The Industrial Talk Podcast with Scott MacKenzie

The Power of Podcasting! Do You Like: Win/Win strategies for your Customers/Prospects/Partners 🎉? Gaining REAL insights into the challenges your Customers/Prospects/Partners face each day? The opportunity to take the insights and solve your Customers/Prospects/Partners problems 😃? This is what Podcasting can provide. It is a powerful lead generation strategy that builds lasting Bonds between you and your… The post Industrial Podc... Read more

Douglas Burdett with Artillery Marketing drops major Industrial Marketing value bombs!  In this episode of the Industrial Talk Podcast, Douglas expands on the fact that the way industrial buyers buy has changed dramatically!  Take note, if you are not heavily invested in implementing and learning about Industrial Marketing and the power of digital platforms positive… The post Industrial Marketing: Industrial Buyers Are Changing Dra... Read more

Industrial sales truth bombs: 1. 93% of online experiences begin with a search engine. 2. 81% of people perform some type of online research before making a large purchase. 3. 75% of people never scroll past the first page of search engines (Junto, April 8th, 2019).  Bottom-line, if you are not on the first page of the search results you are… The post Industrial Sales: Industrial SEO With Richard Fong appeared first on The Industri... Read more

To Innovate You Must Be Free To Fail! Failure is part of moving forward, it's part of Innovation.  Industry changes the world through Innovation and work.  In this episode of Industrial Talk we talk about the 90/10 rule and the need to freely Fail. YOUR INDUSTRIAL DIGITAL TOOLBOX: Bliss Drive: https://www.blissdrive.com/ Feedly: https://feedly.com Active Campaign: https://www.activecampaign.com/ BombBomb: https://bombbomb.com/ Soci... Read more

No Frills Industrial Coaching or Mentoring As Elite Industrial Professionals or Companies you need a Coach/Mentor.  Not someone that strokes your ego or makes you feel warm and fuzzy, that is a waste of time and money!  You need someone that is painfully honest and shines a spotlight on areas that need improving to take… The post Industrial Leadership: Industrial Coaching appeared first on The Industrial Talk Podcast with Scott Mac... Read more

Keeping Your Industrial CRM Up To Date with AI How many Industrial Pros like their CRM (Customer Relationship Management) System?  The biggest complaint has to be “keeping it up to date with current information”.  It doesn't take long for the customer data to be out of date and worthless.  Therefore, companies invest $$$ on a… The post Industrial Sales: Optimizing Your CRM Using AI With Adam Honig appeared first on The Industrial T... Read more

As Elite Industrial Professionals we must have Intense Focus on the task at hand.  To excel, we must be Intensely Focused on the tasks that move us and the company forward.  As a guilty party, many of us are distracted by email inbound noise and shiny objects.  Professionals with Intense Focus are disciplined to avoid… The post Industrial Leadership: Intense Focus appeared first on The Industrial Talk Podcast with Scott MacKenzie.

Process, Process, Process! With Elite Athletes, establishing and refining processes are vital to their success – it's an important step to honing and tracking progress.  In this Industrial Talk Podcast we discuss the importance of Elite Industrial Professionals to establish and refine Business Processes and making this effort a Top Priority for Success. Podcast Transcript:… The post Industrial Leadership: Process, Process, Process!... Read more

Change The Way You Think About Your Customers! Everyone wants to Grow but No One wants to Change.  If you don't change the way you think about your Customers, Business and Processes, you will NOT grow your business! That is a truth bomb dropped by Todd Hockenberry, Owner of Top Line Results.  This week's Industrial… The post Industrial Marketing: Thinking About Your Customer With Todd Hockenberry appeared first on The Industrial Ta... Read more

Discipline, Grit and Never Give Up! To truly Transform your Industrial Business and Career it starts with your attitude the strength of your mind.  This Industrial Talk episode expands on the qualities of an Elite Athlete and discusses the need for Industrial Discipline, Grit and “Never Give Up” attitude for Industrial Success. Podcast Transcript:                                     … The post Industrial Leadership: Discipline, Gri... Read more

What can we learn from Elite Athletes? A lot!  In this Industrial Talk Podcast we expands upon 5-Key Factors that each Athlete focuses on to be World Class. Podcast Transcript:                                      The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right,… The post Industrial Leadership: Learning From Elite Athletes appeared first o... Read more

That One Thing! OK, raise your hand.  Is there pain, frustration and inefficiency in parts of your organization?  Is this inefficiency preventing you and your organization getting to the next level?  You are leaving money on the table.  This Podcast provides a tactical solutions that can be implemented today that will significantly reduce the pain… The post Industrial Strategy: That One Thing appeared first on The Industrial Talk P... Read more

Crisis Management – Be Prepared! Do you have your Crisis, Security, Emergency, Business Continuity plans in place and fully exercised?  If not, it's time to make this happen.  The last thing you want is to be in a position and faced with a Crisis and being unprepared.  Robert Burton, Co-Founder of Preparedex and CEO of… The post Crisis Management is NOW and Not tomorrow – Be Prepared with Robert Burton appeared first on The Industr... Read more

Setting A Higher Industrial Standard According to Harvard Business Review, did you know that Only 10% of the population has a Learning or Growth Mindset.  The Industrial Market is changing rapidly and leveraging technology to achieve greater efficiency and bottom-line value is the strategy.  If we don't Set a Higher Industrial Standard and consistently commit… The post Industrial Leadership: Setting a Higher Standard! appeared firs... Read more

Standing Out In The Crowd Industrial Marketing: Is your company's product or service Standing Out In The Crowd?  The Industrial Market is highly Commoditized.  That means it is a race to the bottom where margins are “Squeezed”.  What are the strategies you can deploy today to begin preserving your margin and begin Standing Out In… The post Industrial Marketing: Standing Out In The Crowd. appeared first on The Industrial Talk Podcas... Read more

Delivering The Passion of Safety! In Industry and Life, Safety is everything – there is never any room for compromise or cutting corners.  The Noble Profession of Safety, Health and Environmental never ends.  It is the collection if dedicated individuals, across the globe, passionate about you, your health and your work environment.  This is an… The post Industrial Safety: Delivering The Passion of Safety To Everyone With Jamie You... Read more

Gigantic Industrial Position! This is the next step in “Cracking Open The Door”.  In a Commoditized Industrial Market, you can't just start a conversation with your Customer or Prospect by just “Hammering” on why you are so great.  That is NOT a Successful strategy for closing deals.  Consider developing a Gigantic Industrial Position.  This podcast… The post Industrial Sales: Gigantic Industrial Position! appeared first on The Ind... Read more

Cracking Open The Industrial Door! Industrial Commoditization is a fact that needs addressing.  Ask these 3 questions: 1. What does your Customer Want? 2. What is your Guarantee? and 3. How do you Deliver your Guarantee?  We are beginning to build another Industrial Sales strategy that takes a Commoditized Industrial Product or Service and makes… The post Industrial Sales: Cracking Open The Industrial Door! appeared first on The In... Read more

Looking for Something Easy? Industrial Sales: If we're passionate about being the Industrial Sidekick to our Hero (Customer or Prospect) then there are no shortcuts.  Our focus needs to be 100% on the success of our Customer.  We can have the mindset of Looking for the Easy solution – We can't cut corners our Customer's… The post Industrial Sales: Looking for Something Easy. appeared first on The Industrial Talk Podcast with Scott ... Read more