How FP Movement Builds Impact w/ Courtney Weis

In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement.

Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing.

Courtney offers valuable perspectives on FP Movement’s collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand’s upcoming campaigns and activations.

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Show Notes:

(01:15) - Introduction to Courtney and FP Movement(02:35) - Mission and Achievements(06:05) - Influencer Marketing Strategy and Athlete Collaborations(08:40) - Types of Creators(12:00) - Affiliate Tools and Programs(16:02) - The Evolution of Athlete Storytelling(20:15) - Activations and Community Engagement

Check out some of our previous episodes!

• ⁠⁠Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)⁠⁠
• ⁠⁠What Makes Content Stick w/ Victoria Blinova (YouTube)⁠⁠
• ⁠⁠The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)⁠⁠
• ⁠⁠From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)⁠⁠
• ⁠⁠Audience-First Content Strategies w/ Dace de la Foret (Nationwide)⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Creator’s Attorney w/ Tyler Chou⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠Pay Transparency for Creators w/ Lindsey Lugrin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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