In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets.
They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.
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Show Notes:
(01:05) - Introduction to Pierre and Traackr(02:57) - Transparency and Fairness in Creator Payments(09:08) - Navigating Global Influencer Marketing(10:49) - Adapting to Social Media Changes(17:33) - Building Trust in Influencer Marketing(19:49) - Future Predictions for Influencer Marketing
Check out some of our previous episodes!
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
- Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Acc
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