Changing the Formula: Trevor Steyn

Welcome to Episode 20 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Trevor Steyn, the founder of Esse Skincare, a pioneer of probiotic science in personal care and a vocal advocate for ethical, purpose-led business.  Trevor’s story is one of curiosity, conviction, and courage. With a background in chemistry and a passion for nature, Trevor shares how his scientific mindset collided with corporate disillusionment—and sparked the beginnings of a brand that would reshape the skincare industry.  From refusing to “build to sell” to pushing back against extractive capitalism, Trevor unpacks his long-term vision for a regenerative economy. He challenges mainstream definitions of success, urges entrepreneurs to stop designing for exit, and shares the power of slowing down, thinking differently, and building from a place of intention.  This episode is a must-listen for anyone interested in ethical entrepreneurship, sustainability, and what it means to build a business that matters—for the long haul.  💬 Quote of the Episode: “If you design a business to sell it, it’s going to be extractive.” – Trevor Steyn  🧠 Related Campaign Example   “Be a Force for Nature” – Patagonia (ad linking environmental action with product): https://youtu.be/UAZ8Ts9CC6I?si=ii4sIELUig0mThOs  👣 Relevant Links  🔗 Trevor Steyn on LinkedIn:   https://www.linkedin.com/in/trevor-steyn-04646126/   🌱 Esse Skincare:   https://www.esseskincare.com  🧪 Esse on Instagram:  https://www.instagram.com/esseskincare_/  

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