A Rs. 100 Cr Pet Care Business: Supertails ft. Varun Sadana

The Pet Care Industry in India... 

It is estimated to be a Rs. 4000 Crores Market in India, growing annually at about 20% which makes it a great industry to start a new business as there is double digit growth! 

The industry can be roughly broken down into Pet Foods which is about 60% of the market, Pet HealthCare (20% of the market), Pet Toys and Accessories (15%) and Pet Day Cares and Hostels about 5% 

Currently there are about 30 million pets in the country, which growing at 10-11% annually. 

And that's why, Varun, Aman, and Vineet Started Supertails in early 2021. 

Supertails is on track to achieve Rs. 100 Crores in Annual Revenue Run-Rate in the next few months and have raised $10 million last year in a tough fundraising environment. 

Deepika Padukone is also an investor in Supertails! 

On this episode, I talk to Varun about: 
- The Pet Care Industry & it's Value Chain
- The Export Potential of Pet Care Products out of India
- The focus on Customer Experience at Supertails
- How Supertails leverages Content & Community to build Brand Awareness
- Why it's important to embrace failure as a founder

Timestamps for quick viewing: 

(00:00) - Overview of the Pet Care Industry in India & Intro to Varun Sadana, Founder of Supertails

(2:55) - Why Varun Quit as the Founder of Licious and the thesis behind Supertails

(8:54) - How Supertails was able to raise $10 Mn in a tough environment and why fundamentally good business often find the capital needed to scale

(21:47) - The Import & Exports of Pet Care Products in India

(26:53) - How Supertails focuses on Customer Experience and how they've made it part of their culture 

(34:56) - The Importance of Embracing Failure as a Founder 

(48:38) - How Supertails leverages Content & Community to build a Brand

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