Influencer Marketing. A rapidly growing Industry. I sit down with Pranav, Founder of OpraahFx, one of the first Influencer Marketing Agencies in the country to talk about the rise and evolution of Influencer Marketing. We talk about how Influencer Marketing campaigns get executed, how much do creators get paid, his decision to focus on Gaming Creators and the future of creator led brands!
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Episode Timeline:
(00:00) Influencers and sponsorship deals
(03:15) How did Pranav identify the Influencer Marketing opportunity in 2016-17
(07:22) Why the Legacy Marketing Agencies failed to identify Influencer Marketing Opportunity
(10:02) First Bollywood x Influencer Marketing Campaign - Fukrey Returns
(11:45) The Evolution of Influencer Marketing, How do Agencies win new business
(19:29) How is ROI calculated for Influencer Marketing
(24:13) Shein & MamaEarth Case Study
(28:08) How do Creators charge for Campaign
(31:04) Influencers becoming celebrities
(33:42) Disrupting the micro influencer space
(39:22) Why did Pranav double down on Gaming Creators?
(45:50) Different Opportunities for Gaming Creators
(50:09) Creator-led brands in India
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