In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US.
Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collaboration.
She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing.
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Show Notes:
(00:50) - Introduction to Jennifer and Her Role at McDonald’s(06:10) - Embracing Creative Bravery in Marketing(10:00) - Engaging Fans Through Fan Truths(15:20) - Innovative Campaigns: The Anime Collaboration(20:40) - Leveraging Influencers and Live Streaming(25:00) - Final Advice for Marketers
Check out some of our previous episodes!
- Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
- Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
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