In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business.
She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media—especially TikTok and Instagram—in promoting her products and connecting authentically with her audience.
She dives into the value of behind-the-scenes content, the challenges and rewards of live shopping, and the role of influencer marketing. Annie also teases exciting new product launches, like seasonings and candy, and her plans to grow her retail presence.
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Show Notes:
(01:00) - Introduction to Annie
(02:10) - Annie's experience on Shark Tank
(06:30) - Using social media for product promotion
(11:15) - Feedback loops
(13:55) - Collecting data and building a customer base
(16:05) - Approach to creators
(18:30) - Navigating live shopping
(23:20) - Future of social commerce and retail expansion
Check out some of our previous episodes:
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
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