Mysore Deep Perfumery House (MDPH), popularly known for their brand Zed Black has built an Rs. 800 Crore+ Agarbatti Business from India.
We talk to Ankit Agarwal, Partner at MDPH about how he has scaled the business profitably over the last 17 years on this episode of The Indian Dream Podcast.
We talk about the following things on the Podcast:
(00:22) - Agarbatti or Incense Sticks Market in India & Policy Changes of 2019
(05:05) - Start of MDPH in 1992 after 7 Failed Businesses
(08:26) - How Zed Black Brand Started and why it became a hit across India
(10:09) - Three most important things about the business: Packaging, Distribution and Fragrance.
(16:28) - How Zed Black moved to Advanced Payments with Distributors to Unlock Growth
(26:20) - Why Zed Black kept uniform pricing in a business that's dominated by Regional Players with different pricing per region
(28:52) - Export Market for Agarbattis
(30:39) - The Technology and R&D Investment in Manufacturing. World's Largest Manufacturing Plant of Agarbattis
(34:18) - Why Zed Black decided to get Mahendra Singh Dhoni & Hrithik Roshan to Endorse the Brand
(40:20) - How should Entrepreneurs take advice from experienced people
(45:59) - Why Zed Black's Deodrant Business Failed
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