all over
the place, and everybody was, like, watching and
cheering on and, like, living vicariously. And they're
like, it's so cool that you're traveling, and
it was so neat that you met this
person and that person, and it gets everybody
thinking.
And it's really neat because they are a

(17:42):
part of what you're doing.
When people feel that level of relationship with
you,
it's great.
So is there a point that would you
say and and might be going to an
extreme, but Yeah. Do you ever pause as
far as doing new outreach and really focus
on people you already know? What does that
dynamic look like? Is there a percentage, amount

(18:03):
of time, something like that where it's like,
you know what? I don't need 10 new
connections.
I should probably reconnect with these people.
What is the new versus already know what
does that spectrum look like for you? So
I'm kind of a weirdo.
I
don't have LinkedIn Sales Navigator.
I don't have some highly crafted strategy where
I look for a company in this business

(18:26):
sector with this many employees, and I send
clever DMs to people. I don't do any
of that ever. I'm not faulting people that
do that, but it's not what I prefer.
So I like
gathering people
online and especially in person,
and I'll bring people in and then they'll
bring friends in and I meet their friends.

(18:47):
And then
as I'm talking to my friends, old and
new,
other people start bringing up all sorts of
introductions.
And I feel like that is a much
better way. It's hard and you have to
like really get good at all this stuff,
but the people
that
you know, and just start to know and
who they bring into your lives

(19:09):
are truly transformative.
So are you saying as far as networking,
if I hear you right, that that that
in and of itself sounds like a strategy.
Meet friends of friends, not necessarily new people.
That am I on point with that? What
are what are your thoughts on that approach
versus brand new cold people?
Correct. Right. I think that
if you actually break it down, nobody's truly

(19:31):
cold if you're really kind of thinking it
through. But the way I would say it
is I like to meet my first love
let's just stick with LinkedIn metaphors and analogies
and terminology.
So I really like to get to know
my first level network. So you see all
these people with these gigantic audiences and they
know nobody and barely anybody likes their stuff.
Like I know a lot of my network

(19:52):
really well, not everybody, but like if I
go to a city, I can throw a
meetup
and like people will show up or come
from not that city, but nearby.
Like we've really built up a rapport,
whether we work together or not and do
different things. So my thing is
really get to know your first level connections
really well.

(20:13):
Try to figure out some friends of friends
that they might naturally bring up, or you
can just say what you want in the
world. Hey,
I really wanna, like, meet investors,
or I have an innovation summit, which I
literally have happening pretty soon, and I want
more people to come to it. You get
who I am. I get who you are.
Who are other cool people like us that

(20:35):
would like it? And, like,
it just starts raining, and it's incredible.
Talk a little bit more about that. I
think what you just touched on is how
to ask for introductions
beyond just here is my target market. I
want to make a sale this week.
How do you ask for a how do
you effectively ask for introductions?

(20:55):
So first, you build a lot of trust.
You make a lot of content. You do
a lot of cool stuff.
So always help other people have be giving,
deliver
more value. And I would even say give
without the expectation of return,
at least for the interaction that you're doing
stuff. You can always ask for stuff, but
don't keep a scorecard and just be giving.

(21:17):
And I think that
when you're like that and you change other
people's worlds and you can introduce them to
people, all the introductions come naturally.
Humans that are not narcissistic or something like
broken with themselves
have a natural
action of reciprocity.
If I give you a gift,
why do you not wanna reciprocate?

(21:39):
You do want to.
So that's a really good way to do
it. And then be specific.
I think that when people over introduce and
they think that they're super connectors, it scares
me because that is not a super connector,
and it's not even an introduction.
It's a lazy introduction
to give the appearance that I've done stuff,
so I expect you to go make introductions

(21:59):
for me. Like, I have people. I'll meet
them. My first conversation will be
something. It might be a nice conversation. It
might not. And then, like, immediately, they're just
like, so, like, can you recommend me about
blah blah blah service? And, like, sometimes they'll
literally just say no. I'm like, we just
met. I don't know you yet. I don't
know if you're good at it.

(22:20):
Why? Like, why is that even helpful for
you?
I don't know. And sometimes they don't even
have their game figured out. So, like, why
are like, sometimes they'll say, like, are you
really ready for an introduction? Like, how is
your personal brand? Have you really sharpened your
vision and message? Can you put what you
do in a bottle? Can you explain it
to a five year old? If you can't
answer yes to all of that, maybe fix

(22:43):
that. And I'm not being mean. This is
from the heart. This is how I talk.
I think that that's a lot more helpful
for society
than just here's 5,000 introductions.
Oh, that makes a lot of sense. I've
gotten those type of introductions. As far
as face to face networking, we have covered
a lot of ground in a short period
of time.

(23:03):
With everything you said, people are listening. I
love a lot of that stuff. If you
were to say, When it comes to face
to face networking,
to do it right, at least do this
one thing, at least do this, what would
you tell people to do?
Don't

(23:24):
go to the wrong
situation before
we talk about any of the stuff down
the rabbit hole, make sure that's the rabbit
hole that you should get into.
So I think people thoughtlessly
think that they're doing themselves a service by
networking.
So they go to a place like let's
say they're in New York City, where there
could be like 300 simultaneous things.

(23:46):
And if I just go to five things
every night,
I'm gonna be successful, but you're not. I
think people go to too many things that
they're not wanted at, or the event is
not self aware, or the meetup, whatever it
is, it doesn't matter. But why would you
go to a situation
that
doesn't make any sense?

(24:06):
That makes perfect sense. Like, if you like
the untouchables, don't bring a knife to a
gunfight. That's a little violent, but you get
what I'm saying. It's like, it just doesn't
make sense. Right? Like, if you go to,
like, a siloed thing
that everybody is an accountant,
who's gonna hire you?
You might hobnob with other accountants, but why?
Why can't you go where you're appreciated? Why

(24:28):
can't you go where you're honored?
So before I get into tactician mode about
stuff and give you LinkedIn tips or whatever,
start there because it's much more understood
regardless of whether you like LinkedIn or not.
This has been awesome. If people like what
they hear, like what they see,
where's the best place or places to go
online to find you? Yeah, man. So, again,

(24:48):
thank you so much. This was a great
chat, and I hope everybody else enjoyed. So
because my name is such a common first
and last name combination,
I go by my company's moniker on most
social media, which is NowSourcing.
And I'm most active on LinkedIn.
You can go to nowsourcing.com
for all the content marketing and infographic stuff
that we didn't really talk about. But that's

(25:09):
even better because get to know the person,
if you're interested, then you dive in instead
of some dumb sales pitches.
And,
as of about a year ago, depending on
when this podcast comes out, I also started
a global innovation summit last May in the
Midwest, and we're getting ready for year two.
You can check out more information about that
at the theinnovatesummit.com.

(25:32):
Thank you again. This has been great. I
appreciate the time, Brian. Of course, ma'am. Likewise.
Scene.
Thank you for joining us today. I hope
you enjoyed the episode. I also hope that
you'll subscribe to the Idea Climbing podcast and
rate us on iTunes.

(25:52):
Visit ideaclimbing.com
to learn more about Idea Climbing and hear
more episodes about mentoring,
marketing, and big ideas.