In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot.
Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast.
From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:15) - Introduction to Alanah
(04:00) - The Evolution of Creator Partnerships at HubSpot
(07:10) - Criteria for Selecting Podcasts in the Network
(09:35) - Building a Podcast Network Community
(12:00) - Strategies for Growing a Podcast Audience
(16:00) - Common Mistakes in Podcasting
(18:35) - Resurgence of Newsletters in B2B
(21:00) - The Importance of B2B Creators
(23:05) - Monetization Strategies for Creators
Check out some of our previous episodes!
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
- Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}Mark as Played
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!