Growing a business that's never been done before, with Karl Andersson (CEO, Motatos) (S14E11)

How do you grow a business that is so innovative it changes how your entire ecosystem needs to work?

Today Richard speaks with Karl Andersson, Founder of Matsmart-Motatos, one of Europe's fastest-growing companies according to the Financial Times with a consistent annual growth of some 70%.

Matsmart-Motatos is aiding the sustainable reform of the food system by allowing customers to buy products that would otherwise be discarded due to reasons like changes in packaging, seasons or best-before dates.

In this conversation, you’ll learn:

How Karl identified the business opportunity

The difficulties of pioneering a new business model - and how Karl overcome those

How Karl built the necessary trust with logistics partners and suppliers

The very different mindset that Karl looks for in his sales team

Leadership skills that Karl aquired along the way

Resources/sources mentioned:

https://motatos.com

The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)

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For full show notes, head to https://xquadrant.com/karl-andersson

Timestamps:

00:00 Intro

04:48 How to solve the food waste issue.

08:18 Using third-party logistics to overcome challenges.

12:06 How can LinkedIn build relationships effectively.

15:49 Partnering with major FMCG corporations.

19:28 Growing in new markets requires strategic scaling efforts.

23:54 Communication, trust, targets, not detailed OKRs - success.

29:13 Carl pioneers impactful business tackling food waste.

30:53 Leave a review, visit xquadrant.com for support.